In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most.
By: https://twitter.com/DalaiGroup/status/808385946441879552 @DalaiGroup
With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content suits each platform.
By: https://twitter.com/PilarLazzati/status/809805289528688640 @PilarLazzati
Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care.
By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup
Today, tomorrow, and in your lifetime… what would you like people to remember you by? The Dalai Group New Year’s chart defines goals for family, work, and personal well-being. Start your year with a month by month agenda for the tasks you hope to accomplish. Success is in your reach.
Download: 2017 New Year Resolution
In 2022, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2023, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2023.
By: https://twitter.com/DalaiGroup/status/840260972258373632 @DalaiGroup
Increasing the value of your video marketing initiatives requires understanding all the stages of the buying cycle, and mapping your strategy accordingly. Here are 16 ways to help you up your video marketing game:
By: https://twitter.com/PilarLazzati/status/840276073258590208 @PilarLazzati
If you are looking for the “next big thing” in the tech space, look no further! The market for Internet of Things (IoT) will be taking over your home — and all businesses in the world soon, if not already.
By: https://twitter.com/DalaiGroup/status/839611694900862976 @DalaiGroup
Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies.
This article explores 3 crucial practices for successful mobile marketing.
By: https://twitter.com/PilarLazzati/status/841755817053368321 @PilarLazzati
Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.
By: https://twitter.com/DalaiGroup/status/841770928556109824 @DalaiGroup
When it comes to generating revenue from your website, there are three primary ways in which you can do this. These are e-commerce, which is receiving direct profits from the sale of products or services on your site, advertising, where you are paid by an advertiser to display their ads on your site, or affiliate marketing which is where you promote a product or a service for a merchant and receive a cut of the revenue if you site generates a sale.
By: https://twitter.com/DalaiGroup/status/843175177441697792 @DalaiGroup