Pilar Lazzati, founder of Dalai Group and Mil y Un Consejos, has been involved in the digital marketing industry and the development of internet companies since 2001, when she co-founded Mailcreations Corporation.
There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would be winning. Questions ignite imaginations, avert catastrophes, and reveal unexpected paths to brighter destinations. Jim Collins, Marshall Goldsmith, and other thinkers have compiled their own stocks of questions, which they urge leaders to pose to themselves and their teams. The right questions don’t allow people to remain passive. They require reflection, followed by action.
By: https://twitter.com/PilarLazzati/status/857081804397854720 @PilarLazzati
With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas:
- Accountability in spending.
- Better understanding of how content drives business objectives at different levels.
By: https://www.linkedin.com/hp/update/6257221903094685696 @PilarLazzati
SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive.
What changes are we supposed to see in 2017?
- Value-oriented content
- Keyword efficiency metrics
- Voice search
- Local search
- The competition
By: https://twitter.com/DalaiGroup/status/861430461083508737 @DalaiGroup
I love brand marketing, there is nothing quite like making people fall in love with your brand.
I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging.
Branding is the feeling that results from a human’s interaction with every manifestation of your existence: Company + Product + People.
By: https://www.linkedin.com/hp/update/6252289604574023680 @PilarLazzati
Are you doing mobile SEO the right way? These are listed in order of most effective to least effective:
- Focus on core ranking.
- Fix mobile-friendly errors.
- Do mobile keyword research and content creation.
- Do app store optimization.
- Do app indexing.
- Use AMP (Accelerated Mobile Pages).
By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup
Here are some technology trends I’m keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufacturing, Bigdata and AI.
By: https://twitter.com/PilarLazzati/status/862185438823432193 @PilarLazzati
Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, 320 million using Twitter, and predictions for a total of 2.44 billion social media users by 2018), the use of digital platforms can no longer be an afterthought, but a crucial element of the marketing mix.
- Marketing Automation
- Content Marketing
- Lead Generation
- Social Media Marketing
By: https://twitter.com/DalaiGroup/status/863257499830558720 @DalaiGroup
Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.
By: https://twitter.com/DalaiGroup/status/861762649171779584 @DalaiGroup
Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for women. Or that it’s only for home decor, crafts, recipes or fashion, and doesn’t fit into their market.
By: https://www.linkedin.com/hp/update/6272230769268137984 @PilarLazzati
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
People paying Google to appear on top of your brand-name search results.
By: https://twitter.com/DalaiGroup/status/870701558194778112 @DalaiGroup
