Author Archives: Pilar Lazzati

Mobile Marketing Trends for Small Businesses in 2023

Nowadays, with consumers using their mobile devices for hours to check daily tasks, it has been considered that Mobile Marketing is essential for any small business.

The following trends will surely help to succeed in attracting and converting mobile users.

1. Google’s Shift To Mobile-First

In 2022, Google announced to be moving its search towards a mobile-first-approach. This was a response to the rapid growth of Mobile Marketing, designed as the #1 trend over desktop search. Google understands that for the best interest of its users experience, it is crucial to focus on mobile search.

What is the mobile-first index? Mobile-friendly versions of websites have always been secondary. The mobile-first index changes this so that Google and its crawl bots begin treating your mobile site as the primary version, even when a user is searching via a desktop computer.

For the beginning of 2023, it is expected the mobile-first index to take full effect, which means business should prepare their desktop sites making sure the mobile has all the same markup, content, and features as the secondary to enhance SEO and functionality.

2. Mobile Speed and Performance Are The Key

Mobile pages performance and speed has become vital. After all, as the soon-to-be primary version of the website, the mobile page is about to get a lot more traffic. Users expect effortless mobile pages, as users expect pages to load in three seconds or less.

With Mobile Marketing, the main aim is to engage users, not turn them away with slow load speeds. Are you unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

3. Live Streaming Video Content Strategy

Videos have always been considered the most engaging content type. Now it’s becoming even more, thanks to live streaming on social media platforms and devices. Did you know that  videos produce 12 times more shares than photographs and written content together? Live streamed videos raise this engagement to the next level.

Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again. In conclusion, mobile devices make creating and watching video content much more accessible, especially on-the-go.

4. The Importance Of Mobile Payments

By the end of 2023, it’s expected that 56% of the consumer population will be using their mobile devices to make in-store purchases, which allows these mobile wallet apps to become more popular and used more often than credit or debit cards.

This Mobile Marketing trend has been gaining more and more strength. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2023 mark.

 5. Progressive Web Apps

We use apps called native apps, named because they require the “native” programming language of the device’s operating system to run. Let me introduce you to Progressive Web Apps (PWAs), which are the next evolution of the mobile app experience.

These are entirely web-based. Users connect through a simple URL link, there’s no download required (unless the user wants to add a shortcut to their home screen, but even then the storage needed is minuscule) and connecting to the app experience is very easy that any customer will figure it out.

Progressive web apps are also lighter on data usage and can even cost less to develop. With all of this benefits it’s hard to predict a Mobile Marketing feature that doesn’t involve small businesses using PWAs.

6. AI Personal Assistants in SEO

The sophistication of artificial intelligence (AI) is a incredible Mobile Marketing trend. They are getting smart enough to function as virtual personal assistants like Siri, Cortana, Alexa, Ask Google and others. You may not use them but customers do, and it is changing the way they search. Instead of searching “fastest growing vegetable,” an Apple user might say, “Siri, what’s the fastest growing vegetable? Siri”. In terms of SEO, this means that you should be creating content with more long-tail keywords that directly answer these questions.

Google has also taken notice that many of its users search in a complete question format. You may have noticed the boxed snippets of information that Google displays when you make specific searches. Ranking for these featured snippets can help increase your site traffic because people will often look at these boxed answers before browsing the actual website results.

Conclusion

To sum up, without a doubt business have to pay attention to Mobile Marketing trends, which advance rapidly. It’s good to check in on the latest trends at least every month or so, this will give knowledge into what’s about to hit the mobile world and how you can prepare your small business for the most significant trends. Be sure to check back into this blog for more Mobile Marketing trends for 2023 and beyond.

Prepare your business for the future, make it the boss in Mobile Marketing! Contact Us, our digital team is always available for you to obtain the best plan according to your business.

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Mobile Marketing Tips for App Store Optimization

In Mobile Marketing it’s vital to be informed about the new trends, this time we’ll talk about Tips for App Store Optimization, which is the most used method for discovering and downloading apps, a fresh tool to expose your brand, and grow your numbers.

This article is going to help you out, giving you 4 easy Mobile Marketing tips to gain more downloads and appear in the ranking of the Appstore you’ve chosen before.

1. Title

Placing an attractive keyword in the title supports with the search traffic. Take time to find the one that will rank the most and establish it; changing constantly the word won’t help your public to find your app, also, use a short title.

2. Mobile Marketing Keywords

As we mentioned, using a relevant keyword and the one that your target audience uses the most is going to be a push to appear on the first options of the app. Remember to stay focused on monitoring your competitors.

3. Number of Downloads

The total number of your downloads is essential and extremely important, it will speak about how good it works, this will not depend on you, it’s obvious you will not have the total control on it.

4. Ratings and Reviews 

Just like the number of downloads, the reviews of your app will transmit confidence to your audience, it is also an important mobile marketing point to have an eye on, but, you can’t always make an intervention.

If you’re still not convinced, we’ll show you how worth is to use a keyword on your app and the impact it will have along with the tips we talked about. It’s a chart that explains the importance of an attractive name.

Optimizing your apps is essential so you can get the Mobile Marketing visibility that you’re looking for. Start building it and set yourself a goal to increase the numbers, check them constantly following the 4 tips that we’ve already given you, and measure your results.

Remember to always stay organic, let your downloads be natural, as well as your reviews, in Mobile Marketing people are convinced by the comments from other users; pay attention to the feedback they give to you so you can always improve the app. Update it occasionally and give it maintenance.

To Sum Up

In Mobile Marketing nowadays, it’s important to stay focused on App Store Optimization, if you’re looking forward to put your app in a higher position, consider to follow these tips, we’re sure you’ll reach your goal!

Find out what’s new with App Store Optimization Strategies! Contact Us, our Digital Specialists are always available to offer you the best plan, according to your company.

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Digital Marketing Strategy Trends for 2023

 Your Digital Marketing Strategy is a vital part for your business and needs to be updated. Innovation creates new opportunities for marketers all the time and you need to de prepared for the next big trends coming into the year ahead.

In this article we will detail the current digital marketing landscape and give you an insight into what you should be implementing  to be ahead of your competitors for the start of 2020. 

Digital Marketing Strategy Trends for 2023

Already in the last part of the year 2022, we can see a lot of businesses around the world making the most of the last technology advances. Customers are now using new devices and technologies like Artificial Intelligence and Voice Search in their daily lives… and these are trends that will stay and expand even more! Do you already use them on your digital marketing strategy? 

Here are 5 trends that you should adapt in your strategy for the start of 2023:

1. Augmented Reality

“Virtual reality and augmented reality will change the way we shop.” – Michio Kaku

Smart companies used Virtual and Augmented Reality on their Digital Marketing Strategy by the use of VR and AR cameras. When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. As an example, StubHub introduced an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.

By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so. This way you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it.

2. Artificial Intelligence and Chat Bots

AI continues to prove itself useful for simplifying data-based experiences and improving user experience. A very popular approach to this is the use of Chat Bots for your business.  By refining responses  to fit user needs, artificial intelligence in Chat Bots allows you to help users better and faster over time.  

An example of this is the Nike StyleBot. Through Facebook Messenger customers could style their own shoe designs or browse previously uploaded versions for inspiration. The ability to mix-and-match, create their own styles, and share with friends all through the conversational platform of Facebook Messenger made this shopping chatbot a true success.

3. Visual Search

Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all adopted this trend, and it’s only going to get bigger over time.  This is a great opportunity to expand your digital marketing strategy beyond traditional SEO Practices and adapt your campaigns for these new feature in Search Engines. 

4. Smart Speakers

Tied with the previous trends, the popularity of the Smart Speakers  like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. We will likely see more and more online publications embrace Voice Search Optimization and publish audio content to these devices.  

An example of this is  Domino’s who now lets customers order pizza hands-free. Allowing people to interact with you via Voice Search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. 

5. Video Marketing

The videos will be the highlight of any digital marketing strategy next year as these will distribute the message in a better way while providing entertainment to the viewers. Video has become the golden child of communication since the rapid adoption of smartphones in the last decade and social media apps. 

An example of how you can implement a Video Marketing Strategy is through Instagram like Oreo did.  The video below is a great example of a fun, creative video that works perfectly for the platform. 

Conclusion

These emerging trends make it easier to reach customers all through their buying process. If you want to be ahead of your competitors you are still on time to adapt your digital marketing strategy and be ready to capture new audiences into the year 2023.

Are you ready to embrace the new trends?  Contact Us, our experienced consultants will plan the best Digital Marketing Strategy for the year ahead. 

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How to Target the Hispanic Market with Google Ads

Are you aware of the value of the Hispanic Market Online? Spanish speaking users are one of the most important markets when it comes to Online Search and Mobile Engagement, and for this reason Hispanic Digital Marketing is so important if you want to grow your business in the US.

One of the digital strategies that is often overlooked by businesses is the power of PPC Campaigns that are targeted to Hispanic users. In this article we are going to teach you how to set up your campaign to target this important market.

Why to Target Hispanics with PPC?

US has the second-highest Spanish-speaking population in the world at 52.6 million people, which makes it an audience not to overlook for your PPC Campaigns.

Millions of Spanish speaking people in US use Google search every day and for this reason you should target them with your Google Ads campaign. Moreover, you can access this market for significant returns with low competition as not many businesses take advantage of the size of this market.

How to Create your Spanish Campaign in Google Ads?

You may be wondering by now if you need to create Spanish only campaigns, and the answer depends on the stake of the Hispanic Population you want to target. A low acculturated population may need a fully Spanish campaign (taking into account all of the stages of the buyers journey), but a highly acculturated population could be reached with a bilingual approach by adapting only some elements of your campaign.

What this tells you is that you can target millions of U.S bilingual search users without necessarily needing a Google Ads campaign written entirely in Spanish. How so? You just need to adjust your AdWords campaigns to display to Spanish speakers.

To do this you just have to adjust the “Language” settings for a new or existing campaign to include both English and Spanish. That’s it!

With this setting selected, Google will make your AdWords campaign eligible for display to anyone who has their search interface set to the Spanish language, additional to the English language that your campaign was originally set up for.

Adding Spanish to your campaign-level settings can be enough to grow your potential market volume by 20 million people or more.

Do you Need Spanish Ads?

Having Spanish ads is not completely necessary when you take into account that the majority of Spanish speakers in the U.S. are bilingual or have at least a conversational grasp on English.

According to research from Google and Ipsos Media, 28% of digitally-connected Hispanic people say they communicate predominantly in Spanish in their own home, and 16% of respondents said they use Spanish “most of the time” or “always” while browsing online.

For this reason even a person who lives in an English speaking nation may still prefer to have their Google search settings defaulted to Spanish. Many advertisers don’t recognize this fact and miss a big amount of traffic.

On the flip side, 52% of connected Hispanics say they use English “most of the time/always” while online. More importantly, 94% of digital U.S. Hispanics say that they are “comfortable” consuming English content online for at least one activity category — such as when shopping or looking up information.

Businesses can, therefore, find effective results using English-language ad copy and related content to appeal to search users who have their interface set to Spanish.

Choose the Correct Language

As you saw before, creating a bilingual campaign may be the best choice for your business, however the amount of impressions is not all, as you need clicks to generate conversions. A good way to do this is by creating attractive and relevand Ad Copy for Hispanics.

In this sense we recommend that even if you plan to target an Spanish speaking audience, you are careful with creating Ad copy or campaign materials (like landing pages) in Spanish, since poorly writen translations can hurt your brand.

If you choose to write Ad copy, don’t make literal word-for-word translations from English to Spanish, because that is often a recipe for chaos! Words can have many different connotations based on grammar, culture, context, etc. For this reason, Spanish content must not only be written in proper, fluent Spanish but also in fairly neutral Spanish.

Optimize your Campaign

To be successful amongst Hispanics in the US you need to go beyond language, and research their culture to appeal to them with relevant Ads.

Make sure to understand the specific needs and expectations of your Hispanic audience segments before creating campaigns. Referring again to the Google/Ipsos study, 41% of digitally connected Hispanics feel more favorably about brands that include aspects of their specific Hispanic culture within advertising, and 88% say that they pay attention to online ads that reference aspects of their Hispanic culture, regardless of what language in which the ad is written.

That said, cultural relevance or recognizability can vary greatly from demographic group to demographic group under the larger Spanish-speaking population. For instance, be cautious and look to audience research before making blanket assumptions about what your audience will respond to.

Conclusion

Following this tips will surely set your Google Ads campaign for success amongst the Hispanic population in the US. Don’t doubt and jump aboard this last Search Engine Marketing trend. Setting up your Google Ads campaigns for the Spanish speaking population will provide high returns for your business.

If you want to create a multilingual campaign Contact Us, our team of experts will help you create an Hispanic Digital Marketing Strategy that reaches your audience.

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How to Plan a Digital Marketing Strategy for Holidays

 This is the perfect season for online shopping, we know it’s not the time yet, but, it isn’t that far from today, so, you better be prepared because almost all shoppers begin their orders before Thanksgiving! Start today to plan your Digital Marketing Strategies for Holidays, it’s very simple!

As soon as holidays starts this month, every website is full of ads to call your attention, how is your company going to persuade all of the customers to start buying now? Learn 5 strategies to plan your Holiday Campaign.

1. Create the First Digital Marketing Strategy Using Email:

If you want to start getting festive there’s no better way than getting through your customer’s emails, scheduling them and starting getting in their inbox automatically. Remember that every client is different and not all of them can read a giant message, so make it simple to read, and offer some products or tips that show that you personalized it for each and every customer your business has.

2. Don’t forget Social Media Digital Marketing Strategy:

Another very important part of your strategy is  social media. This is just another way to get to your customers and attract their attention! Create your social media graphics on time (we recommend you canva, an easy tool to make it).

3. Use a countdown timer for sales:

Create a sense of urgency, it does work! It is actually, an effective Digital Marketing Strategy to make your customers feel that you’re offering them something valuable and they can’t miss it. To catch their attention you can add the countdown display on your website. For example, in wordpress there are countdown plug-ins to add, so as you can see, it isn’t difficult.

4. Add a “Free Shipping” Digital Marketing Strategy:

Offer your customer some free shipping deals, so they can be convinced to order your products. Get them spoiled this season, it might be a good idea reducing the costs or simply make it free, this will increase the chances of the shoppers to buy your products.

If you don’t want to lose money offering them a free shipping, try to set a minimum of amount, (like, spend $50 or more and you’ll get free shipping). That way both sides (your business and your client) will win!

 5. Try Holiday Theme Content on your Site:

A great Digital Marketing Strategy is adding some festive vibes on your website, because all the traffic will get to it. By adding holiday themes your customers searching on Google by holiday-based keywords will find your site and get attracted. Remember to have valuable content to the reader, so they get what they’re looking for.

Conclusion

You still got time, but don’t wait for so long! The holiday season it’s about to start, with these tips that, as you can see, are very simple, you can apply Digital Marketing Strategies to make sure that you and your customers have an amazing experience shopping online and both receive an amazing gift!

Start today and use the best Digital Marketing Strategies, Contact us, our digital specialists will provide you with the best plan to reach your audience and increase your sales during the holidays.

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Last Minute Black Friday Marketing Strategies for Mobile

The day is arriving for Black Friday and retailers need to be prepared with a proper marketing strategy for apps that adapts to the new shopping trends. This year, as many customers start to change the adrenaline rush of battling the crowds in-store,  to shift to the convenience and ease of mobile apps, the necessity of a mobile strategy is crucial.

No matter what type of store you have, having a mobile marketing strategy will increase your chances to make the most of this important day. In this article we cover some of the most successful strategies that will build relationships with your customers way beyond this weekend. 

1. Offer Incentives for App Downloads

If you have a mobile app, offering special discounts per download is an amazing idea! You can do this in very different ways, from a 10% discount for the first purchase using the mobile app, to offering the chance to win a prize when downloading your app. You can also reward your users for referring friends to download within a given time frame, while creating enthusiasm about Black Friday.

2. Offer In-App Deals

Another way you can take advantage of your mobile app is by offering special deals and discounts only available through your app. You can also provide your app users with special loyalty cards or scanners to redeem in your physical store during Black Friday. Doing this will entice people to download and ship in-app even more. 

3. Optimize the Checkout Experience

One of the main reasons people use apps during Black Friday is for the ease of the shopping process. As people expect a smoth experience, you need to make sure that the chekout process is quick and simple too. Some ways you can do this is by incorporating hassle-free payment options like Android Pay, Apple Pay or Paypal, estimulating the use of promo codes or discounts, or by making an easy registration process for your clients when checking out.

4. Decorate your App for Black Friday

Just as physic stores do, you should also decorate your App in preparation for the Holiday. Giving your app a special Black Friday theme is an amazing way to create a cohesive shopping experience for the user and to extrend the brand message through different channels.

Along with this, the use of relevant ads across your app or your mobile website entices users to engage and shop even more. Try by showing ads from brands that are relevant to your users or by offering discounts on different products while they navigate and shop.  

5. Make an Integrated Strategy

Although a bit less every year, there are still Black Friday shoppers who love the adrenaline rush of going into the physic stores. You should also target them with an integrated strategy that introduces the use of mobile apps to improve their in-store experience. A good way to do this is by using location-based marketing tools to remind users about offers or limited quantities as they get oriented into your store. 

Conclusion

As you can see, Black Friday is an amazing opportunity to engage people on mobile. Having shoppers using your app  during this weekend opens up the chance to keep them interested about your brand way beyond this date, so don’t miss the opportunity and get ready! Happy Black Friday!

If you want more tips on App Store Optimization for Black Friday, Contact Us, our experts will provide you with the best advice in order to increase your sales through your mobile app.  

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Baltimore SEO Strategies for Holidays

These weeks are the best time for Baltimore SEO activity; people use Holidays to stay more active on purchasing, so it’s a big chance for your commerce to be visible at your target if they’re looking forward to shop or researching stuff, via online or in-people stores.

You need to plan your strategies and plan content, we all know that Baltimore SEO has been changing a lot in the past few years, although the message is still the same.

You must create more interesting content and make your client’s experience friendly and easy. We’ll show you some easy steps to follow, so you can set up better strategies.

1. Keyword Research

Visiting your competitor’s site might be a good idea, just to build on the keywords they’re using. Don’t forget to base also on the most important point: your clients. Consider which words are the most used during Holidays researches, related to your business.

You can use a lot of tools that are very helpful for Baltimore SEO keyword research, like Google Keyword Planner, Moz, Wordstream, and many more!

Once you’ve found the words you need, organize them in a special document, creating the keyword groups. As an extra tip, if you have time, you can examine the search results of the ones you have already chosen, just to make sure they line up with the subject matter and type of your business.

2. Competitive Baltimore SEO Research

After finding the essential keywords you looked to ranked for, examine the websites that are taking advantage of them and dominating the search results; are they going well? or do they have some failing details? what type of content do they manage? (informational videos, pictures, blogs) Because, even if they do have these content, they might not inform their target the way they should, the goal is to understand and get to your audience in a simple way.

In this video by Neil Patel, he explains how to choose keywords in a Competitive Industry, which can help you with your strategy for Holidays. 

3. Content Planning

After completing your keyword and competitive research, you should already have some ideas about the content you want to create, in order to overcome your competitors. Focus on informing, offering better solutions, and much more easy details so your customer don’t leave your websites without any useful information.

Organize content in a simple way to be visually digest: use charts, bullet points, images and videos. Remember not to make a long text, because that will make things more confusing. A last tip: search for questions that audience are asking, related to the keywords you’re targeting, to get more accurate explanations about the topic.

Conclusion

As you can see, Baltimore SEO strategies for Holidays aren’t that difficult, you still got time to start them up! Holidays are a big opportunity to increase your selling activity and gain more clients! Yes, it might be critical if you don’t plan it the right way, but if you dedicate the proper time for it, we guarantee you you’ll get big chances during these time!

Benefit your business using Baltimore SEO. Contact us our digital specialists will provide you with the best plan to reach your audience and increase your sales.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

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Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

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Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

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Source: Forbes