The mobile-first approach to content marketing is gaining popularity. Consumers are using their smart devices nowadays for everything. Mobile Marketing isn’t just the future; it has revolutionized business.
Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour?
For this reason, it is of paramount importance for businesses to engage with their customers using Social Media strategies adapted to Mobile. The beautiful part of is that it works well and some businesses are already implementing it with amazing results. We will tell you in this article 3 ways to do it:
Optimize Social Media Pages for Mobile
Today, most websites can be accessed equally well on all devices. Make sure you’re making your content with mobile users in mind! This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. Test your layouts and images on mobile. Make sure any links in your posts or ads lead to mobile-optimized landing pages.
Make Short Videos
Studies made by Cisco estimate that by 2021, video will account for over 80 percent of internet traffic. For this reason is important that you include videos on your mobile marketing and social media strategy. However you should always remember that people on mobile devices have short attention spans, so you need to make them short. Also, use live video options like broadcasting from your business on Facebook, YouTube, Instagram Live or another live streaming platform. Doing this will generate excitement and make people feel part of the action.
Another fantastic idea is the user generated content. Make your customers send you photos and videos through contests. There are many possibilities for running contests on Instagram, such as inviting customers to send in photos or videos of themselves using your product. The benefit of this is that you can use those videos as a way to attract more customers.
Ask for Check-Ins and Reviews
Another great mobile marketing strategy is based on your local strategy by encouraging your customers to do “check-in” on your business locations. Social Media is fantastic for this, because people can do it on Facebook or Foursquare. The best thing is that this means free advertisement for you. If you are not sure how to make them to take action, you can use incentives like coupons for checking in, or for leaving a review on your business. Don’t wait for it. Check-ins are a powerful free method to get word-of-mouth publicity for your business.
Conclusion
Make the most of your mobile marketing strategy through social media. As these trends continue to grow, you should come up with these ways and many others to take advantage of the engagement in mobile devices. Always look for options to captivate your mobile customers and don’t forget that Mobile Marketing is the future for your business.
Are you interested in knowing more Mobile Marketing Tips? Contact us! Our specialists are open to give you the best strategy for you to take advantage of these trends. Make your business the number one in the market!
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