Instagram story ads play between your followers’ stories, so they fit in seamlessly with other content. Because these ads disappear after they’re done running and users can’t access them again, they need to be engaging to make a lasting impact. When this ad format was first introduced, you could choose only the Reach objective, with…
The hard choices — what we most fear doing, asking, saying — are very often exactly what we need to do. How can we overcome self-paralysis and take action? Tim Ferriss encourages us to fully envision and write down our fears in detail, in a simple but powerful exercise he calls “fear-setting.” By: https://twitter.com/DalaiGroup/status/882328160603262976 @DalaiGroup
Google has finally released Google Posts to the masses! Now that we all have access, we have been diving in to figure out how to use them, how to best utilize them, and where they are appearing in the SERPs. We will update this post with any new insights in the coming weeks as we…
YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. By: https://twitter.com/DalaiGroup/status/880878620193017856 @DalaiGroup
Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next several years, the stakes for getting it right have never been higher.…
The eCommerce core platform market IS going to go through a tsunami of consolidation, very similar to what happened in the Smartphone market with the rise of Android and IOS. I’ll touch on this later because the reasoning is very similar. There’s going to be room for a few key players and the rest are…
Digital Transformation is required to accelerate business value and impact across the modern enterprise. Three critical capabilities in the CGT Readers’ Choice 2017 drive Digital Transformation leveraging mobility in key business processes: Ivy Mobility Retail Execution, Cuddle.ai enterprise BI, and EdgeVerve across a distributor network. By: https://twitter.com/DalaiGroup/status/878304143089205248 @DalaiGroup
Sometimes, to become successful and get closer to the person we can become, we don’t need to add more things — we need to give up on some of them. There are certain things that are universal, which will make you successful if you give up on them, even though each one of us could have a…
A spokeswoman for the Seattle-based online retailer told CNET on Thursday that the website has begun adding Spanish. The change will let the US’ more than 40 million native Spanish speakers and over 10 million bilingual Spanish speakers toggle between English and Spanish on the site. The US is now the second-largest Spanish-speaking country in…
Along with the growing research on the health and wellness benefits of gratitude, there are collective studies being conducted on the correlates of gratitude and neuroscience and the impact on organizational wellness. With this new neural knowledge, new vocabulary words have been developed, including neuroleadership, neurobusiness, neuroinfluence, neuromarketing, and even neurorecruiting. In addition, there are…