Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.
By: https://twitter.com/PilarLazzati/status/844307647591460865 @PilarLazzati
SEO is and has always been so easy and I don’t understand why people complicate it so much all the time. Now, to show you just that, I decided to ask 80 SEO experts for their #1 SEO tip for 2016. Warning: you will be hearing the words “content” and “backlinks” a lot throughout the tips.
By: https://twitter.com/DalaiGroup/status/844670026854682624 @DalaiGroup
Today while reading the news headlines a new report by Nielsen provided factual research to back up my anecdotal “S & F Survey” (street and friends survey) by announcing that in the last 12 months the Apple iPhone had more doubled its market share from 13 to 28 percent and it was expected to triple it in the next year according to Nielsen’s online business managing director Matt Bruce.
By: https://twitter.com/DalaiGroup/status/846059180381257728 @DalaiGroup
Google Maps will soon carry promotional offers from nearby businesses along with ads and allow users to browse product inventories and menus. Alphabet Inc’s Google said on Tuesday it would introduce the new ad features on both Google Maps and Google.com.
Google Maps already allows businesses to advertise store locations based on search keywords. The new feature will show ads automatically to users along their driving route.
By: https://twitter.com/DalaiGroup/status/847871122896961536 @DalaiGroup
Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message is equally (perhaps even more) important. Particularly in encouraging user interaction and media engagement. Subtle aspects, such as color, line, shape and font, matter.
By: https://twitter.com/PilarLazzati/status/847554031602065409 @PilarLazzati
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?”
My answer is always the same: SEO should be viewed as reinforcement to your content team.
More often than not, this is followed by another question: “How should SEO and content marketing teams work together to achieve success?”
Let’s explore this in more detail. In the SEO universe we live in today, getting this synergy right can mean the difference between exponential business success and miserable failure.
By: https://twitter.com/DalaiGroup/status/853835416591634434 @DalaiGroup
With the right technology, marketers are able to save time and focus their efforts on analyzing insights and applying intelligence to achieve strategic advantage.
Social intelligence provides marketers with hundreds more potential data points to build audience profiles. Gone are the days of expensive labor-intensive focus groups and surveys. Now marketers can and should use social intelligence to understand what motivates an audience and integrate the data with other information (i.e., customer data) for richer insights. The data is open and accessible now.
By: https://twitter.com/PilarLazzati/status/854182700575465472 @PilarLazzati
Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose.
By: https://twitter.com/DalaiGroup/status/855315165369290752 @DalaiGroup
While social media has opened the door for select innovators with small budgets, the landscape has become almost entirely pay-to-pay. Scaled reach on Facebook requires advertising spend, and winning brands on YouTube rely on TrueView in-stream ads — the platform’s premier advertising product — or offline advertising to drive viewing.
In the midst of this shift towards big budgets, savvy brands are discovering a more cost-effective way to drive digital video impact: Influencers.
Traditional brands are not the biggest winners on YouTube, influencers are. In the Beauty space especially, vloggers and makeup artists have gained significant scaled reach on YouTube without pre-roll advertising.
By: https://twitter.com/PilarLazzati/status/855300063765057536 @PilarLazzati
Believe there’s a lot we can learn from leaders who are always looking at things a little differently, who are ahead of the curve and who are continually learning and sharing what they learn with others. These 10 Chief Marketing Officers do exactly this for the companies they work for and the marketing community we share.
By: https://twitter.com/DalaiGroup/status/856719416834142209 @DalaiGroup