Mobile Marketing: Keyword Optimization Tips for App Store

Nowadays Apps are of huge relevance for Mobile Marketing. Only in the Apple App Sore there are almost 3 million apps, but not all of them are being discovered by users. Is yours one of them? Are you struggling to appear amogst the first 10 results on the app store? 

If your app is invisible, and lost in the App Store amongst other apps which are stealing potential users away, you need App Store Optimization. 

 This might sound new to you, but if you understand the basis of Search Engine Optimization (SEO) everything would make sense. If not, it doesn’t matter, here we are going to tell you everything you need to know to be number one in App Store searches.

Mobile Marketing: Best Keyword Optimization Tips for App Store

There are three components that are important when optimizing your app with ASO:

App Name Optimization

When people look for your app they use different words, which you want to include when optimizing your app. One of the most important places to locate them is the app name since it has the biggest weight.

1. Keep your App Name Under 30 Characters:

Stick to this limit unless you want your app to be rejected. While is technically possible to use over 30 characters, since 2017 app store keywords past that limit don’t rank anymore.

2. Find the Right Balance between Branding and Relevant Keywords:

This is only important is your app is still not popular on the market. If you already are a recognized brand, this recommendation won’t apply to you, because your app will be usually searched by app name.

3. Use the Most Relevant Keywords in the Title:

The keywords in app store have more impact in the title than anywhere else, since only a few are allowed. Researches have proven that keywords in the title rank 2x better than in the keyword field and will boost your visibility in your category.

4. Create an Optimal App Name.

Make sure to create an easy to understand and unique name, and avoid using special characters. You can also benchmark your competitors or on the opposite to strike back by using the same keywords.

App Subtitle Optimization

The app subtitle was a featured introduced in the year 2017 by Apple. With also 30 characters, the subtitle is a perfect opportunity to optimize your marketing message with the right keywords.

As this is the second most important element on keyword optimization, make sure that you  use very strong and descriptive keywords that will match relevant search queries.

Keyword Fields Optimization

The last more important component for app optimization is the iTunes Connect Keyword Field that allows you to include a set of 100 characters keywords.

It is important that you use this wisely, considering the next two recommendations:

1. Use Unique Keywords:

Don´t repeat keywords you already used on your App Name or App Subtitle. Keywords are only considered once in order to rank

2. Use Comas to Separate Keywords:

Although is good to use long tail keywords it is better to use comas to separate short keywords because this will allow you to create more combinations using the 10 or 12 keywords you include in the field.

How to Select App Keywords?

If you arrived to this point you should now understand the importance of the right keywords on app store optimization. But how do you select the best ones

1. Relevance:

It is crucial to choose keywords that describe the app’s main purpose and core functionality. Since conversion rate has a big weight in keyword rankings, it is of your best interest to use the keywords that users will be more likely to convert with

2. Rankings/ Competition:

Make sure to aim for high rankings since users are less likely to download an app that is ranking below the first 10 results.  Evaluate your keywords and stick to the ones for which you have high rankings and traffic.

Also find the right balance between targeting easy keywords and using keywords with high competition depending on your objectives.

3. Search Popularity / Volume:

This should be the last characteristic you should look at when choosing your keywords. It will let you make your final selection. If you are hesitating between multiple synonyms or similar keywords with about same relevance and competition, choose the one with the highest volume of searches

 Conclusion

As you can see, keyword optimization is a basic piece in the ASO puzzle since it will make you appear in relevant searches and boost your conversions. Make sure that you make this optimization an ongoing process and to always stay up to date with the latest App Store Optimization Trends.

If you want your App to be a vital part of your Mobile Marketing Strategy, Contact Us, our team of experts will make you rank number one in App Stores.   

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3 Mobile Optimization Tips for Social Media

 

The mobile-first approach to content marketing is gaining popularity. Consumers are using their smart devices nowadays for everything. Mobile Marketing isn’t just the future; it has revolutionized business. 

Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? 

For this reason, it is of paramount importance for businesses to engage with their customers using Social Media strategies adapted to Mobile. The beautiful part of is that it works well and some businesses are already implementing it with amazing results. We will tell you in this article 3 ways to do it:

Optimize Social Media Pages for Mobile

Today, most websites can be accessed equally well on all devices. Make sure you’re making your content with mobile users in mind! This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. Test your layouts and images on mobile. Make sure any links in your posts or ads lead to mobile-optimized landing pages.

Make Short Videos

Studies made by Cisco estimate that by 2021, video will account for over 80 percent of internet traffic. For this reason is important that you include videos on your mobile marketing and social media strategy. However you should always remember that people on mobile devices have short attention spans, so you need to make them short. Also, use live video options like broadcasting from your business on Facebook,  YouTube, Instagram Live or another live streaming platform. Doing this will generate excitement and make people feel part of the action. 

Another fantastic idea is the user generated content. Make your customers send you photos and videos through contests. There are many possibilities for running contests on Instagram, such as inviting customers to send in photos or videos of themselves using your product.  The benefit of this is that you can use those videos as a way to attract more customers. 

Ask for Check-Ins and Reviews 

Another great mobile marketing strategy is based on your local strategy by encouraging your customers to do “check-in” on your business locations. Social Media is fantastic for this, because people can do it on Facebook or Foursquare. The best thing is that this means free advertisement for you. If you are not sure how to make them to take action, you can use incentives like coupons for checking in, or for leaving a review on your business. Don’t wait for it. Check-ins are a powerful free method to get word-of-mouth publicity for your business.

Conclusion

Make the most of your mobile marketing strategy through social media. As these trends continue to grow, you should come up with these ways and many others to take advantage of the engagement in mobile devices. Always look for options to captivate your mobile customers and don’t forget that Mobile Marketing is the future for your business. 

Are you interested in knowing more Mobile Marketing Tips? Contact us! Our specialists are open to give you the best strategy for you to take advantage of these trends. Make your business the number one in the market!

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Multicultural Marketing: Tips to Market Hispanic Consumers

Effective multicultural marketing requires customizing messages and media for each segment you target. Simply translating text or swapping out images is not “multicultural marketing” or Hispanic Digital Marketing and is not going to create the authentic connection you desire.

As the digital world becomes increasingly connected, marketers must learn to account for a wider variety of cultures, behavioral patterns and market trends in their campaigns. In this article you will find useful tips to create an effective Multicultural Strategy for Hispanic consumers.

 

Tips to Build a Digital Marketing Strategy for Hispanic Consumers

According to eMarketer calculations based on the latest US Census estimates, the number of Hispanics in the US will rise from 55.4 million in 2014 to 63.6 million in 2020.

1. Embrace Culture and Values

“If you want to create messages that resonate with your audience, you need to know what they care about.”
– Nate Elliott, Marketing Technology Advisor

When creating content it is not enough to write a text in English and translate it, it is important to know that a successful marketing strategy to target the Hispanic community involves to understand cultural issues, such as the importance of family, and the value of establishing long-term mutual trust and respect in business relationships.

Successful Hispanic marketing messages focus on value, integrity and family values. The Hispanic audience needs to feel identified with your brand before consuming.

Loren Baker of Foundation Digital, says: “With being a 30% Hispanic-owned agency, we take this market seriously in most facets of our digital marketing. Imagery and inclusion are very important, along with life event details such as addressing the Quinceañera as a major event with our fashion and styles clients, or even making sure we do not misuse symbols, such as sacred Dia de Muertos images not being used for irrelevant creative assets”.

2. Bet on Mobile Experience

A study of Pandora shows that Hispanics are also twice as likely than the general population to rely on smartphones for access to the internet, a product of both their culture and young age.

Young Hispanics, especially, use their mobile device as a way to define their personal identity. Nearly 3 in 10 agree that their phone is an expression of who they are, compared to only 1 in 10 of Non-Hispanic Whites and Hispanics aged 50 years and older.

Brands must offer a pleasant mobile experience to the consumer before, during and after they consume.

3. Forget About Cliches

Sometimes brands can be wrong creating strategies based on stereotypes due to lack of knowledge of the culture, traditions and values of the audience they want to target.This mistake will not only be ineffective but may even backfire and make your brand look insensitive.

Investigate your audience through surveys, interviews or statistical data from reliable sources.

4. Each Generation is Different

When it comes to Market Hispanic Traditionalists, you should have in mind that this audience is typically older and newly-relocated Latinos who retain the customs and traditions of their culture and slowly integrate them into their life as U.S. residents. To achieve an effective strategy, it is important to create content in Spanish.

If your interest is market Second, third and fourth-generation Hispanics are typically younger and have adopted many U.S. customs, traditions and values, but still appreciate the cultural diversity of a Latino lifestyle. For this audience you can create strategies that are presented in the same way to Latin and English-speaking communities.

Conclusion

Regardless of whether your brand is large or small, it is important to understand that creating a Multicultural Strategy Marketing, especially when in the United States Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2019, according to a study of the American Marketing Association.

As a brand you must know how to communicate with audiences through their tastes, habits and customs, otherwise brands will be left behind. Pay attention to demographic data, the future is multicultural.

 Is your content marketing focused on the right audience? Contact Us, our digital specialists will provide you with the best ideas to reach your audience and increase your sales.

 

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Source: Forbes, Small Business

Hispanic Digital Marketing Essentials for Facebook

If you’re about to start a Hispanic Digital Marketing campaign on Facebook, and you’re not sure how to reach the audience, you have to remember that the Hispanic community is different, in other words, they’re are not completely homogeneous.

Today we will leave you some tips for you to understand better how to reach them easily, and naturally:

Speaking Them in Spanish 100% Is Not a Good Idea

As you know, most of the members of the hispanic community do know their language, but, instead, they prefer to speak english or as we also know “spanglish”. Don’t assume that everyone will always answer to your campaign in Spanish. It all depends on the target that you’re looking (age, nationality, etc.) but remember: everything you do, do it without losing the cultural context on your goal.

A/B Testing for Hispanic Digital Marketing

Testing with 2 options might help your company to learn which messages, images, texts, or even (as we mentioned) language are more attractive to your audience, everything depends on the type of target you’re looking for. Do it systematically and continuously so that you can understand which variables your public responds the most. Using this testing is vital if you have multiple questions about Hispanic Digital Marketing; it benefits both of you (your clients and your business) pushing the message you want to give.

Insights on Facebook Audience are Very Helpful

This is similar to the testing, by getting insights of your target, you can to understand better your audience, and so, make your Hispanic Digital Marketing campaign more local. Remember that, although most of them do speak in Spanish, they don’t use the same words to refer to something, and, they don’t have the same accent. 

Depending on your the audience, check on Facebook Insights the exact demographic and geographic origins of your followers. After that, we are sure you will understand your target so you can build the campaign for a special community.

Take a Look at the Social Shares

If you really want to know if your campaign is beginning to be popular, shares are the most important and real metric to begin with. If someone shares your post automatically, that will get to their friends, and therefore, more people will see it, even if you haven’t paid for it.

We know that latino audiences are the users that share content the most on their social media, so every post you publish, do it with encouragement to get to your target, and the feel that you have standed for them.

As a General Conclusion

Hispanic Digital Marketing on Facebook is the best channel if you’re trying to reach this market, but don’t forget that you are going to need a special strategy to do it the right way.

If you need help building your Hispanic Digital Marketing, Contact Us our Digital Specialists will provide you the best plan to reach your audience.

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Source: 4 Secrets to Hispanic Digital Marketing on Facebook

Mobile Marketing: All about App Indexing

Companies that have bet on Mobile Marketing and have not indexed their applications, are missing a great opportunity by not maximizing the investment in their apps through App Store Optimization to get more information and interaction and even conversions.

According to Searchmetrics 90% of top the 100 websites have an Android app and 89% have an iOS app, but only 30% of Android and 19% of iOS apps have integrated deep linking/app indexing, so there is huge potential for websites to draw additional search traffic to their apps.

In this article you will learn the advantages of indexing your application to generate more traffic in your app and you will find the case study of Smashing Magazine in which it shows the impact that your application had when they indexed their app.

WHY TO INDEX YOUR APP

The App Indexing offers users who have installed an application the ability to display it on Google pages. This means that when the user searches for a specific product or service, Google will show a link to the destination page of the product of the application instead of the landing page of the company’s website.

These are some advantages of Indexing your App:

• Boost app traffic by listing apps right alongside webpages in search results.
• Increase conversions by taking a user straight to a specific app page with a CTA.
• Increase loyalty of existing customers by reminding them of the value they receive from your app and exposing them to app-only content.
• Aid in the acquisition of new users by recommending apps the user has not yet downloaded.

TESTING APP INDEXING

Smashing Magazine runned a Case Study to get a better sense of how much traffic, realistically, we can expect from getting an app indexed.

At first, the app Vivid Seats had more than 35,000 pages with the “Intent URI not supported” error in September of 2015.

Then they followed the procedure outlined in the Firebase documentation:

• They made sure that each type of link on our website had an equivalent view and corresponding URI in their Android app. To do this, they designed templates for page types that were not included in their app previously, and they built them in their Android app. The unique information on each page is dynamically served from our RESTful endpoint, so it’s only necessary to design and code the templates, not individual pages.
• They verified their website in Search Console and associated it with their website, since the website wasn’t in SSL, as required by Digital Asset Links.
• They added an intent filter in their Android manifest file.
• They called getIntent in the onCreate code and deployed the app to the Play store.

RESULTS

They grow their traffic from app indexing by 919%. If you only have an app to index, or if you have resources on your team, then app indexing does bring traffic that you wouldn’t get otherwise, and it might be worth the long-term benefits to your website and to Google users.

HOW TO INDEX YOUR APP

Apptentive give you the best steps to index your app:

1. Support HTTP deep links. Just like with Android apps, the first thing you need to index the content of your iOS app is to introduce your content in Google Index. To do so, you need to ensure that your deep links are suitable with links to your content. However, App Indexing for iOS 9 uses URL HTTPs. If you already followed the instructions to support universal links to your app, you can skip this section. Otherwise, you need to add handling for universal links to your app and to create the app-to-site association.
2. Add app indexing. The next step is to add app indexing. You need to use CocoaPods to install and manage dependencies. After that, you need to add the indexing into your management file of your Podfile. You should save and install the file Google has generated for you and then you import GoogleAppIndexing. Lastly, you only have to register your app to Google system.
3. Check your implementation. Once you have completed the setup for app indexing, you can verify your universal links before they appear on Google search. For that, you only have to tap a universal link in Safari on your mobile device and make sure it takes you to the right place in the app.
4. Enhance your search performance. Finally, in order to improve your app’s ranking, you have to provide high-quality content in your app. To make the best optimization of your search performance, make sure your associated site meet Google’s Design and Content Guidelines and use the same layout practices recommended for your mobile-friendly homepage (as keep your titles short and avoid full-width menus). If Google detects any abuse or deception, it may take corrective actions (as downgrade or delete your deep links).
5. If you want to go deeply in this technical part you can find out all the official documentation provided by Google in this link.

CONCLUSION

The implementation of app indexing is putting into practice the philosophy that there should be no distinction between mobile and desktop platforms when it comes to serving up the best, most relevant search engine results. Are you ready for take a step forward in the dominance of mobile search and mobile usage?

Would you like to boost your mobile content strategy? Contact Us, our App Store Optimization experts  will review your content and improve the Digital UX of your site.

 

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Hispanic Digital Marketing Strategy Trends to Follow

 

Studies show that Hispanic Digital Marketing is now a trend for 2018 and 2019. The Pew Research Center data shows pretty conclusively that Latinos in the United States are not only using Spanish, but they consider the language a vital part of their lives and their identities.

The Importance of Speaking Spanish

92% of Latinos consider important to speak Spanish for future generation, even though many don’t see speaking Spanish as a requirement for identifying as Latino. The emphasis on communication in Spanish applies to the online world. In fact, the Facebook IQ study conducted by the Latinum Network reveals that Latino customers don’t want English-to-Spanish translations online.

The Use of Spanish in Different Ways

As the recent Pew study points out, the Spanish-speaking market varies drastically on a city-by-city basis. In the Miami, FL and McAllen, TX areas, for example, 90% of Latinos speak Spanish at home. Other major markets Spanish-speaking populations include El Paso, Los Angeles, New York, Atlanta, Dallas, and Orlando, all of which boast Spanish-speaking rates of 79% or above.

More Latinos in US Speaking Spanish

The actual number of Latinos who speak Spanish is increasing, because the U.S. Latino population is growing. Of the 57 million Latinos in the United States, more than 80% use Spanish online, and 82% of bilingual Latinos think brands should use both English and Spanish when they reach out to potential customers.

What Should you Do?

It’s clear that brands need to go from taking notice to taking action and that Hispanic Digital Marketing is a huge opportunity. But what, exactly, should we be doing? To see what’s working (and what’s not), we looked at the strategies of leading brands and forward-thinking marketers.

To really speak to this audience—to any audience—you need to be culturally relevant. Learn from your audience. Also, try to speak their culture. Combine cultural relevance with language preferences, develop brand-new ads specifically for the Hispanic audience. Like videos, pop-ups and attractive elements.

The targeting capabilities of digital can also help marketers reach the right audience with the right messaging. “Behavioral targeting, language targeting, geo targeting and so on are incredible” said Fabian Castro, senior vice president, multicultural marketing for Universal Pictures. Surely, a constantly connected business with the community gives mayor confidence and helps to reach the right objectives.

To Sum Up

More than 80% of Latinos in USA are using Spanish. This means, the Spanish language is alive. The U.S. Hispanic market is ever evolving, so your Hispanic Marketing strategy should evolve with it to stay ahead of your competitors.  Hispanic segmentation model will help your brand create and enhance meaningful connections with Hispanic consumers. Brands can make great use of digital to connect with this audience. The key is to go where these consumers are, offering unique, choice-based and culturally relevant ways to engage.

Contact us to learn more about Hispanic Digital Marketing strategies and reach this vital market, our specialists will help and provide the latest information to you.

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Mobile App Marketing Trends for 2023

The 2023 is about to end and all marketers are eager to know the trends that will be in 2023, and as we present Mobile Marketing trends, we also present the app store optimization trends that you should keep in mind for the following year.

In this article of Mobile App Daily you will find the upcoming advancements in the mobile app industry.

MOBILE APP MARKETING TRENDS FOR 2023

1. Artificial Intelligence

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.” —Larry Page, CEO of Google

AI has made everything simpler in terms of engagement and to understand user habits to make the use of the app much easier. Users have been able to find suggestions on where to buy shoes, the best rate at hotels or even the best place to eat.

During 2022 we have seen other trends derive, chatbots are proof of this and will continue to be a strong trend in 2023.

According to Gartner, 30% of companies worldwide will be using AI in at least one of their sales processes by 2023. 

2. Influencer Marketing

“Influencers are people. People (or maybe personas) with a brand and an audience. What makes them attractive to advertisers is their ability to speak to a very defined group of fans. The way the ecosystem is maturing looks a lot like the internet in the early days” – Mike Schmidt, Founder Dovetale

Influencer Marketing has been a trend that has been growing exponentially in recent years. 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. A survey conducted by Collective Bias involving 14,000 respondents in the US, reveals this influencer marketing statistic.

Brands can create alliances with influencers to drive their products with their audience in a natural and organic way.

3. Wearables

We know that most wearables are centered around the health and fitness industry but the arena of mobile app development is abuzz with fresh ideas on how to track and analyze a whole host of variables regarding one’s health and wellness, for improving the overall quality of life.People want to obtain information or monitor their daily activities in an accessible and immediate way.

4. Specific Target

Mobile App Daily recommends focusing specifically on the target using the STP model (Segmentation Targeting and Positioning) to make a more natural and effective approach.

5.Data Optimization

“Big data is at the foundation of all the megatrends that are happening.”– Atul Butte, Stanford University

The optimization of data will allow us to know the information of the users in a better way to know their consumption habits, this will allow us to know how to plan the campaigns of the brands and obtain a return of the equitable investment. It will also be possible to create ads that can really generate leads thanks to the fact that they will be more personalized in the users.

6. Personalized Content

In 2023 we will look for the best way to approach users in a more personalized way, as discussed in the previous point.It is also important to select the correct format of the ads, because it is the way in which we can draw the attention of the users.

The goal is to do ad dynamically, interactively and engaging. Besides knowing what to say, you must know where. The geolocation marketing allows the user to find or satisfy their needs according to their location, that is, to offer contextual content, and to maximize the overall business revenue.

Conclusion

The need to understand the user and to find the right way to get closer, which is not invasive but the user even enjoy receiving ads because they are genuinely interested in your product is increasingly evident. Are you ready to receive the trends of 2023? Do you know any other?

Do you want to optimize your mobile app? Contact Us, our Mobile Marketing experts will make a diagnosis to improve the optimization of your apps with the trends of 2023 to offer better experience to users.

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How to capture the Hispanic Market in 2023

 One of the most growing trends in the United States these days is Hispanic Digital Marketing. Spanish speaking population have been increasing in the country, and thanks to that, this market became essential.

In this article we’ll teach you how to get another perspective to this market, creating campaigns that are only focused on this target. Some business or companies don’t take the time to study latino community, and that’s why they fail on their content. The answer to these problems is easy: plan and research all the information you need to reach your Hispanic Market.

1. Expansion of the Hispanic Community:

Hispanics are the second most largest group (after Asians) in the US, from 2000 to these days it increased 18%. By 2055, it is planned to be growth a 250%, see why latinos are a good target?

 

 2. Hispanics use Online Media:

Recognizing how latinos are engaging in social media will be helpful. Besides, mobile phones and electronic devices are important to them, and if you want to use Hispanic Digital Marketing you should know that 7 of 10 latinos have a smartphone, and because of it, their digital activity is heavy.

Hispanics are always moving, and using their phones for different tasks; they spend more time than white americans and other ethnicities in the US. Hispanic mobile users can have their smartphone to search, take and upload pictures, download music, watch videos and social media.

“Social media is not a media. The key is to listen, engage, and build relationships.” –David Alston

 3. Hispanics Love Videos and Digital Content:

We all know that the Hispanic community love entertainment, especially when it comes to mobile or digital content.

Latinos are watchers and subscribers to online video platforms (youtube, netflix, amazon prime, etc.), replacing traditional television, and spending most of the time watching digital content.

This can be an amazing channel to get closer to your hispanic customers through Hispanic Digital Marketing.

4. Hispanics are Very Social:

Hispanics are very social people by nature, they love to have new friends and speak and interact with everybody, the result? Nearly two-thirds of hispanic community use social media. More than half of them have activity on Facebook and Youtube, one third interact on Instagram and less than one-third use Snapchat. Throughout the day, latinos spend their time on social media, higher than the non-hispanic.

 

 An important thing: Hispanic millennials are the ones who stay online to be connected with their families and their culture; therefore, they share content that reflect hispanic values, use them to apply correctly your Hispanic Digital Marketing strategies!

“Latinx and Hispanic identity signifies common cultural practices like language and shared histories, and those don’t easily map onto skin color.” –Victoria M. Massie

To finish this article, it is essential to mention that most of the latino community doesn’t domine english at 100%, remember the cultural differences (language they use, identification, etc.) after you’ve studied the target you want to get to, decide how to speak to them (english, spanish, both!) and which is the best way (social media, by videos, pictures, texts).

Start today to learn more about Hispanic Digital Marketing. Contact Us! our digital specialists will provide you with the best plan to reach your Hispanic audience and increase your sales.

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Baltimore SEO: Biggest Trends for 2023

During the year 2022 there have been some changes and updates that impacted the Search Engine Optimization landscape and for this reason our Baltimore SEO plans for next year need to be to adapted to the new trends.

In this article we will show some of the latest changes and trends to update your SEO plan for 2023:

1. Mobile SEO:

This past year it became more evident that brands need to take mobile experiences very seriously and to deliver quick and easy answers to their questions.

“2023 will be a year where tying in your SEO strategy harmoniously with other channels and strategies for both retention and acquisition will be crucial as we move further into the era of assistive search.” – Dawn Anderson.

 

 

Also, for next year it is even more important to make sure sites are mobile optimized because with the latest mobile-first indexing Google now uses the mobile version of your page for indexing and ranking.

ALSO READ: Mobile Marketing for Holidays: How to Create a Holiday Campaign

2. Voice Search:

Voice Search is the other big trend that brands need to pay attention too. With the rise of voice assistants, brands now need to create and optimize content that answers customers questions.

The biggest trend in search and on the web in 2023 is likely to be voice search. Anyone with a smartphone is now only seconds away from performing a voice search, and then refining that search with another – increasing their user-intent and propensity to take action.” – Andy Kinsey

 

Optimizing content for voice search is also a good opportunity to refine your answers according to your customer’s stage on the buyers journey. Top of funnel content should educate and entertain users if they are still in the initial awareness stage, whereas the bottom of the funnel content should inspire and convince users of the quality of the product.

ALSO READ: Mobile Marketing: Voice Search Trends for 2023

 

3. Google E-A-T Quality Signals:

After the Google Update in August, brands have to be more concerned about creating content that follows E-A-T signals – shows expertise, is authoritative, and is trustworthy.

 However creating content just for the sake of creating content won’t work next year because Google also sees the engagement signals of your content. In 2023, the main advice is for brands to create content that helps users and provides useful actionable advice.

4. Brands as Ranking Signals:

During the last year, Google started to use brand mentions online to create a better picture of brands authority in a particular field and to rank them accordingly.

The mentions used to rank brands are usually unlinked and the aspects that are considered are sentiment and context: reputation, trust, advertising, complaint-solving, etc. Consequently, the sentiment around brand mentions can affect the site’s rankings.

“The context in which you engage online, and how people talk about you online, actually can impact what you rank for.”- Gary Illyes

 

Next year, a good action plan for brands is to engage with happy clients as well as to to try to address the customers’ pains mentioning the brands name. No need to include links. Mention your brand name online whenever you have a natural opportunity.

5. Paid Search:

One of the biggest changes in 2023 in SEM occurred for PPC Management with the update of Google’s paid advertising platform. Some of the improvements that brands can take advantage of are: 

– Responsive Search Ads: a machine learning system that mixes and matches multiple headlines and descriptions together to provide the best ads to customers.

– Landing page score: a score that also tests mobile speed score to help you improve your ppc results.

– Cross-device reporting: combines data from users that use your site across different devices to give them a personalized experience.

– Smart campaigns: designed to help and optimize SMEs that want to advertise online.

“Google search already has features that allow users to search ‘near me’ and have risen dramatically on mobile.  This is a great way to attribute online marketing advertising with offline visits to better understand what ads drove in-store footfall.” – Carolanne Mangles

Conclusion:

If you want to be prepared for the year 2023 you need to take these SEO trends into account. Many brands are already adapting their strategies, and you can’t be left behind.

If you need help with your SEO Strategy for 2023, we can help! Contact Us, our Baltimore SEO Specialists will provide you with the best plan to rank number one in Search Engines.

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Maryland SEO for Black Friday

It is probable that by now you have started thinking about turkey and cranberry sauce, however, it is important that you also think about the optimization of your website and start preparing for the epic holiday weekend as all the Maryland SEO agencies.

Every time there is an increase in the number of people who look at the screens and prefer to buy from the comfort of their home to go to physical stores. According to the National Retail Federation and Prosper Insights & Analytics survey, in 2017 approximately 58 million people chose to do their shopping online only, versus roughly 51 million at physical stores only.

Another important piece of information you should know is: Based on Adobe Analytics data, a record $ 5.03 billion was spent online on Black Friday, an increase of 16.9 percent over last year and a new record for the day. A good deal of the shopping took place on the websites of physical retailers.

So as you can see, it is certainly important that your website is fast and free of bugs and offers an excellent reception on the weekend of Black Friday and Cyber Monday.

In this article on Cloudways you will learn how to optimize your website and receive sales while enjoying another slice of pumpkin pie.

HOW TO PREPARE YOUR SEO FOR BLACK FRIDAY

On-SEO Page

Review the Technical SEO Fundamentals

1. Make sure you have a proper URL structure.
2. Redirects: 301 redirects for all pages that you have moved to new URL and 302 redirects for pages that are currently in development and add a 404 error message.
3. Security: Does your website have an SSL certificate? You can check this by seeing if your website address starts with HTTPS. This extra bit of security gives your SEO to boost and makes visitors more comfortable when using your website.
4. Speed: Make sure that all of your images are optimized for the web to increase your page load speed. Check your page’s loading speed. The faster your page loads the more sales you will make. The article of Cloudways recommend to add CSS and Java minifying scripts to increase page speed.
5. Watch out for Broken Links: Make sure that there are no broken links on the page.
6. Use is keyword-based URLs.  According Brian Dean of Backlinko, adding keyword in the URL increases its weightage in SERPs.
7. Resolve 404 Errors: A 404 error is an HTTP status code that means that the page you were trying to reach on a website could not be found on their server. Make sure you have a proper 404 error page in place and create a custom 404 page.

Normal SEO On-Page

Bet on your content

• Create CTA’s: In this era in which users already intend to buy, you must incite them by adding Call To Actions in all your content, from landing pages, blog posts, this way you will be able to show visitors your promotions that will make it easier to purchase your products.

• Landing Pages: A great idea to approach your audience and promote your products is to create a landing page specifically focused on Black Friday. Once you have created and published it, do not forget to update the sitemap so that the search engines can recognize it.

• Keywords: Surely you have a list of top-performing keywords for your business. However, forming a list of holiday-specific keywords will help your business attract new customers searching for the perfect gift.
• Since you have the keywords specifically for holidays, be sure to add them to the tags:
  • Page Title tag – is the keyword at or near the beginning of the title tag? An improved title tag can also impact click through rate – oftentimes in a big way.
  • H1 – does your page header include the keyword?
  • Body – is the keyword mentioned at least 2-3 times in the body of your article?
  • Alt text – if you have images relevant to the keywords you find, include them in the alt tag where it makes sense
• Make Sure to be Mobile Friendly: As I mentioned at the beginning, half of the people who buy on Black Friday are online and Create a Holiday Campaign effective. This is a list of the Last Minute Black Friday Marketing Strategies for Mobile you shouldn’t miss.

• Gift Guides:

Gift guides are popular no matter the industry. You can easily sift through the online crowds and cut straight to your target audience by creating a gift guide that is specific to your niche market.

 

Conclusion

These tips will help you to have your site prepared for this weekend of Black Friday, to improve your rank in SERP and of course generate more leads.

 

 

Do you want to improve your SEO Optimization? Contact Us, our team of SEO experts will create a strategy to optimize your website and improve your ranking on Search Engines.

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