So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large percentage of people visit your website without converting, then it isn’t. That’s where conversion optimization comes in.
By: https://twitter.com/DalaiGroup/status/804762056830263296 @DalaiGroup
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd and turn it into a conversion lift for your business. Here’s how to do it, step-by-step.
By: https://twitter.com/PilarLazzati/status/806604202784894976 @PilarLazzati
What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.
By: https://twitter.com/DalaiGroup/status/808778523490058242 @DalaiGroup
Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch?
STOP RIGHT THERE.
Before you launch yourself right back into that cubicle at IntelliCorp, pick up a pen … Write this down.
By: https://twitter.com/PilarLazzati/status/809488209344270337 @PilarLazzati
In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most.
By: https://twitter.com/DalaiGroup/status/808385946441879552 @DalaiGroup
With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content suits each platform.
By: https://twitter.com/PilarLazzati/status/809805289528688640 @PilarLazzati
Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care.
By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup
Today, tomorrow, and in your lifetime… what would you like people to remember you by? The Dalai Group New Year’s chart defines goals for family, work, and personal well-being. Start your year with a month by month agenda for the tasks you hope to accomplish. Success is in your reach.
Download: 2017 New Year Resolution
In 2022, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2023, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2023.
By: https://twitter.com/DalaiGroup/status/840260972258373632 @DalaiGroup
Increasing the value of your video marketing initiatives requires understanding all the stages of the buying cycle, and mapping your strategy accordingly. Here are 16 ways to help you up your video marketing game:
By: https://twitter.com/PilarLazzati/status/840276073258590208 @PilarLazzati