How to Get on Podcasts and Increase your Authority

There’s a podcast boom going on right now and you should be wondering why they are so important right now. In this article by Neil Patel you will discover the benefits of getting featured on popular podcasts and how this can help your digital marketing strategy.

How to Get on Podcasts and Increase your Authority

Podcasts, as we know them, have been around since 2004, but they haven’t always been popular. Somewhere along the line, podcasts gained traction. They started to enter the mainstream, and more podcasts popped up.  Now, being featured on a podcast has huge benefits.

It can give you a giant SEO boost. You can get thousands of visitors a day. It also increases your authority. If you’ve been on a podcast people like, you’ll be seen as an expert in your niche.

What do you Need to Get Featured?

When it comes to podcasts, you need a good story with a unique slant. You might think a story is something like Romeo and Juliet. You’ve probably heard that all stories need to have a beginning, middle, and end. At the beginning, the main character is in one situation. He or she experiences conflict and overcomes it. As a result, the character ends up in a different situation.

Podcasts are looking for people who have been successful and built something amazing.  In business, that usually means going from a bootstrapped idea (rags) to a profitable company (riches).

Your story also has to be emotionally engaging. People want to connect emotionally with other people. Emotion plays a big role in marketing, and since getting on a podcast is a form of marketing, emotion is important.

Finding Podcasts

There are several sites that host podcasts, and it’s super easy to search these. The iTunes Store has hundreds of thousands of podcasts. There are podcasts in almost every niche you can imagine.

These are up and coming podcasts, so they’re probably in need of good guests. If you find a podcast in this section, I recommend researching it with a Google search.

Sites like Stitcher and Podbay are also hotspots for podcasts. You can search these sites for podcasts in your niche.  Now, searching for podcasts with general terms like “business” or “technology” will only show insanely popular podcasts. Try a more narrow search term like “food startup.” If you search that on a podcasting site, you’ll get much more specific results.

Create an Awesome Pitch

This is the most important step.  Anyone can make a great pitch, but you have to know how, step by step:

Step 1: Find out if the podcast accepts interview submissions. Some podcasts only interview people via personal connections. These podcasts won’t accept submissions from just anyone. You’d have to know someone to get in.

Step 2: Create your pitch. To stand out, you’ll need an awesome subject line and a message that’s super persuasive.  If you really want to stand out, put more effort into your pitch than everybody else. That’s how you can get on insanely popular podcasts.

Step 3: Seal the deal.  If all goes well, you’ll hear back from the host and schedule a time for the interview. Whatever you do, don’t treat the podcast like an ad. Use it to deliver all that value that you promised in your pitch.

Conclusion

Podcasts are perfect for getting in front of a new audience and scoring new opportunities. Give these techniques a try, and you could be the next guest on a hot podcast.

If you want to know how to create the perfect message for your audience, maybe you can use the article: Global Video and Storytelling. It will give you an idea of how to tell your amazing story.

Do you want to get featured in Popular Podcasts?  Contact Us, our Digital Consultants will plan the best strategy to make you stand out with your message. 

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The Data on Women Leaders

Most Americans say women are about equal to men when it comes to key leadership traits such as intelligence and capacity for innovation, yet women still make up a small share of top leadership jobs. Our 2015 report explored Americans’ views about women leaders, the barriers they face and prospects for the future.

By: https://twitter.com/DalaiGroup/status/933432398905094144 @DalaiGroup

Meet a New Leader Woman

Meet Katrina Lake, the founder and CEO of fashion subscription startup Stitch Fix. At 34 years old, Katrina has proven the naysayers wrong at every stage of her success. “We’ve been underestimated before,” says Katrina. Let’s run the numbers: Six-year-old company, $120 million in VC funding, $1 billion in annual revenue. And on top of that, earlier this month, Katrina made history as the youngest woman founder to lead a company to an IPO…ever. Due to the success of her business, Forbes thinks Katrina is in line to join the likes of Oprah Winfrey and Beyoncé on their Richest Self-Made Women list in 2018.

By: https://www.linkedin.com/feed/update/urn:li:activity:6345258959758200832 @PilarLazzati

Maryland SEO Agency Best Tips to Rank in 2018

The new year brings new opportunities and best practices to our Maryland SEO Agency . This article shared by Moz,  covers a nine-point checklist of the major items an International SEO Consultant has to cross-off to rank in the year 2018.

The Maryland SEO Agency Tips to Rank in 2018

To do well in 2018 you need to have a good handle on a wide variety of detailed subjects. However, there are just 10 items of your SEO Digital Strategy that will help you rank in Google’s results

I. Crawlable, accessible URL whose content Google can easily crawl and parse.

So we want Googlebot’s spiders to be able to come to this page, to understand the content that’s on there in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this Maryland SEO Agency recommendations even matters.

II. A primary and a secondary set of keyword that shares the searcher’s intent.

What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that our Maryland SEO Agency can target in our optimization efforts.

III.Investigate the SERP to find what Google believes to be relevant to the keywords’ searches.

I want you to do some SERP investigation, perform a search query in Google, see what comes back to you, and then figure out from there what Google believes to be relevant to the keywords searches.

IV.Have the most credible, amplifiable person or team available create content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one.

We want an actually credible, worthy of amplification person or persons to create the content, because if we do that, we make amplification, we make link building, we use social media marketing, and our content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

V. Guest posting on Influential Blogs.

Google loves fresh, valuable content. Therefore, guest posting frequently on influential blogs will definitely favor your website. Companies like Izideo offer lists of websites that accept guest posting. Producing high-quality, engaging articles to reputable blogs could earn you a slot as a regular contributor. Also, your social media followers will grow substantially.

VI. Craft a compelling title and meta description.

The snippet is something that is crucial to our Maryland SEO Agency efforts because that determines how it displays in the search result. How Google displays your result determines whether people want to click on your listing or someone else’s.

VII. Intelligently employ those primary, secondary, and related keywords.

Related keywords meaning those that are semantically connected that Google is going to view as critical to proving to them that your content is relevant to the searcher’s query — in the page’s text content.

VIII. Where relevant and possible, use rich snippets and schema markup to enhance the potential visibility that you’re going to get.

You should take advantage of rich snippets in the case that you’re getting into Google news, when you can get visuals and images, when you can get the visual for that featured snippet along with that credit, or when you can get rich snippets around travel or around flights, or other verticals that schema is supporting right now.

IX. Optimize the page to load fast, as fast as possible and look great.

Our Maryland SEO Agency optimizes the page to look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too.

X. You need to have a great answer to the question: Who will help amplify this and why?

When you have that great answer, I mean a specific list of people and publications who are going to help you amplify it, you’ve got to execute to earn solid links and mentions and word of mouth across the web and across social media so that your content can be seen by Google’s crawlers and by human beings, by people as highly relevant and high quality.
If you want to improve your digital strategy, Contact Us and our Maryland SEO Agency will help you to rank higher on Google in 2018.

By: https://twitter.com/DalaiGroup/status/963830197043781632 @DalaiGroup

5 Principles for Content Marketing in Spanish

Having a college degree in a non-STEM field can help a Multilingual SEO Agency to develop awesome Content Marketing in Spanish that has a meaningful impact on your audience. Michael Saba says in this article that the journalistic skills he developed in his early career, helped him to create truly impactful marketing content.

Journalistic Principles for Content Marketing in Spanish

1. The Importance of Reading and Research

Being a voracious reader and a critical thinker is important. You should be reading a lot. Start small by creating a bookmark folder in your Web browser where you can save the URLs of major tech websites, such as CNET and TechCrunch, as well as the technology verticals of reputable newswire services, such as Reuters and AP. Digesting the latest tech news, whether by yourself or in a team setting, can be an effective way to brainstorm and generate ideas for content marketing in Spanish.

2. Economy of Language (Less Is More)

Another key journalistic skill is economy of language: being able to express complex ideas and concepts while remaining hyper-efficient with word count. There’s a clear and compelling arithmetic here for marketers: Shorter and more effective writing means you’re more likely to pierce through those constant distractions and make an impact on your audience.

3. Deadlines Make Us Come Alive

A career in journalism will instill a healthy respect for deadlines in any writer. The parallels here for marketing are easy and obvious, but they bear repeating: We work in a deadline-driven industry; hitting specific targets on specific dates is key to the smooth functioning of the entire team. The best journalists get their work in on deadline; the same is true for the best marketers.

4. Going Beyond the Data to Tell a Meaningful Story…

Marketers live and breathe data these days, so it’s reasonable to expect that a marketing writer will be data-fluent, or at least data-literate. But to make the best possible use of data, writers need to go beyond simply relaying facts and statistics back to their audience: They need to be able to transform that data into a compelling story.

5. …That Moves the Reader’s Heart

Early pioneers in content marketing in Spanish keenly understood that to motivate your audience into buying something, you need to connect with them not by engaging in rational discourse but by stimulating an emotional response. Good marketers, like good journalists, should also think of themselves as storytellers. Framing your work in terms of moving your audience on an emotional level makes for more memorable and effective marketing.

If you want your Content Marketing in Spanish to create a meaningful impact on your audience using these principles, Contact Us, and our Multilingual SEO Agency will help you boost your content.

By: https://twitter.com/PilarLazzati/status/968938860628516864 @PilarLazzati

Global Video Marketing and Storytelling

Storytelling in Global Video Marketing is trending right now. But great stories alone aren’t enough. What the best practices about Video Marketing don’t talk about is that people have to be interested in you first to then create an impact. However, an article by Patti Podnar, explains that this strategy can also work for solopreneurs and other small companies that don’t have a big audience yet.

Storytelling for Global Video Marketing

If you’re not already a success, you have to approach storytelling in Global Video Marketing differently than brands and people who are already household names. So let’s take a look at how to make storytelling work for SMBs, solopreneurs, and those who don’t already have a huge fan base of people who will care about their stories.

Origin stories and hero journeys

Origin stories and hero journeys are so powerful because they’re archetypes. The resonate with that universal longing inside each of us to strive to become more than what we are today. If you’re still working your way through your hero’s journey, you’re in luck because you have the opportunity to create your Global Video Marketing stories as you go.

Stories about searching for answers and discovering solutions

One of the best Global Video Marketing strategies is to ask your first customers to give you the opportunity to talk about strife and struggle — from their perspectives — and about how your brand provided the solution that solved their pain points and made their lives easier. These aren’t the stories that become legendary because they’re so inspirational. These are the stories that people see as a lifeline — that lets them know that, just maybe, there’s a solution to a challenge that seemed insurmountable just a few minutes ago.

“What if it were true?” stories

That’s a great construct for brands that haven’t yet achieved their goals. In addition to telling stories about your struggles, tell stories about what the world could look like if you achieved your goals. These Global Video Marketing stories are great because they are about uniting people around a common vision of the future. And they also have an extra pull, because they draw your audience in and invite them to be part of the story.

Personal stories

These are the stories that forge connections, that smooth over differences, that allow us to teach lessons that don’t sound like lessons. And the beauty of it is that once you start digging into your favorite stories, you’ll likely discover that you can use them in more ways than you realized.

Remember, there’s no better way to connect with people on a level that goes beyond language, culture, or even words. So, what are you waiting to use this great strategy on your Global Video Marketing Campaign?

If you want to try Storytelling on your Global Video Marketing Strategy, Contact Us, and our Multilingual SEO Agency will help you create a huge impact on your audience.

By: https://twitter.com/DalaiGroup/status/982286827829604352 @DalaiGroup

How to Appear on Google with Maryland Local SEO

Consumers rely on search engines like Google to make decisions throughout the day. For this reason, you need a good strategy to rank your business. Read this article from Kristen McCormick to learn how to appear on Google with Maryland local SEO.

How to Appear on Google with Maryland Local SEO

1.Optimize your Website for Crawling

Search engine optimization isn’t just about meeting searchers’ needs. In fact, your priority is to optimize it for crawling so that search engines can index it and serve it up to searchers. Maryland Local SEO recommends you to have keywords in Title Tags, Meta Content, URL and Alt tags.

2. Emphasize your Location

When people search for products and services, they commonly type in [industry, product, service] + [their city or town]. Your website needs to make your business’s location loud and clear to search engines to be more likely to be found this way.

3. Make your Website Mobile-Friendly

Make sure your website is responsive or mobile friendly. Google loves to provide websites to users that are easy to use and meet their needs. If your site crashes, loads slowly, or functions poorly on mobile devices, Google will want to hide it to protect its users from a poor experience.

4. Make your Website User-Friendly

Having a working website is not enough. Users need to be able to move around on it easily and intuitively.  Google can detect poor navigation structure through its users’ behavior. Maryland Local SEO can ensure your website is optimized for seamless navigation and longer engagement.

5. Target Keywords Effectively

Each page on your website should target a different keyword, and the keywords should be placed into the body of the page naturally. The keywords that you should use are ones that your customers are going to be most likely to look for. To find them, it’s best to put yourself in the shoes of your customer and figure out what they would search for based on their priorities and experiences. Also, Maryland Local SEO recommends the use of tools like Google Adwords or Ubersuggest to help you with your research.

6. Have a Google My Business Page

Setting up a Google My business page can help Google learn about your website faster. Also, you also set your business up to get online reviews, which can further help with your ranking and visibility.

7. Get on Google Maps

Being on Google Maps is essential for getting found on Google. If you can’t find your business on Google Maps, it’s time to create a listing. If you do find your business but don’t have access to it, you’ll want to claim it. Maryland Local SEO experts can help you with this process.

8. Get Positive Reviews

Getting listed in online directories isn’t enough. It’s important to be getting positive reviews regularly. The better your reputation is on review sites like Yelp, the more Google will know it can trust you and rank you higher in its results.

Once you appeared on Google, you should also check the Best San Diego SEO Tips to Rank on Google to make sure you are on the first page of the search engine.

Don’t hide your business anymore! Contact Us, and our Digital Consulting team will make sure you appear on the first page of Google. 

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Multilingual SEO Agency Guide to Mobile-First

Since Google moved towards the mobile-first approach, the need for a mobile strategy in a Multilingual SEO Agency is higher. In this article by Outsourced we share a guide to make sure your website is responsive, well optimized, and ranks better on this search engine.

Multilingual SEO Agency Guide to Mobile-First.

1. Responsive Design

It’s no wonder Google prefers responsive design because it adapts to the device being used. If your website is responsive, then the chances of it appearing in the new mobile-first index is highly probable. A good Multilingual SEO Agency practice is to add the meta name=”viewport” declaration in the head of your documents to ensure that your website is mobile-proof.

2. Separate URL for Mobile Version

This means that every desktop URL has an equivalent mobile-friendly URL. Normally, it sits on a subdomain such as “m.domain.com.” Although Google supports this configuration, it is best to ensure that you implement the “mobile website on a separate URL” correctly. Use rel=”alternate” and rel=”canonical” to inform Google how these pages are connected. The benefit of having two separate URL means that you can provide a fully mobile-centric user experience. Also, your site can be optimized for mobile specific intent and there is no need to redesign the main site.

3. Mobile Keyword Search

When it comes to user behavior for desktops and mobile devices, you can expect a significant difference due to user intent. A tool you can use to check the organic keywords of mobile devices would be SEMrush. This software tool is effective for Multilingual SEO Agencies because it provides an option for mobile keyword search and location – allowing you to focus on key terms in certain parts of the world.

4. Voice Keyword Search

With the staggering increase of mobile users each year, there was also an increase of voice search, which currently dominates the international mobile marketing scene. The key is to optimize for voice following this Multilingual SEO Agency Tips:

– Think conversational intent.
– Use long tail question words such as Who, What, Where, Why, When and How.
– Make sure your mobile site is optimized for both speed and content.
– Make sure local listings are updated. These include Apple Maps, Bing, Google, Yelp, etc.
– Your content structure should be built in a way that answers questions quickly and integrate structured data markup in your website.

5. Optimize for Local

The importance of local SEO for mobile devices resides in the increase of mobile searchers that visit business websites when looking for businesses nerby. To optimize for local searches, this Multilingual SEO Agency Guide also recommends:

– Add structured data to produce richer content that allows Google to know more about your specific web page
– Create a local customer review page marked with structured data
– Create a local link building strategy
– Improve local search ranking by writing local content.
– Sign up for Google My Business
– Include appealing images of your business in Google My Business
– Include complete contact information

It is essential to prioritize all these search factors in your mobile-first optimization in order to stay relevant. The importance of having a good mobile strategy increases when you own a global business, in which case we recommend you to read the International Mobile Marketing Trends in 2018 to stay ahead of the competition.

If you happen to have a website and you are looking further to enhance your mobile site, Contact Us, and our Multilingual SEO Agency will make sure you are ready for the mobile first indexing.  

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International SEO Consultant Best Practices

Having an online business for an international market can be a challenge. To be able to rank in different countries and different languages it is important to learn some of the International SEO Consultant Best Practices.

In this article, Moz explains how to optimize your site so that search engines can easily identify which countries you want to target and which languages you use for business.

International SEO Best Practices

If you’re looking to create a completely internationalized site (i.e., one that specifically targets a different country and a different language), your high-level to-dos for accomplishing this “international geotargeting” are:

URL structures for international sites:

There are a few URL structures International SEO Consultants can employ to target a particular country with their websites. They include using a country code top-level domain , a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely. Let’s take a closer look at each one of these options:

Language-target your website

International SEO Consultant can show search engines which languages you’re set up to handle with these few practices:

• Make sure that everything from your site navigation, to your content, to your help desk, is in the primary language of the region you’re targeting.
• Don’t use machine translations (they’re still just not good enough).
• Don’t automatically redirect a user to a different language based on location. It’s fine to suggest an alternate language site, but you don’t know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who’s lost on the internet.
• Stay away from using cookies or scripts to show different-language versions of page. Search engines can’t crawl that type of dynamic content, and human users may not be able to see it, either.

Tailor your content to your target user’s language and culture

Make sure you are providing information that’s suited to your target audience(s). By using the local language, currency, and timezone together with contact information like addresses and phone numbers, you’re sending users and search engines strong signals that they’re in the right spot.

Also think about cultural differences when you ask International SEO Consultants to create your design and content. Different regions look at things like color, layout, and style of humor in very different ways.

By making it unambiguously clear that your page is for them, you’re increasing the chances that they’ll have a positive experience.

Other signals International SEO Consultants use

Other signals to show search engines that your site targets a specific country include:

• Hosting your site on a local IP
• Linking to local content
• Building links from local resources
• Finding ways to rank on local search engines like Yandex in Russia and Baidu in China

Other points to consider when optimizing your website are making it responsive. To know more about the best mobile friendly practices read the Multilingual SEO Agency Guide to Mobile First

If you are looking to expand your online business globally and rank in different languages and countries, Contact Us, our International SEO Consultants know the best practices to make you stand out in a global market.

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