We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
People paying Google to appear on top of your brand-name search results.
By: https://twitter.com/DalaiGroup/status/870701558194778112 @DalaiGroup
Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for women. Or that it’s only for home decor, crafts, recipes or fashion, and doesn’t fit into their market.
By: https://www.linkedin.com/hp/update/6272230769268137984 @PilarLazzati
Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.
By: https://twitter.com/DalaiGroup/status/861762649171779584 @DalaiGroup
Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, 320 million using Twitter, and predictions for a total of 2.44 billion social media users by 2018), the use of digital platforms can no longer be an afterthought, but a crucial element of the marketing mix.
By: https://twitter.com/DalaiGroup/status/863257499830558720 @DalaiGroup
Here are some technology trends I’m keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufacturing, Bigdata and AI.
By: https://twitter.com/PilarLazzati/status/862185438823432193 @PilarLazzati
Are you doing mobile SEO the right way? These are listed in order of most effective to least effective:
By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup
I love brand marketing, there is nothing quite like making people fall in love with your brand.
I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging.
Branding is the feeling that results from a human’s interaction with every manifestation of your existence: Company + Product + People.
By: https://www.linkedin.com/hp/update/6252289604574023680 @PilarLazzati
You’d think I get sick of talking about SEO, but it’s one of those topics I’m super passionate about.
That’s because I’ve learned a lot about SEO. In my ten years of experience, I’ve picked up some tips, tricks, and hacks that I use almost daily now.
Often that happens in the form of helping clients.
It’s easy to see why. WordPress is the most accessible platform to build a site on, and it’s free to use. All of its features make it hard to beat.
By: https://twitter.com/PilarLazzati/status/889923203811823616 @PilarLazzati
Organizations develop plans for many reasons – strategic plans to chart a new vision; operating plans to accomplish growth; marketing plans to introduce a new product or service to market; and investor plans to help secure financing. A leadership team’s approach to organizational planning covers the spectrum. Frequently, without knowing, the leadership team approaches planning as an internal competition instead of a collaborative initiative.
By: https://twitter.com/DalaiGroup/status/888103734332600322 @DalaiGroup
After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.
From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.
By: https://twitter.com/DalaiGroup/status/877232083474587648 @DalaiGroup