The day is arriving for Black Friday and retailers need to be prepared with a proper marketing strategy for apps that adapts to the new shopping trends. This year, as many customers start to change the adrenaline rush of battling the crowds in-store, to shift to the convenience and ease of mobile apps, the necessity of a mobile strategy is crucial.
No matter what type of store you have, having a mobile marketing strategy will increase your chances to make the most of this important day. In this article we cover some of the most successful strategies that will build relationships with your customers way beyond this weekend.
1. Offer Incentives for App Downloads
If you have a mobile app, offering special discounts per download is an amazing idea! You can do this in very different ways, from a 10% discount for the first purchase using the mobile app, to offering the chance to win a prize when downloading your app. You can also reward your users for referring friends to download within a given time frame, while creating enthusiasm about Black Friday.
2. Offer In-App Deals
Another way you can take advantage of your mobile app is by offering special deals and discounts only available through your app. You can also provide your app users with special loyalty cards or scanners to redeem in your physical store during Black Friday. Doing this will entice people to download and ship in-app even more.
3. Optimize the Checkout Experience
One of the main reasons people use apps during Black Friday is for the ease of the shopping process. As people expect a smoth experience, you need to make sure that the chekout process is quick and simple too. Some ways you can do this is by incorporating hassle-free payment options like Android Pay, Apple Pay or Paypal, estimulating the use of promo codes or discounts, or by making an easy registration process for your clients when checking out.
4. Decorate your App for Black Friday
Just as physic stores do, you should also decorate your App in preparation for the Holiday. Giving your app a special Black Friday theme is an amazing way to create a cohesive shopping experience for the user and to extrend the brand message through different channels.
Along with this, the use of relevant ads across your app or your mobile website entices users to engage and shop even more. Try by showing ads from brands that are relevant to your users or by offering discounts on different products while they navigate and shop.
5. Make an Integrated Strategy
Although a bit less every year, there are still Black Friday shoppers who love the adrenaline rush of going into the physic stores. You should also target them with an integrated strategy that introduces the use of mobile apps to improve their in-store experience. A good way to do this is by using location-based marketing tools to remind users about offers or limited quantities as they get oriented into your store.
Conclusion
As you can see, Black Friday is an amazing opportunity to engage people on mobile. Having shoppers using your app during this weekend opens up the chance to keep them interested about your brand way beyond this date, so don’t miss the opportunity and get ready! Happy Black Friday!
If you want more tips on App Store Optimization for Black Friday, Contact Us, our experts will provide you with the best advice in order to increase your sales through your mobile app.
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