3 Mobile Optimization Tips for Social Media

 

The mobile-first approach to content marketing is gaining popularity. Consumers are using their smart devices nowadays for everything. Mobile Marketing isn’t just the future; it has revolutionized business. 

Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? 

For this reason, it is of paramount importance for businesses to engage with their customers using Social Media strategies adapted to Mobile. The beautiful part of is that it works well and some businesses are already implementing it with amazing results. We will tell you in this article 3 ways to do it:

Optimize Social Media Pages for Mobile

Today, most websites can be accessed equally well on all devices. Make sure you’re making your content with mobile users in mind! This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. Test your layouts and images on mobile. Make sure any links in your posts or ads lead to mobile-optimized landing pages.

Make Short Videos

Studies made by Cisco estimate that by 2021, video will account for over 80 percent of internet traffic. For this reason is important that you include videos on your mobile marketing and social media strategy. However you should always remember that people on mobile devices have short attention spans, so you need to make them short. Also, use live video options like broadcasting from your business on Facebook,  YouTube, Instagram Live or another live streaming platform. Doing this will generate excitement and make people feel part of the action. 

Another fantastic idea is the user generated content. Make your customers send you photos and videos through contests. There are many possibilities for running contests on Instagram, such as inviting customers to send in photos or videos of themselves using your product.  The benefit of this is that you can use those videos as a way to attract more customers. 

Ask for Check-Ins and Reviews 

Another great mobile marketing strategy is based on your local strategy by encouraging your customers to do “check-in” on your business locations. Social Media is fantastic for this, because people can do it on Facebook or Foursquare. The best thing is that this means free advertisement for you. If you are not sure how to make them to take action, you can use incentives like coupons for checking in, or for leaving a review on your business. Don’t wait for it. Check-ins are a powerful free method to get word-of-mouth publicity for your business.

Conclusion

Make the most of your mobile marketing strategy through social media. As these trends continue to grow, you should come up with these ways and many others to take advantage of the engagement in mobile devices. Always look for options to captivate your mobile customers and don’t forget that Mobile Marketing is the future for your business. 

Are you interested in knowing more Mobile Marketing Tips? Contact us! Our specialists are open to give you the best strategy for you to take advantage of these trends. Make your business the number one in the market!

You might also like: 

• Mobile Marketing: All About App Indexing
• Mobile Marketing Search Trends for 2019
• Mobile Marketing Trends for Small Businesses in 2018

 

 

Mobile Marketing: Keyword Optimization Tips for App Store

Nowadays Apps are of huge relevance for Mobile Marketing. Only in the Apple App Sore there are almost 3 million apps, but not all of them are being discovered by users. Is yours one of them? Are you struggling to appear amogst the first 10 results on the app store? 

If your app is invisible, and lost in the App Store amongst other apps which are stealing potential users away, you need App Store Optimization. 

 This might sound new to you, but if you understand the basis of Search Engine Optimization (SEO) everything would make sense. If not, it doesn’t matter, here we are going to tell you everything you need to know to be number one in App Store searches.

Mobile Marketing: Best Keyword Optimization Tips for App Store

There are three components that are important when optimizing your app with ASO:

App Name Optimization

When people look for your app they use different words, which you want to include when optimizing your app. One of the most important places to locate them is the app name since it has the biggest weight.

1. Keep your App Name Under 30 Characters:

Stick to this limit unless you want your app to be rejected. While is technically possible to use over 30 characters, since 2017 app store keywords past that limit don’t rank anymore.

2. Find the Right Balance between Branding and Relevant Keywords:

This is only important is your app is still not popular on the market. If you already are a recognized brand, this recommendation won’t apply to you, because your app will be usually searched by app name.

3. Use the Most Relevant Keywords in the Title:

The keywords in app store have more impact in the title than anywhere else, since only a few are allowed. Researches have proven that keywords in the title rank 2x better than in the keyword field and will boost your visibility in your category.

4. Create an Optimal App Name.

Make sure to create an easy to understand and unique name, and avoid using special characters. You can also benchmark your competitors or on the opposite to strike back by using the same keywords.

App Subtitle Optimization

The app subtitle was a featured introduced in the year 2017 by Apple. With also 30 characters, the subtitle is a perfect opportunity to optimize your marketing message with the right keywords.

As this is the second most important element on keyword optimization, make sure that you  use very strong and descriptive keywords that will match relevant search queries.

Keyword Fields Optimization

The last more important component for app optimization is the iTunes Connect Keyword Field that allows you to include a set of 100 characters keywords.

It is important that you use this wisely, considering the next two recommendations:

1. Use Unique Keywords:

Don´t repeat keywords you already used on your App Name or App Subtitle. Keywords are only considered once in order to rank

2. Use Comas to Separate Keywords:

Although is good to use long tail keywords it is better to use comas to separate short keywords because this will allow you to create more combinations using the 10 or 12 keywords you include in the field.

How to Select App Keywords?

If you arrived to this point you should now understand the importance of the right keywords on app store optimization. But how do you select the best ones

1. Relevance:

It is crucial to choose keywords that describe the app’s main purpose and core functionality. Since conversion rate has a big weight in keyword rankings, it is of your best interest to use the keywords that users will be more likely to convert with

2. Rankings/ Competition:

Make sure to aim for high rankings since users are less likely to download an app that is ranking below the first 10 results.  Evaluate your keywords and stick to the ones for which you have high rankings and traffic.

Also find the right balance between targeting easy keywords and using keywords with high competition depending on your objectives.

3. Search Popularity / Volume:

This should be the last characteristic you should look at when choosing your keywords. It will let you make your final selection. If you are hesitating between multiple synonyms or similar keywords with about same relevance and competition, choose the one with the highest volume of searches

 Conclusion

As you can see, keyword optimization is a basic piece in the ASO puzzle since it will make you appear in relevant searches and boost your conversions. Make sure that you make this optimization an ongoing process and to always stay up to date with the latest App Store Optimization Trends.

If you want your App to be a vital part of your Mobile Marketing Strategy, Contact Us, our team of experts will make you rank number one in App Stores.   

You might also like:

• Mobile Marketing Tips for App Store Optimization
• Mobile Marketing: All About App Indexing
• International Mobile Marketing How to Do It Well

 

Maryland SEO: Why Did my Website Traffic Drop?

One of the most common questions for Maryland SEO Agencies is related to loss of traffic.  Anybody could experience a loss of traffic on their websites anytime; the causes are very easy to overlook, you need to stay active on your google analytics so you can take a look if your decrease is due to holidays, seasons, etc.

If you’re interested to know more about Maryland SEO tips, today we are going to show you easy options and tips that you can apply on your investigation about website traffic drop.

5 Reasons for Website Traffic Drop

Any Type of Changes on your Website

Significant changes may be a reason, redesigning, migration, content clearout. If you recently made some of these options and your traffic went down, pay attention to this option and the aspects that were involved on the transformations your site went through.

Spam

Violating webmaster quality guidelines, inserting spammy and irrelevant links can make you get penalized by google, you could block or moderate user-generated content to stop this. Some of the anti-spam moderations we recommend you are: reCAPTCHA plugin, or defaulting de UG content to “nofollow”.

Duplicating content isn’t the best option, using many pages for little meaningful information just saturates your website, as an alternative, you can put them in few lines of a text.

Updates on the Google Algorithm

Google is constantly evolving and not taking any break, maybe any of these options aren’t the problem for your traffic decline, it’s just the updates that Google is having, it tweaks and rolls every once in a while!

Loss of Backlinks

Valuable backlinks that are lost may hurt on your website’s visibility, if your site doesn’t have much of them, and the traffic drop affected most of the keywords and pages, check first on your backlinks profiles.

Competitors and SERP Changes

Sometimes the traffic drop is due to a ranking drop. If the traffic drop is specific to certaing keywords some of your pages may have gone gone a few results down the SERPs. 

If you see that your ranking is lost to a competitor try to find aspects where you fall behind and catch up on weak spots you discover. Check if your pages are all mobile optimized, if the content is renewed or if new bakclinks have been gaigned for your competitor. 

Conclusion

Finally, as you can see, there are many choices to find out why is your traffic dropping, with help of Maryland SEO it isn’t hard to find out a reason, it’s just matter of being specific and very cautions with every aspect of your website, and being as active as you can, taking care of every detail!

Did this article help you out with your Website Traffic Drop? Contact Us! our digital specialists will provide you with the best plan to apply Maryland SEO.

You might also like:

• Multilingual SEO Agency Why is my Blog Not Getting Traffic
• International SEO Consultant Tips for Traffic
• Baltimore SEO How to Increase Website Traffic in 2019

Hispanic Digital Marketing: Amazing Facts About this Market

 

Hispanic Digital Marketing is gaining force each year. The best way to reach Hispanic audiences is by getting to know and understand it perfectly well. Know who they are, where they spend their time, the platforms they visit most frequently and how they consume their content

Did you know that Hispanics currently have $1.7 trillion in purchasing power?, This number that’s sure to rise in the years to come. Here are six things about the Hispanic market that every brand should know.

In this article you will learn 6 different facts of Hispanic Digital Marketing to help you get to know the Hispanic audience and to reach them in a better way.

1. Half of U.S. Population Growth Accounts Hispanics

Since 2000, the expansion of Hispanic population in the U.S has been the main driver of America’s population growth. They’re the second- fastest growing demographic group, making the 18% of the total U.S. population. Another fact is that over a third of Latinos were born outside of the United States.

2. The Hispanic Population In The U.S Is Under The Age Of 29

Did you know that, 25.8% of all children in the U.S. ages nine and under are Hispanic? Brands should be aware of the implications that the growing strength of the Latino population will have on pop culture, advertising standards and the language being used in ads.

3. Over 45% Of Total Ad Spend Is Made By The T.V.

In the past few years, the amount of total ad spend brands have invested in Hispanic media has been rising.  In 2015, brands spent over $6 billion marketing to Hispanics on TV alone. Digital’s share of the marketing budget for Hispanic audiences did increase by 2.6% between 2015 and 2016, but there is still a huge opportunity for leading brands to position themselves as pioneers in the digital space before others begin to muscle in

4. 44% Of Hispanics Consumers Only Access Online Content in English

One of the biggest challenges that advertisers face is figuring which language to reach them in. Interestingly, it has been found that even Spanish-dominant speakers are more likely to use English when conducting searches or consuming content online.

Brands should be making the effort to incorporate Spanish into their ad campaigns. In a survey, about 56% of Spanish-speaking Hispanics said that they were more loyal to companies that advertise in Spanish.

5. Hispanics Use the Internet On Their Smartphones

Hispanics spend, on average, two hours more per week on their mobile devices. They also tend to watch more videos online on their smartphones and are subscribers of streaming platforms such as Netflix, Amazon Prime and Hulu. Also they tend to listen to music, messaging, emailing, and using their cameras.

6. Hispanic Millennials Interact With Brands On Social Media

According to a study, almost 50% of Hispanic millennials said they had talked about a brand online with others or used a brand’s hashtag, compared to 17% of non-Hispanics. What does this mean for brands? It means that social media represents an important touchpoint for Hispanic consumers, especially for much-sought-after millennials. Brands should take care to use it as a tool to cultivate brand loyalty among this cohort.

In Summary

Taking into consideration these six facts, should give brands more insights into the Hispanic Digital Marketing and demonstrate the importance of an effective omnichannel strategy that is aligned with consumers passion points and over-indexing channels.

It’s important for brands to transmit elements of Hispanic culture through their advertising, even if it’s in English, because it makes individuals feel that the brand understands them and their cultural backgrounds.

Make the most of your strategy with these six important facts! Hispanic Digital Marketing is the future now! Contact Us, our digital specialists will provide you with the best strategy plan to reach your audience.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• Multicultural Marketing: Tips to Market Hispanic Consumers
• Hispanic Digital Marketing Essentials for Facebook
• Hispanic Digital Marketing Strategy Trends to Follow

How to Position a Website in Google

All website owners know that it may seem hard to achieve a good rank in Google. Google’s search engine uses a variety of methods to determine which pages are displayed first in search results, and it could be more complicated when doing local SEO.

The exact formula is a secret, but you can do a few things to improve your rank in Google search results by following this tips from Forbes.

TIPS TO HELP YOUR WEBSITE RANK IN GOOGLE 

1.MOBILE FRIENDLY CONTENT

An increasing number of users are searching from mobile devices. According to BrightEdge, 57% of all US online traffic now come from smartphones and tablets. That’s why Google is determining the relevance of sites according to how well your mobile content is optimized, not just for desktop, so you must do mobile-first indexing.

The increase in the use of mobile devices is related to another important factor that determines your rank in Google: Voice Search. People perform searches in this way to solve a problem or consult information. Your content must be optimized correctly so that it appears in the questions that are frequently asked.

2. OPTIMAL SPEED IN YOUR SITE

The speed at which users browse your website is crucial for Google. The biggest search engine is careful to explain that they expect the speed update to affect a small number of pages. Google will not give a good rank to any site that is not offering a good user experience.

3. SSL CERTIFICATES

In July 2018 an update was made to the security conditions and focused on sites without an SSL (Secure Sockets Layer) Certificate. So, sites without SSLs are likely to fall in Google rankings.

SSLs encrypt data between a web server and a browser, and sites that have SSLs are designated by HTTPS, rather than HTTP.

4. FEATURED SNIPPETS

If you’re still not sure what it is, featured snippets make people’s online search easier since they can see the answer they’re looking for at a glance. Featured snippets dramatically increase click-through-rate.

A featured snippet shows up as a block that contains the exact answer to your query. It is found right above the first organic search results, which is why it’s also called “position 0.”

You should pay attention to the searches that are currently done and add them to your content to make it more attractive.

 

It is true that Google will never reveal the secret formula to position our website in the first results, but without doubt these steps will help you optimize your website and place it in Google.

To learn more, read the article: Mobile Marketing: Voice Search Trends for 2019

Would you like to know if your website has the requirements to rank in Google?  Contact Us, our Digital Consultants will review your website and create a strategy with the best SEO Services.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

Mobile Influencer Marketing: Trends for 2023

Influencer marketing has been a crucial part of Mobile Marketing for this past 2 years. Its relevance has been important thanks to the good results it has brought to E-commerce marketers,  and it is definitely a modern marketing strategy that will continue to be transcendent.

Hispanic Digital Marketing Best Practices for PPC

The US Hispanic Digital Marketing is now key in terms of online marketing potential and a great way to improve on the performance of your campaigns  is ensuring that you have a smooth conversation with your Hispanic clients.

However, reaching them requires more than just marketing in Spanish. The following four points are the best ways to reach the Hispanic market with your PPC campaign:

Best Hispanic PPC Practices

1. Research Keywords

The key to developing an online marketing strategy with Google AdWords is to engage clients with online content. This will require to  do keyword research instead of only translating, and to focus in these three key points: 

• Cultural Climate: To find out who your consumers are, where they come from and what their interests are we recommend creating customer personas.
• Traffic Volume: Once you’ve created your personas, check out the traffic for them in your area. The AdWords Keyword Tool will output the search volume for your selected keywords within specific locations.
• Search Volume: Look at the search volume of your keywords using the Google Trends tool that provides the complete search volume history and location of all terms. 

2. Target by Country

There are many subcultures in the enormity of the Hispanic demographic in the US so, when deciding your ad copy, don’t assume the direct translation of a keyword will work as well in Spanish as it does in English. Each Hispanic subculture has its own dialect.

For example, the word bus has different variations and here we can demonstrate it with 6 different ways in Spanish speaking countries.

México: Camión	Argentina: Colectivo	Nicaragua: Ruta, Bus
Cuba: Guagua	Chile: Liebre	Spain: Autobús

Use a human translator, preferably one from the culture you are targeting. Organizing your campaigns this way makes it easier to track the impact at specific groups and makes settings much easier to change. 

3. Take Advantage of Digital Marketing

Hispanics are the most adapted demographic in the US when it comes to new technologies in today’s multiple device world.

• Nielsen Mobile Insights has found that the average Hispanic mobile user uses y more than the average of minutes per month for all consumers.
• Hispanic consumers pay attention to online ads 20% more than the general online population.
• Hispanic consumers use search as their go-to resource for gathering information about a purchase – most searches are done on mobile.

4. Determine Your Aimed Audience

You cannot market Hispanics the same way to all generations. According to Huffington Post, Hispanic Millennials are largely bilingual Americans and have the following characteristics. 

• They are more likely to respond to ads in English.
• They are more influenced by mobile.

Cultural signals, such as food and traditions, resonate with U.S. Hispanics online regardless of language and age. Take a look to this engagement campaign that mixes copy and imagery to connect with Hispanic attitudes about generational ties.

To Sum Up

Ignoring customer insights or professional research is the same as putting yourself in the path to failure, so do not forget to test, you won’t know what works best if you don’t try different approaches.

Brands need to take action and that digital strategy is a huge opportunity. Hispanics are the opportunity now.

Make the most of your business taking into consideration these useful ways to reach Hispanic markets!

Hispanic Digital Marketing is the future now! Contact Us, our digital specialists will provide you with the best strategy plan.

{{cta(’56ab2f7a-dc3d-4f0c-ba4b-d8b9c6f32802′)}}

You may also like:

• Multicultural Marketing: Tips to Market Hispanic Consumers
• Hispanic Digital Marketing Essentials for Facebook
• Hispanic Digital Marketing Strategy Trends to Follow

 Source: White Shark Media

Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

{{cta(‘587872ef-7e43-4f28-9b97-7ad092b3ef5e’)}}

You may also like:

• Is my Website SEO Friendly? Tips to Make it Possible
• How to Measure your Digital Marketing Strategy ROI
• Why a Digital Marketing Strategy is Important for B2B

Source: Forbes

Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

{{cta(’56ab2f7a-dc3d-4f0c-ba4b-d8b9c6f32802′,’justifycenter’)}}

You may also like: 

• Multicultural Marketing: Tips to Market Hispanic Consumers
• Hispanic Digital Marketing Essentials for Facebook
• Hispanic Digital Marketing Strategy Trends to Follow

Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

 

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

 

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

 

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

 

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

{{cta(‘587872ef-7e43-4f28-9b97-7ad092b3ef5e’)}}

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

You may also like:

• How to Measure your Digital Marketing Strategy ROI
• Is my Website SEO Friendly? Tips to Make it Possible
• Digital Marketing Strategy: The Best of 2018