Content Marketing in Spanish for a Latino Audience

Successfully marketing to Hispanic and Latino communities requires a thorough understanding of language, culture, and the intersection of the two. In this article by True North Custom we show you the importance of developing a content marketing in Spanish strategy for a Latino Audience.

Hispanics today make up 17 percent of the US population and this growth is only set to accelerate. By 2060 the Hispanic population will account for 28.6 percent. – US Census Bureau

1. Hispanic vs. Latino vs. Spanish.

Crafting Spanish-language versions of your marketing materials may seem like a good starting point when reaching out to Hispanic or Latino audiences. However, you must first understand what the words “Hispanic,” “Latino,” and “Spanish” mean before committing to a marketing strategy.

“Hispanic” refers specifically to people who speak Spanish or originate from a Spanish-speaking country. “Latino” denotes people from Latin America, which includes non-Spanish speaking countries like Brazil, where Portuguese is the national language. And people who are “Spanish” are from Spain, in the same way that “English” people are from England.

Put more simply, your Spanish-language magazine may be perfect for your Hispanic audience but may not encompass the entirety of your Latino audience. If you’re marketing to a sizable Brazilian population, you may want to consider publishing materials in Portuguese.

2. Split the Difference.

Depending on the demographics of the audience you’re trying to reach, creating marketing materials completely in Spanish may cause you to miss some key healthcare decision makers among Hispanic and Latino families.

According to a report published by Nielsen in 2012, 40 percent of U.S. Hispanic adults speak mostly or solely English. Only 28 percent speak Spanish exclusively, so consider creating mixed language materials that cater to Hispanics who speak both languages. “Spanglish” publications may better represent the everyday experiences of audience members who have grown up in multigenerational households with both Spanish and English speakers.

3. Cultural Longevity and Mobility.

Though the U.S. is often described as a “melting pot” that encourages the assimilation of foreign cultures into one uniquely American experience, Hispanics and Latinos retain much of their cultural heritage and customs through close familial ties, use of the Internet, and connectivity with others via social media. As such, some cultural practices and biases are resilient in these communities and may affect their attitudes towards healthcare.

The U.S. Census Bureau reports that of all ethnic groups, Hispanics are least likely to seek out medical providers and services. This may be linked to a number of factors, including access to health insurance, an aversion to discussing health matters, and a preference for family remedies over impersonal clinical visits. To better speak to this audience, try highlighting low-cost care options in your marketing materials using a warm, personal tone that places an emphasis on family.

For example, a hospital may focus on its cutting-edge technology, quick appointment times, and certification as a National Cancer Institute-Designated Cancer Center in its typical marketing materials. When considering a Latino or Hispanic audience, however, it may be better for the hospital to highlight its free childcare services for parents undergoing treatment or a financial aid program that helps cover the cost of care. While quick visits and time-saving turnarounds are highly appealing to many Americans, Hispanics and Latinos prefer building close relationships with doctors, so leaving short appointment times out of marketing materials for these audiences may be preferable.

Choosing how to deliver your marketing content is an important cultural consideration as well. When compared to non-Hispanic White individuals, Hispanics and Latinos are almost 30 percent more likely to own a smartphone and overshadow all other ethnic groups in terms of mobile data consumption. Offering mobile apps and other services may make it more convenient for Hispanics and Latinos to schedule appointments, find a primary care provider, or keep up with medical news.

If treated as its own economy, the combined buying power of Latinos and Hispanics in the U.S. would be one of the largest in the world. Don’t be afraid to mix up your messaging to tap into this market.

Are you interested in targeting a Latino audience?  Contact Us, our  International SEO Consultants  will plan the best content marketing in Spanish strategy for your business.

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Global Video Marketing: a Multilingual Strategy

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers are choosing to go multilingual. In this article by Tubular Insights you will learn how to create a Global Video Marketing Strategy for a multilingual audience.

1. Setting Up Different Channels.

Your first port of call is to set up a different account for each of the languages you intend to broadcast in.

Even if you’re not planning on achieving total global video domination, it’s worth it. Nothing will alienate your foreign language viewers more than broadcasting one message in a dozen different languages from one channel! Also don’t forget that something as simple as the country name might be in a different language. To an English-speaker, it’s Germany, to a native it’s Deutschland. This will need to be reflected in your account name if you choose to use country names to differentiate between channels.

2. Optimize Everything.

Any video you then upload (whether you decide to subtitle, or to reshoot in a different language if you’re feeling brave enough) to your foreign language channel will need everything perfectly optimizing for your new global audience. And we mean everything. Your channel bio, your video title, your keywords and tags (and if possible, any comments you make) will all need to be translated and optimized.

3. Getting Keywords Right.

Unfortunately it’s not as easy as simply translating your existing keywords or tags directly into your target language(s). After all, people don’t speak the same language, and in many cases, they don’t search in the same ways either. You can even find major search differences in those whose native language is English. For example someone wishing to soothe a child in America would search for a ‘pacifier‘, while a British person would be looking for a ‘dummy‘. Add in a foreign language or two and suddenly you’re out of your depth!

One of the easiest ways to get your keywords right is to draft in the help of a native speaker, preferably one who lives in the country where the target language is spoken. This way they can be on top of any new trends or changes in the language—particularly important when it comes to the topic of media and technology.

4. Translate.

For the amateur video producer or marketer, it’s doubtful that you’ve got a load of spare cash lying about (who has?!) for professional translators. Google Translate is a handy online tool that be used when you’re desperate, but do be warned it’s far from perfect.

Pay particular care when translating single keywords that might have two (or even more) meanings, as translating software won’t be able to tell the difference and may translate the incorrect meaning. Also be aware of idioms or metaphors, as translation software tends to muddle these up. What’s worse is that you won’t even know about this until your video’s gone live and some kindly soul points it out to you with a snigger.

5. Testing The Waters.

If you reckon you’ve got your keywords right, you can use Google’s handy AdWords tool to see how popular they’re going to be, and how much competition there is online. The joy of foreign language keywords is that owing to less foreign language content (and particularly videos geared towards foreign language speakers), there’s less competition, meaning it’s much easier to stand out among the crowds.

6. Cultural Differences.

Don’t just assume that Google and YouTube are the mainstays for your shiny new multilingual videos. In China, for example, Baidu is the search engine of choice and YouTube is famously banned! Instead, sites such as Youku and Tudou are what Chinese-speakers are using to watch videos. Do your research carefully on each country that you intend to target and discover where natives are searching for their video fix.

Don’t forget to monitor your progress regularly and adapt your strategy according to what is and isn’t working. With a little insight and some well-thought out tweaks here and there, you can soon find yourself appealing to viewers the world over.

Video can be challenging and expensive. However, it is an ideal medium for expressing a dynamic message in a simple form and it far outstrips other media in terms of reach and performance.

Additional Tips

Making videos is about telling stories, so if you really want to stand out with your strategy, don’t forget to read our article about Global Video Marketing and Storytelling.

Do you want to implement a Global Video Marketing Strategy for your multilingual audience? Contact Us, our Multilingual Agency will plan and execute the best video content for you .

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Atlanta SEO Trends Heating Up 2023

If your business isn’t taking advantage of using Atlanta SEO strategies on its website, blogs and social media pages, you’re missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition.

Atlanta SEO Trends Heating Up 2023

According to an article by the members of the Forbes Agency Council, there are twelve trends that Atlanta SEO Experts must expect:

1. Voice Search

Voice search will change how we create content. Valuable content will have a more conversational tone that answers questions directly. The idea of creating content around a specific keyword bucket will no longer exist. Atlanta SEO is about creating content for searcher intent. Search engines can interpret context so that content that answers a question and contains information about a topic will win. – Loren Baker, Foundation Digital

2. Link-Worthy, Useful Content

In 2023, engagement will play an even larger role in achieving Atlanta SEO success overall. Creating link-worthy, user-driven content that answers relevant questions and provides useful information to prospects is pivotal. Schema is another area that will continue to be a focal point in achieving measurable results within organic search online. – Bryan Shetsky, Lamark Media

3. Secure Links (SSL)

A couple of years ago, Google announced that secured website certificates (SSL) were starting to impact the ranking of websites. Recently, we noticed that browsers such as Chrome are flagging sites that don’t begin with HTTPS as being potentially unsafe. At $39/year, this is one of the least expensive and easiest fixes to boost Atlanta SEO ranking in 2023. – Ahmad Kareh, Twistlab Marketing

4. Searcher Intent

Google’s focus on matching search results to the unique intent of a searcher’s query will most impact our Atlanta SEO work this year. We now must look beyond keywords and traditional ranking factors to understand the types of content the search engines deem relevant for priority terms. We’re also looking beyond the first page to understand unique opportunities and threats by vertical. – Nina Hale, Nina Hale, Inc

5. Subdomain VS Subdirectory

We recently migrated our blog from a subdomain to a subdirectory in our root domain. We have been seeing how this can be beneficial for our root domain to increase domain authority. We have also put all of our efforts into our blog to not have the benefit of increased visibility for our top-level domain, which is the most important one in the long run. – Martha Madero Gonzalez, GROU Crecimiento Digital

6. Video

A study done by Cisco last year predicted that by 2023, video will account for over 82% of all consumer internet traffic. That means in the next few years, video content will by far surpass all forms of other content. On top of that, YouTube is the second largest search engine in the world. The massive opportunity to get your brand in front of your prospects is creating Atlanta SEO optimized video content. – Marc Hardgrove, The HOTH

7. Battle of the Snippets

The biggest change is the expanded Google SERP features. In addition to achieving page one, top three rankings, our goal is to have our clients be featured with expanded schema usage, as well as varied featured snippets. – Charles Kim, Executive Digital

8. SEO Rich Long Form Content

We are writing more long-form content in 2023. Content pages of 1,500 words or more are performing better in the search engine rankings and drawing more organic traffic than shorter pages. Studies show that users stay on these pages longer and long-form content receives more backlinks and social shares. Focusing on evergreen topics and high-quality writing is key to success. – Peter Boyd, PaperStreet Web Design

9. The Power of Social Media

While this may not be news to many, it certainly is to others. Google and other search engines are placing a seemingly ever-increasing priority on content engagement across platforms, making likes, retweets, shares and social clicks more important than ever before. Ensure you have a strategy that incorporates social media and that you are posting Atlanta SEO optimized content your audience will engage with. – Jacob Hanson, PR with Panache!

10. Site Speed

While there have been numerous hints leading up to it and we’ve been preparing clients for it, Google has officially announced site speed as an Atlanta SEO ranking factor. Users want results and they want them fast. Site speed also drives higher conversion rates so it’s an investment that can make cents (see what I did there). – Jon Clark, Fuze SEO, LLC

11. Mobile Renaissance

The change from a desktop-based to a mobile-based Google index is imminent, requiring responsive design or better alignment between content on mobile and desktop sites. Google officially announced that page speed is a ranking factor for mobile results, making its AMP technology more appealing. Lastly, Progressive Web Apps will have greater support on iPhones, impacting mobile design trends. – Paul Shapiro, Catalyst, a GroupM and WPP Agency

12. Proliferation of Smart Devices

The one overall thing I can think of is the proliferation of smart devices like Alexa, Google Home and Apple Home Pod, in addition to the smart assistants on our devices like Siri and Google App. There is more natural language search and voice input going on, and it’s how one sets themselves up for Atlanta SEO success in a voice-driven search world. – Timothy Nichols,ExactDrive, Inc

These trends make it important to focus on long-term strategies that will keep Atlanta SEO Experts competitive in the year ahead.

 If you want to reinforce your strategy, also check the Atlanta SEO Tips to Rank your Articles Higher in Google

If you want to adapt your strategies to the 2018 SEO Trends, Contact Us, and our team of Atlanta SEO Experts will make you succeed in the year 2018 and beyond.

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Content Marketing in Spanish for International Markets

You’re killing it with your content marketing. You’ve created a veritable content marketing machine with a loyal audience, and you get what your readers want. But now your company is quickly expanding into new markets, and you’re tasked with creating content marketing in Spanish for a latino audience.

You’ve already invested time and energy into creating great content for your original market, so it makes sense to repurpose it for your new audiences. But if you think you can pull this off with copy, paste, and a little Google Translator, you’re sorely mistaken.

There are many challenges around marketing your company in a new region, including mastering a completely different language, or at least new slang; adopting a distinct cultural identity; adapting to unique ways of doing business; and understanding how your new audience relates to imagery and advertising.

Here are a few tips from Sprinklr for taking your local content marketing strategy global.

Scrap your assumptions about your audience.

Any solid marketing strategy begins with thorough customer research. Still, in the rush to enter a new market, it can be tempting to gloss over this step or assume that your new audience has the same desires and pain points as your existing customer base. After all, they’re buying the same product, so their needs are the same, right?

Not exactly; the reality is much more nuanced, and it’s important to conduct thorough market research before translating your content marketing in Spanish.

Begin by sussing out the competition in your target country or region. Understand who your biggest competitors will be and evaluate their marketing strategy. What does their website look like? Do they blog frequently? What topics do they cover? Are they on social media? If so, which platforms do they use and what are they posting?

Flag their most successful content marketing in Spanish, including blog articles and social media posts, and try to understand why they worked well—the comments section of a post can be a big help here. This will give you key insights into what your audience responds to and how you can replicate this type of success in your marketing.

Also, begin to understand how your new audience uses the internet. Do they spend more time browsing the web on desktops or smartphones? Which social media platforms do they engage with most? To get a big picture perspective on how your audience is likely to consume your content, look into the following:

• Demographics, including age and socioeconomic status.
• Unique habits or idiosyncrasies when it comes to technology use. For example, people in China tend to use fake names online and avoid filling out forms because they do not want to be contacted by sales people.
• Favorite apps (in addition to social media platforms).
• Content consumption habits (do they spend more time with video, articles, podcasts, or slide decks?).

Hire a local team of marketers that truly get the culture.

We’ve all heard horror stories about branding campaigns that translated poorly to other languages. When written in English, your tagline may be charming or clever, but translate it word-for-word into content marketing in Spanish, and all of a sudden you’re talking about something completely different.

Writing for another country or language takes more than just a good turn of phrase and basic translation skills—it takes a top-notch writer who is fully bilingual and who can take your content and rework it to match the needs of your new audience. In addition to being a skilled writer, your new copywriter must understand the ins and outs of marketing in the region and how to reshape content to appeal to that unique culture.

Ideally, you’ll start with a small full-time marketing team in your new region that includes at least one skilled content marketer. If this isn’t an option, you can search for copywriters in that region through LinkedIn or by posting on a local freelance website.

Create a content marketing in Spanish library.

The logistics of repurposing content for another market can be complicated. With multiple marketing teams working in a range of countries, you’ll undoubtedly have emails flying around about where to find original image files and editable text documents.

As your company grows, it becomes increasingly important to develop a system for managing and distributing content across teams and borders. . 

Think global.

When adapting your existing content marketing assets to international markets, it’s important to conduct comprehensive market research, hire skilled writers with a native command over the local language, and maintain your brand identity through content marketing in Spanish.

Are you interested in creating content marketing in Spanish?  Contact Us, our  International SEO Consultants  will plan the best content marketing in Spanish strategy for your business.

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Mobile Marketing Automation: All you Need to Know

Mobile Marketing Automation: All you Need to Know

Mobile Marketing is vital to reach the new generation of customers. With the growth of mobile-only internet users, that will increase to 52.3 million in 2021 according to eMarketer, the need of an automation tool is imperative. New businesses need Mobile Marketing Automation tools to understand user behaviour through mobile devices, and stay ahead in the last technology trends. 

Benefits of Mobile Marketing Automation

Mobile Marketing Automation helps you with the tasks that traditional marketing automation can’t solve. Apart from using it to build and segment your contact list, MMA will adapt to mobile channels like:

• Push notifications

• In-app messaging

• Wearable device notifications

• Apple Wallet and Google Pay

• SMS/MMS

Each channel has its own content restrictions and different delivery methods. It’s now common to see communication requirements changing with the release of new devices and operating systems, and this makes marketing a very complex task. 

For this reaso,n mobile marketing automation platforms need to include mobile focused functionalities  like:

• Managing the constantly expanding set of mobile channels.

• Segmentation and personalization built for 1:1 communication.

• Real-time messaging.

• Analytics and A/B testing.

• Deeper integration with installed apps and other relevant data sources.

Mobile Marketing Automation and Personalization

Different customers have different needs at different times, and mobile marketing automation platforms can provide a system for managing every customer in a personalized way. A mobile marketing automation system will provide ways to tag and group your users based on useful attributes, such as demographic, app usage information or even location.

Developing campaigns around this crucial information can lead to big increases in conversions or revenue, because you can act based on what you know works.

Some examples of personalization are referencing your customers recent transactions or purchases within the text of your message, provide them with ongoing recommendations on new products, provide helpful content for newer users still learning about you, etc. The opportunities are endless!

Mobile Marketing Automation and Engagement

With mobile marketing automation,  you can send the right message to the right audience exactly when they just need or expect it. Triggering real-time communication can be done by the usage of data about your customers behaviour. 

For example, the first time a user installs and opens an app you could send a series of onboarding messages to help them get familiar with your service, or you can automate periodic messages such as reminders, or even send them daily product or content recommendations.

In fact, just any event or user behaviour occurred along the customer journey can be used to trigger automated messages. It all comes down to your campaing objectives. 

How to Get Started with Mobile Marketing Automation

There are basic steps to get started with mobile marketing, some of the most important are:

• Make sure your app and/or website are mobile-optimized.
• Determine what you need in your mobile marketing automation platform.
• Set your marketing goals.
• Detemine what data is needed for your marketing goals.
• Chose the mobile channels you will use. 
• Always keep track of the mobile marketing trends. 

Conclusion

Mobile marketing automation allows businesses to reach customers and increase sales by understanring their mobile behaviour. The ability to automate a process is a major benefit for businesses looking to promote a product or service.

If you have a global business also read the article: International Mobile Marketing How to Do it Well

Make the most of your Mobile Marketing Strategy! Contact Us, our digital specialists will provide you with the best mobile strategy to reach your customers and increase your sales. 

Digital Marketing Strategy Trends for 2023

 Your Digital Marketing Strategy is a vital part for your business and needs to be updated. Innovation creates new opportunities for marketers all the time and you need to de prepared for the next big trends coming into the year ahead.

In this article we will detail the current digital marketing landscape and give you an insight into what you should be implementing  to be ahead of your competitors for the start of 2020. 

Digital Marketing Strategy Trends for 2023

Already in the last part of the year 2022, we can see a lot of businesses around the world making the most of the last technology advances. Customers are now using new devices and technologies like Artificial Intelligence and Voice Search in their daily lives… and these are trends that will stay and expand even more! Do you already use them on your digital marketing strategy? 

Here are 5 trends that you should adapt in your strategy for the start of 2023:

1. Augmented Reality

“Virtual reality and augmented reality will change the way we shop.” – Michio Kaku

Smart companies used Virtual and Augmented Reality on their Digital Marketing Strategy by the use of VR and AR cameras. When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. As an example, StubHub introduced an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so. This way you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it.

2. Artificial Intelligence and Chat Bots

AI continues to prove itself useful for simplifying data-based experiences and improving user experience. A very popular approach to this is the use of Chat Bots for your business.  By refining responses  to fit user needs, artificial intelligence in Chat Bots allows you to help users better and faster over time.  

An example of this is the Nike StyleBot. Through Facebook Messenger customers could style their own shoe designs or browse previously uploaded versions for inspiration. The ability to mix-and-match, create their own styles, and share with friends all through the conversational platform of Facebook Messenger made this shopping chatbot a true success.

3. Visual Search

Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all adopted this trend, and it’s only going to get bigger over time.  This is a great opportunity to expand your digital marketing strategy beyond traditional SEO Practices and adapt your campaigns for these new feature in Search Engines. 

4. Smart Speakers

Tied with the previous trends, the popularity of the Smart Speakers  like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. We will likely see more and more online publications embrace Voice Search Optimization and publish audio content to these devices.  

An example of this is  Domino’s who now lets customers order pizza hands-free. Allowing people to interact with you via Voice Search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. 

5. Video Marketing

The videos will be the highlight of any digital marketing strategy next year as these will distribute the message in a better way while providing entertainment to the viewers. Video has become the golden child of communication since the rapid adoption of smartphones in the last decade and social media apps. 

An example of how you can implement a Video Marketing Strategy is through Instagram like Oreo did.  The video below is a great example of a fun, creative video that works perfectly for the platform. 

Conclusion

These emerging trends make it easier to reach customers all through their buying process. If you want to be ahead of your competitors you are still on time to adapt your digital marketing strategy and be ready to capture new audiences into the year 2023.

Are you ready to embrace the new trends?  Contact Us, our experienced consultants will plan the best Digital Marketing Strategy for the year ahead. 

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Mobile Marketing Tips for App Store Optimization

In Mobile Marketing it’s vital to be informed about the new trends, this time we’ll talk about Tips for App Store Optimization, which is the most used method for discovering and downloading apps, a fresh tool to expose your brand, and grow your numbers.

This article is going to help you out, giving you 4 easy Mobile Marketing tips to gain more downloads and appear in the ranking of the Appstore you’ve chosen before.

1. Title

Placing an attractive keyword in the title supports with the search traffic. Take time to find the one that will rank the most and establish it; changing constantly the word won’t help your public to find your app, also, use a short title.

2. Mobile Marketing Keywords

As we mentioned, using a relevant keyword and the one that your target audience uses the most is going to be a push to appear on the first options of the app. Remember to stay focused on monitoring your competitors.

3. Number of Downloads

The total number of your downloads is essential and extremely important, it will speak about how good it works, this will not depend on you, it’s obvious you will not have the total control on it.

4. Ratings and Reviews 

Just like the number of downloads, the reviews of your app will transmit confidence to your audience, it is also an important mobile marketing point to have an eye on, but, you can’t always make an intervention.

If you’re still not convinced, we’ll show you how worth is to use a keyword on your app and the impact it will have along with the tips we talked about. It’s a chart that explains the importance of an attractive name.

Optimizing your apps is essential so you can get the Mobile Marketing visibility that you’re looking for. Start building it and set yourself a goal to increase the numbers, check them constantly following the 4 tips that we’ve already given you, and measure your results.

Remember to always stay organic, let your downloads be natural, as well as your reviews, in Mobile Marketing people are convinced by the comments from other users; pay attention to the feedback they give to you so you can always improve the app. Update it occasionally and give it maintenance.

To Sum Up

In Mobile Marketing nowadays, it’s important to stay focused on App Store Optimization, if you’re looking forward to put your app in a higher position, consider to follow these tips, we’re sure you’ll reach your goal!

Find out what’s new with App Store Optimization Strategies! Contact Us, our Digital Specialists are always available to offer you the best plan, according to your company.

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Mobile Marketing Trends for Small Businesses in 2023

Nowadays, with consumers using their mobile devices for hours to check daily tasks, it has been considered that Mobile Marketing is essential for any small business.

The following trends will surely help to succeed in attracting and converting mobile users.

1. Google’s Shift To Mobile-First

In 2022, Google announced to be moving its search towards a mobile-first-approach. This was a response to the rapid growth of Mobile Marketing, designed as the #1 trend over desktop search. Google understands that for the best interest of its users experience, it is crucial to focus on mobile search.

What is the mobile-first index? Mobile-friendly versions of websites have always been secondary. The mobile-first index changes this so that Google and its crawl bots begin treating your mobile site as the primary version, even when a user is searching via a desktop computer.

For the beginning of 2023, it is expected the mobile-first index to take full effect, which means business should prepare their desktop sites making sure the mobile has all the same markup, content, and features as the secondary to enhance SEO and functionality.

2. Mobile Speed and Performance Are The Key

Mobile pages performance and speed has become vital. After all, as the soon-to-be primary version of the website, the mobile page is about to get a lot more traffic. Users expect effortless mobile pages, as users expect pages to load in three seconds or less.

With Mobile Marketing, the main aim is to engage users, not turn them away with slow load speeds. Are you unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

3. Live Streaming Video Content Strategy

Videos have always been considered the most engaging content type. Now it’s becoming even more, thanks to live streaming on social media platforms and devices. Did you know that  videos produce 12 times more shares than photographs and written content together? Live streamed videos raise this engagement to the next level.

Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again. In conclusion, mobile devices make creating and watching video content much more accessible, especially on-the-go.

4. The Importance Of Mobile Payments

By the end of 2023, it’s expected that 56% of the consumer population will be using their mobile devices to make in-store purchases, which allows these mobile wallet apps to become more popular and used more often than credit or debit cards.

This Mobile Marketing trend has been gaining more and more strength. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2023 mark.

 5. Progressive Web Apps

We use apps called native apps, named because they require the “native” programming language of the device’s operating system to run. Let me introduce you to Progressive Web Apps (PWAs), which are the next evolution of the mobile app experience.

These are entirely web-based. Users connect through a simple URL link, there’s no download required (unless the user wants to add a shortcut to their home screen, but even then the storage needed is minuscule) and connecting to the app experience is very easy that any customer will figure it out.

Progressive web apps are also lighter on data usage and can even cost less to develop. With all of this benefits it’s hard to predict a Mobile Marketing feature that doesn’t involve small businesses using PWAs.

6. AI Personal Assistants in SEO

The sophistication of artificial intelligence (AI) is a incredible Mobile Marketing trend. They are getting smart enough to function as virtual personal assistants like Siri, Cortana, Alexa, Ask Google and others. You may not use them but customers do, and it is changing the way they search. Instead of searching “fastest growing vegetable,” an Apple user might say, “Siri, what’s the fastest growing vegetable? Siri”. In terms of SEO, this means that you should be creating content with more long-tail keywords that directly answer these questions.

Google has also taken notice that many of its users search in a complete question format. You may have noticed the boxed snippets of information that Google displays when you make specific searches. Ranking for these featured snippets can help increase your site traffic because people will often look at these boxed answers before browsing the actual website results.

Conclusion

To sum up, without a doubt business have to pay attention to Mobile Marketing trends, which advance rapidly. It’s good to check in on the latest trends at least every month or so, this will give knowledge into what’s about to hit the mobile world and how you can prepare your small business for the most significant trends. Be sure to check back into this blog for more Mobile Marketing trends for 2023 and beyond.

Prepare your business for the future, make it the boss in Mobile Marketing! Contact Us, our digital team is always available for you to obtain the best plan according to your business.

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