Social media has become a regular part of our daily lives.
Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use.
As the use of social continues to climb, so does the number of brands that use social platforms to get their messages in front of customers.
By: https://www.linkedin.com/feed/update/urn:li:activity:6302166364677246976 @PilarLazzati
In 2017, most brands are finally beginning to think about how mobile marketing plays into their overall strategy, and some are even developing mobile-first campaigns. Here are a few compelling statistics about the immense impact mobile is having on the marketing world:
By the end of the year, 75 percent of internet use will be via mobile devices.
36 percent of Americans now go online using multiple devices.
86 percent of respondents say it’s important to create mobile apps, according to Salesforce Marketing Cloud’s State of Marketing report.
By: https://twitter.com/DalaiGroup/status/900417370203627520 @DalaiGroup
It’s amazing that you can use Facebook Messenger bots to get higher open rates and leverage Instagram to get more sales.
Most of the time, these innovative solutions are extremely effective because not a lot of people are using them.
They help you look at something from a new perspective so you don’t get too stuck.
This particular strategy is odd, but it works really well.
The idea: Using Google’s reverse image search to get more backlinks.
By: https://twitter.com/DalaiGroup/status/901655514467115012 @DalaiGroup
There’s a podcast boom going on right now and you should be wondering why they are so important right now. In this article by Neil Patel you will discover the benefits of getting featured on popular podcasts and how this can help your digital marketing strategy.
Podcasts, as we know them, have been around since 2004, but they haven’t always been popular. Somewhere along the line, podcasts gained traction. They started to enter the mainstream, and more podcasts popped up. Now, being featured on a podcast has huge benefits.
It can give you a giant SEO boost. You can get thousands of visitors a day. It also increases your authority. If you’ve been on a podcast people like, you’ll be seen as an expert in your niche.
When it comes to podcasts, you need a good story with a unique slant. You might think a story is something like Romeo and Juliet. You’ve probably heard that all stories need to have a beginning, middle, and end. At the beginning, the main character is in one situation. He or she experiences conflict and overcomes it. As a result, the character ends up in a different situation.
Podcasts are looking for people who have been successful and built something amazing. In business, that usually means going from a bootstrapped idea (rags) to a profitable company (riches).
Your story also has to be emotionally engaging. People want to connect emotionally with other people. Emotion plays a big role in marketing, and since getting on a podcast is a form of marketing, emotion is important.
There are several sites that host podcasts, and it’s super easy to search these. The iTunes Store has hundreds of thousands of podcasts. There are podcasts in almost every niche you can imagine.
These are up and coming podcasts, so they’re probably in need of good guests. If you find a podcast in this section, I recommend researching it with a Google search.
Sites like Stitcher and Podbay are also hotspots for podcasts. You can search these sites for podcasts in your niche. Now, searching for podcasts with general terms like “business” or “technology” will only show insanely popular podcasts. Try a more narrow search term like “food startup.” If you search that on a podcasting site, you’ll get much more specific results.
This is the most important step. Anyone can make a great pitch, but you have to know how, step by step:
Step 1: Find out if the podcast accepts interview submissions. Some podcasts only interview people via personal connections. These podcasts won’t accept submissions from just anyone. You’d have to know someone to get in.
Step 2: Create your pitch. To stand out, you’ll need an awesome subject line and a message that’s super persuasive. If you really want to stand out, put more effort into your pitch than everybody else. That’s how you can get on insanely popular podcasts.
Step 3: Seal the deal. If all goes well, you’ll hear back from the host and schedule a time for the interview. Whatever you do, don’t treat the podcast like an ad. Use it to deliver all that value that you promised in your pitch.
Podcasts are perfect for getting in front of a new audience and scoring new opportunities. Give these techniques a try, and you could be the next guest on a hot podcast.
If you want to know how to create the perfect message for your audience, maybe you can use the article: Global Video and Storytelling. It will give you an idea of how to tell your amazing story.
Do you want to get featured in Popular Podcasts? Contact Us, our Digital Consultants will plan the best strategy to make you stand out with your message.
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Most Americans say women are about equal to men when it comes to key leadership traits such as intelligence and capacity for innovation, yet women still make up a small share of top leadership jobs. Our 2015 report explored Americans’ views about women leaders, the barriers they face and prospects for the future.
By: https://twitter.com/DalaiGroup/status/933432398905094144 @DalaiGroup
Meet Katrina Lake, the founder and CEO of fashion subscription startup Stitch Fix. At 34 years old, Katrina has proven the naysayers wrong at every stage of her success. “We’ve been underestimated before,” says Katrina. Let’s run the numbers: Six-year-old company, $120 million in VC funding, $1 billion in annual revenue. And on top of that, earlier this month, Katrina made history as the youngest woman founder to lead a company to an IPO…ever. Due to the success of her business, Forbes thinks Katrina is in line to join the likes of Oprah Winfrey and Beyoncé on their Richest Self-Made Women list in 2018.
By: https://www.linkedin.com/feed/update/urn:li:activity:6345258959758200832 @PilarLazzati
Digital Transformation is moving faster than ever. Technology is always changing, and for that reason, we need to get a sense of the digital consulting trends for transformation in Marketing for 2023. The following are some of the leading changes predicted for this year in this article by Daniel Newman.
This year consulting companies are increasingly tapping IoT Solutions and Services to boost operational efficiency and transform their business models.
More than 8.4 billion “Things” are on the internet today, up more than 30% from just one year ago. However, IoT alone is just the start. It isn’t so much about the things, but rather what we do with these things once they are connected and supplying us data. Consulting companies can use the data from these devices to implement predictive social media, or optimize their campaigns with Artificial Intelligence PPC.
In the image below, you can observe other ways in which IoT can be used in marketing consulting companies:
One of the main trends is related to the Analytics Revolution. The mass amount of information created by the IoT has the power to revolutionize everything, allowing companies to work more efficiently and profitably than ever before.
Big Data and advanced analytics promise profound competitive advantages. Consultant companies translate technology into business value by driving out costs or increasing revenues from the application of big data.
Driven by the sheer volume and speed of information produced by the IoT, edge computing is one of the digital consulting trends jumping to the forefront of the business scene. As AI-powered smart devices seek to connect and communicate instantly via the IoT, the matter of sending data “all the way” to the cloud will become highly impractical making edge computing the only viable option.
The infographic below shows how 4 edge computing technologies can help with processing IoT data in digital consulting companies:
The amount of data produced by the IoT will force mobile providers to move faster than ever. The level of hyper-connectivity expected by digital consulting agencies today leaves little room not to move forward on the 5G path in International Mobile Marketing.
With so many IoT devices streaming massive amounts of information, the need for big data warehouses, machine learning and artificial intelligence will increase, and the 5G network rollout will enable these foundational technologies to provide services.
Blockchain is a digital peer-to-peer asset transaction exchange, shared among a distributed network of computers, that can help increase the speed of completion or settlement and improve security.
While the financial industry and digital consulting agencies will be the first to begin utilizing this fantastic tool, numerous others — from healthcare to entertainment to hospitality — will not be far behind on this digital consulting trend.
In 2019 digital consulting companies will continue to use Artificial Intelligence (AI) to surprise, connect, and communicate with their customers in ways they may not even appreciate or realize.
Artificial intelligence is the key to digital business; it has the potential to transform everything from business operations to the customer experience. AI provides business and IT leaders the chance to help their companies rethink their business models and drive customer obsession.
In the image below you can see some of the anticipated benefits of using this technology:
Augmented Reality has pushed Virtual Reality out of the way, because it’s cheaper and easier to use, especially in a professional context. By using 3-D visualization, digital consulting companies can better train, pitch, and envision new products — without the same expense of VR.
However VR still offers some opportunities for digital marketing consulting:
One of the main digital consulting trends is FaSS, a tool that will provide visualization, rapid prototyping, and other fast fail methods that will help companies strategize fast for greater success.
Failure as a Service is a concept the business world will be hearing a lot more about in 2019 and beyond. This is referred to the process which enables organisations to iterate new ideas, optimise those which work, quickly discard those which don’t and learn from both.
The ability to more quickly recognize when something isn’t working and move on will be a crucial differentiator between the winners and losers of digital transformation.
A massive 62% of business leaders consider culture as the number one hurdle to digital transformation. But as the pace of change continues to increase — and the number of new technologies continues to grow — it will become even more imperative that companies move fast while moving forward toward growth and new digital consulting trends.
Keeping your organizational culture and infrastructure flexible and easily adaptable are the new key success factors. Don’t let your people experience frustration, anger, and disengagement over digital transformation—whenever they do, it is a clear sign that some of your organization’s rules, policies, procedures, processes or systems have hindered, rather than assisted, in achieving the organization’s desired results.
DX is imperative in today’s business market. Disruption will continue to be an increasingly common occurrence in the next few years also for digital consulting companies.
Digital consulting firms that view transformation as an opportunity will have more business available. And they will position themselves better for growth in the future. Also, it can help marketing departments within large organisations streamline internal processes, adopt technology and break down organisational barriers.
Some of the core elements of these DX can be seen in the image below:
If there is one thing that’s clear in digital consulting trends for this year, it’s that all the technologies above are working together to push one another forward, creating a swell of change that just cannot be resisted.
If you are interested in embracing this digital consulting trends and take your company to the next level, Contact Us, and our agency will help you achieve your goals.
By: https://www.linkedin.com/feed/update/urn:li:activity:6366984320200040448 @PilarLazzati
The new year brings new opportunities and best practices to our Maryland SEO Agency . This article shared by Moz, covers a nine-point checklist of the major items an International SEO Consultant has to cross-off to rank in the year 2018.
To do well in 2018 you need to have a good handle on a wide variety of detailed subjects. However, there are just 10 items of your SEO Digital Strategy that will help you rank in Google’s results
So we want Googlebot’s spiders to be able to come to this page, to understand the content that’s on there in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this Maryland SEO Agency recommendations even matters.
What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that our Maryland SEO Agency can target in our optimization efforts.
I want you to do some SERP investigation, perform a search query in Google, see what comes back to you, and then figure out from there what Google believes to be relevant to the keywords searches.
We want an actually credible, worthy of amplification person or persons to create the content, because if we do that, we make amplification, we make link building, we use social media marketing, and our content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.
Google loves fresh, valuable content. Therefore, guest posting frequently on influential blogs will definitely favor your website. Companies like Izideo offer lists of websites that accept guest posting. Producing high-quality, engaging articles to reputable blogs could earn you a slot as a regular contributor. Also, your social media followers will grow substantially.
The snippet is something that is crucial to our Maryland SEO Agency efforts because that determines how it displays in the search result. How Google displays your result determines whether people want to click on your listing or someone else’s.
Related keywords meaning those that are semantically connected that Google is going to view as critical to proving to them that your content is relevant to the searcher’s query — in the page’s text content.
You should take advantage of rich snippets in the case that you’re getting into Google news, when you can get visuals and images, when you can get the visual for that featured snippet along with that credit, or when you can get rich snippets around travel or around flights, or other verticals that schema is supporting right now.
Our Maryland SEO Agency optimizes the page to look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too.
When you have that great answer, I mean a specific list of people and publications who are going to help you amplify it, you’ve got to execute to earn solid links and mentions and word of mouth across the web and across social media so that your content can be seen by Google’s crawlers and by human beings, by people as highly relevant and high quality.
If you want to improve your digital strategy, Contact Us and our Maryland SEO Agency will help you to rank higher on Google in 2018.
By: https://twitter.com/DalaiGroup/status/963830197043781632 @DalaiGroup
Having a college degree in a non-STEM field can help a Multilingual SEO Agency to develop awesome Content Marketing in Spanish that has a meaningful impact on your audience. Michael Saba says in this article that the journalistic skills he developed in his early career, helped him to create truly impactful marketing content.
Being a voracious reader and a critical thinker is important. You should be reading a lot. Start small by creating a bookmark folder in your Web browser where you can save the URLs of major tech websites, such as CNET and TechCrunch, as well as the technology verticals of reputable newswire services, such as Reuters and AP. Digesting the latest tech news, whether by yourself or in a team setting, can be an effective way to brainstorm and generate ideas for content marketing in Spanish.
Another key journalistic skill is economy of language: being able to express complex ideas and concepts while remaining hyper-efficient with word count. There’s a clear and compelling arithmetic here for marketers: Shorter and more effective writing means you’re more likely to pierce through those constant distractions and make an impact on your audience.
A career in journalism will instill a healthy respect for deadlines in any writer. The parallels here for marketing are easy and obvious, but they bear repeating: We work in a deadline-driven industry; hitting specific targets on specific dates is key to the smooth functioning of the entire team. The best journalists get their work in on deadline; the same is true for the best marketers.
Marketers live and breathe data these days, so it’s reasonable to expect that a marketing writer will be data-fluent, or at least data-literate. But to make the best possible use of data, writers need to go beyond simply relaying facts and statistics back to their audience: They need to be able to transform that data into a compelling story.
Early pioneers in content marketing in Spanish keenly understood that to motivate your audience into buying something, you need to connect with them not by engaging in rational discourse but by stimulating an emotional response. Good marketers, like good journalists, should also think of themselves as storytellers. Framing your work in terms of moving your audience on an emotional level makes for more memorable and effective marketing.
If you want your Content Marketing in Spanish to create a meaningful impact on your audience using these principles, Contact Us, and our Multilingual SEO Agency will help you boost your content.
By: https://twitter.com/PilarLazzati/status/968938860628516864 @PilarLazzati
Storytelling in Global Video Marketing is trending right now. But great stories alone aren’t enough. What the best practices about Video Marketing don’t talk about is that people have to be interested in you first to then create an impact. However, an article by Patti Podnar, explains that this strategy can also work for solopreneurs and other small companies that don’t have a big audience yet.
If you’re not already a success, you have to approach storytelling in Global Video Marketing differently than brands and people who are already household names. So let’s take a look at how to make storytelling work for SMBs, solopreneurs, and those who don’t already have a huge fan base of people who will care about their stories.
Origin stories and hero journeys are so powerful because they’re archetypes. The resonate with that universal longing inside each of us to strive to become more than what we are today. If you’re still working your way through your hero’s journey, you’re in luck because you have the opportunity to create your Global Video Marketing stories as you go.
One of the best Global Video Marketing strategies is to ask your first customers to give you the opportunity to talk about strife and struggle — from their perspectives — and about how your brand provided the solution that solved their pain points and made their lives easier. These aren’t the stories that become legendary because they’re so inspirational. These are the stories that people see as a lifeline — that lets them know that, just maybe, there’s a solution to a challenge that seemed insurmountable just a few minutes ago.
That’s a great construct for brands that haven’t yet achieved their goals. In addition to telling stories about your struggles, tell stories about what the world could look like if you achieved your goals. These Global Video Marketing stories are great because they are about uniting people around a common vision of the future. And they also have an extra pull, because they draw your audience in and invite them to be part of the story.
These are the stories that forge connections, that smooth over differences, that allow us to teach lessons that don’t sound like lessons. And the beauty of it is that once you start digging into your favorite stories, you’ll likely discover that you can use them in more ways than you realized.
Remember, there’s no better way to connect with people on a level that goes beyond language, culture, or even words. So, what are you waiting to use this great strategy on your Global Video Marketing Campaign?
If you want to try Storytelling on your Global Video Marketing Strategy, Contact Us, and our Multilingual SEO Agency will help you create a huge impact on your audience.
By: https://twitter.com/DalaiGroup/status/982286827829604352 @DalaiGroup