Global Video Marketing and Storytelling: The Perfect Match
Storytelling in Global Video Marketing is trending right now. But great stories alone aren’t enough. What the best practices about Video Marketing don’t talk about is that people have to be interested in you first to then create an impact. However, an article by Patti Podnar, explains that this strategy can also work for solopreneurs and other small companies that don’t have a big audience yet.
Storytelling for Global Video Marketing
If you’re not already a success, you have to approach storytelling in Global Video Marketing differently than brands and people who are already household names. So let’s take a look at how to make storytelling work for SMBs, solopreneurs, and those who don’t already have a huge fan base of people who will care about their stories.
Origin stories and hero journeys
Origin stories and hero journeys are so powerful because they’re archetypes. The resonate with that universal longing inside each of us to strive to become more than what we are today. If you’re still working your way through your hero’s journey, you’re in luck because you have the opportunity to create your Global Video Marketing stories as you go.
Stories about searching for answers and discovering solutions
One of the best Global Video Marketing strategies is to ask your first customers to give you the opportunity to talk about strife and struggle — from their perspectives — and about how your brand provided the solution that solved their pain points and made their lives easier. These aren’t the stories that become legendary because they’re so inspirational. These are the stories that people see as a lifeline — that lets them know that, just maybe, there’s a solution to a challenge that seemed insurmountable just a few minutes ago.
“What if it were true?” stories
That’s a great construct for brands that haven’t yet achieved their goals. In addition to telling stories about your struggles, tell stories about what the world could look like if you achieved your goals. These Global Video Marketing stories are great because they are about uniting people around a common vision of the future. And they also have an extra pull, because they draw your audience in and invite them to be part of the story.
These are the stories that forge connections, that smooth over differences, that allow us to teach lessons that don’t sound like lessons. And the beauty of it is that once you start digging into your favorite stories, you’ll likely discover that you can use them in more ways than you realized.
Remember, there’s no better way to connect with people on a level that goes beyond language, culture, or even words. So, what are you waiting to use this great strategy on your Global Video Marketing Campaign?
By: https://twitter.com/DalaiGroup/status/982286827829604352 @DalaiGroup