Daily Archives: May 14, 2019

Artificial Intelligence: Implications On Marketing

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark shifted into high gear in 2016. Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. No more theory, we felt it!

By: https://twitter.com/DalaiGroup/status/874340533728038912 @DalaiGroup

Essential Retail Innovation Stats for 2017

Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.

By: https://twitter.com/DalaiGroup/status/875442801562992641 @DalaiGroup

How to Use Crowdsourcing to Grow Email

Multiple definitions and applications of this word abound. However, people tend to agree that it involves broadcasting a problem to the public and asking for suggestions to solve the problem.

For example, you can crowdsource using 99designs. Just post a design project and designers will compete to give you the best custom design.

By: https://twitter.com/PilarLazzati/status/875805186140151808 @PilarLazzati

The Habits of Highly Successful Entrepreneurs

Success isn’t granted, but rather it comes from a set of habits honed over the years to propel you forward. Adhering to a strict schedule, reading, making time for exercise, and having a positive mindset are all crucial to your ongoing success.

Bill Gates is well known for reading an average of one book per week, but did you know Warren Buffett spends 80% of his waking hours reading?

By: https://twitter.com/DalaiGroup/status/879429061856169984 @DalaiGroup

How to Make Your Content Marketing Profitable

After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.

From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.

By: https://twitter.com/DalaiGroup/status/877232083474587648 @DalaiGroup

Amazon Will Now Come in Spanish Too

A spokeswoman for the Seattle-based online retailer told CNET on Thursday that the website has begun adding Spanish. The change will let the US’ more than 40 million native Spanish speakers and over 10 million bilingual Spanish speakers toggle between English and Spanish on the site. The US is now the second-largest Spanish-speaking country in the world, after Mexico.
By: https://twitter.com/DalaiGroup/status/878319251425304576 @DalaiGroup

The shifts in thinking that successful organisations will be in 2017

As the year starts to wind down, I like to immerse myself in the thinking that I believe should shape the coming year. My take on #BigIdea2017 is that more organisations will look to actively make their people the engine that drives not only the operational elements of the business, but also its growth, development and adaptation. In 2017, I believe we will see a fundamental move away from getting our people to engage in what the business values to valuing what our people have to offer the business.

By: https://twitter.com/PilarLazzati/status/884842227188416512 @PilarLazzati

Collaboration or Competition

Organizations develop plans for many reasons – strategic plans to chart a new vision; operating plans to accomplish growth; marketing plans to introduce a new product or service to market; and investor plans to help secure financing. A leadership team’s approach to organizational planning covers the spectrum. Frequently, without knowing, the leadership team approaches planning as an internal competition instead of a collaborative initiative.

By: https://twitter.com/DalaiGroup/status/888103734332600322 @DalaiGroup

How to Dominate SEO with WordPress Plugins

You’d think I get sick of talking about SEO, but it’s one of those topics I’m super passionate about.

That’s because I’ve learned a lot about SEO. In my ten years of experience, I’ve picked up some tips, tricks, and hacks that I use almost daily now.

Often that happens in the form of helping clients.

It’s easy to see why. WordPress is the most accessible platform to build a site on, and it’s free to use. All of its features make it hard to beat.

By: https://twitter.com/PilarLazzati/status/889923203811823616 @PilarLazzati

How to Launch a Killer Influencer Marketing Campaign

A few months ago, I began debating ‘cutting the cord’ with cable and going with a streaming television service.

I travel a lot, and to be honest, it doesn’t make sense to keep paying for a service I don’t use.

There are several options — Apple TV, Amazon Fire Stick, Roku, and Chromecast, among others.

Many of the product reviews contradicted one another. As you can see, there were more than 33 million search results. Talk about information overload.

By: https://www.linkedin.com/feed/update/urn:li:activity:6296735986487435264 @PilarLazzati