How to Position a Website in Google

All website owners know that it may seem hard to achieve a good rank in Google. Google’s search engine uses a variety of methods to determine which pages are displayed first in search results, and it could be more complicated when doing local SEO.

The exact formula is a secret, but you can do a few things to improve your rank in Google search results by following this tips from Forbes.

TIPS TO HELP YOUR WEBSITE RANK IN GOOGLE 

1.MOBILE FRIENDLY CONTENT

An increasing number of users are searching from mobile devices. According to BrightEdge, 57% of all US online traffic now come from smartphones and tablets. That’s why Google is determining the relevance of sites according to how well your mobile content is optimized, not just for desktop, so you must do mobile-first indexing.

The increase in the use of mobile devices is related to another important factor that determines your rank in Google: Voice Search. People perform searches in this way to solve a problem or consult information. Your content must be optimized correctly so that it appears in the questions that are frequently asked.

2. OPTIMAL SPEED IN YOUR SITE

The speed at which users browse your website is crucial for Google. The biggest search engine is careful to explain that they expect the speed update to affect a small number of pages. Google will not give a good rank to any site that is not offering a good user experience.

3. SSL CERTIFICATES

In July 2018 an update was made to the security conditions and focused on sites without an SSL (Secure Sockets Layer) Certificate. So, sites without SSLs are likely to fall in Google rankings.

SSLs encrypt data between a web server and a browser, and sites that have SSLs are designated by HTTPS, rather than HTTP.

4. FEATURED SNIPPETS

If you’re still not sure what it is, featured snippets make people’s online search easier since they can see the answer they’re looking for at a glance. Featured snippets dramatically increase click-through-rate.

A featured snippet shows up as a block that contains the exact answer to your query. It is found right above the first organic search results, which is why it’s also called “position 0.”

You should pay attention to the searches that are currently done and add them to your content to make it more attractive.

It is true that Google will never reveal the secret formula to position our website in the first results, but without doubt these steps will help you optimize your website and place it in Google.

To learn more, read the article: Mobile Marketing: Voice Search Trends for 2019

Would you like to know if your website has the requirements to rank in Google?  Contact Us, our Digital Consultants will review your website and create a strategy with the best SEO Services.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

Mobile Influencer Marketing: Trends for 2023

Influencer marketing has been a crucial part of Mobile Marketing for this past 2 years. Its relevance has been important thanks to the good results it has brought to E-commerce marketers,  and it is definitely a modern marketing strategy that will continue to be transcendent.

Hispanic Digital Marketing Best Practices for PPC

The US Hispanic Digital Marketing is now key in terms of online marketing potential and a great way to improve on the performance of your campaigns  is ensuring that you have a smooth conversation with your Hispanic clients.

However, reaching them requires more than just marketing in Spanish. The following four points are the best ways to reach the Hispanic market with your PPC campaign:

Best Hispanic PPC Practices

1. Research Keywords

The key to developing an online marketing strategy with Google AdWords is to engage clients with online content. This will require to  do keyword research instead of only translating, and to focus in these three key points: 

• Cultural Climate: To find out who your consumers are, where they come from and what their interests are we recommend creating customer personas.
• Traffic Volume: Once you’ve created your personas, check out the traffic for them in your area. The AdWords Keyword Tool will output the search volume for your selected keywords within specific locations.
• Search Volume: Look at the search volume of your keywords using the Google Trends tool that provides the complete search volume history and location of all terms. 

2. Target by Country

There are many subcultures in the enormity of the Hispanic demographic in the US so, when deciding your ad copy, don’t assume the direct translation of a keyword will work as well in Spanish as it does in English. Each Hispanic subculture has its own dialect.

For example, the word bus has different variations and here we can demonstrate it with 6 different ways in Spanish speaking countries.

Use a human translator, preferably one from the culture you are targeting. Organizing your campaigns this way makes it easier to track the impact at specific groups and makes settings much easier to change. 

3. Take Advantage of Digital Marketing

Hispanics are the most adapted demographic in the US when it comes to new technologies in today’s multiple device world.

• Nielsen Mobile Insights has found that the average Hispanic mobile user uses y more than the average of minutes per month for all consumers.
• Hispanic consumers pay attention to online ads 20% more than the general online population.
• Hispanic consumers use search as their go-to resource for gathering information about a purchase – most searches are done on mobile.

4. Determine Your Aimed Audience

You cannot market Hispanics the same way to all generations. According to Huffington Post, Hispanic Millennials are largely bilingual Americans and have the following characteristics. 

• They are more likely to respond to ads in English.
• They are more influenced by mobile.

Cultural signals, such as food and traditions, resonate with U.S. Hispanics online regardless of language and age. Take a look to this engagement campaign that mixes copy and imagery to connect with Hispanic attitudes about generational ties.

To Sum Up

Ignoring customer insights or professional research is the same as putting yourself in the path to failure, so do not forget to test, you won’t know what works best if you don’t try different approaches.

Brands need to take action and that digital strategy is a huge opportunity. Hispanics are the opportunity now.

Make the most of your business taking into consideration these useful ways to reach Hispanic markets!

Hispanic Digital Marketing is the future now! Contact Us, our digital specialists will provide you with the best strategy plan.

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 Source: White Shark Media

Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

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Source: Forbes

Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

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Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

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Baltimore SEO Strategies for Holidays

These weeks are the best time for Baltimore SEO activity; people use Holidays to stay more active on purchasing, so it’s a big chance for your commerce to be visible at your target if they’re looking forward to shop or researching stuff, via online or in-people stores.

You need to plan your strategies and plan content, we all know that Baltimore SEO has been changing a lot in the past few years, although the message is still the same.

You must create more interesting content and make your client’s experience friendly and easy. We’ll show you some easy steps to follow, so you can set up better strategies.

1. Keyword Research

Visiting your competitor’s site might be a good idea, just to build on the keywords they’re using. Don’t forget to base also on the most important point: your clients. Consider which words are the most used during Holidays researches, related to your business.

You can use a lot of tools that are very helpful for Baltimore SEO keyword research, like Google Keyword Planner, Moz, Wordstream, and many more!

Once you’ve found the words you need, organize them in a special document, creating the keyword groups. As an extra tip, if you have time, you can examine the search results of the ones you have already chosen, just to make sure they line up with the subject matter and type of your business.

2. Competitive Baltimore SEO Research

After finding the essential keywords you looked to ranked for, examine the websites that are taking advantage of them and dominating the search results; are they going well? or do they have some failing details? what type of content do they manage? (informational videos, pictures, blogs) Because, even if they do have these content, they might not inform their target the way they should, the goal is to understand and get to your audience in a simple way.

In this video by Neil Patel, he explains how to choose keywords in a Competitive Industry, which can help you with your strategy for Holidays. 

3. Content Planning

After completing your keyword and competitive research, you should already have some ideas about the content you want to create, in order to overcome your competitors. Focus on informing, offering better solutions, and much more easy details so your customer don’t leave your websites without any useful information.

Organize content in a simple way to be visually digest: use charts, bullet points, images and videos. Remember not to make a long text, because that will make things more confusing. A last tip: search for questions that audience are asking, related to the keywords you’re targeting, to get more accurate explanations about the topic.

Conclusion

As you can see, Baltimore SEO strategies for Holidays aren’t that difficult, you still got time to start them up! Holidays are a big opportunity to increase your selling activity and gain more clients! Yes, it might be critical if you don’t plan it the right way, but if you dedicate the proper time for it, we guarantee you you’ll get big chances during these time!

Benefit your business using Baltimore SEO. Contact us our digital specialists will provide you with the best plan to reach your audience and increase your sales.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Last Minute Black Friday Marketing Strategies for Mobile

The day is arriving for Black Friday and retailers need to be prepared with a proper marketing strategy for apps that adapts to the new shopping trends. This year, as many customers start to change the adrenaline rush of battling the crowds in-store,  to shift to the convenience and ease of mobile apps, the necessity of a mobile strategy is crucial.

No matter what type of store you have, having a mobile marketing strategy will increase your chances to make the most of this important day. In this article we cover some of the most successful strategies that will build relationships with your customers way beyond this weekend. 

1. Offer Incentives for App Downloads

If you have a mobile app, offering special discounts per download is an amazing idea! You can do this in very different ways, from a 10% discount for the first purchase using the mobile app, to offering the chance to win a prize when downloading your app. You can also reward your users for referring friends to download within a given time frame, while creating enthusiasm about Black Friday.

2. Offer In-App Deals

Another way you can take advantage of your mobile app is by offering special deals and discounts only available through your app. You can also provide your app users with special loyalty cards or scanners to redeem in your physical store during Black Friday. Doing this will entice people to download and ship in-app even more. 

3. Optimize the Checkout Experience

One of the main reasons people use apps during Black Friday is for the ease of the shopping process. As people expect a smoth experience, you need to make sure that the chekout process is quick and simple too. Some ways you can do this is by incorporating hassle-free payment options like Android Pay, Apple Pay or Paypal, estimulating the use of promo codes or discounts, or by making an easy registration process for your clients when checking out.

4. Decorate your App for Black Friday

Just as physic stores do, you should also decorate your App in preparation for the Holiday. Giving your app a special Black Friday theme is an amazing way to create a cohesive shopping experience for the user and to extrend the brand message through different channels.

Along with this, the use of relevant ads across your app or your mobile website entices users to engage and shop even more. Try by showing ads from brands that are relevant to your users or by offering discounts on different products while they navigate and shop.  

5. Make an Integrated Strategy

Although a bit less every year, there are still Black Friday shoppers who love the adrenaline rush of going into the physic stores. You should also target them with an integrated strategy that introduces the use of mobile apps to improve their in-store experience. A good way to do this is by using location-based marketing tools to remind users about offers or limited quantities as they get oriented into your store. 

Conclusion

As you can see, Black Friday is an amazing opportunity to engage people on mobile. Having shoppers using your app  during this weekend opens up the chance to keep them interested about your brand way beyond this date, so don’t miss the opportunity and get ready! Happy Black Friday!

If you want more tips on App Store Optimization for Black Friday, Contact Us, our experts will provide you with the best advice in order to increase your sales through your mobile app.  

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Mobile Marketing for Holidays, How To Create a Holiday Campaign

Mobile Marketing for Holidays is the answer if you are wondering how to get more customers through App Store Optimization. As people started searching for “Christmas gift ideas” since August, creating a strategy for this season can really increase your profit.

In this article we are going to show to you an easy way to create it.

1.- Start Sooner

Holidays have always been a rich season for business owners and app developers that use holiday-target marketing. However, if you want to use it, you need to start soon in the year.

Retailers nowadays are starting to introduce Christmas-related products before the traditional holiday shopping season because people are beggining to think and buy gifts way before Christmas.

If you want to have an advantage to attract, convert and retain customers in the season, you should start your campaign as soon as possible.

2.- Testing is the Best Strategy

Testing and optimizing your app is the best way to know your customers, and to determine what works for them and what doesn’t.

We recommend you to test only one app element at a time, because if you test several new features in your app at once, you won’t know for sure which was the element that led you to success.

3.- Make your App Visible

There are millions of apps available in App Store and for this reason getting your iOS or Android app visible can be difficult sometimes.

However, this season is perfect to stand out. You can add some traditional holiday element, or follow a holiday colors scheme to show your users that your business is ready to celebrate this holiday with them.

Adittional to this tip, you should optimize your app with keywords related to this season. Update your store text with high volume kewords and holiday related terms to increase your downloads and user engagement during this important time of the year.

4.- Catch Interest Users with In-App Purchases

During this season all users tend to spend more money than any other time of the year. Because the sales increase considerably, a good way to gain more profit is to offer in-app purchases.

This offer will help you make as much money as possible for your otherwise free app, and it will allow customers to actually interact directly with your product.

Your business can choose to provide users with the opportunity to purchase your products directly from the app and have them shipped. Or, if you’re a business that offers services, users can even opt for in-app billing.

All this means that your bargains have a chance to get greater visibility to the users. All you need to do is create an offer in app.

5.- Use Video Marketing

It is really worth to use video for promoting your business, because this format is one of the most versatile and profitable digital marketing strategies.

Videos can express your ideas in a more colorful way and attract greater attention from your users. It’s easier to receive and understand visual information, rather than read through a monotonous text.

6.- Build a Customer Loyalty Program

Creating offers is a great way to strengthen customer loyalty and engagement. The holiday season is virtually the most appropriate moment to introduce a loyalty program for your app users. You can offer lotteries, special auctions, coupons or benefits for the best customers.

7.- Push Notification

Push notifications are one of the bests ways to deliver your special offer to your users because it allows apps to reach out with direct short messages.

Push notifications are a way of alerting users about information that they opted to get, and you can use them to display your special pricing or an exclusive sale. You can also use this tool to entertain, intrigue your clients and remind about your services at a certain time.

As shown in this infographic sending a holiday message can also increase your sales.

Conclusion

Generating profits in the Christmas season can be very rewarding! However, the competition is tough during this time of the year, and you need to be at the forefront using all possible tools to attract as many customers as possible.

So use our tips to have a successful Christmas campaign, create special loyalty program, create videos, use keyword optimization, and don’t forget to use holiday colors!

Do you want to create a holiday campaign but don’t know how to start? Contact us, our digital specialists will provide you with the best App Store Optimization Strategy ideas for Holidays.

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How to Plan a Digital Marketing Strategy for Holidays

 This is the perfect season for online shopping, we know it’s not the time yet, but, it isn’t that far from today, so, you better be prepared because almost all shoppers begin their orders before Thanksgiving! Start today to plan your Digital Marketing Strategies for Holidays, it’s very simple!

As soon as holidays starts this month, every website is full of ads to call your attention, how is your company going to persuade all of the customers to start buying now? Learn 5 strategies to plan your Holiday Campaign.

1. Create the First Digital Marketing Strategy Using Email:

If you want to start getting festive there’s no better way than getting through your customer’s emails, scheduling them and starting getting in their inbox automatically. Remember that every client is different and not all of them can read a giant message, so make it simple to read, and offer some products or tips that show that you personalized it for each and every customer your business has.

2. Don’t forget Social Media Digital Marketing Strategy:

Another very important part of your strategy is  social media. This is just another way to get to your customers and attract their attention! Create your social media graphics on time (we recommend you canva, an easy tool to make it).

3. Use a countdown timer for sales:

Create a sense of urgency, it does work! It is actually, an effective Digital Marketing Strategy to make your customers feel that you’re offering them something valuable and they can’t miss it. To catch their attention you can add the countdown display on your website. For example, in wordpress there are countdown plug-ins to add, so as you can see, it isn’t difficult.

4. Add a “Free Shipping” Digital Marketing Strategy:

Offer your customer some free shipping deals, so they can be convinced to order your products. Get them spoiled this season, it might be a good idea reducing the costs or simply make it free, this will increase the chances of the shoppers to buy your products.

If you don’t want to lose money offering them a free shipping, try to set a minimum of amount, (like, spend $50 or more and you’ll get free shipping). That way both sides (your business and your client) will win!

 5. Try Holiday Theme Content on your Site:

A great Digital Marketing Strategy is adding some festive vibes on your website, because all the traffic will get to it. By adding holiday themes your customers searching on Google by holiday-based keywords will find your site and get attracted. Remember to have valuable content to the reader, so they get what they’re looking for.

Conclusion

You still got time, but don’t wait for so long! The holiday season it’s about to start, with these tips that, as you can see, are very simple, you can apply Digital Marketing Strategies to make sure that you and your customers have an amazing experience shopping online and both receive an amazing gift!

Start today and use the best Digital Marketing Strategies, Contact us, our digital specialists will provide you with the best plan to reach your audience and increase your sales during the holidays.

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