Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching.
By: https://twitter.com/DalaiGroup/status/796079863996223489 @DalaiGroup
2015 was a year when brands transformed into unicorns, particularly those that are active in the so-called “shared economy” or “collaborative economy.” But that year, crowdsourcing went past just marketing as more brands and organizations involved the public in the way they operate and problem solve.
The results are transforming our world across every community – including art, business, science, education and media.
By: https://twitter.com/PilarLazzati/status/802950121273094144 @PilarLazzati
What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success.
By: https://twitter.com/PilarLazzati/status/804399672877936640 @PilarLazzati
So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large percentage of people visit your website without converting, then it isn’t. That’s where conversion optimization comes in.
By: https://twitter.com/DalaiGroup/status/804762056830263296 @DalaiGroup
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd and turn it into a conversion lift for your business. Here’s how to do it, step-by-step.
By: https://twitter.com/PilarLazzati/status/806604202784894976 @PilarLazzati
What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.
By: https://twitter.com/DalaiGroup/status/808778523490058242 @DalaiGroup
Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch?
STOP RIGHT THERE.
Before you launch yourself right back into that cubicle at IntelliCorp, pick up a pen … Write this down.
By: https://twitter.com/PilarLazzati/status/809488209344270337 @PilarLazzati
In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most.
By: https://twitter.com/DalaiGroup/status/808385946441879552 @DalaiGroup
With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content suits each platform.
By: https://twitter.com/PilarLazzati/status/809805289528688640 @PilarLazzati
Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care.
By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup