I love brand marketing, there is nothing quite like making people fall in love with your brand.
I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging.
Branding is the feeling that results from a human’s interaction with every manifestation of your existence: Company + Product + People.
By: https://www.linkedin.com/hp/update/6252289604574023680 @PilarLazzati
Are you doing mobile SEO the right way? These are listed in order of most effective to least effective:
By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup
Here are some technology trends I’m keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufacturing, Bigdata and AI.
By: https://twitter.com/PilarLazzati/status/862185438823432193 @PilarLazzati
Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, 320 million using Twitter, and predictions for a total of 2.44 billion social media users by 2018), the use of digital platforms can no longer be an afterthought, but a crucial element of the marketing mix.
By: https://twitter.com/DalaiGroup/status/863257499830558720 @DalaiGroup
Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.
By: https://twitter.com/DalaiGroup/status/861762649171779584 @DalaiGroup
Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for women. Or that it’s only for home decor, crafts, recipes or fashion, and doesn’t fit into their market.
By: https://www.linkedin.com/hp/update/6272230769268137984 @PilarLazzati
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
People paying Google to appear on top of your brand-name search results.
By: https://twitter.com/DalaiGroup/status/870701558194778112 @DalaiGroup
As most people experience at some point in their lives, I’ve been judged and measured by people’s outdated perceptions of me, based on who I was 20 years ago, 10 years ago, five years ago. It’s human nature to do so. But, of course, I’m not that exact same person I was. My core values and characteristics remain but I’ve evolved, which I consider a good thing. Otherwise, I wouldn’t be growing.
By: https://www.linkedin.com/hp/update/6277982690239094784 @PilarLazzati
Disruption as we think of it today is Uber and AirBnB looking at inefficient, clunky, and expensive ways of doing things and completely replacing them using technology as the enabler. And this is fine by me, no complaints about having an easier, more affordable way to get around, or less costly place to stay in a new city, but, not all circumstances require disruption to bring in new value to existing users and behaviours. Innovation is powerful, positive, and in many cases essential, but it does not mean we need to compete directly with incumbent ways of doing things to be successful.
By: https://twitter.com/DalaiGroup/status/872906079088373765 @DalaiGroup
“Diversity and inclusion is a strategic priority for everyone at Legg Mason,” Sullivan said in a statement. “Increasing diversity across our employee population and ensuring an inclusive environment achieves diversity of
thought that is essential to our competitiveness in an evolving asset management business.”
By: https://www.linkedin.com/hp/update/6280388986229788672 @PilarLazzati