You probably know that Google Search Console, or GSC for short, is one of my favorite tools for managing a website. You’ve most likely used it before. You might even be a GSC expert. But I’ve realized that with GSC, there’s more than meets the eye. It has a lot of features that I use,…
If your business deals with the B2B sector, you might’ve considered using LinkedIn advertising platform to reach your customers. After all, LinkedIn is where most ‘professionals,’ network with each other online. So, if you’re in the B2B space, there’s a good chance that your potential customer can be found on the online advertising portal of…
Instagram story ads play between your followers’ stories, so they fit in seamlessly with other content. Because these ads disappear after they’re done running and users can’t access them again, they need to be engaging to make a lasting impact. When this ad format was first introduced, you could choose only the Reach objective, with…
The hard choices — what we most fear doing, asking, saying — are very often exactly what we need to do. How can we overcome self-paralysis and take action? Tim Ferriss encourages us to fully envision and write down our fears in detail, in a simple but powerful exercise he calls “fear-setting.” By: https://twitter.com/DalaiGroup/status/882328160603262976 @DalaiGroup
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming weeks as we…
YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. By: https://twitter.com/DalaiGroup/status/880878620193017856 @DalaiGroup
Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next several years, the stakes for getting it right have never been higher.…
The eCommerce core platform market IS going to go through a tsunami of consolidation, very similar to what happened in the Smartphone market with the rise of Android and IOS. I’ll touch on this later because the reasoning is very similar. There’s going to be room for a few key players and the rest are…
Digital Transformation is required to accelerate business value and impact across the modern enterprise. Three critical capabilities in the CGT Readers’ Choice 2017 drive Digital Transformation leveraging mobility in key business processes: Ivy Mobility Retail Execution, Cuddle.ai enterprise BI, and EdgeVerve across a distributor network. By: https://twitter.com/DalaiGroup/status/878304143089205248 @DalaiGroup
Sometimes, to become successful and get closer to the person we can become, we don’t need to add more things — we need to give up on some of them. There are certain things that are universal, which will make you successful if you give up on them, even though each one of us could have a…