Have you got a mobile SEO strategy for your business? If you don’t, you’re ignoring most of your potential buyers. To help you keep your site optimized for mobile search, Sharon Hurley put together this guide to show you the best International SEO Consultant Tips to go Mobile First.
International SEO Consultant Reasons to Go Mobile-First
What Is Mobile SEO?
Mobile SEO stands for mobile search engine optimization. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs).
This process helps you improve organic traffic, which is traffic coming to your site from search results.
While there are several search engines, when it comes to mobile SEO, Google is the most important one.
Why Is Mobile SEO Important?
Here are a few reasons why it’s time to start paying attention to mobile optimization.
1. Mobile Search Is on the Rise
First of all, it’s about the market trend. For a while now, mobile searches have exceeded desktop searches, and that’s only likely to continue.
That means that many of your target customers are likely using mobile devices to find your content. Improving mobile SEO means they’ll be able to do that.
2. Mobile Content Determines Google Search Ranking
Plus, Google’s switched to a mobile-first index, which means it’s using the mobile content of a web page to determine its search engine ranking. So if you aren’t looking after mobile SEO, you risk having poorly ranked content.
3. Mobile Search Drives Sales
If people are looking to buy your products, you want to be sure that the right search terms lead them to your site. Overall, looking after mobile search optimization will help you reach your customers where they are and create a better user experience for all your visitors.
4. Mobile SEO Affects Voice Search
Mobile optimization will also help you future-proof your SEO strategy. That’s because voice search is becoming huge, mirroring the rise of mobile search.
International SEO Consultant Tips to Go Mobile-Friendly
Speed Up Your Site
The first step is to speed it up. According to Google, 53% of visits are abandoned if sites take more than 3 seconds to load. In addition, half of your visitors expect pages to load in 1-2 seconds. So, you can’t mess around with mobile page speed.
Some of the International SEO Consultant suggestions to speed up your site are:
-Compressing images as large image files can slow down your site
-Combining and minifying code to reduce the number of page requests
-Using caching to serve pages more quickly
Make Your Site Responsive
Next, make sure your website is responsive. What is a responsive site? It’s a site where the design elements resize according to the device to give users a great visual and browsing experience.
Create a Seamless Experience
People routinely switch between devices to research and buy, so it’s become more important than ever for their experience to be consistent. A good International Consultant Tip is to make sure people can do everything they need to on your site, no matter which device they happen to be using.
Optimize Content for Voice Search
So what about the future of mobile SEO? The experts agree that voice search is going to be huge.
A good shortcut to optimizing for mobile voice search is to optimize for answer boxes and featured snippets.
To improve mobile SEO for answer boxes, our International SEO Consultants recommend to:
-Answer questions correctly and relevantly
-Use the questions as subheadings
-Include lists or tables in the article
That’s it! Now you know the ins and outs of mobile SEO, you can nail mobile optimization for 2018 and beyond. Next check our articles on International Mobile Marketing Trends to be ready for the changes ahead.
If you are interested in going Mobile-First this year, Contact Us, our International SEO Consultants know the best practices to make you rank number one in mobile searches.
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