Baltimore SEO: How to Increase Traffic in 2023

If you have an online business in Baltimore, and you want to increase your website traffic in 2023 this article is for you! Baltimore SEO is a must in digital marketing strategy into the following year.

With Baltimore SEO you will show up in search engines for people to see you first when they are looking for your services, which will not only increase your traffic, but boost your online sales considerably. 

In this article we will analyze the latest Search Engine Optimization Trends and the way you can make the most of them within your strategy in 2023. 

Baltimore SEO: How to Increase Website Traffic in 2023

1. VOICE SEARCH

Voice search is going to be one of the main areas of focus for SEO in 2023 and beyond. It’s estimated that by 2023, voice search will account for about 50% of total searches and that already 40% of adults currently use voice search at least once a day. You will have to pay attention on this trend to capture this traffic with your Baltimore SEO Strategy. 

Baltimore SEO Tips for Voice Search: 

1. Answer Questions: The best way to capture voice search traffic to your website is to fucus more towards answering your customers questions and solving their problem.

2. Use Long Tail Keywords – Since they are using terms like  ‘where’, ‘how’, ‘why’, ‘when’, the best SEO strategy is to use long tail keywords that include this words into your content. 

3. Publish FAQ Pages: Since the searches made by your customers are long, question-based queries these are likely to find a match on an FAQ page. You can also use this format within your website: a conversational question and a brief answer right underneath it.

4. Write Easy to Understand Content: The simpler the language used, the easier it is for Google to nail the Elocution factor on tools like Google Home. Your content needs to contain simple words that are easy for Google to pronounce,  and simple information that is easy to understand without any visual reference. 

5. Optimize for Featured Snippets: In many ways Featured Snippets are ideal voice search results. They’re concise answers pulled from trusted, authoritative sources. You can find more information on how to rank for featured snippets here: Guide to Featured Snippets

2. MOBILE FIRST

It’s not a secret that smartphones have radically changed the demographics of internet and the way we use it. Today, pretty much everyone uses a smartphone to access internet on regular basis. According to a research by 2023 the number of mobile users will increase from 4.3 billion last year to 5.2 billion. You need to be prepared to show up on searches made on mobile phones. 

Baltimore SEO Tips for Mobile First:

1. Optimize for Mobile Content: Text on a mobile screen can be quite difficult to read for some. Keeping paragraphs short and highlighted with headings and sub-headings makes the content easier to absorb and will keep your audience engaged in your website. 

2. Make it Responsive: Responsive design is a method used that will automatically adjust the layout of a website depending on the screen resolution of the visitor. This design will make it easier for people to share content, and it saves resources when Googlebot crawls your pages, increasing your chances to appear in mobile searches.

3. Improve your Mobile Speed: As mobile devices are driven by convenience, most users want sites to load up quickly.  Any millisecond you can shave off improves your chances of not losing the audience. So make sure to take a look at your Images, coding, responsive elements, ad serve networks, and more to speed up your site. 

4. Optimize for Local Users: For Baltimore Businesses optimizing the site for mobile users is vital. This is because more people are turning to Google search to find your local business. This optimization includes adding your city and state to things like the title tag, H1 headings, alt tags, meta descriptions and URLs. Since people often trust a business that displays contact information, making sure this is prevalent on your mobile site is also important.

3. VIDEO CONTENT

With 80% of internet traffic predicted to be spent on video in 2023 need I say more? Video has skyrocketed as a prominent type of content. Tap into this power by adding videos to your own content. Not only will it help you to draw more traffic, but you will also improve engagement with those who come to the site. 

Baltimore SEO Tips for Video Content:

1. Optimize Metadata:  Tags, filenames, and descriptions play an integral role in video SEO. Since you already have a keyword picked out, go ahead and use that in your video’s tags.  Finally, make sure you save your video with your primary keyword as its filename because there are a number of third-party tools on the web that crawl through and factor in video filenames. 

2. Add Video Transcript: Search engine bots crawl text and use it for indexing. So, a video transcript helps search engines better understand the video’s content and improve its ranking.  You can embed it into platforms like Youtube. A transcript will help you deliver more value to your viewership by improving their user experience and it’ll give you the opportunity to use the primary keyword you’re targeting for, a few more times.

3. Make your Tubnail Image Engaging: The video thumbnail is what the searcher will see when your video is indexed, therefore it plays a significant role in whether people click. It needs to be compelling, relevant, and all around beautiful.

4. INFLUENCER MARKETING

The past 2 years have seen an exponential rise in influencer marketing as part of modern marketing strategies.  A dramatic rise is seen in both the number of social media influencers and brands looking to leverage their reach. This marketing strategy is an important part of your Baltimore SEO strategy as well because it will position your brand in other platforms. 

Baltimore SEO Tips for Influencer Marketing:

1. Find Influencers: Find influencers in different niches and with varying levels of influence to create a diverse profile of positive mentions and links.  The more content there is about you on the web, the likelier your brand is to dominate the SERPs, whether or not the results are all from your own website

2. Reach Out Influencers: Generally, the two best ways to contact an influencer are email and social media direct messaging. Many influencers prefer to connect with their community through social media platforms like Twitter or Instagram so try to engage with them on these networks. Also  look around their website to learn how they like to communicate with their readers.

3. Build Backlinks: Google’s algorithm runs on backlinks. Backlinks from your influencers result in clicks, social shares, and sales just like regular follow links thus increasing the probability that others will naturally link to you with more backlinks.

CONCLUSION

With all these trends there is no excuse, 2023 has to be the year when you finally increase traffic to your website and boost your sales. Old SEO techniques need to stay behind so you can start the year ahead of your competitors with the latest Baltimore SEO trends. 

Do you want to increase your website traffic? We’ve got you covered! Contact Us, our Baltimore SEO Specialist will create the best strategy for the year 2023 and ahead. 

You might also like:

• Maryland SEO: Why you Don’t Appear in Google 
• How to Appear on Google with Maryland Local SEO
• Maryland SEO Consultant Tips for Small Businesses

Hispanic Digital Marketing Strategy: 5 tips to target this audience

The Hispanic community is growing in U.S. That is why it is important to know and recognize the best way to create an effective Hispanic Digital Marketing Strategy.

According to the Pew Research Center, Hispanic Americans own smartphones at similar levels to Caucasians and African Americans.  And Spanish dominant Hispanics are online at greater numbers than ever before.

These are the 5 tips that you should not lose sight of in order to create an effective strategy and it will also help you to know how to focus your Content Marketing in Spanish.

5 Tips to Create a Winning Hispanic Digital Marketing Strategy

1. Be Bilingual

Despite of the increase of population of United States-born and English-preferring Hispanics, the Hispanic audience continues to use Spanish, so they constantly search in both languages, this is when we must enter the game with SEO in Spanish and optimize your site and content.

2. Iit’s all About the Experience

Hispanics look for content with which they can identify or have a pleasant experience. That is why when creating Content Marketing in Spanish, you should make sure it is so engaging in both English and Spanish.You need to focus on elements that represent the identity of Hispanic culture, and integrate these elements in your marketing message.

3. Go Mobile

Mobile Marketing it is a important step. Compared to the general market, more Hispanics research their purchases online via mobile before and even during their in-store shopping experience. The opportunity to reach them through their mobile phones is ripe.

As Ad Age shows: 22.8% Hispanics vs 12.3% general market used their mobile phone before, and during their shopping experience by calling a family member or friend for advice, or summoning online review sites and price comparisons.

4. Social Media is Key

Every Multilingual SEO Agency should know that Hispanics turn to social media to research, review and advocate for brands

• 23.9% of Hispanics vs 9.2% of all adults used social media to comment on a purchase made before entering a store
• 20.9% Hispanics vs 10.8% of all adults commented on social media while in a store
• 20.9% Hispanics vs 7.5% of all adults wrote a review on a purchase on either social media, a blog or a forum

These data support that the presence of hispanics in social media is strong, and without doubt, promoting quality content focused on this audience through this channel is essential.

5. Take Advantage of Hyperlocal SEO

Google is about to launch Hyperlocal SEO. This neighborhood algorithm will take Local SEO a step further and make use of the types of terms people use to name and describe their own neighborhood. By using terms that are familiar to the Hispanic community and Spanish-language terms, you can take advantage of this neighborhood algorithm.

Conclusion

Focusing on your audience with these 5 tips will make you stand out in that niche, not only your audience will feel more connected, but you will find a higher level of engagement. It is also important to create the most appropriate Content Marketing in Spanish for a Latino Audience.

Are you interested in becoming an expert in Content Marketing in Spanish?  Contact Us! Our specialists will help you to focus your content or keywords according to the audience you want to reach.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• 5 Principles for Content Marketing in Spanish
• Content Marketing in Spanish for International Markets
• Content Marketing in Spanish: How Can it Help your SEO?

Sources:  Hispanic Online Marketing, Mr. Chris Arnel

Hispanic Digital Marketing Strategy Trends to Follow

Studies show that Hispanic Digital Marketing is now a trend for 2018 and 2019. The Pew Research Center data shows pretty conclusively that Latinos in the United States are not only using Spanish, but they consider the language a vital part of their lives and their identities.

The Importance of Speaking Spanish

92% of Latinos consider important to speak Spanish for future generation, even though many don’t see speaking Spanish as a requirement for identifying as Latino. The emphasis on communication in Spanish applies to the online world. In fact, the Facebook IQ study conducted by the Latinum Network reveals that Latino customers don’t want English-to-Spanish translations online.

The Use of Spanish in Different Ways

As the recent Pew study points out, the Spanish-speaking market varies drastically on a city-by-city basis. In the Miami, FL and McAllen, TX areas, for example, 90% of Latinos speak Spanish at home. Other major markets Spanish-speaking populations include El Paso, Los Angeles, New York, Atlanta, Dallas, and Orlando, all of which boast Spanish-speaking rates of 79% or above.

More Latinos in US Speaking Spanish

The actual number of Latinos who speak Spanish is increasing, because the U.S. Latino population is growing. Of the 57 million Latinos in the United States, more than 80% use Spanish online, and 82% of bilingual Latinos think brands should use both English and Spanish when they reach out to potential customers.

What Should you Do?

It’s clear that brands need to go from taking notice to taking action and that Hispanic Digital Marketing is a huge opportunity. But what, exactly, should we be doing? To see what’s working (and what’s not), we looked at the strategies of leading brands and forward-thinking marketers.

To really speak to this audience—to any audience—you need to be culturally relevant. Learn from your audience. Also, try to speak their culture. Combine cultural relevance with language preferences, develop brand-new ads specifically for the Hispanic audience. Like videos, pop-ups and attractive elements.

The targeting capabilities of digital can also help marketers reach the right audience with the right messaging. “Behavioral targeting, language targeting, geo targeting and so on are incredible” said Fabian Castro, senior vice president, multicultural marketing for Universal Pictures. Surely, a constantly connected business with the community gives mayor confidence and helps to reach the right objectives.

To Sum Up

More than 80% of Latinos in USA are using Spanish. This means, the Spanish language is alive. The U.S. Hispanic market is ever evolving, so your Hispanic Marketing strategy should evolve with it to stay ahead of your competitors.  Hispanic segmentation model will help your brand create and enhance meaningful connections with Hispanic consumers. Brands can make great use of digital to connect with this audience. The key is to go where these consumers are, offering unique, choice-based and culturally relevant ways to engage.

Contact us to learn more about Hispanic Digital Marketing strategies and reach this vital market, our specialists will help and provide the latest information to you.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• Digital Marketing Strategy: Ultimate Guide for 2019
• Hispanic Digital Marketing Strategy: 5 tips to target this audience
• Digital Marketing Strategy Trends for 2019

Mobile Marketing: All about App Indexing

Companies that have bet on Mobile Marketing and have not indexed their applications, are missing a great opportunity by not maximizing the investment in their apps through App Store Optimization to get more information and interaction and even conversions.

According to Searchmetrics 90% of top the 100 websites have an Android app and 89% have an iOS app, but only 30% of Android and 19% of iOS apps have integrated deep linking/app indexing, so there is huge potential for websites to draw additional search traffic to their apps.

In this article you will learn the advantages of indexing your application to generate more traffic in your app and you will find the case study of Smashing Magazine in which it shows the impact that your application had when they indexed their app.

WHY TO INDEX YOUR APP

The App Indexing offers users who have installed an application the ability to display it on Google pages. This means that when the user searches for a specific product or service, Google will show a link to the destination page of the product of the application instead of the landing page of the company’s website.

These are some advantages of Indexing your App:

• Boost app traffic by listing apps right alongside webpages in search results.
• Increase conversions by taking a user straight to a specific app page with a CTA.
• Increase loyalty of existing customers by reminding them of the value they receive from your app and exposing them to app-only content.
• Aid in the acquisition of new users by recommending apps the user has not yet downloaded.

TESTING APP INDEXING

Smashing Magazine runned a Case Study to get a better sense of how much traffic, realistically, we can expect from getting an app indexed.

At first, the app Vivid Seats had more than 35,000 pages with the “Intent URI not supported” error in September of 2015.

Then they followed the procedure outlined in the Firebase documentation:

• They made sure that each type of link on our website had an equivalent view and corresponding URI in their Android app. To do this, they designed templates for page types that were not included in their app previously, and they built them in their Android app. The unique information on each page is dynamically served from our RESTful endpoint, so it’s only necessary to design and code the templates, not individual pages.
• They verified their website in Search Console and associated it with their website, since the website wasn’t in SSL, as required by Digital Asset Links.
• They added an intent filter in their Android manifest file.
• They called getIntent in the onCreate code and deployed the app to the Play store.

RESULTS

They grow their traffic from app indexing by 919%. If you only have an app to index, or if you have resources on your team, then app indexing does bring traffic that you wouldn’t get otherwise, and it might be worth the long-term benefits to your website and to Google users.

HOW TO INDEX YOUR APP

Apptentive give you the best steps to index your app:

1. Support HTTP deep links. Just like with Android apps, the first thing you need to index the content of your iOS app is to introduce your content in Google Index. To do so, you need to ensure that your deep links are suitable with links to your content. However, App Indexing for iOS 9 uses URL HTTPs. If you already followed the instructions to support universal links to your app, you can skip this section. Otherwise, you need to add handling for universal links to your app and to create the app-to-site association.
2. Add app indexing. The next step is to add app indexing. You need to use CocoaPods to install and manage dependencies. After that, you need to add the indexing into your management file of your Podfile. You should save and install the file Google has generated for you and then you import GoogleAppIndexing. Lastly, you only have to register your app to Google system.
3. Check your implementation. Once you have completed the setup for app indexing, you can verify your universal links before they appear on Google search. For that, you only have to tap a universal link in Safari on your mobile device and make sure it takes you to the right place in the app.
4. Enhance your search performance. Finally, in order to improve your app’s ranking, you have to provide high-quality content in your app. To make the best optimization of your search performance, make sure your associated site meet Google’s Design and Content Guidelines and use the same layout practices recommended for your mobile-friendly homepage (as keep your titles short and avoid full-width menus). If Google detects any abuse or deception, it may take corrective actions (as downgrade or delete your deep links).
5. If you want to go deeply in this technical part you can find out all the official documentation provided by Google in this link.

CONCLUSION

The implementation of app indexing is putting into practice the philosophy that there should be no distinction between mobile and desktop platforms when it comes to serving up the best, most relevant search engine results. Are you ready for take a step forward in the dominance of mobile search and mobile usage?

Would you like to boost your mobile content strategy? Contact Us, our App Store Optimization experts  will review your content and improve the Digital UX of your site.

You might also like:

• Mobile Marketing Tips for App Store Optimization
• Mobile Marketing: Voice Search Trends for 2019
• Free Site Evaluation Tool for Voice Search SEO

Hispanic Digital Marketing Essentials for Facebook

If you’re about to start a Hispanic Digital Marketing campaign on Facebook, and you’re not sure how to reach the audience, you have to remember that the Hispanic community is different, in other words, they’re are not completely homogeneous.

Today we will leave you some tips for you to understand better how to reach them easily, and naturally:

Speaking Them in Spanish 100% Is Not a Good Idea

As you know, most of the members of the hispanic community do know their language, but, instead, they prefer to speak english or as we also know “spanglish”. Don’t assume that everyone will always answer to your campaign in Spanish. It all depends on the target that you’re looking (age, nationality, etc.) but remember: everything you do, do it without losing the cultural context on your goal.

A/B Testing for Hispanic Digital Marketing

Testing with 2 options might help your company to learn which messages, images, texts, or even (as we mentioned) language are more attractive to your audience, everything depends on the type of target you’re looking for. Do it systematically and continuously so that you can understand which variables your public responds the most. Using this testing is vital if you have multiple questions about Hispanic Digital Marketing; it benefits both of you (your clients and your business) pushing the message you want to give.

Insights on Facebook Audience are Very Helpful

This is similar to the testing, by getting insights of your target, you can to understand better your audience, and so, make your Hispanic Digital Marketing campaign more local. Remember that, although most of them do speak in Spanish, they don’t use the same words to refer to something, and, they don’t have the same accent. 

Depending on your the audience, check on Facebook Insights the exact demographic and geographic origins of your followers. After that, we are sure you will understand your target so you can build the campaign for a special community.

Take a Look at the Social Shares

If you really want to know if your campaign is beginning to be popular, shares are the most important and real metric to begin with. If someone shares your post automatically, that will get to their friends, and therefore, more people will see it, even if you haven’t paid for it.

We know that latino audiences are the users that share content the most on their social media, so every post you publish, do it with encouragement to get to your target, and the feel that you have standed for them.

As a General Conclusion

Hispanic Digital Marketing on Facebook is the best channel if you’re trying to reach this market, but don’t forget that you are going to need a special strategy to do it the right way.

If you need help building your Hispanic Digital Marketing, Contact Us our Digital Specialists will provide you the best plan to reach your audience.

{{cta(’56ab2f7a-dc3d-4f0c-ba4b-d8b9c6f32802′)}}

You may also like: 

• Hispanic Digital Marketing Strategy Trends to Follow
• Hispanic Digital Marketing Strategy 5 Tips to Target this Audience
• Why is My Social Media Not Working for my Business

Source: 4 Secrets to Hispanic Digital Marketing on Facebook

Multicultural Marketing: Tips to Market Hispanic Consumers

Effective multicultural marketing requires customizing messages and media for each segment you target. Simply translating text or swapping out images is not “multicultural marketing” or Hispanic Digital Marketing and is not going to create the authentic connection you desire.

As the digital world becomes increasingly connected, marketers must learn to account for a wider variety of cultures, behavioral patterns and market trends in their campaigns. In this article you will find useful tips to create an effective Multicultural Strategy for Hispanic consumers.

Tips to Build a Digital Marketing Strategy for Hispanic Consumers

According to eMarketer calculations based on the latest US Census estimates, the number of Hispanics in the US will rise from 55.4 million in 2014 to 63.6 million in 2020.

1. Embrace Culture and Values

“If you want to create messages that resonate with your audience, you need to know what they care about.”
– Nate Elliott, Marketing Technology Advisor

When creating content it is not enough to write a text in English and translate it, it is important to know that a successful marketing strategy to target the Hispanic community involves to understand cultural issues, such as the importance of family, and the value of establishing long-term mutual trust and respect in business relationships.

Successful Hispanic marketing messages focus on value, integrity and family values. The Hispanic audience needs to feel identified with your brand before consuming.

Loren Baker of Foundation Digital, says: “With being a 30% Hispanic-owned agency, we take this market seriously in most facets of our digital marketing. Imagery and inclusion are very important, along with life event details such as addressing the Quinceañera as a major event with our fashion and styles clients, or even making sure we do not misuse symbols, such as sacred Dia de Muertos images not being used for irrelevant creative assets”.

2. Bet on Mobile Experience

A study of Pandora shows that Hispanics are also twice as likely than the general population to rely on smartphones for access to the internet, a product of both their culture and young age.

Young Hispanics, especially, use their mobile device as a way to define their personal identity. Nearly 3 in 10 agree that their phone is an expression of who they are, compared to only 1 in 10 of Non-Hispanic Whites and Hispanics aged 50 years and older.

Brands must offer a pleasant mobile experience to the consumer before, during and after they consume.

3. Forget About Cliches

Sometimes brands can be wrong creating strategies based on stereotypes due to lack of knowledge of the culture, traditions and values of the audience they want to target.This mistake will not only be ineffective but may even backfire and make your brand look insensitive.

Investigate your audience through surveys, interviews or statistical data from reliable sources.

4. Each Generation is Different

When it comes to Market Hispanic Traditionalists, you should have in mind that this audience is typically older and newly-relocated Latinos who retain the customs and traditions of their culture and slowly integrate them into their life as U.S. residents. To achieve an effective strategy, it is important to create content in Spanish.

If your interest is market Second, third and fourth-generation Hispanics are typically younger and have adopted many U.S. customs, traditions and values, but still appreciate the cultural diversity of a Latino lifestyle. For this audience you can create strategies that are presented in the same way to Latin and English-speaking communities.

Conclusion

Regardless of whether your brand is large or small, it is important to understand that creating a Multicultural Strategy Marketing, especially when in the United States Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2019, according to a study of the American Marketing Association.

As a brand you must know how to communicate with audiences through their tastes, habits and customs, otherwise brands will be left behind. Pay attention to demographic data, the future is multicultural.

 Is your content marketing focused on the right audience? Contact Us, our digital specialists will provide you with the best ideas to reach your audience and increase your sales.

 {{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like: 

• Hispanic Digital Marketing Strategy Trends to Follow
• Hispanic Digital Marketing Strategy 5 Tips to Target this Audience
• Why is My Social Media Not Working for my Business

Source: Forbes, Small Business

3 Mobile Optimization Tips for Social Media

The mobile-first approach to content marketing is gaining popularity. Consumers are using their smart devices nowadays for everything. Mobile Marketing isn’t just the future; it has revolutionized business. 

Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? 

For this reason, it is of paramount importance for businesses to engage with their customers using Social Media strategies adapted to Mobile. The beautiful part of is that it works well and some businesses are already implementing it with amazing results. We will tell you in this article 3 ways to do it:

Optimize Social Media Pages for Mobile

Today, most websites can be accessed equally well on all devices. Make sure you’re making your content with mobile users in mind! This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. Test your layouts and images on mobile. Make sure any links in your posts or ads lead to mobile-optimized landing pages.

Make Short Videos

Studies made by Cisco estimate that by 2021, video will account for over 80 percent of internet traffic. For this reason is important that you include videos on your mobile marketing and social media strategy. However you should always remember that people on mobile devices have short attention spans, so you need to make them short. Also, use live video options like broadcasting from your business on Facebook,  YouTube, Instagram Live or another live streaming platform. Doing this will generate excitement and make people feel part of the action. 

Another fantastic idea is the user generated content. Make your customers send you photos and videos through contests. There are many possibilities for running contests on Instagram, such as inviting customers to send in photos or videos of themselves using your product.  The benefit of this is that you can use those videos as a way to attract more customers. 

Ask for Check-Ins and Reviews 

Another great mobile marketing strategy is based on your local strategy by encouraging your customers to do “check-in” on your business locations. Social Media is fantastic for this, because people can do it on Facebook or Foursquare. The best thing is that this means free advertisement for you. If you are not sure how to make them to take action, you can use incentives like coupons for checking in, or for leaving a review on your business. Don’t wait for it. Check-ins are a powerful free method to get word-of-mouth publicity for your business.

Conclusion

Make the most of your mobile marketing strategy through social media. As these trends continue to grow, you should come up with these ways and many others to take advantage of the engagement in mobile devices. Always look for options to captivate your mobile customers and don’t forget that Mobile Marketing is the future for your business. 

Are you interested in knowing more Mobile Marketing Tips? Contact us! Our specialists are open to give you the best strategy for you to take advantage of these trends. Make your business the number one in the market!

You might also like: 

• Mobile Marketing: All About App Indexing
• Mobile Marketing Search Trends for 2019
• Mobile Marketing Trends for Small Businesses in 2018

Mobile Marketing: Keyword Optimization Tips for App Store

Nowadays Apps are of huge relevance for Mobile Marketing. Only in the Apple App Sore there are almost 3 million apps, but not all of them are being discovered by users. Is yours one of them? Are you struggling to appear amogst the first 10 results on the app store? 

If your app is invisible, and lost in the App Store amongst other apps which are stealing potential users away, you need App Store Optimization. 

 This might sound new to you, but if you understand the basis of Search Engine Optimization (SEO) everything would make sense. If not, it doesn’t matter, here we are going to tell you everything you need to know to be number one in App Store searches.

Mobile Marketing: Best Keyword Optimization Tips for App Store

There are three components that are important when optimizing your app with ASO:

App Name Optimization

When people look for your app they use different words, which you want to include when optimizing your app. One of the most important places to locate them is the app name since it has the biggest weight.

1. Keep your App Name Under 30 Characters:

Stick to this limit unless you want your app to be rejected. While is technically possible to use over 30 characters, since 2017 app store keywords past that limit don’t rank anymore.

2. Find the Right Balance between Branding and Relevant Keywords:

This is only important is your app is still not popular on the market. If you already are a recognized brand, this recommendation won’t apply to you, because your app will be usually searched by app name.

3. Use the Most Relevant Keywords in the Title:

The keywords in app store have more impact in the title than anywhere else, since only a few are allowed. Researches have proven that keywords in the title rank 2x better than in the keyword field and will boost your visibility in your category.

4. Create an Optimal App Name.

Make sure to create an easy to understand and unique name, and avoid using special characters. You can also benchmark your competitors or on the opposite to strike back by using the same keywords.

App Subtitle Optimization

The app subtitle was a featured introduced in the year 2017 by Apple. With also 30 characters, the subtitle is a perfect opportunity to optimize your marketing message with the right keywords.

As this is the second most important element on keyword optimization, make sure that you  use very strong and descriptive keywords that will match relevant search queries.

Keyword Fields Optimization

The last more important component for app optimization is the iTunes Connect Keyword Field that allows you to include a set of 100 characters keywords.

It is important that you use this wisely, considering the next two recommendations:

1. Use Unique Keywords:

Don´t repeat keywords you already used on your App Name or App Subtitle. Keywords are only considered once in order to rank

2. Use Comas to Separate Keywords:

Although is good to use long tail keywords it is better to use comas to separate short keywords because this will allow you to create more combinations using the 10 or 12 keywords you include in the field.

How to Select App Keywords?

If you arrived to this point you should now understand the importance of the right keywords on app store optimization. But how do you select the best ones

1. Relevance:

It is crucial to choose keywords that describe the app’s main purpose and core functionality. Since conversion rate has a big weight in keyword rankings, it is of your best interest to use the keywords that users will be more likely to convert with

2. Rankings/ Competition:

Make sure to aim for high rankings since users are less likely to download an app that is ranking below the first 10 results.  Evaluate your keywords and stick to the ones for which you have high rankings and traffic.

Also find the right balance between targeting easy keywords and using keywords with high competition depending on your objectives.

3. Search Popularity / Volume:

This should be the last characteristic you should look at when choosing your keywords. It will let you make your final selection. If you are hesitating between multiple synonyms or similar keywords with about same relevance and competition, choose the one with the highest volume of searches

 Conclusion

As you can see, keyword optimization is a basic piece in the ASO puzzle since it will make you appear in relevant searches and boost your conversions. Make sure that you make this optimization an ongoing process and to always stay up to date with the latest App Store Optimization Trends.

If you want your App to be a vital part of your Mobile Marketing Strategy, Contact Us, our team of experts will make you rank number one in App Stores.   

You might also like:

• Mobile Marketing Tips for App Store Optimization
• Mobile Marketing: All About App Indexing
• International Mobile Marketing How to Do It Well

Maryland SEO: Why Did my Website Traffic Drop?

One of the most common questions for Maryland SEO Agencies is related to loss of traffic.  Anybody could experience a loss of traffic on their websites anytime; the causes are very easy to overlook, you need to stay active on your google analytics so you can take a look if your decrease is due to holidays, seasons, etc.

If you’re interested to know more about Maryland SEO tips, today we are going to show you easy options and tips that you can apply on your investigation about website traffic drop.

5 Reasons for Website Traffic Drop

Any Type of Changes on your Website

Significant changes may be a reason, redesigning, migration, content clearout. If you recently made some of these options and your traffic went down, pay attention to this option and the aspects that were involved on the transformations your site went through.

Spam

Violating webmaster quality guidelines, inserting spammy and irrelevant links can make you get penalized by google, you could block or moderate user-generated content to stop this. Some of the anti-spam moderations we recommend you are: reCAPTCHA plugin, or defaulting de UG content to “nofollow”.

Duplicating content isn’t the best option, using many pages for little meaningful information just saturates your website, as an alternative, you can put them in few lines of a text.

Updates on the Google Algorithm

Google is constantly evolving and not taking any break, maybe any of these options aren’t the problem for your traffic decline, it’s just the updates that Google is having, it tweaks and rolls every once in a while!

Loss of Backlinks

Valuable backlinks that are lost may hurt on your website’s visibility, if your site doesn’t have much of them, and the traffic drop affected most of the keywords and pages, check first on your backlinks profiles.

Competitors and SERP Changes

Sometimes the traffic drop is due to a ranking drop. If the traffic drop is specific to certaing keywords some of your pages may have gone gone a few results down the SERPs. 

If you see that your ranking is lost to a competitor try to find aspects where you fall behind and catch up on weak spots you discover. Check if your pages are all mobile optimized, if the content is renewed or if new bakclinks have been gaigned for your competitor. 

Conclusion

Finally, as you can see, there are many choices to find out why is your traffic dropping, with help of Maryland SEO it isn’t hard to find out a reason, it’s just matter of being specific and very cautions with every aspect of your website, and being as active as you can, taking care of every detail!

Did this article help you out with your Website Traffic Drop? Contact Us! our digital specialists will provide you with the best plan to apply Maryland SEO.

You might also like:

• Multilingual SEO Agency Why is my Blog Not Getting Traffic
• International SEO Consultant Tips for Traffic
• Baltimore SEO How to Increase Website Traffic in 2019

Hispanic Digital Marketing: Amazing Facts About this Market

Hispanic Digital Marketing is gaining force each year. The best way to reach Hispanic audiences is by getting to know and understand it perfectly well. Know who they are, where they spend their time, the platforms they visit most frequently and how they consume their content

Did you know that Hispanics currently have $1.7 trillion in purchasing power?, This number that’s sure to rise in the years to come. Here are six things about the Hispanic market that every brand should know.

In this article you will learn 6 different facts of Hispanic Digital Marketing to help you get to know the Hispanic audience and to reach them in a better way.

1. Half of U.S. Population Growth Accounts Hispanics

Since 2000, the expansion of Hispanic population in the U.S has been the main driver of America’s population growth. They’re the second- fastest growing demographic group, making the 18% of the total U.S. population. Another fact is that over a third of Latinos were born outside of the United States.

2. The Hispanic Population In The U.S Is Under The Age Of 29

Did you know that, 25.8% of all children in the U.S. ages nine and under are Hispanic? Brands should be aware of the implications that the growing strength of the Latino population will have on pop culture, advertising standards and the language being used in ads.

3. Over 45% Of Total Ad Spend Is Made By The T.V.

In the past few years, the amount of total ad spend brands have invested in Hispanic media has been rising.  In 2015, brands spent over $6 billion marketing to Hispanics on TV alone. Digital’s share of the marketing budget for Hispanic audiences did increase by 2.6% between 2015 and 2016, but there is still a huge opportunity for leading brands to position themselves as pioneers in the digital space before others begin to muscle in

4. 44% Of Hispanics Consumers Only Access Online Content in English

One of the biggest challenges that advertisers face is figuring which language to reach them in. Interestingly, it has been found that even Spanish-dominant speakers are more likely to use English when conducting searches or consuming content online.

Brands should be making the effort to incorporate Spanish into their ad campaigns. In a survey, about 56% of Spanish-speaking Hispanics said that they were more loyal to companies that advertise in Spanish.

5. Hispanics Use the Internet On Their Smartphones

Hispanics spend, on average, two hours more per week on their mobile devices. They also tend to watch more videos online on their smartphones and are subscribers of streaming platforms such as Netflix, Amazon Prime and Hulu. Also they tend to listen to music, messaging, emailing, and using their cameras.

6. Hispanic Millennials Interact With Brands On Social Media

According to a study, almost 50% of Hispanic millennials said they had talked about a brand online with others or used a brand’s hashtag, compared to 17% of non-Hispanics. What does this mean for brands? It means that social media represents an important touchpoint for Hispanic consumers, especially for much-sought-after millennials. Brands should take care to use it as a tool to cultivate brand loyalty among this cohort.

In Summary

Taking into consideration these six facts, should give brands more insights into the Hispanic Digital Marketing and demonstrate the importance of an effective omnichannel strategy that is aligned with consumers passion points and over-indexing channels.

It’s important for brands to transmit elements of Hispanic culture through their advertising, even if it’s in English, because it makes individuals feel that the brand understands them and their cultural backgrounds.

Make the most of your strategy with these six important facts! Hispanic Digital Marketing is the future now! Contact Us, our digital specialists will provide you with the best strategy plan to reach your audience.

{{cta(‘e94b1297-7839-45b5-928f-1628a4f8207d’)}}

You may also like:

• Multicultural Marketing: Tips to Market Hispanic Consumers
• Hispanic Digital Marketing Essentials for Facebook
• Hispanic Digital Marketing Strategy Trends to Follow