LinkedIn Ads used to suck.
Especially compared to other social platforms, like Twitter or Facebook.
LinkedIn used to lack many of the features that made its competitors’ ads work so well.
For example, there were no specific targeting features. So you had to advertise to a general audience.
They also didn’t use a quality score to help keep ads relevant. Instead, you were simply forced to throw up an ad to a general audience and hope for the best.
LinkedIn didn’t have any of those features for the longest time. Here’s a quick rundown of some of the biggest.
Feature #1. Custom audiences to target individuals
Facebook’s ad platform lets you run laser-targeted campaigns.
You can create ads and audiences for every stage of the funnel.
You can include or exclude hyper-specific segments by factors, such as income.
And the custom audience options are nearly limitless.
On Facebook, you can run campaigns to target those who have visited your website. Or you can track who interacted with your content on Facebook or Instagram.
By: https://www.linkedin.com/feed/update/urn:li:activity:6305370270525857792 @PilarLazzati
