3 Mobile Optimization Tips for Social Media

 

The mobile-first approach to content marketing is gaining popularity. Consumers are using their smart devices nowadays for everything. Mobile Marketing isn’t just the future; it has revolutionized business. 

Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? 

For this reason, it is of paramount importance for businesses to engage with their customers using Social Media strategies adapted to Mobile. The beautiful part of is that it works well and some businesses are already implementing it with amazing results. We will tell you in this article 3 ways to do it:

Optimize Social Media Pages for Mobile

Today, most websites can be accessed equally well on all devices. Make sure you’re making your content with mobile users in mind! This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. Test your layouts and images on mobile. Make sure any links in your posts or ads lead to mobile-optimized landing pages.

Make Short Videos

Studies made by Cisco estimate that by 2021, video will account for over 80 percent of internet traffic. For this reason is important that you include videos on your mobile marketing and social media strategy. However you should always remember that people on mobile devices have short attention spans, so you need to make them short. Also, use live video options like broadcasting from your business on Facebook,  YouTube, Instagram Live or another live streaming platform. Doing this will generate excitement and make people feel part of the action. 

Another fantastic idea is the user generated content. Make your customers send you photos and videos through contests. There are many possibilities for running contests on Instagram, such as inviting customers to send in photos or videos of themselves using your product.  The benefit of this is that you can use those videos as a way to attract more customers. 

Ask for Check-Ins and Reviews 

Another great mobile marketing strategy is based on your local strategy by encouraging your customers to do “check-in” on your business locations. Social Media is fantastic for this, because people can do it on Facebook or Foursquare. The best thing is that this means free advertisement for you. If you are not sure how to make them to take action, you can use incentives like coupons for checking in, or for leaving a review on your business. Don’t wait for it. Check-ins are a powerful free method to get word-of-mouth publicity for your business.

Conclusion

Make the most of your mobile marketing strategy through social media. As these trends continue to grow, you should come up with these ways and many others to take advantage of the engagement in mobile devices. Always look for options to captivate your mobile customers and don’t forget that Mobile Marketing is the future for your business. 

Are you interested in knowing more Mobile Marketing Tips? Contact us! Our specialists are open to give you the best strategy for you to take advantage of these trends. Make your business the number one in the market!

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• Mobile Marketing: All About App Indexing
• Mobile Marketing Search Trends for 2019
• Mobile Marketing Trends for Small Businesses in 2018

 

 

Multicultural Marketing: Tips to Market Hispanic Consumers

Effective multicultural marketing requires customizing messages and media for each segment you target. Simply translating text or swapping out images is not “multicultural marketing” or Hispanic Digital Marketing and is not going to create the authentic connection you desire.

As the digital world becomes increasingly connected, marketers must learn to account for a wider variety of cultures, behavioral patterns and market trends in their campaigns. In this article you will find useful tips to create an effective Multicultural Strategy for Hispanic consumers.

 

Tips to Build a Digital Marketing Strategy for Hispanic Consumers

According to eMarketer calculations based on the latest US Census estimates, the number of Hispanics in the US will rise from 55.4 million in 2014 to 63.6 million in 2020.

1. Embrace Culture and Values

“If you want to create messages that resonate with your audience, you need to know what they care about.”
– Nate Elliott, Marketing Technology Advisor

When creating content it is not enough to write a text in English and translate it, it is important to know that a successful marketing strategy to target the Hispanic community involves to understand cultural issues, such as the importance of family, and the value of establishing long-term mutual trust and respect in business relationships.

Successful Hispanic marketing messages focus on value, integrity and family values. The Hispanic audience needs to feel identified with your brand before consuming.

Loren Baker of Foundation Digital, says: “With being a 30% Hispanic-owned agency, we take this market seriously in most facets of our digital marketing. Imagery and inclusion are very important, along with life event details such as addressing the Quinceañera as a major event with our fashion and styles clients, or even making sure we do not misuse symbols, such as sacred Dia de Muertos images not being used for irrelevant creative assets”.

2. Bet on Mobile Experience

A study of Pandora shows that Hispanics are also twice as likely than the general population to rely on smartphones for access to the internet, a product of both their culture and young age.

Young Hispanics, especially, use their mobile device as a way to define their personal identity. Nearly 3 in 10 agree that their phone is an expression of who they are, compared to only 1 in 10 of Non-Hispanic Whites and Hispanics aged 50 years and older.

Brands must offer a pleasant mobile experience to the consumer before, during and after they consume.

3. Forget About Cliches

Sometimes brands can be wrong creating strategies based on stereotypes due to lack of knowledge of the culture, traditions and values of the audience they want to target.This mistake will not only be ineffective but may even backfire and make your brand look insensitive.

Investigate your audience through surveys, interviews or statistical data from reliable sources.

4. Each Generation is Different

When it comes to Market Hispanic Traditionalists, you should have in mind that this audience is typically older and newly-relocated Latinos who retain the customs and traditions of their culture and slowly integrate them into their life as U.S. residents. To achieve an effective strategy, it is important to create content in Spanish.

If your interest is market Second, third and fourth-generation Hispanics are typically younger and have adopted many U.S. customs, traditions and values, but still appreciate the cultural diversity of a Latino lifestyle. For this audience you can create strategies that are presented in the same way to Latin and English-speaking communities.

Conclusion

Regardless of whether your brand is large or small, it is important to understand that creating a Multicultural Strategy Marketing, especially when in the United States Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2019, according to a study of the American Marketing Association.

As a brand you must know how to communicate with audiences through their tastes, habits and customs, otherwise brands will be left behind. Pay attention to demographic data, the future is multicultural.

 Is your content marketing focused on the right audience? Contact Us, our digital specialists will provide you with the best ideas to reach your audience and increase your sales.

 

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• Hispanic Digital Marketing Strategy Trends to Follow
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Source: Forbes, Small Business

Hispanic Digital Marketing Essentials for Facebook

If you’re about to start a Hispanic Digital Marketing campaign on Facebook, and you’re not sure how to reach the audience, you have to remember that the Hispanic community is different, in other words, they’re are not completely homogeneous.

Today we will leave you some tips for you to understand better how to reach them easily, and naturally:

Speaking Them in Spanish 100% Is Not a Good Idea

As you know, most of the members of the hispanic community do know their language, but, instead, they prefer to speak english or as we also know “spanglish”. Don’t assume that everyone will always answer to your campaign in Spanish. It all depends on the target that you’re looking (age, nationality, etc.) but remember: everything you do, do it without losing the cultural context on your goal.

A/B Testing for Hispanic Digital Marketing

Testing with 2 options might help your company to learn which messages, images, texts, or even (as we mentioned) language are more attractive to your audience, everything depends on the type of target you’re looking for. Do it systematically and continuously so that you can understand which variables your public responds the most. Using this testing is vital if you have multiple questions about Hispanic Digital Marketing; it benefits both of you (your clients and your business) pushing the message you want to give.

Insights on Facebook Audience are Very Helpful

This is similar to the testing, by getting insights of your target, you can to understand better your audience, and so, make your Hispanic Digital Marketing campaign more local. Remember that, although most of them do speak in Spanish, they don’t use the same words to refer to something, and, they don’t have the same accent. 

Depending on your the audience, check on Facebook Insights the exact demographic and geographic origins of your followers. After that, we are sure you will understand your target so you can build the campaign for a special community.

Take a Look at the Social Shares

If you really want to know if your campaign is beginning to be popular, shares are the most important and real metric to begin with. If someone shares your post automatically, that will get to their friends, and therefore, more people will see it, even if you haven’t paid for it.

We know that latino audiences are the users that share content the most on their social media, so every post you publish, do it with encouragement to get to your target, and the feel that you have standed for them.

As a General Conclusion

Hispanic Digital Marketing on Facebook is the best channel if you’re trying to reach this market, but don’t forget that you are going to need a special strategy to do it the right way.

If you need help building your Hispanic Digital Marketing, Contact Us our Digital Specialists will provide you the best plan to reach your audience.

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Source: 4 Secrets to Hispanic Digital Marketing on Facebook

Mobile Marketing: All about App Indexing

Companies that have bet on Mobile Marketing and have not indexed their applications, are missing a great opportunity by not maximizing the investment in their apps through App Store Optimization to get more information and interaction and even conversions.

According to Searchmetrics 90% of top the 100 websites have an Android app and 89% have an iOS app, but only 30% of Android and 19% of iOS apps have integrated deep linking/app indexing, so there is huge potential for websites to draw additional search traffic to their apps.

In this article you will learn the advantages of indexing your application to generate more traffic in your app and you will find the case study of Smashing Magazine in which it shows the impact that your application had when they indexed their app.

WHY TO INDEX YOUR APP

The App Indexing offers users who have installed an application the ability to display it on Google pages. This means that when the user searches for a specific product or service, Google will show a link to the destination page of the product of the application instead of the landing page of the company’s website.

These are some advantages of Indexing your App:

• Boost app traffic by listing apps right alongside webpages in search results.
• Increase conversions by taking a user straight to a specific app page with a CTA.
• Increase loyalty of existing customers by reminding them of the value they receive from your app and exposing them to app-only content.
• Aid in the acquisition of new users by recommending apps the user has not yet downloaded.

TESTING APP INDEXING

Smashing Magazine runned a Case Study to get a better sense of how much traffic, realistically, we can expect from getting an app indexed.

At first, the app Vivid Seats had more than 35,000 pages with the “Intent URI not supported” error in September of 2015.

Then they followed the procedure outlined in the Firebase documentation:

• They made sure that each type of link on our website had an equivalent view and corresponding URI in their Android app. To do this, they designed templates for page types that were not included in their app previously, and they built them in their Android app. The unique information on each page is dynamically served from our RESTful endpoint, so it’s only necessary to design and code the templates, not individual pages.
• They verified their website in Search Console and associated it with their website, since the website wasn’t in SSL, as required by Digital Asset Links.
• They added an intent filter in their Android manifest file.
• They called getIntent in the onCreate code and deployed the app to the Play store.

RESULTS

They grow their traffic from app indexing by 919%. If you only have an app to index, or if you have resources on your team, then app indexing does bring traffic that you wouldn’t get otherwise, and it might be worth the long-term benefits to your website and to Google users.

HOW TO INDEX YOUR APP

Apptentive give you the best steps to index your app:

1. Support HTTP deep links. Just like with Android apps, the first thing you need to index the content of your iOS app is to introduce your content in Google Index. To do so, you need to ensure that your deep links are suitable with links to your content. However, App Indexing for iOS 9 uses URL HTTPs. If you already followed the instructions to support universal links to your app, you can skip this section. Otherwise, you need to add handling for universal links to your app and to create the app-to-site association.
2. Add app indexing. The next step is to add app indexing. You need to use CocoaPods to install and manage dependencies. After that, you need to add the indexing into your management file of your Podfile. You should save and install the file Google has generated for you and then you import GoogleAppIndexing. Lastly, you only have to register your app to Google system.
3. Check your implementation. Once you have completed the setup for app indexing, you can verify your universal links before they appear on Google search. For that, you only have to tap a universal link in Safari on your mobile device and make sure it takes you to the right place in the app.
4. Enhance your search performance. Finally, in order to improve your app’s ranking, you have to provide high-quality content in your app. To make the best optimization of your search performance, make sure your associated site meet Google’s Design and Content Guidelines and use the same layout practices recommended for your mobile-friendly homepage (as keep your titles short and avoid full-width menus). If Google detects any abuse or deception, it may take corrective actions (as downgrade or delete your deep links).
5. If you want to go deeply in this technical part you can find out all the official documentation provided by Google in this link.

CONCLUSION

The implementation of app indexing is putting into practice the philosophy that there should be no distinction between mobile and desktop platforms when it comes to serving up the best, most relevant search engine results. Are you ready for take a step forward in the dominance of mobile search and mobile usage?

Would you like to boost your mobile content strategy? Contact Us, our App Store Optimization experts  will review your content and improve the Digital UX of your site.

 

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Hispanic Digital Marketing Strategy Trends to Follow

 

Studies show that Hispanic Digital Marketing is now a trend for 2018 and 2019. The Pew Research Center data shows pretty conclusively that Latinos in the United States are not only using Spanish, but they consider the language a vital part of their lives and their identities.

The Importance of Speaking Spanish

92% of Latinos consider important to speak Spanish for future generation, even though many don’t see speaking Spanish as a requirement for identifying as Latino. The emphasis on communication in Spanish applies to the online world. In fact, the Facebook IQ study conducted by the Latinum Network reveals that Latino customers don’t want English-to-Spanish translations online.

The Use of Spanish in Different Ways

As the recent Pew study points out, the Spanish-speaking market varies drastically on a city-by-city basis. In the Miami, FL and McAllen, TX areas, for example, 90% of Latinos speak Spanish at home. Other major markets Spanish-speaking populations include El Paso, Los Angeles, New York, Atlanta, Dallas, and Orlando, all of which boast Spanish-speaking rates of 79% or above.

More Latinos in US Speaking Spanish

The actual number of Latinos who speak Spanish is increasing, because the U.S. Latino population is growing. Of the 57 million Latinos in the United States, more than 80% use Spanish online, and 82% of bilingual Latinos think brands should use both English and Spanish when they reach out to potential customers.

What Should you Do?

It’s clear that brands need to go from taking notice to taking action and that Hispanic Digital Marketing is a huge opportunity. But what, exactly, should we be doing? To see what’s working (and what’s not), we looked at the strategies of leading brands and forward-thinking marketers.

To really speak to this audience—to any audience—you need to be culturally relevant. Learn from your audience. Also, try to speak their culture. Combine cultural relevance with language preferences, develop brand-new ads specifically for the Hispanic audience. Like videos, pop-ups and attractive elements.

The targeting capabilities of digital can also help marketers reach the right audience with the right messaging. “Behavioral targeting, language targeting, geo targeting and so on are incredible” said Fabian Castro, senior vice president, multicultural marketing for Universal Pictures. Surely, a constantly connected business with the community gives mayor confidence and helps to reach the right objectives.

To Sum Up

More than 80% of Latinos in USA are using Spanish. This means, the Spanish language is alive. The U.S. Hispanic market is ever evolving, so your Hispanic Marketing strategy should evolve with it to stay ahead of your competitors.  Hispanic segmentation model will help your brand create and enhance meaningful connections with Hispanic consumers. Brands can make great use of digital to connect with this audience. The key is to go where these consumers are, offering unique, choice-based and culturally relevant ways to engage.

Contact us to learn more about Hispanic Digital Marketing strategies and reach this vital market, our specialists will help and provide the latest information to you.

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Hispanic Digital Marketing Strategy: 5 tips to target this audience

The Hispanic community is growing in U.S. That is why it is important to know and recognize the best way to create an effective Hispanic Digital Marketing Strategy.

According to the Pew Research Center, Hispanic Americans own smartphones at similar levels to Caucasians and African Americans.  And Spanish dominant Hispanics are online at greater numbers than ever before.

These are the 5 tips that you should not lose sight of in order to create an effective strategy and it will also help you to know how to focus your Content Marketing in Spanish.

5 Tips to Create a Winning Hispanic Digital Marketing Strategy

1. Be Bilingual

Despite of the increase of population of United States-born and English-preferring Hispanics, the Hispanic audience continues to use Spanish, so they constantly search in both languages, this is when we must enter the game with SEO in Spanish and optimize your site and content.

 

2. Iit’s all About the Experience

Hispanics look for content with which they can identify or have a pleasant experience. That is why when creating Content Marketing in Spanish, you should make sure it is so engaging in both English and Spanish.You need to focus on elements that represent the identity of Hispanic culture, and integrate these elements in your marketing message.

 

3. Go Mobile

Mobile Marketing it is a important step. Compared to the general market, more Hispanics research their purchases online via mobile before and even during their in-store shopping experience. The opportunity to reach them through their mobile phones is ripe.

As Ad Age shows: 22.8% Hispanics vs 12.3% general market used their mobile phone before, and during their shopping experience by calling a family member or friend for advice, or summoning online review sites and price comparisons.

4. Social Media is Key

Every Multilingual SEO Agency should know that Hispanics turn to social media to research, review and advocate for brands

• 23.9% of Hispanics vs 9.2% of all adults used social media to comment on a purchase made before entering a store
• 20.9% Hispanics vs 10.8% of all adults commented on social media while in a store
• 20.9% Hispanics vs 7.5% of all adults wrote a review on a purchase on either social media, a blog or a forum

These data support that the presence of hispanics in social media is strong, and without doubt, promoting quality content focused on this audience through this channel is essential.

5. Take Advantage of Hyperlocal SEO

Google is about to launch Hyperlocal SEO. This neighborhood algorithm will take Local SEO a step further and make use of the types of terms people use to name and describe their own neighborhood. By using terms that are familiar to the Hispanic community and Spanish-language terms, you can take advantage of this neighborhood algorithm.

Conclusion

Focusing on your audience with these 5 tips will make you stand out in that niche, not only your audience will feel more connected, but you will find a higher level of engagement. It is also important to create the most appropriate Content Marketing in Spanish for a Latino Audience.

Are you interested in becoming an expert in Content Marketing in Spanish?  Contact Us! Our specialists will help you to focus your content or keywords according to the audience you want to reach.

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Sources:  Hispanic Online Marketing, Mr. Chris Arnel

 

Baltimore SEO Strategies for Holidays

These weeks are the best time for Baltimore SEO activity; people use Holidays to stay more active on purchasing, so it’s a big chance for your commerce to be visible at your target if they’re looking forward to shop or researching stuff, via online or in-people stores.

You need to plan your strategies and plan content, we all know that Baltimore SEO has been changing a lot in the past few years, although the message is still the same.

You must create more interesting content and make your client’s experience friendly and easy. We’ll show you some easy steps to follow, so you can set up better strategies.

1. Keyword Research

Visiting your competitor’s site might be a good idea, just to build on the keywords they’re using. Don’t forget to base also on the most important point: your clients. Consider which words are the most used during Holidays researches, related to your business.

You can use a lot of tools that are very helpful for Baltimore SEO keyword research, like Google Keyword Planner, Moz, Wordstream, and many more!

Once you’ve found the words you need, organize them in a special document, creating the keyword groups. As an extra tip, if you have time, you can examine the search results of the ones you have already chosen, just to make sure they line up with the subject matter and type of your business.

 

 

2. Competitive Baltimore SEO Research

After finding the essential keywords you looked to ranked for, examine the websites that are taking advantage of them and dominating the search results; are they going well? or do they have some failing details? what type of content do they manage? (informational videos, pictures, blogs) Because, even if they do have these content, they might not inform their target the way they should, the goal is to understand and get to your audience in a simple way.

In this video by Neil Patel, he explains how to choose keywords in a Competitive Industry, which can help you with your strategy for Holidays. 

 

 

3. Content Planning

After completing your keyword and competitive research, you should already have some ideas about the content you want to create, in order to overcome your competitors. Focus on informing, offering better solutions, and much more easy details so your customer don’t leave your websites without any useful information.

Organize content in a simple way to be visually digest: use charts, bullet points, images and videos. Remember not to make a long text, because that will make things more confusing. A last tip: search for questions that audience are asking, related to the keywords you’re targeting, to get more accurate explanations about the topic.

 

Conclusion

As you can see, Baltimore SEO strategies for Holidays aren’t that difficult, you still got time to start them up! Holidays are a big opportunity to increase your selling activity and gain more clients! Yes, it might be critical if you don’t plan it the right way, but if you dedicate the proper time for it, we guarantee you you’ll get big chances during these time!

Benefit your business using Baltimore SEO. Contact us our digital specialists will provide you with the best plan to reach your audience and increase your sales.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

 

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

 

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

 

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

 

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

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Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

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Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

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Source: Forbes