Monthly Archives: May 2019

The Habits of Highly Successful Entrepreneurs

Success isn’t granted, but rather it comes from a set of habits honed over the years to propel you forward. Adhering to a strict schedule, reading, making time for exercise, and having a positive mindset are all crucial to your ongoing success.

Bill Gates is well known for reading an average of one book per week, but did you know Warren Buffett spends 80% of his waking hours reading?

By: https://twitter.com/DalaiGroup/status/879429061856169984 @DalaiGroup

How to Make Your Content Marketing Profitable

After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.

From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.

By: https://twitter.com/DalaiGroup/status/877232083474587648 @DalaiGroup

Amazon Will Now Come in Spanish Too

A spokeswoman for the Seattle-based online retailer told CNET on Thursday that the website has begun adding Spanish. The change will let the US’ more than 40 million native Spanish speakers and over 10 million bilingual Spanish speakers toggle between English and Spanish on the site. The US is now the second-largest Spanish-speaking country in the world, after Mexico.
By: https://twitter.com/DalaiGroup/status/878319251425304576 @DalaiGroup

The shifts in thinking that successful organisations will be in 2017

As the year starts to wind down, I like to immerse myself in the thinking that I believe should shape the coming year. My take on #BigIdea2017 is that more organisations will look to actively make their people the engine that drives not only the operational elements of the business, but also its growth, development and adaptation. In 2017, I believe we will see a fundamental move away from getting our people to engage in what the business values to valuing what our people have to offer the business.

By: https://twitter.com/PilarLazzati/status/884842227188416512 @PilarLazzati

Collaboration or Competition

Organizations develop plans for many reasons – strategic plans to chart a new vision; operating plans to accomplish growth; marketing plans to introduce a new product or service to market; and investor plans to help secure financing. A leadership team’s approach to organizational planning covers the spectrum. Frequently, without knowing, the leadership team approaches planning as an internal competition instead of a collaborative initiative.

By: https://twitter.com/DalaiGroup/status/888103734332600322 @DalaiGroup

How to Dominate SEO with WordPress Plugins

You’d think I get sick of talking about SEO, but it’s one of those topics I’m super passionate about.

That’s because I’ve learned a lot about SEO. In my ten years of experience, I’ve picked up some tips, tricks, and hacks that I use almost daily now.

Often that happens in the form of helping clients.

It’s easy to see why. WordPress is the most accessible platform to build a site on, and it’s free to use. All of its features make it hard to beat.

By: https://twitter.com/PilarLazzati/status/889923203811823616 @PilarLazzati

How to Launch a Killer Influencer Marketing Campaign

A few months ago, I began debating ‘cutting the cord’ with cable and going with a streaming television service.

I travel a lot, and to be honest, it doesn’t make sense to keep paying for a service I don’t use.

There are several options — Apple TV, Amazon Fire Stick, Roku, and Chromecast, among others.

Many of the product reviews contradicted one another. As you can see, there were more than 33 million search results. Talk about information overload.

By: https://www.linkedin.com/feed/update/urn:li:activity:6296735986487435264 @PilarLazzati

Marketing Tools You Need to Dominate Your Social Strategy

Social media has become a regular part of our daily lives.

Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use.

As the use of social continues to climb, so does the number of brands that use social platforms to get their messages in front of customers.

By: https://www.linkedin.com/feed/update/urn:li:activity:6302166364677246976 @PilarLazzati

Reasons You Should Care About Mobile Marketing

In 2017, most brands are finally beginning to think about how mobile marketing plays into their overall strategy, and some are even developing mobile-first campaigns. Here are a few compelling statistics about the immense impact mobile is having on the marketing world:

By the end of the year, 75 percent of internet use will be via mobile devices.
36 percent of Americans now go online using multiple devices.
86 percent of respondents say it’s important to create mobile apps, according to Salesforce Marketing Cloud’s State of Marketing report.

By: https://twitter.com/DalaiGroup/status/900417370203627520 @DalaiGroup

Reverse Image Search to Build 26 Percent More Backlinks

It’s amazing that you can use Facebook Messenger bots to get higher open rates and leverage Instagram to get more sales.
Most of the time, these innovative solutions are extremely effective because not a lot of people are using them.
They help you look at something from a new perspective so you don’t get too stuck.
This particular strategy is odd, but it works really well.
The idea: Using Google’s reverse image search to get more backlinks.

By: https://twitter.com/DalaiGroup/status/901655514467115012 @DalaiGroup