Increasing the value of your video marketing initiatives requires understanding all the stages of the buying cycle, and mapping your strategy accordingly. Here are 16 ways to help you up your video marketing game: Establish Empathy Drive Meaningful Interaction Communicate Key Differentiators Build Loyalty By: https://twitter.com/PilarLazzati/status/840276073258590208 @PilarLazzati
In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want…
As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply…
Today, tomorrow, and in your lifetime… what would you like people to remember you by? The Dalai Group New Year’s chart defines goals for family, work, and personal well-being. Start your year with a month by month agenda for the tasks you hope to accomplish. Success is in your reach. Download: 2017 New Year Resolution
Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care. By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup
With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content suits each platform. By: https://twitter.com/PilarLazzati/status/809805289528688640 @PilarLazzati
In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most. By: https://twitter.com/DalaiGroup/status/808385946441879552 @DalaiGroup
Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch? STOP RIGHT THERE. Before you launch yourself right back into that cubicle at IntelliCorp, pick up a pen … Write this down. By: https://twitter.com/PilarLazzati/status/809488209344270337 @PilarLazzati
What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. By: https://twitter.com/DalaiGroup/status/808778523490058242 @DalaiGroup
Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content? In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing. By: https://twitter.com/PilarLazzati/status/807646063649755136 @PilarLazzati