Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” is synonymous with “sale.” In others, conversions occur much earlier…
Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I’d say, we need to do everything in our power to keep them locked on to what we have to offer. One minute we checking emails on mobile, next…
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have…
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. By: https://twitter.com/PilarLazzati/status/787050357683843072 @PilarLazzati
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more…
Creating digital products is a multi-disciplinary process that blends creativity, engineering, strategy, customer support, legal regulations and more. Because of its complexity, many large enterprises and global brands undergoing a digital transformation struggle to structure their teams. To accomplish the task, they need to answer several questions: What’s the optimal way to organize the necessary…
The best RFPs, creative briefs, and content strategies have one thing in common: meaningful consumer insights. Here, Global Director Kim Larson and Insights Lead Jason Klein, who work with hundreds of brands each year at BrandLab, share the Google tools that make it easy to find relevant consumer insights. By: https://twitter.com/DalaiGroup/status/783366088230785024 @DalaiGroup
Step back for a moment and consider how marketing trends have evolved since 2010. That’s the year I transitioned from journalism to content marketing. Mobile wasn’t really part of our conversation because no one knew how to do it. We were still trying to sell our clients on why they should be using Twitter and…
Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible…
A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order…