Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next several years, the stakes for getting it right have never been higher.…
You’d think I get sick of talking about SEO, but it’s one of those topics I’m super passionate about. That’s because I’ve learned a lot about SEO. In my ten years of experience, I’ve picked up some tips, tricks, and hacks that I use almost daily now. Often that happens in the form of helping…
Organizations develop plans for many reasons – strategic plans to chart a new vision; operating plans to accomplish growth; marketing plans to introduce a new product or service to market; and investor plans to help secure financing. A leadership team’s approach to organizational planning covers the spectrum. Frequently, without knowing, the leadership team approaches planning…
For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.” By: https://www.linkedin.com/feed/update/urn:li:activity:6292833635938639874 @PilarLazzati
What makes for effective management practice can look very different, depending on whether the aim is to exploit already-proven ideas or explore new ones. In researching my book. Weird Ideas That Work, I uncovered ideas for managing creativity and innovation – nearly all 180 degrees different from standard management practice. By: https://twitter.com/DalaiGroup/status/887024111305633793 @DalaiGroup
The job of developing strategy gets passed around like a hot potato. Too often, the job of developing and implementing the organizational strategy gets handed off from the leader to a member of the management team. The thinking behind this is that the leader is too busy, travels too much, or is not a “detail…
There’s no denying that 2016 delivered some groundbreaking content marketing trends, from Facebook Live to Instagram Stories and a whole load of Snapchat filters. At Ideas That Evoke, we love these innovative social tools. They can be quirky and funny, but they’re also crucial to reaching audiences that are spending more and more time on these…
A key part of social selling is sharing content that is helpful and valuable to potential customers to build trust, relationships and credibility. Curating content to share, both content you create and third party content, is an important element in this social selling process. By: https://www.linkedin.com/feed/update/urn:li:activity:6291173457233223680 @PilarLazzati
You probably know that Google Search Console, or GSC for short, is one of my favorite tools for managing a website. You’ve most likely used it before. You might even be a GSC expert. But I’ve realized that with GSC, there’s more than meets the eye. It has a lot of features that I use,…
If your business deals with the B2B sector, you might’ve considered using LinkedIn advertising platform to reach your customers. After all, LinkedIn is where most ‘professionals,’ network with each other online. So, if you’re in the B2B space, there’s a good chance that your potential customer can be found on the online advertising portal of…