Monthly Archives: May 2019

Must-Have Elements for any Digital Marketing Plan

Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, 320 million using Twitter, and predictions for a total of 2.44 billion social media users by 2018), the use of digital platforms can no longer be an afterthought, but a crucial element of the marketing mix.

1. Marketing Automation
2. Content Marketing
3. Lead Generation
4. Social Media Marketing

By: https://twitter.com/DalaiGroup/status/863257499830558720 @DalaiGroup

Reach Out to Millennials With Video Marketing

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.

By: https://twitter.com/DalaiGroup/status/861762649171779584 @DalaiGroup

How to Increase Your Pinterest Traffic

Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for women. Or that it’s only for home decor, crafts, recipes or fashion, and doesn’t fit into their market.

By: https://www.linkedin.com/hp/update/6272230769268137984 @PilarLazzati

Beyond Google’s 10 Blue Links

We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
People paying Google to appear on top of your brand-name search results.

By: https://twitter.com/DalaiGroup/status/870701558194778112 @DalaiGroup

How Communications Can Change Brand Perception

As most people experience at some point in their lives, I’ve been judged and measured by people’s outdated perceptions of me, based on who I was 20 years ago, 10 years ago, five years ago. It’s human nature to do so. But, of course, I’m not that exact same person I was. My core values and characteristics remain but I’ve evolved, which I consider a good thing. Otherwise, I wouldn’t be growing.

By: https://www.linkedin.com/hp/update/6277982690239094784 @PilarLazzati

Know When to Focus on Innovation Instead of Disruption

Disruption as we think of it today is Uber and AirBnB looking at inefficient, clunky, and expensive ways of doing things and completely replacing them using technology as the enabler. And this is fine by me, no complaints about having an easier, more affordable way to get around, or less costly place to stay in a new city, but, not all circumstances require disruption to bring in new value to existing users and behaviours. Innovation is powerful, positive, and in many cases essential, but it does not mean we need to compete directly with incumbent ways of doing things to be successful.

By: https://twitter.com/DalaiGroup/status/872906079088373765 @DalaiGroup

150 CEOs Pledging to Improve Workplace Diversity

“Diversity and inclusion is a strategic priority for everyone at Legg Mason,” Sullivan said in a statement. “Increasing diversity across our employee population and ensuring an inclusive environment achieves diversity of
thought that is essential to our competitiveness in an evolving asset management business.”

By: https://www.linkedin.com/hp/update/6280388986229788672 @PilarLazzati

Artificial Intelligence: Implications On Marketing

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark shifted into high gear in 2016. Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. No more theory, we felt it!

By: https://twitter.com/DalaiGroup/status/874340533728038912 @DalaiGroup

Essential Retail Innovation Stats for 2017

Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.

By: https://twitter.com/DalaiGroup/status/875442801562992641 @DalaiGroup

How to Use Crowdsourcing to Grow Email

Multiple definitions and applications of this word abound. However, people tend to agree that it involves broadcasting a problem to the public and asking for suggestions to solve the problem.

For example, you can crowdsource using 99designs. Just post a design project and designers will compete to give you the best custom design.

By: https://twitter.com/PilarLazzati/status/875805186140151808 @PilarLazzati