Is my Website SEO Friendly? Tips to Make it Possible

The importance of building a SEO-friendly website in undeniable. Integrating SEO Optimization into the structure of your website will increase your presence on search engines.

How to Measure your Digital Marketing Strategy ROI

Measuring the return of investment (ROI) of the Digital Marketing Strategies made for your clients is an important step to determine the best digital channels for your business. However we know it can be difficult.

There are a lot of metrics to look at, but in this article we will tell you which ones you need to check in order to guide your marketing efforts.

Basic Metrics

ROI metrics are divided in three:

1. Front-end metrics: like click-through-rate and engagement ratio that show if your content is relatable enough to inspire and attract your target.
2. Middle metrics: measures the rate and bounce by the number of potential clients that gets closer to your business.
3. Back-end metrics: this shows you not only how many clients you’ve earned and marketing efforts you’ve made, but also the revenues you’re receiving in return.

Email Marketing ROI

Email it’s a primary source since many years ago, this track is one of the best to get to your customers. You can use it to send newsletters, inquiries or purchase confirmations; remember to always apply a quality avenue of information and communication  between you and your customers. Nowadays with all the marketing email services and technology, we have more efficient ways to Measure Your Digital Marketing Strategy ROI.

In this case you can apply the front-end metrics, measuring your bounce rate. To improve this metric, remove false email addresses from your list, so you don’t have to continue paying for inactive ones.

Also, use the open rate metric to measure if your customers aren’t opening your emails, in which case you will have to write a much more attractive headline.

It is also important to add up the number of conversions earned on your email and to note any regular replies by your subscribers.

Social Media Marketing ROI

You can use different metrics provided by your social media platforms. For example Facebook Insights offers some data from your page that is going to be very helpful in building attractive and efficient campaigns.

To measure ROI on your social campaigns use the engagement ratio.  Check if there were any comments, shares or reactions  in order to plan attractive and relevant content.

If you’re using an URL on your advertisement, include a tracking parameter to see how many leads you’re generating on your social media Digital Marketing Strategy.

Website ROI

To measure your website efforts, investigate your traffic to know how many visits are landing on your page thanks to your campaigns, and also look at your unique and returning visitors, to see how many visitors came back thanks to your campaigns.

Also, check your page views and how much time they spent on your website, and last but not leat, how many customers signed up to receive your emails.

Using this basic but important metrics on your website will help you determine which campaigns and actions and contributing to conversions and sales.

Conclusion

As you can see, it’s very easy to Measure Your Digital Marketing Strategy ROI, depending on which channels you’re picking, it’s important to pay attention to any minimum detail so that your customer can feel comfortable and enjoy their experience with your business.

If you want to apply Digital Marketing Strategy for your company, Contact Us our digital specialists will provide you with the best plan to reach your audience and increase your revenue.

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10 Best Kept Expert Secrets to Get Real Estate Referrals

In order to increase your leads using this source, you will need to invest time on creating a referral strategy that could bring you new real estate clients using offline and online marketing strategies. If you are wondering how do expert realtors make this work, here’s a list of the most successful real estate referral generation ideas.

Top 10 Digital Consulting Trends in 2023

 

Digital Transformation is moving faster than ever. Technology is always changing, and for that reason, we need to get a sense of the digital consulting trends for transformation in Marketing for 2023. The following are some of the leading changes predicted for this year in this article by Daniel Newman.

Digital Consulting Trends for 2023

1. Internet of Things.

This year consulting companies are increasingly tapping IoT Solutions and Services to boost operational efficiency and transform their business models.

More than 8.4 billion “Things” are on the internet today, up more than 30% from just one year ago. However, IoT alone is just the start. It isn’t so much about the things, but rather what we do with these things once they are connected and supplying us data. Consulting companies can use the data from these devices to implement predictive social media, or optimize their campaigns with Artificial Intelligence PPC.

In the image below, you can observe other ways in which IoT can be used in marketing consulting companies:

2. Analytics Revolution.

One of the main trends is related to the Analytics Revolution. The mass amount of information created by the IoT has the power to revolutionize everything, allowing companies to work more efficiently and profitably than ever before.

Big Data and advanced analytics promise profound competitive advantages. Consultant companies translate technology into business value by driving out costs or increasing revenues from the application of big data.

3. Edge Computing.

Driven by the sheer volume and speed of information produced by the IoT, edge computing is one of the digital consulting trends jumping to the forefront of the business scene. As AI-powered smart devices seek to connect and communicate instantly via the IoT, the matter of sending data “all the way” to the cloud will become highly impractical making edge computing the only viable option. 

The infographic below shows how 4 edge computing technologies can help with processing IoT data in digital consulting companies:  

4. 5G cell processing.

The amount of data produced by the IoT will force mobile providers to move faster than ever. The level of hyper-connectivity expected by digital consulting agencies today leaves little room not to move forward on the 5G path in International Mobile Marketing.

With so many IoT devices streaming massive amounts of information, the need for big data warehouses, machine learning and artificial intelligence will increase, and the 5G network rollout will enable these foundational technologies to provide services.

5. Blockchain Finds Its Way.

Blockchain is a digital peer-to-peer asset transaction exchange, shared among a distributed network of computers, that can help increase the speed of completion or settlement and improve security. 

While the financial industry and digital consulting agencies will be the first to begin utilizing this fantastic tool, numerous others — from healthcare to entertainment to hospitality — will not be far behind on this digital consulting trend. 

6. AI Goes From Newbie To Mainstream in Digital Consulting Agencies.

In 2019 digital consulting companies will continue to use Artificial Intelligence (AI) to surprise, connect, and communicate with their customers in ways they may not even appreciate or realize.

Artificial intelligence is the key to digital business; it has the potential to transform everything from business operations to the customer experience. AI provides business and IT leaders the chance to help their companies rethink their business models and drive customer obsession. 

In the image below you can see some of the anticipated benefits of using this technology:

7. VR Goes From Hero To Zero.

Augmented Reality has pushed Virtual Reality out of the way, because it’s cheaper and easier to use, especially in a professional context. By using 3-D visualization, digital consulting companies can better train, pitch, and envision new products — without the same expense of VR.

However VR still offers some opportunities for digital marketing consulting:

8. Failure As A Service (FaaS).

One of the main digital consulting trends is FaSS, a tool that will provide visualization, rapid prototyping, and other fast fail methods that will help companies strategize fast for greater success. 

Failure as a Service  is a concept the business world will be hearing a lot more about in 2019 and beyond. This is referred to the process which enables organisations to iterate new ideas, optimise those which work, quickly discard those which don’t and learn from both.

The ability to more quickly recognize when something isn’t working and move on will be a crucial differentiator between the winners and losers of digital transformation.

9. Culture Remains a Hurdle.

A massive 62% of business leaders consider culture as the number one hurdle to digital transformation.  But as the pace of change continues to increase — and the number of new technologies continues to grow — it will become even more imperative that companies move fast while moving forward toward growth and new digital consulting trends.

Keeping your organizational culture and infrastructure flexible and easily adaptable are the new key success factors. Don’t let your people experience frustration, anger, and disengagement over digital transformation—whenever they do, it is a clear sign that some of your organization’s rules, policies, procedures, processes or systems have hindered, rather than assisted, in achieving the organization’s desired results.

10. Transformation Becomes a Must in Digital Consulting.

DX  is imperative in today’s business market. Disruption will continue to be an increasingly common occurrence in the next few years also for digital consulting companies.

Digital consulting firms that view transformation as an opportunity will have more business available. And they will position themselves better for growth in the future. Also, it can help marketing departments within large organisations streamline internal processes, adopt technology and break down organisational barriers.

Some of the core elements of these DX can be seen in the image below:

Conclusion:

If there is one thing that’s clear in digital consulting trends for this year, it’s that all the technologies above are working together to push one another forward, creating a swell of change that just cannot be resisted.

If you are interested in embracing this digital consulting trends and take your company to the next level, Contact Us, and our agency will help you achieve your goals.

By: https://www.linkedin.com/feed/update/urn:li:activity:6366984320200040448 @PilarLazzati

Global Video Marketing: a Multilingual Strategy

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers are choosing to go multilingual. In this article by Tubular Insights you will learn how to create a Global Video Marketing Strategy for a multilingual audience.

1. Setting Up Different Channels.

Your first port of call is to set up a different account for each of the languages you intend to broadcast in.

Even if you’re not planning on achieving total global video domination, it’s worth it. Nothing will alienate your foreign language viewers more than broadcasting one message in a dozen different languages from one channel! Also don’t forget that something as simple as the country name might be in a different language. To an English-speaker, it’s Germany, to a native it’s Deutschland. This will need to be reflected in your account name if you choose to use country names to differentiate between channels.

 

2. Optimize Everything.

Any video you then upload (whether you decide to subtitle, or to reshoot in a different language if you’re feeling brave enough) to your foreign language channel will need everything perfectly optimizing for your new global audience. And we mean everything. Your channel bio, your video title, your keywords and tags (and if possible, any comments you make) will all need to be translated and optimized.

3. Getting Keywords Right.

Unfortunately it’s not as easy as simply translating your existing keywords or tags directly into your target language(s). After all, people don’t speak the same language, and in many cases, they don’t search in the same ways either. You can even find major search differences in those whose native language is English. For example someone wishing to soothe a child in America would search for a ‘pacifier‘, while a British person would be looking for a ‘dummy‘. Add in a foreign language or two and suddenly you’re out of your depth!

One of the easiest ways to get your keywords right is to draft in the help of a native speaker, preferably one who lives in the country where the target language is spoken. This way they can be on top of any new trends or changes in the language—particularly important when it comes to the topic of media and technology.

4. Translate.

For the amateur video producer or marketer, it’s doubtful that you’ve got a load of spare cash lying about (who has?!) for professional translators. Google Translate is a handy online tool that be used when you’re desperate, but do be warned it’s far from perfect.

Pay particular care when translating single keywords that might have two (or even more) meanings, as translating software won’t be able to tell the difference and may translate the incorrect meaning. Also be aware of idioms or metaphors, as translation software tends to muddle these up. What’s worse is that you won’t even know about this until your video’s gone live and some kindly soul points it out to you with a snigger.

5. Testing The Waters.

If you reckon you’ve got your keywords right, you can use Google’s handy AdWords tool to see how popular they’re going to be, and how much competition there is online. The joy of foreign language keywords is that owing to less foreign language content (and particularly videos geared towards foreign language speakers), there’s less competition, meaning it’s much easier to stand out among the crowds.

6. Cultural Differences.

Don’t just assume that Google and YouTube are the mainstays for your shiny new multilingual videos. In China, for example, Baidu is the search engine of choice and YouTube is famously banned! Instead, sites such as Youku and Tudou are what Chinese-speakers are using to watch videos. Do your research carefully on each country that you intend to target and discover where natives are searching for their video fix.

Don’t forget to monitor your progress regularly and adapt your strategy according to what is and isn’t working. With a little insight and some well-thought out tweaks here and there, you can soon find yourself appealing to viewers the world over.

 

 

Video can be challenging and expensive. However, it is an ideal medium for expressing a dynamic message in a simple form and it far outstrips other media in terms of reach and performance.

Additional Tips

Making videos is about telling stories, so if you really want to stand out with your strategy, don’t forget to read our article about Global Video Marketing and Storytelling.

 

Do you want to implement a Global Video Marketing Strategy for your multilingual audience? Contact Us, our Multilingual Agency will plan and execute the best video content for you .

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Content Marketing in Spanish for a Latino Audience

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two. In this article by True North Custom we show you the importance of developing a content marketing in Spanish strategy for a Latino Audience.

Hispanics today make up 17 percent of the US population and this growth is only set to accelerate. By 2060 the Hispanic population will account for 28.6 percent. – US Census Bureau

1. Hispanic vs. Latino vs. Spanish.

Crafting Spanish-language versions of your marketing materials may seem like a good starting point when reaching out to Hispanic or Latino audiences. However, you must first understand what the words “Hispanic,” “Latino,” and “Spanish” mean before committing to a marketing strategy.

“Hispanic” refers specifically to people who speak Spanish or originate from a Spanish-speaking country. “Latino” denotes people from Latin America, which includes non-Spanish speaking countries like Brazil, where Portuguese is the national language. And people who are “Spanish” are from Spain, in the same way that “English” people are from England.

Put more simply, your Spanish-language magazine may be perfect for your Hispanic audience but may not encompass the entirety of your Latino audience. If you’re marketing to a sizable Brazilian population, you may want to consider publishing materials in Portuguese.

2. Split the Difference.

Depending on the demographics of the audience you’re trying to reach, creating marketing materials completely in Spanish may cause you to miss some key healthcare decision makers among Hispanic and Latino families.

According to a report published by Nielsen in 2012, 40 percent of U.S. Hispanic adults speak mostly or solely English. Only 28 percent speak Spanish exclusively, so consider creating mixed language materials that cater to Hispanics who speak both languages. “Spanglish” publications may better represent the everyday experiences of audience members who have grown up in multigenerational households with both Spanish and English speakers.

3. Cultural Longevity and Mobility.

Though the U.S. is often described as a “melting pot” that encourages the assimilation of foreign cultures into one uniquely American experience, Hispanics and Latinos retain much of their cultural heritage and customs through close familial ties, use of the Internet, and connectivity with others via social media. As such, some cultural practices and biases are resilient in these communities and may affect their attitudes towards healthcare.

The U.S. Census Bureau reports that of all ethnic groups, Hispanics are least likely to seek out medical providers and services. This may be linked to a number of factors, including access to health insurance, an aversion to discussing health matters, and a preference for family remedies over impersonal clinical visits. To better speak to this audience, try highlighting low-cost care options in your marketing materials using a warm, personal tone that places an emphasis on family.

For example, a hospital may focus on its cutting-edge technology, quick appointment times, and certification as a National Cancer Institute-Designated Cancer Center in its typical marketing materials. When considering a Latino or Hispanic audience, however, it may be better for the hospital to highlight its free childcare services for parents undergoing treatment or a financial aid program that helps cover the cost of care. While quick visits and time-saving turnarounds are highly appealing to many Americans, Hispanics and Latinos prefer building close relationships with doctors, so leaving short appointment times out of marketing materials for these audiences may be preferable.

Choosing how to deliver your marketing content is an important cultural consideration as well. When compared to non-Hispanic White individuals, Hispanics and Latinos are almost 30 percent more likely to own a smartphone and overshadow all other ethnic groups in terms of mobile data consumption. Offering mobile apps and other services may make it more convenient for Hispanics and Latinos to schedule appointments, find a primary care provider, or keep up with medical news.

If treated as its own economy, the combined buying power of Latinos and Hispanics in the U.S. would be one of the largest in the world. Don’t be afraid to mix up your messaging to tap into this market.

Are you interested in targeting a Latino audience?  Contact Us, our  International SEO Consultants  will plan the best content marketing in Spanish strategy for your business.

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Mobile Marketing Automation: All you Need to Know

Mobile Marketing Automation: All you Need to Know

Mobile Marketing is vital to reach the new generation of customers. With the growth of mobile-only internet users, that will increase to 52.3 million in 2021 according to eMarketer, the need of an automation tool is imperative. New businesses need Mobile Marketing Automation tools to understand user behaviour through mobile devices, and stay ahead in the last technology trends. 

Benefits of Mobile Marketing Automation

Mobile Marketing Automation helps you with the tasks that traditional marketing automation can’t solve. Apart from using it to build and segment your contact list, MMA will adapt to mobile channels like:

• Push notifications

• In-app messaging

• Wearable device notifications

• Apple Wallet and Google Pay

• SMS/MMS

Each channel has its own content restrictions and different delivery methods. It’s now common to see communication requirements changing with the release of new devices and operating systems, and this makes marketing a very complex task. 

For this reaso,n mobile marketing automation platforms need to include mobile focused functionalities  like:

• Managing the constantly expanding set of mobile channels.

• Segmentation and personalization built for 1:1 communication.

• Real-time messaging.

• Analytics and A/B testing.

• Deeper integration with installed apps and other relevant data sources.

Mobile Marketing Automation and Personalization

Different customers have different needs at different times, and mobile marketing automation platforms can provide a system for managing every customer in a personalized way. A mobile marketing automation system will provide ways to tag and group your users based on useful attributes, such as demographic, app usage information or even location.

Developing campaigns around this crucial information can lead to big increases in conversions or revenue, because you can act based on what you know works.

Some examples of personalization are referencing your customers recent transactions or purchases within the text of your message, provide them with ongoing recommendations on new products, provide helpful content for newer users still learning about you, etc. The opportunities are endless!

Mobile Marketing Automation and Engagement

With mobile marketing automation,  you can send the right message to the right audience exactly when they just need or expect it. Triggering real-time communication can be done by the usage of data about your customers behaviour. 

For example, the first time a user installs and opens an app you could send a series of onboarding messages to help them get familiar with your service, or you can automate periodic messages such as reminders, or even send them daily product or content recommendations.

In fact, just any event or user behaviour occurred along the customer journey can be used to trigger automated messages. It all comes down to your campaing objectives. 

How to Get Started with Mobile Marketing Automation

There are basic steps to get started with mobile marketing, some of the most important are:

• Make sure your app and/or website are mobile-optimized.
• Determine what you need in your mobile marketing automation platform.
• Set your marketing goals.
• Detemine what data is needed for your marketing goals.
• Chose the mobile channels you will use. 
• Always keep track of the mobile marketing trends. 

Conclusion

Mobile marketing automation allows businesses to reach customers and increase sales by understanring their mobile behaviour. The ability to automate a process is a major benefit for businesses looking to promote a product or service.

If you have a global business also read the article: International Mobile Marketing How to Do it Well

Make the most of your Mobile Marketing Strategy! Contact Us, our digital specialists will provide you with the best mobile strategy to reach your customers and increase your sales. 

 

Content Marketing in Spanish for International Markets

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and you get what your readers want. But now your company is quickly expanding into new markets, and you’re tasked with creating content marketing in Spanish for a latino audience.

You’ve already invested time and energy into creating great content for your original market, so it makes sense to repurpose it for your new audiences. But if you think you can pull this off with copy, paste, and a little Google Translator, you’re sorely mistaken.

There are many challenges around marketing your company in a new region, including mastering a completely different language, or at least new slang; adopting a distinct cultural identity; adapting to unique ways of doing business; and understanding how your new audience relates to imagery and advertising.

Here are a few tips from Sprinklr for taking your local content marketing strategy global.

Scrap your assumptions about your audience.

Any solid marketing strategy begins with thorough customer research. Still, in the rush to enter a new market, it can be tempting to gloss over this step or assume that your new audience has the same desires and pain points as your existing customer base. After all, they’re buying the same product, so their needs are the same, right?

Not exactly; the reality is much more nuanced, and it’s important to conduct thorough market research before translating your content marketing in Spanish.

Begin by sussing out the competition in your target country or region. Understand who your biggest competitors will be and evaluate their marketing strategy. What does their website look like? Do they blog frequently? What topics do they cover? Are they on social media? If so, which platforms do they use and what are they posting?

Flag their most successful content marketing in Spanish, including blog articles and social media posts, and try to understand why they worked well—the comments section of a post can be a big help here. This will give you key insights into what your audience responds to and how you can replicate this type of success in your marketing.

Also, begin to understand how your new audience uses the internet. Do they spend more time browsing the web on desktops or smartphones? Which social media platforms do they engage with most? To get a big picture perspective on how your audience is likely to consume your content, look into the following:

• Demographics, including age and socioeconomic status.
• Unique habits or idiosyncrasies when it comes to technology use. For example, people in China tend to use fake names online and avoid filling out forms because they do not want to be contacted by sales people.
• Favorite apps (in addition to social media platforms).
• Content consumption habits (do they spend more time with video, articles, podcasts, or slide decks?).

Hire a local team of marketers that truly get the culture.

We’ve all heard horror stories about branding campaigns that translated poorly to other languages. When written in English, your tagline may be charming or clever, but translate it word-for-word into content marketing in Spanish, and all of a sudden you’re talking about something completely different.

Writing for another country or language takes more than just a good turn of phrase and basic translation skills—it takes a top-notch writer who is fully bilingual and who can take your content and rework it to match the needs of your new audience. In addition to being a skilled writer, your new copywriter must understand the ins and outs of marketing in the region and how to reshape content to appeal to that unique culture.

Ideally, you’ll start with a small full-time marketing team in your new region that includes at least one skilled content marketer. If this isn’t an option, you can search for copywriters in that region through LinkedIn or by posting on a local freelance website.

Create a content marketing in Spanish library.

The logistics of repurposing content for another market can be complicated. With multiple marketing teams working in a range of countries, you’ll undoubtedly have emails flying around about where to find original image files and editable text documents.

As your company grows, it becomes increasingly important to develop a system for managing and distributing content across teams and borders. . 

Think global.

When adapting your existing content marketing assets to international markets, it’s important to conduct comprehensive market research, hire skilled writers with a native command over the local language, and maintain your brand identity through content marketing in Spanish.

Are you interested in creating content marketing in Spanish?  Contact Us, our  International SEO Consultants  will plan the best content marketing in Spanish strategy for your business.

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Atlanta SEO Trends Heating Up 2023

If your business isn’t taking advantage of using Atlanta SEO strategies on its website, blogs and social media pages, you’re missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition.

Atlanta SEO Trends Heating Up 2023

According to an article by the members of the Forbes Agency Council, there are twelve trends that Atlanta SEO Experts must expect:

1. Voice Search

Voice search will change how we create content. Valuable content will have a more conversational tone that answers questions directly. The idea of creating content around a specific keyword bucket will no longer exist. Atlanta SEO is about creating content for searcher intent. Search engines can interpret context so that content that answers a question and contains information about a topic will win. – Loren Baker, Foundation Digital

2. Link-Worthy, Useful Content

In 2023, engagement will play an even larger role in achieving Atlanta SEO success overall. Creating link-worthy, user-driven content that answers relevant questions and provides useful information to prospects is pivotal. Schema is another area that will continue to be a focal point in achieving measurable results within organic search online. – Bryan Shetsky, Lamark Media

3. Secure Links (SSL)

A couple of years ago, Google announced that secured website certificates (SSL) were starting to impact the ranking of websites. Recently, we noticed that browsers such as Chrome are flagging sites that don’t begin with HTTPS as being potentially unsafe. At $39/year, this is one of the least expensive and easiest fixes to boost Atlanta SEO ranking in 2023. – Ahmad Kareh, Twistlab Marketing

4. Searcher Intent

Google’s focus on matching search results to the unique intent of a searcher’s query will most impact our Atlanta SEO work this year. We now must look beyond keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms. We’re also looking beyond the first page to understand unique opportunities and threats by vertical. – Nina Hale, Nina Hale, Inc

5. Subdomain VS Subdirectory

We recently migrated our blog from a subdomain to a subdirectory in our root domain. We have been seeing how this can be beneficial for our root domain to increase domain authority. We have also put all of our efforts into our blog to not have the benefit of increased visibility for our top-level domain, which is the most important one in the long run. – Martha Madero Gonzalez, GROU Crecimiento Digital

6. Video

A study done by Cisco last year predicted that by 2023, video will account for over 82% of all consumer internet traffic. That means in the next few years, video content will by far surpass all forms of other content. On top of that, YouTube is the second largest search engine in the world. The massive opportunity to get your brand in front of your prospects is creating Atlanta SEO optimized video content. – Marc Hardgrove, The HOTH

7. Battle of the Snippets

The biggest change is the expanded Google SERP features. In addition to achieving page one, top three rankings, our goal is to have our clients be featured with expanded schema usage, as well as varied featured snippets. – Charles Kim, Executive Digital

8. SEO Rich Long Form Content

We are writing more long-form content in 2023. Content pages of 1,500 words or more are performing better in the search engine rankings and drawing more organic traffic than shorter pages. Studies show that users stay on these pages longer and long-form content receives more backlinks and social shares. Focusing on evergreen topics and high-quality writing is key to success. – Peter Boyd, PaperStreet Web Design

9. The Power of Social Media

While this may not be news to many, it certainly is to others. Google and other search engines are placing a seemingly ever-increasing priority on content engagement across platforms, making likes, retweets, shares and social clicks more important than ever before. Ensure you have a strategy that incorporates social media and that you are posting Atlanta SEO optimized content your audience will engage with. – Jacob Hanson, PR with Panache!

10. Site Speed

While there have been numerous hints leading up to it and we’ve been preparing clients for it, Google has officially announced site speed as an Atlanta SEO ranking factor. Users want results and they want them fast. Site speed also drives higher conversion rates so it’s an investment that can make cents (see what I did there). – Jon Clark, Fuze SEO, LLC

11. Mobile Renaissance

The change from a desktop-based to a mobile-based Google index is imminent, requiring responsive design or better alignment between content on mobile and desktop sites. Google officially announced that page speed is a ranking factor for mobile results, making its AMP technology more appealing. Lastly, Progressive Web Apps will have greater support on iPhones, impacting mobile design trends. – Paul Shapiro, Catalyst, a GroupM and WPP Agency

12. Proliferation of Smart Devices

The one overall thing I can think of is the proliferation of smart devices like Alexa, Google Home and Apple Home Pod, in addition to the smart assistants on our devices like Siri and Google App. There is more natural language search and voice input going on, and it’s how one sets themselves up for Atlanta SEO success in a voice-driven search world. – Timothy Nichols,ExactDrive, Inc

These trends make it important to focus on long-term strategies that will keep Atlanta SEO Experts competitive in the year ahead.

 If you want to reinforce your strategy, also check the Atlanta SEO Tips to Rank your Articles Higher in Google

If you want to adapt your strategies to the 2018 SEO Trends, Contact Us, and our team of Atlanta SEO Experts will make you succeed in the year 2018 and beyond.

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