If you are looking for the “next big thing” in the tech space, look no further! The market for Internet of Things (IoT) will be taking over your home — and all businesses in the world soon, if not already.
By: https://twitter.com/DalaiGroup/status/839611694900862976 @DalaiGroup
Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies.
This article explores 3 crucial practices for successful mobile marketing.
By: https://twitter.com/PilarLazzati/status/841755817053368321 @PilarLazzati
Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.
By: https://twitter.com/DalaiGroup/status/841770928556109824 @DalaiGroup
When it comes to generating revenue from your website, there are three primary ways in which you can do this. These are e-commerce, which is receiving direct profits from the sale of products or services on your site, advertising, where you are paid by an advertiser to display their ads on your site, or affiliate marketing which is where you promote a product or a service for a merchant and receive a cut of the revenue if you site generates a sale.
By: https://twitter.com/DalaiGroup/status/843175177441697792 @DalaiGroup
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.
By: https://twitter.com/PilarLazzati/status/844307647591460865 @PilarLazzati
SEO is and has always been so easy and I don’t understand why people complicate it so much all the time. Now, to show you just that, I decided to ask 80 SEO experts for their #1 SEO tip for 2016. Warning: you will be hearing the words “content” and “backlinks” a lot throughout the tips.
By: https://twitter.com/DalaiGroup/status/844670026854682624 @DalaiGroup
Today while reading the news headlines a new report by Nielsen provided factual research to back up my anecdotal “S & F Survey” (street and friends survey) by announcing that in the last 12 months the Apple iPhone had more doubled its market share from 13 to 28 percent and it was expected to triple it in the next year according to Nielsen’s online business managing director Matt Bruce.
By: https://twitter.com/DalaiGroup/status/846059180381257728 @DalaiGroup
Google Maps will soon carry promotional offers from nearby businesses along with ads and allow users to browse product inventories and menus. Alphabet Inc’s Google said on Tuesday it would introduce the new ad features on both Google Maps and Google.com.
Google Maps already allows businesses to advertise store locations based on search keywords. The new feature will show ads automatically to users along their driving route.
By: https://twitter.com/DalaiGroup/status/847871122896961536 @DalaiGroup
Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message is equally (perhaps even more) important. Particularly in encouraging user interaction and media engagement. Subtle aspects, such as color, line, shape and font, matter.
By: https://twitter.com/PilarLazzati/status/847554031602065409 @PilarLazzati
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?”
My answer is always the same: SEO should be viewed as reinforcement to your content team.
More often than not, this is followed by another question: “How should SEO and content marketing teams work together to achieve success?”
Let’s explore this in more detail. In the SEO universe we live in today, getting this synergy right can mean the difference between exponential business success and miserable failure.
By: https://twitter.com/DalaiGroup/status/853835416591634434 @DalaiGroup