Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching. By: https://twitter.com/DalaiGroup/status/796079863996223489 @DalaiGroup
Google changes its algorithm once or twice, every day (500+ algo launches in a year). But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like). Those are the updates that marketers care about. One such significant trend that might govern the future of SEO is: Voice queries on mobile… The chronically expanded use…
More and more, moms are turning to YouTube for answers to their daily questions. Kate Stanford, director of YouTube advertiser marketing and mother of three, shares new insights about how moms are using YouTube, and how your brand can be there in the moments that matter to moms. By: https://twitter.com/DalaiGroup/status/798631676318334976 @DalaiGroup
Symptoms? Overuse. Hype. Misinterpretation. And a virtual singular focus on product development. Like a Rorschach blot, the term means different things to different people. So why the disconnect? Why, as the Heath brothers ask, do some ideas stick and some don’t? Why is innovation so narrowly defined in the minds of many executives? And there…
Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” is synonymous with “sale.” In others, conversions occur much earlier…
Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I’d say, we need to do everything in our power to keep them locked on to what we have to offer. One minute we checking emails on mobile, next…
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have…
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. By: https://twitter.com/PilarLazzati/status/787050357683843072 @PilarLazzati
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more…
Creating digital products is a multi-disciplinary process that blends creativity, engineering, strategy, customer support, legal regulations and more. Because of its complexity, many large enterprises and global brands undergoing a digital transformation struggle to structure their teams. To accomplish the task, they need to answer several questions: What’s the optimal way to organize the necessary…