While social media has opened the door for select innovators with small budgets, the landscape has become almost entirely pay-to-pay. Scaled reach on Facebook requires advertising spend, and winning brands on YouTube rely on TrueView in-stream ads — the platform’s premier advertising product — or offline advertising to drive viewing. In the midst of this…
Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose. By: https://twitter.com/DalaiGroup/status/855315165369290752 @DalaiGroup
With the right technology, marketers are able to save time and focus their efforts on analyzing insights and applying intelligence to achieve strategic advantage. Social intelligence provides marketers with hundreds more potential data points to build audience profiles. Gone are the days of expensive labor-intensive focus groups and surveys. Now marketers can and should use…
The RankBrain is an AI (Artificial Intelligence) program built to help Google understand search queries. It helps Google to process search results and provide more relevant search results for users. It embeds a wide range of written languages into mathematical entities, named vectors, that the machine can understand. If RankBrain faces a sentence that it…
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is…
Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message is equally (perhaps even more) important. Particularly in encouraging user interaction and media engagement. Subtle aspects, such as color, line, shape and font, matter. By: https://twitter.com/PilarLazzati/status/847554031602065409 @PilarLazzati
Google Maps will soon carry promotional offers from nearby businesses along with ads and allow users to browse product inventories and menus. Alphabet Inc’s Google said on Tuesday it would introduce the new ad features on both Google Maps and Google.com. Google Maps already allows businesses to advertise store locations based on search keywords. The…
Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new Amazon Echo competitor, Google Home. By: https://twitter.com/DalaiGroup/status/847886224920633345 @DalaiGroup
How valuable would it be to have an accurate forecast of where the digital video marketing business is headed in 2020? Well, among other things, an accurate forecast would help you: Develop a business case for allocating more budget to video marketing. Create a successful video marketing strategy. Improve by experimenting with new initiatives. By:…
So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large percentage of people visit your website without converting, then it isn’t. That’s where conversion optimization comes in. If you’re having trouble getting website visitors to convert, check out…