Daily Archives: May 14, 2019

Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

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Source: Forbes

Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

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Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

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Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Baltimore SEO Strategies for Holidays

These weeks are the best time for Baltimore SEO activity; people use Holidays to stay more active on purchasing, so it’s a big chance for your commerce to be visible at your target if they’re looking forward to shop or researching stuff, via online or in-people stores.

You need to plan your strategies and plan content, we all know that Baltimore SEO has been changing a lot in the past few years, although the message is still the same.

You must create more interesting content and make your client’s experience friendly and easy. We’ll show you some easy steps to follow, so you can set up better strategies.

1. Keyword Research

Visiting your competitor’s site might be a good idea, just to build on the keywords they’re using. Don’t forget to base also on the most important point: your clients. Consider which words are the most used during Holidays researches, related to your business.

You can use a lot of tools that are very helpful for Baltimore SEO keyword research, like Google Keyword Planner, Moz, Wordstream, and many more!

Once you’ve found the words you need, organize them in a special document, creating the keyword groups. As an extra tip, if you have time, you can examine the search results of the ones you have already chosen, just to make sure they line up with the subject matter and type of your business.

2. Competitive Baltimore SEO Research

After finding the essential keywords you looked to ranked for, examine the websites that are taking advantage of them and dominating the search results; are they going well? or do they have some failing details? what type of content do they manage? (informational videos, pictures, blogs) Because, even if they do have these content, they might not inform their target the way they should, the goal is to understand and get to your audience in a simple way.

In this video by Neil Patel, he explains how to choose keywords in a Competitive Industry, which can help you with your strategy for Holidays. 

3. Content Planning

After completing your keyword and competitive research, you should already have some ideas about the content you want to create, in order to overcome your competitors. Focus on informing, offering better solutions, and much more easy details so your customer don’t leave your websites without any useful information.

Organize content in a simple way to be visually digest: use charts, bullet points, images and videos. Remember not to make a long text, because that will make things more confusing. A last tip: search for questions that audience are asking, related to the keywords you’re targeting, to get more accurate explanations about the topic.

Conclusion

As you can see, Baltimore SEO strategies for Holidays aren’t that difficult, you still got time to start them up! Holidays are a big opportunity to increase your selling activity and gain more clients! Yes, it might be critical if you don’t plan it the right way, but if you dedicate the proper time for it, we guarantee you you’ll get big chances during these time!

Benefit your business using Baltimore SEO. Contact us our digital specialists will provide you with the best plan to reach your audience and increase your sales.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Last Minute Black Friday Marketing Strategies for Mobile

The day is arriving for Black Friday and retailers need to be prepared with a proper marketing strategy for apps that adapts to the new shopping trends. This year, as many customers start to change the adrenaline rush of battling the crowds in-store,  to shift to the convenience and ease of mobile apps, the necessity of a mobile strategy is crucial.

No matter what type of store you have, having a mobile marketing strategy will increase your chances to make the most of this important day. In this article we cover some of the most successful strategies that will build relationships with your customers way beyond this weekend. 

1. Offer Incentives for App Downloads

If you have a mobile app, offering special discounts per download is an amazing idea! You can do this in very different ways, from a 10% discount for the first purchase using the mobile app, to offering the chance to win a prize when downloading your app. You can also reward your users for referring friends to download within a given time frame, while creating enthusiasm about Black Friday.

2. Offer In-App Deals

Another way you can take advantage of your mobile app is by offering special deals and discounts only available through your app. You can also provide your app users with special loyalty cards or scanners to redeem in your physical store during Black Friday. Doing this will entice people to download and ship in-app even more. 

3. Optimize the Checkout Experience

One of the main reasons people use apps during Black Friday is for the ease of the shopping process. As people expect a smoth experience, you need to make sure that the chekout process is quick and simple too. Some ways you can do this is by incorporating hassle-free payment options like Android Pay, Apple Pay or Paypal, estimulating the use of promo codes or discounts, or by making an easy registration process for your clients when checking out.

4. Decorate your App for Black Friday

Just as physic stores do, you should also decorate your App in preparation for the Holiday. Giving your app a special Black Friday theme is an amazing way to create a cohesive shopping experience for the user and to extrend the brand message through different channels.

Along with this, the use of relevant ads across your app or your mobile website entices users to engage and shop even more. Try by showing ads from brands that are relevant to your users or by offering discounts on different products while they navigate and shop.  

5. Make an Integrated Strategy

Although a bit less every year, there are still Black Friday shoppers who love the adrenaline rush of going into the physic stores. You should also target them with an integrated strategy that introduces the use of mobile apps to improve their in-store experience. A good way to do this is by using location-based marketing tools to remind users about offers or limited quantities as they get oriented into your store. 

Conclusion

As you can see, Black Friday is an amazing opportunity to engage people on mobile. Having shoppers using your app  during this weekend opens up the chance to keep them interested about your brand way beyond this date, so don’t miss the opportunity and get ready! Happy Black Friday!

If you want more tips on App Store Optimization for Black Friday, Contact Us, our experts will provide you with the best advice in order to increase your sales through your mobile app.  

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Mobile Marketing for Holidays, How To Create a Holiday Campaign

Mobile Marketing for Holidays is the answer if you are wondering how to get more customers through App Store Optimization. As people started searching for “Christmas gift ideas” since August, creating a strategy for this season can really increase your profit.

In this article we are going to show to you an easy way to create it.

1.- Start Sooner

Holidays have always been a rich season for business owners and app developers that use holiday-target marketing. However, if you want to use it, you need to start soon in the year.

Retailers nowadays are starting to introduce Christmas-related products before the traditional holiday shopping season because people are beggining to think and buy gifts way before Christmas.

If you want to have an advantage to attract, convert and retain customers in the season, you should start your campaign as soon as possible.

2.- Testing is the Best Strategy

Testing and optimizing your app is the best way to know your customers, and to determine what works for them and what doesn’t.

We recommend you to test only one app element at a time, because if you test several new features in your app at once, you won’t know for sure which was the element that led you to success.

3.- Make your App Visible

There are millions of apps available in App Store and for this reason getting your iOS or Android app visible can be difficult sometimes.

However, this season is perfect to stand out. You can add some traditional holiday element, or follow a holiday colors scheme to show your users that your business is ready to celebrate this holiday with them.

Adittional to this tip, you should optimize your app with keywords related to this season. Update your store text with high volume kewords and holiday related terms to increase your downloads and user engagement during this important time of the year.

4.- Catch Interest Users with In-App Purchases

During this season all users tend to spend more money than any other time of the year. Because the sales increase considerably, a good way to gain more profit is to offer in-app purchases.

This offer will help you make as much money as possible for your otherwise free app, and it will allow customers to actually interact directly with your product.

Your business can choose to provide users with the opportunity to purchase your products directly from the app and have them shipped. Or, if you’re a business that offers services, users can even opt for in-app billing.

All this means that your bargains have a chance to get greater visibility to the users. All you need to do is create an offer in app.

5.- Use Video Marketing

It is really worth to use video for promoting your business, because this format is one of the most versatile and profitable digital marketing strategies.

Videos can express your ideas in a more colorful way and attract greater attention from your users. It’s easier to receive and understand visual information, rather than read through a monotonous text.

6.- Build a Customer Loyalty Program

Creating offers is a great way to strengthen customer loyalty and engagement. The holiday season is virtually the most appropriate moment to introduce a loyalty program for your app users. You can offer lotteries, special auctions, coupons or benefits for the best customers.

7.- Push Notification

Push notifications are one of the bests ways to deliver your special offer to your users because it allows apps to reach out with direct short messages.

Push notifications are a way of alerting users about information that they opted to get, and you can use them to display your special pricing or an exclusive sale. You can also use this tool to entertain, intrigue your clients and remind about your services at a certain time.

As shown in this infographic sending a holiday message can also increase your sales.

Conclusion

Generating profits in the Christmas season can be very rewarding! However, the competition is tough during this time of the year, and you need to be at the forefront using all possible tools to attract as many customers as possible.

So use our tips to have a successful Christmas campaign, create special loyalty program, create videos, use keyword optimization, and don’t forget to use holiday colors!

Do you want to create a holiday campaign but don’t know how to start? Contact us, our digital specialists will provide you with the best App Store Optimization Strategy ideas for Holidays.

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How to Plan a Digital Marketing Strategy for Holidays

 This is the perfect season for online shopping, we know it’s not the time yet, but, it isn’t that far from today, so, you better be prepared because almost all shoppers begin their orders before Thanksgiving! Start today to plan your Digital Marketing Strategies for Holidays, it’s very simple!

As soon as holidays starts this month, every website is full of ads to call your attention, how is your company going to persuade all of the customers to start buying now? Learn 5 strategies to plan your Holiday Campaign.

1. Create the First Digital Marketing Strategy Using Email:

If you want to start getting festive there’s no better way than getting through your customer’s emails, scheduling them and starting getting in their inbox automatically. Remember that every client is different and not all of them can read a giant message, so make it simple to read, and offer some products or tips that show that you personalized it for each and every customer your business has.

2. Don’t forget Social Media Digital Marketing Strategy:

Another very important part of your strategy is  social media. This is just another way to get to your customers and attract their attention! Create your social media graphics on time (we recommend you canva, an easy tool to make it).

3. Use a countdown timer for sales:

Create a sense of urgency, it does work! It is actually, an effective Digital Marketing Strategy to make your customers feel that you’re offering them something valuable and they can’t miss it. To catch their attention you can add the countdown display on your website. For example, in wordpress there are countdown plug-ins to add, so as you can see, it isn’t difficult.

4. Add a “Free Shipping” Digital Marketing Strategy:

Offer your customer some free shipping deals, so they can be convinced to order your products. Get them spoiled this season, it might be a good idea reducing the costs or simply make it free, this will increase the chances of the shoppers to buy your products.

If you don’t want to lose money offering them a free shipping, try to set a minimum of amount, (like, spend $50 or more and you’ll get free shipping). That way both sides (your business and your client) will win!

 5. Try Holiday Theme Content on your Site:

A great Digital Marketing Strategy is adding some festive vibes on your website, because all the traffic will get to it. By adding holiday themes your customers searching on Google by holiday-based keywords will find your site and get attracted. Remember to have valuable content to the reader, so they get what they’re looking for.

Conclusion

You still got time, but don’t wait for so long! The holiday season it’s about to start, with these tips that, as you can see, are very simple, you can apply Digital Marketing Strategies to make sure that you and your customers have an amazing experience shopping online and both receive an amazing gift!

Start today and use the best Digital Marketing Strategies, Contact us, our digital specialists will provide you with the best plan to reach your audience and increase your sales during the holidays.

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How to Target the Hispanic Market with Google Ads

Are you aware of the value of the Hispanic Market Online? Spanish speaking users are one of the most important markets when it comes to Online Search and Mobile Engagement, and for this reason Hispanic Digital Marketing is so important if you want to grow your business in the US.

One of the digital strategies that is often overlooked by businesses is the power of PPC Campaigns that are targeted to Hispanic users. In this article we are going to teach you how to set up your campaign to target this important market.

Why to Target Hispanics with PPC?

US has the second-highest Spanish-speaking population in the world at 52.6 million people, which makes it an audience not to overlook for your PPC Campaigns.

Millions of Spanish speaking people in US use Google search every day and for this reason you should target them with your Google Ads campaign. Moreover, you can access this market for significant returns with low competition as not many businesses take advantage of the size of this market.

How to Create your Spanish Campaign in Google Ads?

You may be wondering by now if you need to create Spanish only campaigns, and the answer depends on the stake of the Hispanic Population you want to target. A low acculturated population may need a fully Spanish campaign (taking into account all of the stages of the buyers journey), but a highly acculturated population could be reached with a bilingual approach by adapting only some elements of your campaign.

What this tells you is that you can target millions of U.S bilingual search users without necessarily needing a Google Ads campaign written entirely in Spanish. How so? You just need to adjust your AdWords campaigns to display to Spanish speakers.

To do this you just have to adjust the “Language” settings for a new or existing campaign to include both English and Spanish. That’s it!

With this setting selected, Google will make your AdWords campaign eligible for display to anyone who has their search interface set to the Spanish language, additional to the English language that your campaign was originally set up for.

Adding Spanish to your campaign-level settings can be enough to grow your potential market volume by 20 million people or more.

Do you Need Spanish Ads?

Having Spanish ads is not completely necessary when you take into account that the majority of Spanish speakers in the U.S. are bilingual or have at least a conversational grasp on English.

According to research from Google and Ipsos Media, 28% of digitally-connected Hispanic people say they communicate predominantly in Spanish in their own home, and 16% of respondents said they use Spanish “most of the time” or “always” while browsing online.

For this reason even a person who lives in an English speaking nation may still prefer to have their Google search settings defaulted to Spanish. Many advertisers don’t recognize this fact and miss a big amount of traffic.

On the flip side, 52% of connected Hispanics say they use English “most of the time/always” while online. More importantly, 94% of digital U.S. Hispanics say that they are “comfortable” consuming English content online for at least one activity category — such as when shopping or looking up information.

Businesses can, therefore, find effective results using English-language ad copy and related content to appeal to search users who have their interface set to Spanish.

Choose the Correct Language

As you saw before, creating a bilingual campaign may be the best choice for your business, however the amount of impressions is not all, as you need clicks to generate conversions. A good way to do this is by creating attractive and relevand Ad Copy for Hispanics.

In this sense we recommend that even if you plan to target an Spanish speaking audience, you are careful with creating Ad copy or campaign materials (like landing pages) in Spanish, since poorly writen translations can hurt your brand.

If you choose to write Ad copy, don’t make literal word-for-word translations from English to Spanish, because that is often a recipe for chaos! Words can have many different connotations based on grammar, culture, context, etc. For this reason, Spanish content must not only be written in proper, fluent Spanish but also in fairly neutral Spanish.

Optimize your Campaign

To be successful amongst Hispanics in the US you need to go beyond language, and research their culture to appeal to them with relevant Ads.

Make sure to understand the specific needs and expectations of your Hispanic audience segments before creating campaigns. Referring again to the Google/Ipsos study, 41% of digitally connected Hispanics feel more favorably about brands that include aspects of their specific Hispanic culture within advertising, and 88% say that they pay attention to online ads that reference aspects of their Hispanic culture, regardless of what language in which the ad is written.

That said, cultural relevance or recognizability can vary greatly from demographic group to demographic group under the larger Spanish-speaking population. For instance, be cautious and look to audience research before making blanket assumptions about what your audience will respond to.

Conclusion

Following this tips will surely set your Google Ads campaign for success amongst the Hispanic population in the US. Don’t doubt and jump aboard this last Search Engine Marketing trend. Setting up your Google Ads campaigns for the Spanish speaking population will provide high returns for your business.

If you want to create a multilingual campaign Contact Us, our team of experts will help you create an Hispanic Digital Marketing Strategy that reaches your audience.

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Maryland SEO for Black Friday

It is probable that by now you have started thinking about turkey and cranberry sauce, however, it is important that you also think about the optimization of your website and start preparing for the epic holiday weekend as all the Maryland SEO agencies.

Every time there is an increase in the number of people who look at the screens and prefer to buy from the comfort of their home to go to physical stores. According to the National Retail Federation and Prosper Insights & Analytics survey, in 2017 approximately 58 million people chose to do their shopping online only, versus roughly 51 million at physical stores only.

Another important piece of information you should know is: Based on Adobe Analytics data, a record $ 5.03 billion was spent online on Black Friday, an increase of 16.9 percent over last year and a new record for the day. A good deal of the shopping took place on the websites of physical retailers.

So as you can see, it is certainly important that your website is fast and free of bugs and offers an excellent reception on the weekend of Black Friday and Cyber Monday.

In this article on Cloudways you will learn how to optimize your website and receive sales while enjoying another slice of pumpkin pie.

HOW TO PREPARE YOUR SEO FOR BLACK FRIDAY

On-SEO Page

Review the Technical SEO Fundamentals

1. Make sure you have a proper URL structure.
2. Redirects: 301 redirects for all pages that you have moved to new URL and 302 redirects for pages that are currently in development and add a 404 error message.
3. Security: Does your website have an SSL certificate? You can check this by seeing if your website address starts with HTTPS. This extra bit of security gives your SEO to boost and makes visitors more comfortable when using your website.
4. Speed: Make sure that all of your images are optimized for the web to increase your page load speed. Check your page’s loading speed. The faster your page loads the more sales you will make. The article of Cloudways recommend to add CSS and Java minifying scripts to increase page speed.
5. Watch out for Broken Links: Make sure that there are no broken links on the page.
6. Use is keyword-based URLs.  According Brian Dean of Backlinko, adding keyword in the URL increases its weightage in SERPs.
7. Resolve 404 Errors: A 404 error is an HTTP status code that means that the page you were trying to reach on a website could not be found on their server. Make sure you have a proper 404 error page in place and create a custom 404 page.

Normal SEO On-Page

Bet on your content

• Create CTA’s: In this era in which users already intend to buy, you must incite them by adding Call To Actions in all your content, from landing pages, blog posts, this way you will be able to show visitors your promotions that will make it easier to purchase your products.

• Landing Pages: A great idea to approach your audience and promote your products is to create a landing page specifically focused on Black Friday. Once you have created and published it, do not forget to update the sitemap so that the search engines can recognize it.

• Keywords: Surely you have a list of top-performing keywords for your business. However, forming a list of holiday-specific keywords will help your business attract new customers searching for the perfect gift.
• Since you have the keywords specifically for holidays, be sure to add them to the tags:
  • Page Title tag – is the keyword at or near the beginning of the title tag? An improved title tag can also impact click through rate – oftentimes in a big way.
  • H1 – does your page header include the keyword?
  • Body – is the keyword mentioned at least 2-3 times in the body of your article?
  • Alt text – if you have images relevant to the keywords you find, include them in the alt tag where it makes sense
• Make Sure to be Mobile Friendly: As I mentioned at the beginning, half of the people who buy on Black Friday are online and Create a Holiday Campaign effective. This is a list of the Last Minute Black Friday Marketing Strategies for Mobile you shouldn’t miss.

• Gift Guides:

Gift guides are popular no matter the industry. You can easily sift through the online crowds and cut straight to your target audience by creating a gift guide that is specific to your niche market.

 

Conclusion

These tips will help you to have your site prepared for this weekend of Black Friday, to improve your rank in SERP and of course generate more leads.

Do you want to improve your SEO Optimization? Contact Us, our team of SEO experts will create a strategy to optimize your website and improve your ranking on Search Engines.

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Baltimore SEO: Biggest Trends for 2023

During the year 2022 there have been some changes and updates that impacted the Search Engine Optimization landscape and for this reason our Baltimore SEO plans for next year need to be to adapted to the new trends.

In this article we will show some of the latest changes and trends to update your SEO plan for 2023:

1. Mobile SEO:

This past year it became more evident that brands need to take mobile experiences very seriously and to deliver quick and easy answers to their questions.

“2023 will be a year where tying in your SEO strategy harmoniously with other channels and strategies for both retention and acquisition will be crucial as we move further into the era of assistive search.” – Dawn Anderson.

Also, for next year it is even more important to make sure sites are mobile optimized because with the latest mobile-first indexing Google now uses the mobile version of your page for indexing and ranking.

ALSO READ: Mobile Marketing for Holidays: How to Create a Holiday Campaign

2. Voice Search:

Voice Search is the other big trend that brands need to pay attention too. With the rise of voice assistants, brands now need to create and optimize content that answers customers questions.

The biggest trend in search and on the web in 2023 is likely to be voice search. Anyone with a smartphone is now only seconds away from performing a voice search, and then refining that search with another – increasing their user-intent and propensity to take action.” – Andy Kinsey

Optimizing content for voice search is also a good opportunity to refine your answers according to your customer’s stage on the buyers journey. Top of funnel content should educate and entertain users if they are still in the initial awareness stage, whereas the bottom of the funnel content should inspire and convince users of the quality of the product.

ALSO READ: Mobile Marketing: Voice Search Trends for 2023

3. Google E-A-T Quality Signals:

After the Google Update in August, brands have to be more concerned about creating content that follows E-A-T signals – shows expertise, is authoritative, and is trustworthy.

 However creating content just for the sake of creating content won’t work next year because Google also sees the engagement signals of your content. In 2023, the main advice is for brands to create content that helps users and provides useful actionable advice.

4. Brands as Ranking Signals:

During the last year, Google started to use brand mentions online to create a better picture of brands authority in a particular field and to rank them accordingly.

The mentions used to rank brands are usually unlinked and the aspects that are considered are sentiment and context: reputation, trust, advertising, complaint-solving, etc. Consequently, the sentiment around brand mentions can affect the site’s rankings.

“The context in which you engage online, and how people talk about you online, actually can impact what you rank for.”- Gary Illyes

Next year, a good action plan for brands is to engage with happy clients as well as to to try to address the customers’ pains mentioning the brands name. No need to include links. Mention your brand name online whenever you have a natural opportunity.

5. Paid Search:

One of the biggest changes in 2023 in SEM occurred for PPC Management with the update of Google’s paid advertising platform. Some of the improvements that brands can take advantage of are: 

– Responsive Search Ads: a machine learning system that mixes and matches multiple headlines and descriptions together to provide the best ads to customers.

– Landing page score: a score that also tests mobile speed score to help you improve your ppc results.

– Cross-device reporting: combines data from users that use your site across different devices to give them a personalized experience.

– Smart campaigns: designed to help and optimize SMEs that want to advertise online.

“Google search already has features that allow users to search ‘near me’ and have risen dramatically on mobile.  This is a great way to attribute online marketing advertising with offline visits to better understand what ads drove in-store footfall.” – Carolanne Mangles

Conclusion:

If you want to be prepared for the year 2023 you need to take these SEO trends into account. Many brands are already adapting their strategies, and you can’t be left behind.

If you need help with your SEO Strategy for 2023, we can help! Contact Us, our Baltimore SEO Specialists will provide you with the best plan to rank number one in Search Engines.

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