Content Marketing in Spanish: How Can it Help your SEO?

Delivering content that best serves the needs of users is top-of-mind for many SEOs. It is well known that good content helps search engines to find you, but do you know how to do it well?.  Read this article by Moz, and learn how to use Content Marketing in Spanish for SEO Growth.

Content Marketing in Spanish: How Can it Help your SEO?

The first point to remember when creating content in spanish for SEO Growth is that not all of your audience’s content needs are captured in search. This is a big problem with solely using keywords to drive your content strategy, because keyword research can tempt you to develop content that your brand really shouldn’t be creating because you don’t have anything unique to say about it.

Audience Focused Content Strategy

Moving away from a keyword-first-driven content strategy and into an audience-centric one will put you in a better place for creating SEO content that converts.  A good content marketing in spanish strategy starts with the target audience and dives deeper into understanding your brand’s expertise and unique value proposition.

Unique Content Angle

The key to connecting with your audience is to develop your unique content angle that finds intersections between what your brand’s expertise is in and your audience’s pain points. This is usually refered as a “content tilt” because it involves taking a larger topic and tilting it in your own way. This way you will be able to stand out from your competitors.

How to Build your Content Marketing in Spanish Strategy?

1. Set your goals.

Start at the end. What is you are ultimately trying to accomplish with content marketing in spanish? Do you want to increase leads by a certain percentage? Do you want to drive a certain number increase in sales? Are you trying to drive subscribers to a newsletter? Document these goals first. This will help you figure out what type of content you want to create and what the calls-to-action should be.

2. Identify your primary audience and their pain points.

The next step is to identify who you’re targeting with your content marketing in spanish. There are a lot of people at your disposal to help you with this part of the process. Within your organization, consider talking to different teams. Find out what your audience is struggling with and what content could be created to help answer their questions. Forgetting about their interest is one of the reasons why content strategies usually fail.

3. Determine your brand’s unique expertise.

Again, dig deeper and figure out what makes your brand truly unique. It likely isn’t the product itself. Think about who your subject matter experts are and how they contribute to the organization. Think about how your products are developed.

4. Figure out your content tilt.

Now put your answers for #2 and #3 together and figure out what your unique content angle will look like.

5. Develop a list of potential content topics based on your content tilt.

It’s time to brainstorm topics. Now that you know your content tilt, it’s a lot easier to come up with topics your brand should be creating content about. Plus, they’re topics you know your audience cares about!

6. Conduct keyword research.

Now that you’ve got a list of good content topics, it’s time to really dive into long-tail keyword research and figure out the best keyword targets around the topics.

7. Create an editorial calendar.

Based on your keyword research findings, develop an editorial calendar for your content marketing in spanish strategy. Make sure to include what your keyword target(s) are so if you have someone else developing the content, they know what is important to include in it.

8. Determine how to measure success.

Once you know what content in spanish you’re going to create, you’ll need to figure out how you’ll measure success depending on your fucus.

9. Create content!

Now that all the pieces are there, it’s time to do the creation work. This is the fun part! With your content tilt in mind and your keyword research completed, gather the information or research you need and outline what you want the content to look like.

10. Track your growth.

Once you’ve created your content and launched it, like with any SEO work, you will have a lag before you see any results. Be sure to build a report or dashboard based on your content goals so you can keep track of the performance of your content on a regular basis.

Learn More

Find more about the best content strategies reading the best 5 Principles for Content Marketing in Spanish

If you want to improve your SEO using Content Marketing in Spanish, Contact Us, our Multilingual SEO Agency will create the right strategy for you. 

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Atlanta SEO Tips to Rank your Articles High in Google

Blogging is a great way to start building traffic, acquiring new customers, and developing brand awareness. But unless your articles are ranking well in Google search, you’re not going to make much progress. This guide by Neil Patel will give you some Atlanta SEO Tips to help you get your content ranked higher in Google.

1. Optimize for Keywords

The first and perhaps most important part of your Atlanta SEO strategy is optimizing for the right keywords. You’ll need to conduct some research before writing and use the results as the basis for your content. It’s also a good idea to keep track of what keywords you want to rank for. I recommend running SEO experiments all the time to make sure you’re improving in the right areas.

Include the keywords in your title.

The first and most basic way to optimize for your keyword is to include it in the title. The closer you place it to the beginning of the heading, the more likely it is to rank high in Google’s results.

Include the keyword a few times in each article.

While keyword stuffing is an old Atlanta SEO technique that I don’t recommend, you should definitely include the keyword a few times in your article. Write for humans, not computers, but if there’s a natural opportunity to include the keyword, use it!

Include LSI keywords.

A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing (LSI) keywords. These are related terms that Google uses to determine the quality and breadth of the content you’ve written.

Include the keywords in H2 or H3 headings.

The best Atlanta SEO optimized articles are divided up into different sections under specific headings. To show Google that your article covers the keyword you’ve included, make sure to list this phrase in your subheadings.

2. Optimize your Content

To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results. The one constant in the ever-changing landscape of Atlanta  SEO is that Google will always rank in-depth, quality articles over sub par content. Relevant content creation is the most effective SEO tactic.

Increase length.

Despite the advice you’ve probably heard about blog readers wanting brief information, the truth is that the best-ranking articles in Atlanta SEO are long.

Improve readability

While Google values length, it also ranks content by how easy your content is to read. if you’re using complicated jargon that isn’t necessary for the industry or topic you’re writing about, it’s time to make things easier to read.

Update frequently.

To improve your article’s results in Google, you should update them frequently. All you need to do is make a few updates to the WordPress post, and Google will recognize the changes.

3. Technical Ranking Factors

While it’s easy to notice the visible factors that improve your rankings, there are other Atlanta SEO techniques to keep in mind, as well.

Make your URL keyword-rich and readable.

Most site owners just leave this alone, but you can take advantage of how Google and its users view your URL. Make your URLs stand out so Google can find the keywords in this URL.

Include a compelling meta description.

If you don’t provide a description for Google, it will show a random snippet of your article. Usually, this isn’t the kind of message you want to deliver to potential readers. Instead, you should create a custom phrase on the metadescription that shows up in the results.

Optimize your images

Even if you only have one or two images, you can easily optimize them for even better Atlanta SEO results. Before you upload an image, change the filename to a keyword that’s relevant to your content. For alt text, just write a brief description that explains what the image is in relation to your article.

4. Improve your Links

One of the strongest strategies for ranking with Atlanta off-page SEO is the links that lead to each of your articles.

Promote your content for backlinks.

The best way to get higher search engine rankings for your articles is to acquire a number of backlinks from other sources. An easy way to do this is to include links to others in your articles. When you include these links, let the owner of the site you mentioned know you’ve linked to him or her.

Do more internal linking.

The easiest and simplest way to improve the links to your articles is to do it internally. By doing this, Google can easily crawl your site and find the best content you have to offer.

Fix broken links.

If you have links that used to point to a great page that no longer exists, you should fix them as soon as possible, otherwise this will hurt your rankings.

Improve your anchor text.

Every clickable link says something. While it’s not a deal-breaker for Google’s ranking algorithm, it’s a good idea to give yourself the advantage of keyword-rich anchor text. This means that, instead of linking to articles with text like “this article” or “click here,” you use phrases.

5. Go Beyond Text

As the Internet becomes based on more than just text, you can improve your Google search results by including more than just words.

Include social sharing buttons.

With the advent of social media, more and more people want to be able to share your content with their friends and others on their favorite social media channels. If you don’t have social sharing on your website already, it’s time to add it.

Embed different types of media.

I’d recommend including video, audio, pictures, and even special types of content. This can include calculators, tools, and other features.

Prepare for Voice Searches.

You should optimize your blog posts for voice search as soon as possible. To do this, you should include conversational keywords and phrases commonly used in voice search. This will make your content even more accessible to those who use voice for search, and it will improve your Atlanta SEO rankings both on mobile voice searches and on Google’s results in general.

Want more?

If you want to know more about how to improve your rankings, read the International SEO Consultant Guide to Rank for more insights.

Do you want to make your blog articles rank higher in Google? Contact Us, our Atlanta SEO Experts will plan the best SEO Strategy for you.

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What Every Person Should Know About Marketing Tools

With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. For this reason it is important to reflect on what IT professional services and IT products are available to improve the sales and marketing funnel.

In this article by Tentfold there’s a look at the six most important things that every business leader should know about IT products and digital services that help with sales and marketing.

What Every Business Person Should Know About IT Sales & Marketing Tools

Utilize Email Marketing

When the Internet was still novel, the phrase ‘You’ve Got Mail’ brought squeals of joy and excitement. After decades of unsolicited spam piling up, Nigerian prince schemes, and assurances of undeserved wealth flooding the average inbox, how effective is email marketing? Is it still an effective approach to garnering sales?

The short answer is yes. With an effective email marketing campaign, the possibilities for growth are endless.

Stay connected

It’s common knowledge that many customers require several touchpoints with a company before committing to a purchase. Email marketing is an easy way to ensure this happens. To be sure, the majority of customers seek out email marketing campaigns to stay informed about their favorite businesses. Global information powerhouse Nielsen reported in 2014 that 28 percent of consumers subscribe to a company email list to stay informed about business activities.

Nearly 60 percent of moms in the United States reported to Loyalty 360 that they would sign up for email marketing if rewards were offered. And companies who do choose this route are often rewarded with increased sales and improved customer loyalty. In other words, there is a definite value in staying connected via email.

Easy integration

With the advent of IT marketing techniques and tools, email campaigns have an advantage: they are versatile enough to integrate seamlessly with most other marketing strategies. It is also an easy technique that can be used to personalize interactions with consumers. Business leaders who utilize personalization features available through modern IT see huge profit gains.

Inexpensive

Perhaps the most alluring of reasons to pursue email marketing stems from the fact that it is the least expensive IT solution available. For business owners on a budget, it can be a more effective and affordable option than direct mail, TV advertisements, or radio spots. While it is something many business owners struggle to find time for, hiring a marketing professional to undertake the process is also an option.

Engage in Analytics

The name alone suggests something far less attractive than other aspects of marketing and sales. However, it can save business leaders tremendous amounts of time and money. IT sales and marketing programs are readily available to track the performance of channels, ads, offers, and technologies.

Centuries ago, American merchant John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Fortunately, the time of uncertainty has passed. Now, smart marketers utilize information technology to know which half is (or isn’t) working. While there are a variety of tools and techniques available, by and far the most popular one is Google Analytics.

Over 80 percent of small to mid-size websites use Google Analytics, which is completely free. Down the road, business leaders may opt for a paid service such as Adobe Analytics, but Google Analytics provides a fantastic base service. Some of the information it provides includes:

• The number of visitors to a site;
• How visitors find a site;
• Whether a mobile-friendly site would be useful;
• Ways to improve a site’s speed;
• What marketing techniques drive the most people to a site;
• What blog content is most appealing to site visitors;
• How many visitors have been converted into paying customers.

Serve Up a Dish of Artificial Intelligence

In 1983, moviegoers caught a glimpse of the potential Artificial Intelligence offers in the film “War Games.” In it, Matthew Broderick employed a software program to teach the futility of nuclear war through repeated games of Tic-Tac-Toe.

Machine learning is built on the same concept and has tremendous potential for the world of commerce. IT specialists are using it to form millions of data points regarding consumer shopping habits and preferences. With this information, businesses can offer much greater personalization to customers.

Consumers are ready and poised to respond to such sales and marketing personalization. According to Oracle Retail 2025, just under 60 percent (three out of five) of shoppers had a positive outlook about a grocer creating a suggested shopping list based on the consumer’s previous shopping habits and behaviors.

For an AI system to be effective, it must provide minimal intervention in a person’s life while maximizing the amount and quality of data provided. As customers interact with the software, more information is then gathered about their shopping habits so that even more personalization is possible.

Employ Marketing Automation & CRMs

Smart marketers understand that ad hoc advertising tools can be useful. However, an all-in-one automated marketing platform is far more beneficial. It allows companies to bring together all of their inbound and outbound marketing efforts in one place.

Additional benefits of automated marketing and CRM systems include:

Efficiency

Effective CRMs improve efficiency in several ways. For one, they replace inefficient systems that relied on manual input and endless paperwork trails. They can also integrate with other marketing tools so that companies can interact with customers on a far more comprehensive level than otherwise allowed.

Better customer relations

In a client-facing business world, CRMs are a necessity because they improve customer relations in all areas of sales and marketing by providing more mainstreamed organization. It offers companies immediate feedback so improvements can be made right away, thereby decreasing customer frustration and increasing loyalty.

Greater accountability

It’s nearly inevitable that some customers will be lost to the void when companies lack the tools to manage them effectively. CRMs add a layer of accountability to the customer relationship process. Such a system allows employees to see what their roles are in the sales process. When those responsibilities aren’t met, it’s easy to see where things went wrong, who fell short, and put into place strategies to ensure it doesn’t happen again.

Marketing optimization

The more information that marketers have available, the better their skills can be utilized. A successful CRM gives marketing specialists and digital consultants information so that they can better understand customer needs and behaviors, thereby choosing the optimum time and place to market products.

Get a Handle on Search Engine Marketing

Search Engine Marketing refers to paid search ads, such as Google AdWords, and search engine optimization that helps to garner organic search results based on website content. IT sales and marketing tools help people find a given company when searching for certain terms. With search ads, business people can experiment and optimize keywords on websites, advertisements, website forms, and any offers provided. Such data allows people to understand which words lead to the most prospects and revenue.

Wrangle Mobile Marketing

Everywhere one turns, one is likely to discover new statistics about the benefits of mobile marketing and mobile optimization. That’s because 78 percent of mobile searches for local business information result in purchases. And the vast majority (two out of three) of these users prefer a mobile website over a mobile app. Over 70 percent of shoppers have used a mobile coupon, and one-third of all eCommerce purchases were made on a mobile device in 2013.

No matter how good a company’s IT sales and marketing software is, it only performs as well as the people using it. Therefore, it’s important to train employees to properly use the techniques and tools at hand whenever something new is implemented. To improve your selling and marketing game, utilize these six IT solutions.

 

Now that you know about these IT Solutions, it’s time to read more about how to develop the best strategy in the article: Free Site Evaluation Checklist for Effective On-Page SEO

Do you want the best IT solution for your marketing strategy? Contact Us, our agency offers a Completely Free Site Evaluation for your digital business. 

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Global Video Marketing Strategies for 2018

Video marketing is quickly becoming an imperative part of brand’s marketing strategy. Don’t miss it out this year. In this article by The Drum, we’ll discuss steps you can take to create a winning global video marketing strategy in 2018.

Global Video Marketing Strategies for 2018

Your global video marketing strategy is essentially an extension of your brand into video. This means you must incorporate video fluidly into every aspect of your marketing strategy. It will require pre-planning, so that everything is connected and follows a theme that accurately reflects your brand. You will need to follow these 5 steps:

1. Global Video Marketing Research

You can never do enough research when it comes to your global video marketing strategy. Even when you have a good foundation, you will need to continually look at your audience, industry trends, and potential consumers to produce successful video content.

If you already have an effective content marketing strategy, half your work is done. If not, take a look at your audience and your business. You need to review your brand and consumers.

Consider the type of video content that will best appeal to your audience. Think about the style that will best represent your company. Assess your goals. What are you hoping to achieve with your videos? Do you want to drive traffic to your website? Do you want to sell a product or service? Do you want to promote an idea or initiative?

Answering these questions is a good start to fleshing out your global video marketing strategy. Your answers will all affect the type of videos you produce or get commissioned.

2. Global Video Marketing Plan

Your next step is to apply what you’ve learned in the research stage to your video blueprint.

Keeping in mind what you want your global videos to accomplish, outline the topics and types you will tackle. Here is one example:

You are a retail company that sells waterproof outerwear. You may want a variety of videos: ones in which consumers attest to how reliable your products are (testimonial), ones that advertise your products (promotional), ones that display your launch party (event).

Also think about where your content will go ‘live’. Are you uploading to Facebook? Twitter? Instagram? LinkedIn? Each platform will require a different slant on each video. Knowing ahead of time where your video will go can help you prepare appropriate content.

Additionally, have an idea of how many and how often you would like to ‘put videos out there’. This will impact the next step in your 2018 global video marketing strategy.

3. Global Video Marketing Production

Once you have a plan in place based on your research, you can consider who will actually be creating your video content. Luckily, there are several options for this:

Yourself or Your Team: If you would like to produce numerous videos on a regular basis and have a modest budget, this may be the way to go. With today’s technology, you can self-produce videos at a decent quality. This will likely require more time researching global video marketing techniques, unless you have been trained in video production/editing. This strategy can go a long way towards producing multiple videos suitable for social media.

Agency or Production Company: This is by far a more expensive option, but the quality of video will be superior. If you would like a video made for television or for corporate use, this is the recommended avenue. You can hire a creative agency to create content for you. Agencies could work with you anywhere from a single project to your entire campaign. They will likely outsource any actual video production you require. It may be cheaper for you to go straight to a production company to create your video content, thus eliminating the ‘middle-man’ from the equation. If you’re looking for a small number of impactful videos, working with professionals will ensure you get what you pay for.

Influencers or Bloggers: An influencer is essentially someone who has a large following on a social media platform. A blogger with a large audience can also be utilized in this option. Rather than creating video yourself, you could find an influencer/blogger with a relevant audience and work out a partnership. You can integrate your product or service into their content, thus advertising your business in a credible way.

4. Global Video Marketing Building

The building stage is perhaps the most important stage in your global video marketing strategy. Once you have done your research, planned your content, and created your videos, you want to get people to watch them.

This requires strategic promotion. Obviously, you will want to circulate your videos on your company’s website, social, and video platforms. You may also distribute via e-mail. If you are a small business, you can encourage your employees to share your content on their personal platforms.

You will want to keep an eye on viewership. Look at what videos ‘work’, and which ones don’t. Look at the demographics of people that are watching your videos. See which videos are providing turnover to your website/product purchase. You can make adjustments with these observations.

5. Rinse and Repeat

Maintaining your global video marketing strategy is just as important as making one in the first place. Constantly be on the lookout for new information that will give an advantage to your company. Research what works, what doesn’t work, what your audience likes, and trends in the market you can take advantage of. Create new video content. Promote that content.

These steps will help you make a winning global video strategy for 2018.

If you are more interested in the production process for your video marketing content, also read: Global Video Marketing and Storytelling

Our agency can create the best Global Video Marketing Strategy for your business. Contact Us, we will make sure you reach your audience with the right content. 

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Atlanta SEO Strategy to Create Content in 2018

Out of all the digital marketing strategies available, content marketing is one of the most effective and least expensive to start adding to your website. Good content is also a large part of a fruitful Atlanta SEO Marketing Strategy.

To help you get started with content marketing, ViridianGeeks have ten easy tips which will help you unlock the full potential to expand your business:

Atlanta SEO Marketing Strategy to Create Content in 2018

1. Make SEO Your Highest Priority

Content without relevant keywords will just sit there gathering dust. You need to make SEO part of your content marketing strategy. Use tools like Google Keyword Planner to find profitable keywords related to your industry and local service areas your business operates in.

Don’t miss out on all these opportunities when you incorporate Atlanta SEO Marketing Strategies into your content:

-Add internal links guiding readers to other important areas you want people to read.
-Include alt text in all images used on your site and add SEO keywords too, but don’t cram too many, or Google will penalize your site for spam.
-Have external links to authoritative websites to back up your content.i.

2. Use HubSpot’s Topic Generator Tool for Ideas

Stuck on ideas for new blog posts? The HubSpot Blog Ideas Generator is a great start. Think of three nouns that describe your business the best, add them to the generator, and HubSpot will generate several ideas for topics you could use to start developing your content online.

3. Update and Revise Old Content

Content marketing is an ongoing process. It never stays still, and neither should your business. As your business grows, you need to create more content to capture the exciting changes happening. You should also revisit old posts and website pages and tweak them for keywords, style, tone, and voice. This will also help your Atlanta SEO Marketing Strategy.

4. Monitor Your Competitors

Don’t be afraid to look at what your competitors are doing with their  SEO Strategy. There are lots of social media monitoring tools out there that perform phenomenally and keep you abreast of anything new happening. Use their content as inspiration to improve the content on your site.

5. Mix Up Your Call-to-Action Statements

“Learn more” and “visit us” are okay for button text here and there on your website, but shouldn’t be overused. Try to develop call-to-action statements which coincide with the branding of your business. There are loads of opportunities to get creative and motivate people to take a desired action like signing up for your newsletter or shopping from your e-commerce website.

6. Keep Your Content Simple

Content should be written at a level most adults can understand. The Fleisch Reading Ease Readability Formula has a scale from 0 to 100. Content that scores anywhere between a 60.0 to 70.0 is considered understandable by middle school students.

The lower the score, the greater the reading difficulty will be. If your content scores less than 30, that means your content is very confusing and will need a complete rewrite. Readability Formulas has a comprehensive breakdown of how these scores work.

7. Use Nice Visuals

Strong, compelling visuals strengthen great written content and also help your Atlanta SEO Marketing Strategy. Use infographics, video, and pictures to present your ideas in different ways. Some people love to read, while others prefer to look at pictures and visual content first.

8. Go for a Long-Form Content Strategy

Long-form content creation has caught on in popularity in recent years. The average word count for a top-ranking SEO web page has ballooned to a minimum of 2000 words. In the past, 300-500 word posts were the norm, but these posts don’t perform as well.

Instead of spending your time making dozens of smaller blog posts, why not take a shot of pouring your time into making a longer post jam-packed with lots of useful content and insights your customers will appreciate? The payoff for lead generation will be much greater and will have a significant impact on your Atlanta SEO Strategy.

9. Inject Your Personality

Your content doesn’t have to be dry and boring. Experiment and test your content often and see what resonates most with your customers. You’re not always going to hit a home run off the beat when you first develop content for your business. Rewrites happen all the time. Even the most talented content creators need to make changes as they brainstorm for new, exciting ways to get their message across to the audience.

10. Keep a Consistent Schedule

Center your content marketing around a consistent schedule. Plan out what content needs to be created and set up deadlines and post times. Decide which social media platforms you want to distribute your content. Always consider your audience first and develop the kind of content they’d need.

If you are targeting a multilingual audience, also check the article: 5 Principles for Content Marketing in Spanish

 

If you want to use Content Marketing to improve your rankings,  Contact Us, our Atlanta SEO Company will create the best strategy for your business. 

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San Diego On Site Tips for ECommerce

The search engine optimization (SEO) industry is still growing in popularity and is worth an astounding $65 billion. San Diego SEO helps stores rank in search engines like Google. With Google being the most visited website in the world, ranking high in search can bring your online store a ton of free traffic you can convert into sales. For this reason we show you this article by Oberlo with 8 useful On-Site SEO tips for your Ecommerce website.

San Diego SEO On Site Tips for Ecommerce.

On-site SEO can include tasks such as adding keywords to your titles, images, and url, adding multi-media such as images and videos throughout your content, internal linking, and updating your content regularly with new information.

Conduct keyword research.

You can use SEO optimization tools like Keyword Planner to find keywords. All you need to do is enter a keyword like ‘shoes’ and a list will populate of relevant keywords you can optimize for. The SEO optimization tool also lists the competitiveness of each keyword. Low competition keywords will be easier to rank for than high competition keywords. For product pages, you might choose to optimize for one keyword since there’s such little content on the page. However, for blog posts you might optimize for as many as 7 different keywords depending on the blog post length.

Optimize your website for keywords.

Online store owners need to optimize their product pages, product collections, and blog posts. For product pages, you’ll want to include keywords in your product title and in your product description. For product collections, you’ll want to include some copy describing the collection so that you can rank organically for it. Your blog posts should be optimized to rank for 3 or 4 relevant keywords. You do this by incorporating the keyword in at least 1% of the copy but under 2%. There are some SEO optimization tools you can use to ensure you’re hitting the right percentage. San Diego SEO recommends to also check Free SEO Audit tools. Also, you can use Google Keyword Planner to determine the best keywords to use.

Update your content.

Content freshness is when you update an older article to remove outdated content and add newer relevant content. Doing this to your older content helps you rank better in search. It’s best to do content freshness on your best performing articles. San Diego SEO recommends to update your content every 3-4 months. If you don’t blog on your store, you should consider doing it as it can drastically help your website rank better. If you’re against blogging, you’d need to update your website often. New products need to be added regularly and old products need to be removed as well.

Make your meta titles and descriptions actionable.

While it’s always great to have them optimized for keywords, you also want to optimize for clicks. Why should people click your link in search? For example, The Bay ranks high for ‘women’s pumps’ their meta description reads, “The hottest high heels, sexiest stilettos, prettiest pumps and cutest kitten heels can be found at Hudson’s Bay.” Who wouldn’t want to click that if they’re searching for new women’s pumps? For titles, listicles like ‘12 Ways…’ work really well for blog content. For product pages, the best titles are usually keyword optimized. Avoid giving your products names like ‘Sandra Heels’ which people wouldn’t search for organically.

Never change the URL.

Changing the URL can cause broken links from sites that have given you backlinks. Be mindful of how you name your URL when creating it. For example, adding a number to your URL can be a bad idea. If you update a listicle with more sections the number will change and your URL will be outdated. Aim for a keyword focused URL. If you do change the URL be sure to use a 301 redirection so that you can keep some of the ranking power and backlinks from the previous page.

Add internal links.

On blog posts, you can add links to product pages. On product pages, you might add recommended products. Your internal links need to make sense for the user to encourage them to click other pages of your store. Internal links can lower bounce rates. A bounce rate is a single page visit where your visitors leave without looking at other pages on the site. The closer to 100 the worse your bounce rate meaning that people are leaving your website after visiting that page. The goal is to have a low bounce rate under 40%.

Monitor page speed.

San Diego SEO recommends to very so often monitor your store’s page speed. Large image sizes can slow down your page speed. It’s important to use resizing tools to compress big images to ensure faster speeds. You also don’t want to have too many apps on your homepage slowing your website down. Some store owners add several pop-up apps which can slow down the page speed on your website.

Avoid duplicate content.

Many store owners often have duplicate content on their product pages. They’ll add the exact same sentences to every page for a special promotion. Add unique content on every page.

More tips.

Discover more about this topic in the article: Maryland SEO Expert Tips to Increase ECommerce Sales.

 

Do you want to increase your sales in your ECommerce Site? Contact Us, our San Diego SEO Experts know the best techniques to make you rank and boost your conversions. 

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