2017 New Year Resolution

Today, tomorrow, and in your lifetime… what would you like people to remember you by? The Dalai Group New Year’s chart defines goals for family, work, and personal well-being. Start your year with a month by month agenda for the tasks you hope to accomplish. Success is in your reach.

Download: 2017 New Year Resolution

 

Digital Trends in 2023

In 2022, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2023, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2023.

  • Conversational experiences
  • Immersive content
  • Influencer marketing
  • Blockchain
  • B2B
  • Sizzle meets steak: balancing what works today with what will work tomorrow

By: https://twitter.com/DalaiGroup/status/840260972258373632 @DalaiGroup

Practices for Successful Mobile Marketing

Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies.

This article explores 3 crucial practices for successful mobile marketing.

  • Delivering personalized, contextual and interactive content
  • Implementing mobile marketing automation
  • Leveraging mobile ad revenue

By: https://twitter.com/PilarLazzati/status/841755817053368321 @PilarLazzati

Essential Retail Innovation Stats for Planning 2017

Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.

  • 9 in 10 retailers take innovation seriously
  • A lack of time is the #1 barrier to innovation
  • Only 15% of retailers have a dedicated role for innovation
  • Fewer than 50% of retailers have a defined process for innovation
  • 27% of retailers consider positive media attention a KPI for their innovation programmes

By: https://twitter.com/DalaiGroup/status/841770928556109824 @DalaiGroup

Steps to Developing Ad Revenue from Your Website

When it comes to generating revenue from your website, there are three primary ways in which you can do this. These are e-commerce, which is receiving direct profits from the sale of products or services on your site, advertising, where you are paid by an advertiser to display their ads on your site, or affiliate marketing which is where you promote a product or a service for a merchant and receive a cut of the revenue if you site generates a sale.

By: https://twitter.com/DalaiGroup/status/843175177441697792 @DalaiGroup

Plan Your Mobile Social Media Marketing Strategy

Today while reading the news headlines a new report by Nielsen provided factual research to back up my anecdotal “S & F Survey” (street and friends survey) by announcing that in the last 12 months the Apple iPhone had more doubled its market share from 13 to 28 percent and it was expected to triple it in the next year according to Nielsen’s online business managing director Matt Bruce.

By: https://twitter.com/DalaiGroup/status/846059180381257728 @DalaiGroup