Author Archives: Pilar Lazzati

Last Minute Black Friday Marketing Strategies for Mobile

The day is arriving for Black Friday and retailers need to be prepared with a proper marketing strategy for apps that adapts to the new shopping trends. This year, as many customers start to change the adrenaline rush of battling the crowds in-store,  to shift to the convenience and ease of mobile apps, the necessity of a mobile strategy is crucial.

No matter what type of store you have, having a mobile marketing strategy will increase your chances to make the most of this important day. In this article we cover some of the most successful strategies that will build relationships with your customers way beyond this weekend. 

1. Offer Incentives for App Downloads

If you have a mobile app, offering special discounts per download is an amazing idea! You can do this in very different ways, from a 10% discount for the first purchase using the mobile app, to offering the chance to win a prize when downloading your app. You can also reward your users for referring friends to download within a given time frame, while creating enthusiasm about Black Friday.

2. Offer In-App Deals

Another way you can take advantage of your mobile app is by offering special deals and discounts only available through your app. You can also provide your app users with special loyalty cards or scanners to redeem in your physical store during Black Friday. Doing this will entice people to download and ship in-app even more. 

3. Optimize the Checkout Experience

One of the main reasons people use apps during Black Friday is for the ease of the shopping process. As people expect a smoth experience, you need to make sure that the chekout process is quick and simple too. Some ways you can do this is by incorporating hassle-free payment options like Android Pay, Apple Pay or Paypal, estimulating the use of promo codes or discounts, or by making an easy registration process for your clients when checking out.

4. Decorate your App for Black Friday

Just as physic stores do, you should also decorate your App in preparation for the Holiday. Giving your app a special Black Friday theme is an amazing way to create a cohesive shopping experience for the user and to extrend the brand message through different channels.

Along with this, the use of relevant ads across your app or your mobile website entices users to engage and shop even more. Try by showing ads from brands that are relevant to your users or by offering discounts on different products while they navigate and shop.  

5. Make an Integrated Strategy

Although a bit less every year, there are still Black Friday shoppers who love the adrenaline rush of going into the physic stores. You should also target them with an integrated strategy that introduces the use of mobile apps to improve their in-store experience. A good way to do this is by using location-based marketing tools to remind users about offers or limited quantities as they get oriented into your store. 

Conclusion

As you can see, Black Friday is an amazing opportunity to engage people on mobile. Having shoppers using your app  during this weekend opens up the chance to keep them interested about your brand way beyond this date, so don’t miss the opportunity and get ready! Happy Black Friday!

If you want more tips on App Store Optimization for Black Friday, Contact Us, our experts will provide you with the best advice in order to increase your sales through your mobile app.  

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Baltimore SEO Strategies for Holidays

These weeks are the best time for Baltimore SEO activity; people use Holidays to stay more active on purchasing, so it’s a big chance for your commerce to be visible at your target if they’re looking forward to shop or researching stuff, via online or in-people stores.

You need to plan your strategies and plan content, we all know that Baltimore SEO has been changing a lot in the past few years, although the message is still the same.

You must create more interesting content and make your client’s experience friendly and easy. We’ll show you some easy steps to follow, so you can set up better strategies.

1. Keyword Research

Visiting your competitor’s site might be a good idea, just to build on the keywords they’re using. Don’t forget to base also on the most important point: your clients. Consider which words are the most used during Holidays researches, related to your business.

You can use a lot of tools that are very helpful for Baltimore SEO keyword research, like Google Keyword Planner, Moz, Wordstream, and many more!

Once you’ve found the words you need, organize them in a special document, creating the keyword groups. As an extra tip, if you have time, you can examine the search results of the ones you have already chosen, just to make sure they line up with the subject matter and type of your business.

2. Competitive Baltimore SEO Research

After finding the essential keywords you looked to ranked for, examine the websites that are taking advantage of them and dominating the search results; are they going well? or do they have some failing details? what type of content do they manage? (informational videos, pictures, blogs) Because, even if they do have these content, they might not inform their target the way they should, the goal is to understand and get to your audience in a simple way.

In this video by Neil Patel, he explains how to choose keywords in a Competitive Industry, which can help you with your strategy for Holidays. 

3. Content Planning

After completing your keyword and competitive research, you should already have some ideas about the content you want to create, in order to overcome your competitors. Focus on informing, offering better solutions, and much more easy details so your customer don’t leave your websites without any useful information.

Organize content in a simple way to be visually digest: use charts, bullet points, images and videos. Remember not to make a long text, because that will make things more confusing. A last tip: search for questions that audience are asking, related to the keywords you’re targeting, to get more accurate explanations about the topic.

Conclusion

As you can see, Baltimore SEO strategies for Holidays aren’t that difficult, you still got time to start them up! Holidays are a big opportunity to increase your selling activity and gain more clients! Yes, it might be critical if you don’t plan it the right way, but if you dedicate the proper time for it, we guarantee you you’ll get big chances during these time!

Benefit your business using Baltimore SEO. Contact us our digital specialists will provide you with the best plan to reach your audience and increase your sales.

Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Digital Marketing Strategy: How to Prepare for Black Friday Sales

We all know that Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. Black Friday and Cyber Monday are a boost for all businesses, it is important to communicate your discounts or promotions and create a strong Digital Marketing Strategy.

With all the competition in this era one of the best ways to get advantage is to keep your site optimized for Black Friday. In this article from Shopify, you will find the best tips to prepare your business for Black Friday and Cyber Monday Sales.

1. Anticipate

There is not an exact month to start preparing the campaigns. While Erik Huberman, Founder and CEO, Hawke Media, recommends starting in January, Dan Conboy, managing director of Shopify Plus Expert Statement, recommends planning your campaigns in May.

“It may be a sin to mention ‘Christmas’ in the middle of May, but that’s the best time to start your planning and preparations,” he explains. “Everything from sourcing stock to creating marketing collateral, the sooner you plan ahead, the more time you’ll have to ensure you have put in place the best possible promotions that will drive the best sales for your client’s store at this pivotal time in the retail trading calendar.”

Within this step you should also review the basic technical aspects of SEO such as:

• Resolving 404 error pages

• Placing 301 redirects on broken links and lost landing pages

• Ensuring servers can handle high visitor traffic

• Optimizing page speed for fast loadouts

“It goes without saying that all content should be optimized for search engines, so that customers can easily find products and BFCM deals.” – Nicola Carruthers 

2. Communicate With Your Clients

It is important to encourage your potential customers at this time, be sure to let them know what they could find at this time, invite them to add items in your wishlist that they can buy at a good price on Black Friday or Cyber Monday.

And there is no better way to communicate this juicy information than through E-mail Marketing.

A tip of Nicola Carruthers, co-founder and CFO of digital agency Underwaterpistol, is to send emails to catch consumers. Aim for an initial email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers.

3. Make Your Social Media Game Strong

Social Media is an excellent channel to communicate your promotions, identify your social media channel and which ones convert the best for holiday promotions and also which ones receive the highest engagement for contests and user-generated content submissions.

According to a survey of Locowise, 75 percent of users will take action after seeing a brand’s post on Instagram while Pinterest is 30 percent more effective in generating sales.

Focus on the right networks: do not try and be active on all networks. Focus on 1 or 2 – whether it’s Facebook, Twitter, Instagram, Snapchat or any other channel depends on your customers, your product and the country they live in.

4. Offer a Good User Experience

In a world where we look for immediacy, nobody wants to deal with a slow website or navigation problems, especially on Black Friday and Cyber Monday! 

Matthew Curry, says:

“Create a dedicated page for merchandising deals, and promote it for ‘black friday’ on PPC. If you’re lucky, CPCs will be cheaper and competitors will just be running generic brand ads.”

5. Make Tests

In order to ensure that your website is working well and offers a good experience to the user, you must do two types of tests:

• Regular load testing

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given to high demand of end users. This tool is typically applied when a software development project nears completion.

Nicola Carruthers also recommends optimizing images to keep file sizes down by running all content through Google PageSpeed, and checking on all browsers early.

“This is a given, but sometimes things are missed until the quality assurance stage and by that time a rebuild of a section isn’t pretty!” she warns. “Also use Sass files, they are minimized for the browser.”

• User testing:

“Proper user testing is always important, but it’s absolutely vital during major events like BFCM, as the impact of every poor UX decision on your client’s website is magnified,” explains Gavin Ballard, CEO of Disco and author of The Definite Guide to Shopify Themes.

User testing is like watching over someone’s shoulder while they interact with your app or site, except that you get to ask questions along the way and nudge them in the direction you want to explore. It’s not that expensive or hard to do.

6.How To Deal With Deals

“There’s nothing to say you have to hold everything back for Friday – you’ll be competing with lots of brands for attention, if you can extend promotions to before and after. Your client and their competitors are after the same share of wallet, so try to get them to empty that wallet on your client’s site first! ” – Matthew Curry

Consider leveraging customer journey mapping and advanced audience analytics so you can target users with the highest intent with your advertisements.

These tips will help you take into account the aspects that you should not neglect to have an era full of positive numbers and new users.

Happy shopping season!

 Is your website is optimized and ready for Black Friday? Contact Us, our  Digital Marketing strategists  will give you a digital consultation to improve your website and generate leads.

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Did you like this article? Don’t forget to share it and check more content in Twitter and LinkedIn.

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Black Friday E-Commerce Strategy for Hispanics

E-commerce is growing up considerably amongst Hispanics in the U.S. and “Black Friday” is one of their favorite dates to shop online. With holiday sales being driven by Hispanics, brands need to adopt Hispanic Digital Marketing strategies to make the most of the engagement and selling opportunities on this date.

In this article you will learn why you need to get ready for hispanic E-Commerce and how to effectively target these demographic in online platforms. 

Hispanic E-Commerce

Hispanics spend their leisure time at online stores, as they tend to be more active across most Internet activities. They also love to take advantage of holiday sales as they are driven by money-saving strategies, and by the facility of being able to order online and pick up in store.

In this infographic you can see some of the biggest trends on hispanic holiday shopping:

To reach this demographic, it is important to market special products to them trying to meet their needs. Brands must drive consumers to e-commerce sites with culturally relevant and/or in-language advertising.  A good example of this is Amazon who is increasing its offerings for Hispanics.

Attribution E-Commerce  and Conversion Models

In order to optimize your campaigns it is necessary to study the conversion models of your online shop. Using cookies is not enough anymore because it’s hard to know whether the people looking at products online are actually buying.

Because it has been seen that many shoppers follow a path before making an online purchase you need to test, see what works and optimize accordingly.

When it comes to e-commerce you need extra effort to understand what specific products Hispanics want.

E-Commerce: A Regular Feature

Brands must find a way to capitalize  the fact that Hispanics are making e-commerce on black friday a yearly shopping routine.

In the digital age, brands need to deliver micro targeted content that is meaningful. To achieve this, retailers must aid brands in forming an accurate picture of the people visiting their e-commerce sites.

To Sum Up

Brands must start with forming a more complete picture of Hispanics, not just as consumers, but as people whose decisions are influenced in culture. You need to make the Hispanic e-commerce part of your long term plans and ensure that your  products are presented in a culturally relevant way.

Make the most of your business taking into consideration the big Hispanic market!

Hispanic Digital Marketing is the best way to connect! Contact Us, our digital specialists will provide you with the best strategy plan.

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Digital Marketing Strategy: The Best of 2023

We are about to close the year, throughout the year we have seen many product launches, new brands, innovations, useful tools, but above all strategies and at this point it is time to recap and know which Digital Marketing Strategy was the best of 2022.

But there is not only one, in this article you will find the 5 best strategies of 2023.

The Top Digital Marketing Trends of 2023

1. User Created-Content

Brands have found a winning formula: User generated content. This content can be created by micro-influencers and the brand’s own consumers, this helps them to make the content genuine and at the same time helps them to combat escalating advertising costs.

The way this works is to see the publications in which your brand has been mentioned, in case a photograph appears to be of good quality or represents the essence of your brand, you should contact the owner and ask for permission to use it. This experience is positive for the creator of the content and will help to obtain an increase in audience exposure for both parties when done correctly.

2. Create Hyper-Focused Content

Just as it sounds, it’s about marketing to a hyper-focused audience. Approach to watch your audience carefully and get the attention of the sub-niches of your target by offering quality content that can engage them.

3. Take Advantage of Voice Search

According to Sundar Pichai, 20 percent of queries on its mobile app and on Android devices are voice searches.

The number of users that use Voice Search in their daily lives is increasing, this has been fundamental throughout the year and marketers know it. It is recommended to optimize your website, provide specific and concise answers and research question-based keywords.

4. Video Marketing

Businesses that uses video grow revenue 49% faster than those who doesn’t, This year the video has been an excellent medium for brands to be able to send messages through storytelling and without a doubt it will be a trend that will increase its strength in 2023.

5. AI Automation

According to eMarketer, 1.4 billion people interacted with a chatbot in 2022. Chatbots have allowed to create a channel of communication with the users to be able to solve their problems and likewise generate engagement with the brands.

Three factors for which a large number of businesses have decided to take advantage of this new technology are: Interact with website visitors, qualify leads and personalize the experience.

Conclusion

These strategies have allowed us to approach consumers in a more authentic way by offering them a pleasant experience in which they know that it is not about selling something, but offering an experience and covering their needs.

Have you implemented any of these strategies? Do you know another Digital Marketing Strategy  that was part of 2022?

Would you like to strengthen your digital marketing strategies for 2023? Contact Us, our Digital Consultants  will help you create the best strategy for your business.

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Source: Forbes

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