Mobile Marketing Automation: All you Need to Know

Mobile Marketing Automation: All you Need to Know

Mobile Marketing is vital to reach the new generation of customers. With the growth of mobile-only internet users, that will increase to 52.3 million in 2021 according to eMarketer, the need of an automation tool is imperative. New businesses need Mobile Marketing Automation tools to understand user behaviour through mobile devices, and stay ahead in the last technology trends. 

Benefits of Mobile Marketing Automation

Mobile Marketing Automation helps you with the tasks that traditional marketing automation can’t solve. Apart from using it to build and segment your contact list, MMA will adapt to mobile channels like:

• Push notifications

• In-app messaging

• Wearable device notifications

• Apple Wallet and Google Pay

• SMS/MMS

Each channel has its own content restrictions and different delivery methods. It’s now common to see communication requirements changing with the release of new devices and operating systems, and this makes marketing a very complex task. 

For this reaso,n mobile marketing automation platforms need to include mobile focused functionalities  like:

• Managing the constantly expanding set of mobile channels.

• Segmentation and personalization built for 1:1 communication.

• Real-time messaging.

• Analytics and A/B testing.

• Deeper integration with installed apps and other relevant data sources.

Mobile Marketing Automation and Personalization

Different customers have different needs at different times, and mobile marketing automation platforms can provide a system for managing every customer in a personalized way. A mobile marketing automation system will provide ways to tag and group your users based on useful attributes, such as demographic, app usage information or even location.

Developing campaigns around this crucial information can lead to big increases in conversions or revenue, because you can act based on what you know works.

Some examples of personalization are referencing your customers recent transactions or purchases within the text of your message, provide them with ongoing recommendations on new products, provide helpful content for newer users still learning about you, etc. The opportunities are endless!

Mobile Marketing Automation and Engagement

With mobile marketing automation,  you can send the right message to the right audience exactly when they just need or expect it. Triggering real-time communication can be done by the usage of data about your customers behaviour. 

For example, the first time a user installs and opens an app you could send a series of onboarding messages to help them get familiar with your service, or you can automate periodic messages such as reminders, or even send them daily product or content recommendations.

In fact, just any event or user behaviour occurred along the customer journey can be used to trigger automated messages. It all comes down to your campaing objectives. 

How to Get Started with Mobile Marketing Automation

There are basic steps to get started with mobile marketing, some of the most important are:

• Make sure your app and/or website are mobile-optimized.
• Determine what you need in your mobile marketing automation platform.
• Set your marketing goals.
• Detemine what data is needed for your marketing goals.
• Chose the mobile channels you will use. 
• Always keep track of the mobile marketing trends. 

Conclusion

Mobile marketing automation allows businesses to reach customers and increase sales by understanring their mobile behaviour. The ability to automate a process is a major benefit for businesses looking to promote a product or service.

If you have a global business also read the article: International Mobile Marketing How to Do it Well

Make the most of your Mobile Marketing Strategy! Contact Us, our digital specialists will provide you with the best mobile strategy to reach your customers and increase your sales. 

 

Digital Marketing Strategy Trends for 2023

 Your Digital Marketing Strategy is a vital part for your business and needs to be updated. Innovation creates new opportunities for marketers all the time and you need to de prepared for the next big trends coming into the year ahead.

In this article we will detail the current digital marketing landscape and give you an insight into what you should be implementing  to be ahead of your competitors for the start of 2020. 

Digital Marketing Strategy Trends for 2023

Already in the last part of the year 2022, we can see a lot of businesses around the world making the most of the last technology advances. Customers are now using new devices and technologies like Artificial Intelligence and Voice Search in their daily lives… and these are trends that will stay and expand even more! Do you already use them on your digital marketing strategy? 

Here are 5 trends that you should adapt in your strategy for the start of 2023:

1. Augmented Reality

“Virtual reality and augmented reality will change the way we shop.” – Michio Kaku

Smart companies used Virtual and Augmented Reality on their Digital Marketing Strategy by the use of VR and AR cameras. When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. As an example, StubHub introduced an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so. This way you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it.

2. Artificial Intelligence and Chat Bots

AI continues to prove itself useful for simplifying data-based experiences and improving user experience. A very popular approach to this is the use of Chat Bots for your business.  By refining responses  to fit user needs, artificial intelligence in Chat Bots allows you to help users better and faster over time.  

An example of this is the Nike StyleBot. Through Facebook Messenger customers could style their own shoe designs or browse previously uploaded versions for inspiration. The ability to mix-and-match, create their own styles, and share with friends all through the conversational platform of Facebook Messenger made this shopping chatbot a true success.

3. Visual Search

Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all adopted this trend, and it’s only going to get bigger over time.  This is a great opportunity to expand your digital marketing strategy beyond traditional SEO Practices and adapt your campaigns for these new feature in Search Engines. 

4. Smart Speakers

Tied with the previous trends, the popularity of the Smart Speakers  like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. We will likely see more and more online publications embrace Voice Search Optimization and publish audio content to these devices.  

An example of this is  Domino’s who now lets customers order pizza hands-free. Allowing people to interact with you via Voice Search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. 

5. Video Marketing

The videos will be the highlight of any digital marketing strategy next year as these will distribute the message in a better way while providing entertainment to the viewers. Video has become the golden child of communication since the rapid adoption of smartphones in the last decade and social media apps. 

An example of how you can implement a Video Marketing Strategy is through Instagram like Oreo did.  The video below is a great example of a fun, creative video that works perfectly for the platform. 

 

Conclusion

These emerging trends make it easier to reach customers all through their buying process. If you want to be ahead of your competitors you are still on time to adapt your digital marketing strategy and be ready to capture new audiences into the year 2023.

 

Are you ready to embrace the new trends?  Contact Us, our experienced consultants will plan the best Digital Marketing Strategy for the year ahead. 

{{cta(‘587872ef-7e43-4f28-9b97-7ad092b3ef5e’)}}

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

Mobile Marketing Tips for App Store Optimization

In Mobile Marketing it’s vital to be informed about the new trends, this time we’ll talk about Tips for App Store Optimization, which is the most used method for discovering and downloading apps, a fresh tool to expose your brand, and grow your numbers.

This article is going to help you out, giving you 4 easy Mobile Marketing tips to gain more downloads and appear in the ranking of the Appstore you’ve chosen before.

1. Title

Placing an attractive keyword in the title supports with the search traffic. Take time to find the one that will rank the most and establish it; changing constantly the word won’t help your public to find your app, also, use a short title.

2. Mobile Marketing Keywords

As we mentioned, using a relevant keyword and the one that your target audience uses the most is going to be a push to appear on the first options of the app. Remember to stay focused on monitoring your competitors.

3. Number of Downloads

The total number of your downloads is essential and extremely important, it will speak about how good it works, this will not depend on you, it’s obvious you will not have the total control on it.

4. Ratings and Reviews 

Just like the number of downloads, the reviews of your app will transmit confidence to your audience, it is also an important mobile marketing point to have an eye on, but, you can’t always make an intervention.

If you’re still not convinced, we’ll show you how worth is to use a keyword on your app and the impact it will have along with the tips we talked about. It’s a chart that explains the importance of an attractive name.

Optimizing your apps is essential so you can get the Mobile Marketing visibility that you’re looking for. Start building it and set yourself a goal to increase the numbers, check them constantly following the 4 tips that we’ve already given you, and measure your results.

Remember to always stay organic, let your downloads be natural, as well as your reviews, in Mobile Marketing people are convinced by the comments from other users; pay attention to the feedback they give to you so you can always improve the app. Update it occasionally and give it maintenance.

To Sum Up

In Mobile Marketing nowadays, it’s important to stay focused on App Store Optimization, if you’re looking forward to put your app in a higher position, consider to follow these tips, we’re sure you’ll reach your goal!

Find out what’s new with App Store Optimization Strategies! Contact Us, our Digital Specialists are always available to offer you the best plan, according to your company.

You might also like:

• Mobile Marketing Automation All You Need To Know
• Digital Marketing Trends For 2019
• San Diego SEO On Site Tios for ECommerce

 

Mobile Marketing Trends for Small Businesses in 2023

Nowadays, with consumers using their mobile devices for hours to check daily tasks, it has been considered that Mobile Marketing is essential for any small business.

The following trends will surely help to succeed in attracting and converting mobile users.

1. Google’s Shift To Mobile-First

In 2022, Google announced to be moving its search towards a mobile-first-approach. This was a response to the rapid growth of Mobile Marketing, designed as the #1 trend over desktop search. Google understands that for the best interest of its users experience, it is crucial to focus on mobile search.

What is the mobile-first index? Mobile-friendly versions of websites have always been secondary. The mobile-first index changes this so that Google and its crawl bots begin treating your mobile site as the primary version, even when a user is searching via a desktop computer.

For the beginning of 2023, it is expected the mobile-first index to take full effect, which means business should prepare their desktop sites making sure the mobile has all the same markup, content, and features as the secondary to enhance SEO and functionality.

2. Mobile Speed and Performance Are The Key

Mobile pages performance and speed has become vital. After all, as the soon-to-be primary version of the website, the mobile page is about to get a lot more traffic. Users expect effortless mobile pages, as users expect pages to load in three seconds or less.

With Mobile Marketing, the main aim is to engage users, not turn them away with slow load speeds. Are you unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

3. Live Streaming Video Content Strategy

Videos have always been considered the most engaging content type. Now it’s becoming even more, thanks to live streaming on social media platforms and devices. Did you know that  videos produce 12 times more shares than photographs and written content together? Live streamed videos raise this engagement to the next level.

Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again. In conclusion, mobile devices make creating and watching video content much more accessible, especially on-the-go.

4. The Importance Of Mobile Payments

By the end of 2023, it’s expected that 56% of the consumer population will be using their mobile devices to make in-store purchases, which allows these mobile wallet apps to become more popular and used more often than credit or debit cards.

This Mobile Marketing trend has been gaining more and more strength. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2023 mark.

 5. Progressive Web Apps

We use apps called native apps, named because they require the “native” programming language of the device’s operating system to run. Let me introduce you to Progressive Web Apps (PWAs), which are the next evolution of the mobile app experience.

These are entirely web-based. Users connect through a simple URL link, there’s no download required (unless the user wants to add a shortcut to their home screen, but even then the storage needed is minuscule) and connecting to the app experience is very easy that any customer will figure it out.

Progressive web apps are also lighter on data usage and can even cost less to develop. With all of this benefits it’s hard to predict a Mobile Marketing feature that doesn’t involve small businesses using PWAs.

6. AI Personal Assistants in SEO

The sophistication of artificial intelligence (AI) is a incredible Mobile Marketing trend. They are getting smart enough to function as virtual personal assistants like Siri, Cortana, Alexa, Ask Google and others. You may not use them but customers do, and it is changing the way they search. Instead of searching “fastest growing vegetable,” an Apple user might say, “Siri, what’s the fastest growing vegetable? Siri”. In terms of SEO, this means that you should be creating content with more long-tail keywords that directly answer these questions.

Google has also taken notice that many of its users search in a complete question format. You may have noticed the boxed snippets of information that Google displays when you make specific searches. Ranking for these featured snippets can help increase your site traffic because people will often look at these boxed answers before browsing the actual website results.

Conclusion

To sum up, without a doubt business have to pay attention to Mobile Marketing trends, which advance rapidly. It’s good to check in on the latest trends at least every month or so, this will give knowledge into what’s about to hit the mobile world and how you can prepare your small business for the most significant trends. Be sure to check back into this blog for more Mobile Marketing trends for 2023 and beyond.

 

Prepare your business for the future, make it the boss in Mobile Marketing! Contact Us, our digital team is always available for you to obtain the best plan according to your business.

You might also like:

• Why is my Social Media Not Working for my Business?
• FIFA World Cup 2023 Last Minute Digital Strategies for Mobile
• Multilingual SEO Agency Tips to Go Mobile

 

Baltimore SEO: How to Increase Traffic in 2023

If you have an online business in Baltimore, and you want to increase your website traffic in 2023 this article is for you! Baltimore SEO is a must in digital marketing strategy into the following year.

With Baltimore SEO you will show up in search engines for people to see you first when they are looking for your services, which will not only increase your traffic, but boost your online sales considerably. 

In this article we will analyze the latest Search Engine Optimization Trends and the way you can make the most of them within your strategy in 2023. 

Baltimore SEO: How to Increase Website Traffic in 2023

1. VOICE SEARCH

Voice search is going to be one of the main areas of focus for SEO in 2023 and beyond. It’s estimated that by 2023, voice search will account for about 50% of total searches and that already 40% of adults currently use voice search at least once a day. You will have to pay attention on this trend to capture this traffic with your Baltimore SEO Strategy. 

Baltimore SEO Tips for Voice Search: 

1. Answer Questions: The best way to capture voice search traffic to your website is to fucus more towards answering your customers questions and solving their problem.

2. Use Long Tail Keywords – Since they are using terms like  ‘where’, ‘how’, ‘why’, ‘when’, the best SEO strategy is to use long tail keywords that include this words into your content. 

3. Publish FAQ Pages: Since the searches made by your customers are long, question-based queries these are likely to find a match on an FAQ page. You can also use this format within your website: a conversational question and a brief answer right underneath it.

4. Write Easy to Understand Content: The simpler the language used, the easier it is for Google to nail the Elocution factor on tools like Google Home. Your content needs to contain simple words that are easy for Google to pronounce,  and simple information that is easy to understand without any visual reference. 

5. Optimize for Featured Snippets: In many ways Featured Snippets are ideal voice search results. They’re concise answers pulled from trusted, authoritative sources. You can find more information on how to rank for featured snippets here: Guide to Featured Snippets

2. MOBILE FIRST

It’s not a secret that smartphones have radically changed the demographics of internet and the way we use it. Today, pretty much everyone uses a smartphone to access internet on regular basis. According to a research by 2023 the number of mobile users will increase from 4.3 billion last year to 5.2 billion. You need to be prepared to show up on searches made on mobile phones. 

Baltimore SEO Tips for Mobile First:

1. Optimize for Mobile Content: Text on a mobile screen can be quite difficult to read for some. Keeping paragraphs short and highlighted with headings and sub-headings makes the content easier to absorb and will keep your audience engaged in your website. 

2. Make it Responsive: Responsive design is a method used that will automatically adjust the layout of a website depending on the screen resolution of the visitor. This design will make it easier for people to share content, and it saves resources when Googlebot crawls your pages, increasing your chances to appear in mobile searches.

3. Improve your Mobile Speed: As mobile devices are driven by convenience, most users want sites to load up quickly.  Any millisecond you can shave off improves your chances of not losing the audience. So make sure to take a look at your Images, coding, responsive elements, ad serve networks, and more to speed up your site. 

4. Optimize for Local Users: For Baltimore Businesses optimizing the site for mobile users is vital. This is because more people are turning to Google search to find your local business. This optimization includes adding your city and state to things like the title tag, H1 headings, alt tags, meta descriptions and URLs. Since people often trust a business that displays contact information, making sure this is prevalent on your mobile site is also important.

3. VIDEO CONTENT

With 80% of internet traffic predicted to be spent on video in 2023 need I say more? Video has skyrocketed as a prominent type of content. Tap into this power by adding videos to your own content. Not only will it help you to draw more traffic, but you will also improve engagement with those who come to the site. 

Baltimore SEO Tips for Video Content:

1. Optimize Metadata:  Tags, filenames, and descriptions play an integral role in video SEO. Since you already have a keyword picked out, go ahead and use that in your video’s tags.  Finally, make sure you save your video with your primary keyword as its filename because there are a number of third-party tools on the web that crawl through and factor in video filenames. 

2. Add Video Transcript: Search engine bots crawl text and use it for indexing. So, a video transcript helps search engines better understand the video’s content and improve its ranking.  You can embed it into platforms like Youtube. A transcript will help you deliver more value to your viewership by improving their user experience and it’ll give you the opportunity to use the primary keyword you’re targeting for, a few more times.

3. Make your Tubnail Image Engaging: The video thumbnail is what the searcher will see when your video is indexed, therefore it plays a significant role in whether people click. It needs to be compelling, relevant, and all around beautiful.

4. INFLUENCER MARKETING

The past 2 years have seen an exponential rise in influencer marketing as part of modern marketing strategies.  A dramatic rise is seen in both the number of social media influencers and brands looking to leverage their reach. This marketing strategy is an important part of your Baltimore SEO strategy as well because it will position your brand in other platforms. 

Baltimore SEO Tips for Influencer Marketing:

1. Find Influencers: Find influencers in different niches and with varying levels of influence to create a diverse profile of positive mentions and links.  The more content there is about you on the web, the likelier your brand is to dominate the SERPs, whether or not the results are all from your own website

2. Reach Out Influencers: Generally, the two best ways to contact an influencer are email and social media direct messaging. Many influencers prefer to connect with their community through social media platforms like Twitter or Instagram so try to engage with them on these networks. Also  look around their website to learn how they like to communicate with their readers.

3. Build Backlinks: Google’s algorithm runs on backlinks. Backlinks from your influencers result in clicks, social shares, and sales just like regular follow links thus increasing the probability that others will naturally link to you with more backlinks.

CONCLUSION

With all these trends there is no excuse, 2023 has to be the year when you finally increase traffic to your website and boost your sales. Old SEO techniques need to stay behind so you can start the year ahead of your competitors with the latest Baltimore SEO trends. 

Do you want to increase your website traffic? We’ve got you covered! Contact Us, our Baltimore SEO Specialist will create the best strategy for the year 2023 and ahead. 

You might also like:

• Maryland SEO: Why you Don’t Appear in Google 
• How to Appear on Google with Maryland Local SEO
• Maryland SEO Consultant Tips for Small Businesses

 

 

Hispanic Digital Marketing Strategy: 5 tips to target this audience

The Hispanic community is growing in U.S. That is why it is important to know and recognize the best way to create an effective Hispanic Digital Marketing Strategy.

According to the Pew Research Center, Hispanic Americans own smartphones at similar levels to Caucasians and African Americans.  And Spanish dominant Hispanics are online at greater numbers than ever before.

These are the 5 tips that you should not lose sight of in order to create an effective strategy and it will also help you to know how to focus your Content Marketing in Spanish.

5 Tips to Create a Winning Hispanic Digital Marketing Strategy

1. Be Bilingual

Despite of the increase of population of United States-born and English-preferring Hispanics, the Hispanic audience continues to use Spanish, so they constantly search in both languages, this is when we must enter the game with SEO in Spanish and optimize your site and content.

 

2. Iit’s all About the Experience

Hispanics look for content with which they can identify or have a pleasant experience. That is why when creating Content Marketing in Spanish, you should make sure it is so engaging in both English and Spanish.You need to focus on elements that represent the identity of Hispanic culture, and integrate these elements in your marketing message.

 

3. Go Mobile

Mobile Marketing it is a important step. Compared to the general market, more Hispanics research their purchases online via mobile before and even during their in-store shopping experience. The opportunity to reach them through their mobile phones is ripe.

As Ad Age shows: 22.8% Hispanics vs 12.3% general market used their mobile phone before, and during their shopping experience by calling a family member or friend for advice, or summoning online review sites and price comparisons.

4. Social Media is Key

Every Multilingual SEO Agency should know that Hispanics turn to social media to research, review and advocate for brands

• 23.9% of Hispanics vs 9.2% of all adults used social media to comment on a purchase made before entering a store
• 20.9% Hispanics vs 10.8% of all adults commented on social media while in a store
• 20.9% Hispanics vs 7.5% of all adults wrote a review on a purchase on either social media, a blog or a forum

These data support that the presence of hispanics in social media is strong, and without doubt, promoting quality content focused on this audience through this channel is essential.

5. Take Advantage of Hyperlocal SEO

Google is about to launch Hyperlocal SEO. This neighborhood algorithm will take Local SEO a step further and make use of the types of terms people use to name and describe their own neighborhood. By using terms that are familiar to the Hispanic community and Spanish-language terms, you can take advantage of this neighborhood algorithm.

Conclusion

Focusing on your audience with these 5 tips will make you stand out in that niche, not only your audience will feel more connected, but you will find a higher level of engagement. It is also important to create the most appropriate Content Marketing in Spanish for a Latino Audience.

Are you interested in becoming an expert in Content Marketing in Spanish?  Contact Us! Our specialists will help you to focus your content or keywords according to the audience you want to reach.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• 5 Principles for Content Marketing in Spanish
• Content Marketing in Spanish for International Markets
• Content Marketing in Spanish: How Can it Help your SEO?

 

Sources:  Hispanic Online Marketing, Mr. Chris Arnel

 

Hispanic Digital Marketing Strategy Trends to Follow

 

Studies show that Hispanic Digital Marketing is now a trend for 2018 and 2019. The Pew Research Center data shows pretty conclusively that Latinos in the United States are not only using Spanish, but they consider the language a vital part of their lives and their identities.

The Importance of Speaking Spanish

92% of Latinos consider important to speak Spanish for future generation, even though many don’t see speaking Spanish as a requirement for identifying as Latino. The emphasis on communication in Spanish applies to the online world. In fact, the Facebook IQ study conducted by the Latinum Network reveals that Latino customers don’t want English-to-Spanish translations online.

The Use of Spanish in Different Ways

As the recent Pew study points out, the Spanish-speaking market varies drastically on a city-by-city basis. In the Miami, FL and McAllen, TX areas, for example, 90% of Latinos speak Spanish at home. Other major markets Spanish-speaking populations include El Paso, Los Angeles, New York, Atlanta, Dallas, and Orlando, all of which boast Spanish-speaking rates of 79% or above.

More Latinos in US Speaking Spanish

The actual number of Latinos who speak Spanish is increasing, because the U.S. Latino population is growing. Of the 57 million Latinos in the United States, more than 80% use Spanish online, and 82% of bilingual Latinos think brands should use both English and Spanish when they reach out to potential customers.

What Should you Do?

It’s clear that brands need to go from taking notice to taking action and that Hispanic Digital Marketing is a huge opportunity. But what, exactly, should we be doing? To see what’s working (and what’s not), we looked at the strategies of leading brands and forward-thinking marketers.

To really speak to this audience—to any audience—you need to be culturally relevant. Learn from your audience. Also, try to speak their culture. Combine cultural relevance with language preferences, develop brand-new ads specifically for the Hispanic audience. Like videos, pop-ups and attractive elements.

The targeting capabilities of digital can also help marketers reach the right audience with the right messaging. “Behavioral targeting, language targeting, geo targeting and so on are incredible” said Fabian Castro, senior vice president, multicultural marketing for Universal Pictures. Surely, a constantly connected business with the community gives mayor confidence and helps to reach the right objectives.

To Sum Up

More than 80% of Latinos in USA are using Spanish. This means, the Spanish language is alive. The U.S. Hispanic market is ever evolving, so your Hispanic Marketing strategy should evolve with it to stay ahead of your competitors.  Hispanic segmentation model will help your brand create and enhance meaningful connections with Hispanic consumers. Brands can make great use of digital to connect with this audience. The key is to go where these consumers are, offering unique, choice-based and culturally relevant ways to engage.

Contact us to learn more about Hispanic Digital Marketing strategies and reach this vital market, our specialists will help and provide the latest information to you.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• Digital Marketing Strategy: Ultimate Guide for 2019
• Hispanic Digital Marketing Strategy: 5 tips to target this audience
• Digital Marketing Strategy Trends for 2019

Mobile Marketing: All about App Indexing

Companies that have bet on Mobile Marketing and have not indexed their applications, are missing a great opportunity by not maximizing the investment in their apps through App Store Optimization to get more information and interaction and even conversions.

According to Searchmetrics 90% of top the 100 websites have an Android app and 89% have an iOS app, but only 30% of Android and 19% of iOS apps have integrated deep linking/app indexing, so there is huge potential for websites to draw additional search traffic to their apps.

In this article you will learn the advantages of indexing your application to generate more traffic in your app and you will find the case study of Smashing Magazine in which it shows the impact that your application had when they indexed their app.

WHY TO INDEX YOUR APP

The App Indexing offers users who have installed an application the ability to display it on Google pages. This means that when the user searches for a specific product or service, Google will show a link to the destination page of the product of the application instead of the landing page of the company’s website.

These are some advantages of Indexing your App:

• Boost app traffic by listing apps right alongside webpages in search results.
• Increase conversions by taking a user straight to a specific app page with a CTA.
• Increase loyalty of existing customers by reminding them of the value they receive from your app and exposing them to app-only content.
• Aid in the acquisition of new users by recommending apps the user has not yet downloaded.

TESTING APP INDEXING

Smashing Magazine runned a Case Study to get a better sense of how much traffic, realistically, we can expect from getting an app indexed.

At first, the app Vivid Seats had more than 35,000 pages with the “Intent URI not supported” error in September of 2015.

Then they followed the procedure outlined in the Firebase documentation:

• They made sure that each type of link on our website had an equivalent view and corresponding URI in their Android app. To do this, they designed templates for page types that were not included in their app previously, and they built them in their Android app. The unique information on each page is dynamically served from our RESTful endpoint, so it’s only necessary to design and code the templates, not individual pages.
• They verified their website in Search Console and associated it with their website, since the website wasn’t in SSL, as required by Digital Asset Links.
• They added an intent filter in their Android manifest file.
• They called getIntent in the onCreate code and deployed the app to the Play store.

RESULTS

They grow their traffic from app indexing by 919%. If you only have an app to index, or if you have resources on your team, then app indexing does bring traffic that you wouldn’t get otherwise, and it might be worth the long-term benefits to your website and to Google users.

HOW TO INDEX YOUR APP

Apptentive give you the best steps to index your app:

1. Support HTTP deep links. Just like with Android apps, the first thing you need to index the content of your iOS app is to introduce your content in Google Index. To do so, you need to ensure that your deep links are suitable with links to your content. However, App Indexing for iOS 9 uses URL HTTPs. If you already followed the instructions to support universal links to your app, you can skip this section. Otherwise, you need to add handling for universal links to your app and to create the app-to-site association.
2. Add app indexing. The next step is to add app indexing. You need to use CocoaPods to install and manage dependencies. After that, you need to add the indexing into your management file of your Podfile. You should save and install the file Google has generated for you and then you import GoogleAppIndexing. Lastly, you only have to register your app to Google system.
3. Check your implementation. Once you have completed the setup for app indexing, you can verify your universal links before they appear on Google search. For that, you only have to tap a universal link in Safari on your mobile device and make sure it takes you to the right place in the app.
4. Enhance your search performance. Finally, in order to improve your app’s ranking, you have to provide high-quality content in your app. To make the best optimization of your search performance, make sure your associated site meet Google’s Design and Content Guidelines and use the same layout practices recommended for your mobile-friendly homepage (as keep your titles short and avoid full-width menus). If Google detects any abuse or deception, it may take corrective actions (as downgrade or delete your deep links).
5. If you want to go deeply in this technical part you can find out all the official documentation provided by Google in this link.

CONCLUSION

The implementation of app indexing is putting into practice the philosophy that there should be no distinction between mobile and desktop platforms when it comes to serving up the best, most relevant search engine results. Are you ready for take a step forward in the dominance of mobile search and mobile usage?

Would you like to boost your mobile content strategy? Contact Us, our App Store Optimization experts  will review your content and improve the Digital UX of your site.

 

You might also like:

• Mobile Marketing Tips for App Store Optimization
• Mobile Marketing: Voice Search Trends for 2019
• Free Site Evaluation Tool for Voice Search SEO

Hispanic Digital Marketing Essentials for Facebook

If you’re about to start a Hispanic Digital Marketing campaign on Facebook, and you’re not sure how to reach the audience, you have to remember that the Hispanic community is different, in other words, they’re are not completely homogeneous.

Today we will leave you some tips for you to understand better how to reach them easily, and naturally:

Speaking Them in Spanish 100% Is Not a Good Idea

As you know, most of the members of the hispanic community do know their language, but, instead, they prefer to speak english or as we also know “spanglish”. Don’t assume that everyone will always answer to your campaign in Spanish. It all depends on the target that you’re looking (age, nationality, etc.) but remember: everything you do, do it without losing the cultural context on your goal.

A/B Testing for Hispanic Digital Marketing

Testing with 2 options might help your company to learn which messages, images, texts, or even (as we mentioned) language are more attractive to your audience, everything depends on the type of target you’re looking for. Do it systematically and continuously so that you can understand which variables your public responds the most. Using this testing is vital if you have multiple questions about Hispanic Digital Marketing; it benefits both of you (your clients and your business) pushing the message you want to give.

Insights on Facebook Audience are Very Helpful

This is similar to the testing, by getting insights of your target, you can to understand better your audience, and so, make your Hispanic Digital Marketing campaign more local. Remember that, although most of them do speak in Spanish, they don’t use the same words to refer to something, and, they don’t have the same accent. 

Depending on your the audience, check on Facebook Insights the exact demographic and geographic origins of your followers. After that, we are sure you will understand your target so you can build the campaign for a special community.

Take a Look at the Social Shares

If you really want to know if your campaign is beginning to be popular, shares are the most important and real metric to begin with. If someone shares your post automatically, that will get to their friends, and therefore, more people will see it, even if you haven’t paid for it.

We know that latino audiences are the users that share content the most on their social media, so every post you publish, do it with encouragement to get to your target, and the feel that you have standed for them.

As a General Conclusion

Hispanic Digital Marketing on Facebook is the best channel if you’re trying to reach this market, but don’t forget that you are going to need a special strategy to do it the right way.

If you need help building your Hispanic Digital Marketing, Contact Us our Digital Specialists will provide you the best plan to reach your audience.

{{cta(’56ab2f7a-dc3d-4f0c-ba4b-d8b9c6f32802′)}}

 

You may also like: 

• Hispanic Digital Marketing Strategy Trends to Follow
• Hispanic Digital Marketing Strategy 5 Tips to Target this Audience
• Why is My Social Media Not Working for my Business

Source: 4 Secrets to Hispanic Digital Marketing on Facebook

Multicultural Marketing: Tips to Market Hispanic Consumers

Effective multicultural marketing requires customizing messages and media for each segment you target. Simply translating text or swapping out images is not “multicultural marketing” or Hispanic Digital Marketing and is not going to create the authentic connection you desire.

As the digital world becomes increasingly connected, marketers must learn to account for a wider variety of cultures, behavioral patterns and market trends in their campaigns. In this article you will find useful tips to create an effective Multicultural Strategy for Hispanic consumers.

 

Tips to Build a Digital Marketing Strategy for Hispanic Consumers

According to eMarketer calculations based on the latest US Census estimates, the number of Hispanics in the US will rise from 55.4 million in 2014 to 63.6 million in 2020.

1. Embrace Culture and Values

“If you want to create messages that resonate with your audience, you need to know what they care about.”
– Nate Elliott, Marketing Technology Advisor

When creating content it is not enough to write a text in English and translate it, it is important to know that a successful marketing strategy to target the Hispanic community involves to understand cultural issues, such as the importance of family, and the value of establishing long-term mutual trust and respect in business relationships.

Successful Hispanic marketing messages focus on value, integrity and family values. The Hispanic audience needs to feel identified with your brand before consuming.

Loren Baker of Foundation Digital, says: “With being a 30% Hispanic-owned agency, we take this market seriously in most facets of our digital marketing. Imagery and inclusion are very important, along with life event details such as addressing the Quinceañera as a major event with our fashion and styles clients, or even making sure we do not misuse symbols, such as sacred Dia de Muertos images not being used for irrelevant creative assets”.

2. Bet on Mobile Experience

A study of Pandora shows that Hispanics are also twice as likely than the general population to rely on smartphones for access to the internet, a product of both their culture and young age.

Young Hispanics, especially, use their mobile device as a way to define their personal identity. Nearly 3 in 10 agree that their phone is an expression of who they are, compared to only 1 in 10 of Non-Hispanic Whites and Hispanics aged 50 years and older.

Brands must offer a pleasant mobile experience to the consumer before, during and after they consume.

3. Forget About Cliches

Sometimes brands can be wrong creating strategies based on stereotypes due to lack of knowledge of the culture, traditions and values of the audience they want to target.This mistake will not only be ineffective but may even backfire and make your brand look insensitive.

Investigate your audience through surveys, interviews or statistical data from reliable sources.

4. Each Generation is Different

When it comes to Market Hispanic Traditionalists, you should have in mind that this audience is typically older and newly-relocated Latinos who retain the customs and traditions of their culture and slowly integrate them into their life as U.S. residents. To achieve an effective strategy, it is important to create content in Spanish.

If your interest is market Second, third and fourth-generation Hispanics are typically younger and have adopted many U.S. customs, traditions and values, but still appreciate the cultural diversity of a Latino lifestyle. For this audience you can create strategies that are presented in the same way to Latin and English-speaking communities.

Conclusion

Regardless of whether your brand is large or small, it is important to understand that creating a Multicultural Strategy Marketing, especially when in the United States Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2019, according to a study of the American Marketing Association.

As a brand you must know how to communicate with audiences through their tastes, habits and customs, otherwise brands will be left behind. Pay attention to demographic data, the future is multicultural.

 Is your content marketing focused on the right audience? Contact Us, our digital specialists will provide you with the best ideas to reach your audience and increase your sales.

 

 {{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

 

You may also like: 

• Hispanic Digital Marketing Strategy Trends to Follow
• Hispanic Digital Marketing Strategy 5 Tips to Target this Audience
• Why is My Social Media Not Working for my Business

Source: Forbes, Small Business