YouTube Ads Leaderboard
The YouTube Ads Leaderboard showcases the top ads that people choose to watch each month. By: https://twitter.com/DalaiGroup/status/806573999362699264 @DalaiGroup
Pilar Lazzati, founder of Dalai Group and Mil y Un Consejos, has been involved in the digital marketing industry and the development of internet companies since 2001, when she co-founded Mailcreations Corporation.
How To Use Crowdsourcing to Increase Conversion Rates
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd and turn it into a…
Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016
What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success. By: https://twitter.com/PilarLazzati/status/804399672877936640 @PilarLazzati
Notable 2015 Crowdsourcing Moments & How They Will Impact 2016
2015 was a year when brands transformed into unicorns, particularly those that are active in the so-called “shared economy” or “collaborative economy.” But that year, crowdsourcing went past just marketing as more brands and organizations involved the public in the way they operate and problem solve. The results are transforming our world across every community…
How Dayparting Can Help You Tap Into Consumer Micro-Moments
Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching. By: https://twitter.com/DalaiGroup/status/796079863996223489 @DalaiGroup
How Voice Search is Going to Impact the SEO Landscape
Google changes its algorithm once or twice, every day (500+ algo launches in a year). But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like). Those are the updates that marketers care about. One such significant trend that might govern the future of SEO is: Voice queries on mobile… The chronically expanded use…
How Moms Use YouTube Videos: New Trends and Insights.
More and more, moms are turning to YouTube for answers to their daily questions. Kate Stanford, director of YouTube advertiser marketing and mother of three, shares new insights about how moms are using YouTube, and how your brand can be there in the moments that matter to moms. By: https://twitter.com/DalaiGroup/status/798631676318334976 @DalaiGroup
Innovation has a Branding Problem
Symptoms? Overuse. Hype. Misinterpretation. And a virtual singular focus on product development. Like a Rorschach blot, the term means different things to different people. So why the disconnect? Why, as the Heath brothers ask, do some ideas stick and some don’t? Why is innovation so narrowly defined in the minds of many executives? And there…
8 Ways to Lower Your Cost-Per-Conversion Now
Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” is synonymous with “sale.” In others, conversions occur much earlier…
Why it’s Time to Prioritise Video Marketing in 2016
Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I’d say, we need to do everything in our power to keep them locked on to what we have to offer. One minute we checking emails on mobile, next…