Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have…
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. By: https://twitter.com/PilarLazzati/status/787050357683843072 @PilarLazzati
Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more…
Creating digital products is a multi-disciplinary process that blends creativity, engineering, strategy, customer support, legal regulations and more. Because of its complexity, many large enterprises and global brands undergoing a digital transformation struggle to structure their teams. To accomplish the task, they need to answer several questions: What’s the optimal way to organize the necessary…
The best RFPs, creative briefs, and content strategies have one thing in common: meaningful consumer insights. Here, Global Director Kim Larson and Insights Lead Jason Klein, who work with hundreds of brands each year at BrandLab, share the Google tools that make it easy to find relevant consumer insights. By: https://twitter.com/DalaiGroup/status/783366088230785024 @DalaiGroup
Step back for a moment and consider how marketing trends have evolved since 2010. That’s the year I transitioned from journalism to content marketing. Mobile wasn’t really part of our conversation because no one knew how to do it. We were still trying to sell our clients on why they should be using Twitter and…
Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible…
A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order…
If there’s anything you should have learned anything from 2015, it’s that substance over keywords is the new direction. There’s an even more important lesson you need to learn in 2016. Looking ahead to the future of SEO, there are a number of trends that are going to change how we think about optimizing websites…
An exhaustive list of the top 100 content marketing influencers and brands driving the most engagement in 2016, including quotes from the experts.