Mobile SEO and the mobile experience is the most important consideration for your site in 2018. After the mobile-first indexing announced by Google, in the very near future, it won’t matter how good your content is if your site doesn’t work on mobile devices. In this article Sean Malseed explains the main Multilingual SEO Agency Tips to move towards mobile.
Multilingual SEO Agency Tips to Go Mobile
Responsive Design
The first and most important Multilingual SEO Agency Tips is to make sure your site is responsive. Developers set breakpoints in CSS that trigger different sets of design rules based on screen sizes, such as replacing the desktop menu navigation with a collapsible “hamburger” mobile menu and resizing content width and font size for easier reading.
Things you should look for:
- All pages work on your phone
- Way too tiny text or buttons
- Missing elements, like navigation
- Landscape still shows the mobile view (phones are BIG these days!)
Use HTTPS
It’s rare to see a site that isn’t on HTTPS these days, as internet security is one of the biggest topics today. This is an extra important Multilingual SEO Agency tip for mobile SEO, as search engines know that poor quality and malicious pages could bog down or even hijack mobile browsers.
Things to look out for:
Even after moving towars HTTPS there can still be a few pitfalls that you should run through your site and check for, including:
- Not all pages show HTTPS
- Pages that show broken HTTPS (mixed content, signified with a little broken lock icon)
- Both HTTP and HTTPS render the page (HTTP should instead redirect to HTTPS)
Optimize Image Size
It’s really great that you’ve taken nice, high-resolution professional photography for your site. However, have you checked how big those images are on the page? Are they uploaded at an enormous resolution, and scaled down in HTML? If so, you’re wasting a huge amount of unnecessary download time, killing your users’ mobile experience, and ruining your mobile SEO. For this reason, your images should be uploaded at 2x their largest intended display size, which will ensure they look great on high-resolution mobile displays while keeping the size reasonable.
Make it Load Fast
The most important thing to your mobile visitors is how fast the page feels. Even if your page has 100 gigantic images and takes forever to download, you can make it feel really fast by making sure that the “above the fold” content loads and renders as quickly as possible. It definitely a Multilingual SEO Agency Tip not to miss because Google refers to this as prioritizing the first meaningful paint, and it’s something their crawlers definitely put a lot of value in.
Optimize the Visual Elements
Accessibility is a big issue for Google these days, and rightly so. The whole point of mobile-first is to ensure that as many people as possible can use your content on as many devices as possible. It’s easy to fall into the trap of seeing your site look good on your big fancy shiny phone, while it may not work on someone else’s aging iPhone 4.
There’s a few things you should look out for, specifically:
- You can pinch to zoom, even if the page is responsive and already sized to your device
- All text is readable, even captions and footer text
- All of the images have scaled well
- None of the items are overlapping in a weird way
- Things are easy to touch and navigate through
If you want to know more about this topic also read our International SEO Consultant Tips to Go Mobile-First.
Are you ready to receive the benefits of going mobile? Contact Us, our Multilingual SEO Agency knows the best practices to optimize your site for the mobile-first indexing.
Did you like this article? Don’t forget to share it and check more content in our Twitter Account.
