Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, 320 million using Twitter, and predictions for a total of 2.44 billion social…
Here are some technology trends I’m keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufacturing, Bigdata and AI. By: https://twitter.com/PilarLazzati/status/862185438823432193 @PilarLazzati
Are you doing mobile SEO the right way? These are listed in order of most effective to least effective: Focus on core ranking. Fix mobile-friendly errors. Do mobile keyword research and content creation. Do app store optimization. Do app indexing. Use AMP (Accelerated Mobile Pages). By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup
I love brand marketing, there is nothing quite like making people fall in love with your brand. I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging. Branding is the feeling that results from a human’s…
SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see in 2017? Value-oriented content Keyword efficiency metrics Voice search Local search The competition By: https://twitter.com/DalaiGroup/status/861430461083508737 @DalaiGroup
Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next several years, the stakes for getting it right have never been higher.…
With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. By: https://www.linkedin.com/hp/update/6257221903094685696 @PilarLazzati
There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would be winning. Questions ignite imaginations, avert catastrophes, and reveal unexpected paths to brighter destinations. Jim Collins, Marshall Goldsmith, and other thinkers have compiled their own stocks of questions, which they…
While social media has opened the door for select innovators with small budgets, the landscape has become almost entirely pay-to-pay. Scaled reach on Facebook requires advertising spend, and winning brands on YouTube rely on TrueView in-stream ads — the platform’s premier advertising product — or offline advertising to drive viewing. In the midst of this…
Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose. By: https://twitter.com/DalaiGroup/status/855315165369290752 @DalaiGroup