Monthly Archives: May 2019

Social Intelligence Is Changing Market Research

With the right technology, marketers are able to save time and focus their efforts on analyzing insights and applying intelligence to achieve strategic advantage.
Social intelligence provides marketers with hundreds more potential data points to build audience profiles. Gone are the days of expensive labor-intensive focus groups and surveys. Now marketers can and should use social intelligence to understand what motivates an audience and integrate the data with other information (i.e., customer data) for richer insights. The data is open and accessible now.

By: https://twitter.com/PilarLazzati/status/854182700575465472 @PilarLazzati

Can Brands Be Both Viral and Purpose-Driven in Marketing?

Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose.

By: https://twitter.com/DalaiGroup/status/855315165369290752 @DalaiGroup

How to Grow Your Brand With Influencers

While social media has opened the door for select innovators with small budgets, the landscape has become almost entirely pay-to-pay. Scaled reach on Facebook requires advertising spend, and winning brands on YouTube rely on TrueView in-stream ads — the platform’s premier advertising product — or offline advertising to drive viewing.

In the midst of this shift towards big budgets, savvy brands are discovering a more cost-effective way to drive digital video impact: Influencers.

Traditional brands are not the biggest winners on YouTube, influencers are. In the Beauty space especially, vloggers and makeup artists have gained significant scaled reach on YouTube without pre-roll advertising.

By: https://twitter.com/PilarLazzati/status/855300063765057536 @PilarLazzati

10 CMOs 2 Watch in 2017

Believe there’s a lot we can learn from leaders who are always looking at things a little differently, who are ahead of the curve and who are continually learning and sharing what they learn with others. These 10 Chief Marketing Officers do exactly this for the companies they work for and the marketing community we share.

By: https://twitter.com/DalaiGroup/status/856719416834142209 @DalaiGroup

Great Questions Every Entrepreneur Should Ask

There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would be winning. Questions ignite imaginations, avert catastrophes, and reveal unexpected paths to brighter destinations. Jim Collins, Marshall Goldsmith, and other thinkers have compiled their own stocks of questions, which they urge leaders to pose to themselves and their teams. The right questions don’t allow people to remain passive. They require reflection, followed by action.

By: https://twitter.com/PilarLazzati/status/857081804397854720 @PilarLazzati

Content Marketing KPI’s and Metrics

With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas:

• Accountability in spending.
• Better understanding of how content drives business objectives at different levels.

By: https://www.linkedin.com/hp/update/6257221903094685696 @PilarLazzati

How These 4 SEO Trends Can Benefit Brands

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive.
What changes are we supposed to see in 2017?

• Value-oriented content
• Keyword efficiency metrics
• Voice search
• Local search
• The competition

By: https://twitter.com/DalaiGroup/status/861430461083508737 @DalaiGroup

Brand Marketing: Metrics to Love

I love brand marketing, there is nothing quite like making people fall in love with your brand.

I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging.

Branding is the feeling that results from a human’s interaction with every manifestation of your existence: Company + Product + People.

By: https://www.linkedin.com/hp/update/6252289604574023680 @PilarLazzati

The Six Key Components of Mobile SEO

Are you doing mobile SEO the right way? These are listed in order of most effective to least effective:

1. Focus on core ranking.
2. Fix mobile-friendly errors.
3. Do mobile keyword research and content creation.
4. Do app store optimization.
5. Do app indexing.
6. Use AMP (Accelerated Mobile Pages).

By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup

Most Disruptive Tech Trends

Here are some technology trends I’m keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufacturing, Bigdata and AI.

By: https://twitter.com/PilarLazzati/status/862185438823432193 @PilarLazzati