Why Do So Few Brands Get Email Right?

Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care.

By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup