Pilar Lazzati, founder of Dalai Group and Mil y Un Consejos, has been involved in the digital marketing industry and the development of internet companies since 2001, when she co-founded Mailcreations Corporation.
When it comes to generating revenue from your website, there are three primary ways in which you can do this. These are e-commerce, which is receiving direct profits from the sale of products or services on your site, advertising, where you are paid by an advertiser to display their ads on your site, or affiliate marketing which is where you promote a product or a service for a merchant and receive a cut of the revenue if you site generates a sale.
By: https://twitter.com/DalaiGroup/status/843175177441697792 @DalaiGroup
Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.
- 9 in 10 retailers take innovation seriously
- A lack of time is the #1 barrier to innovation
- Only 15% of retailers have a dedicated role for innovation
- Fewer than 50% of retailers have a defined process for innovation
- 27% of retailers consider positive media attention a KPI for their innovation programmes
By: https://twitter.com/DalaiGroup/status/841770928556109824 @DalaiGroup
Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies.
This article explores 3 crucial practices for successful mobile marketing.
- Delivering personalized, contextual and interactive content
- Implementing mobile marketing automation
- Leveraging mobile ad revenue
By: https://twitter.com/PilarLazzati/status/841755817053368321 @PilarLazzati
Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.
By: https://twitter.com/DalaiGroup/status/875442801562992641 @DalaiGroup
While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark shifted into high gear in 2016. Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. No more theory, we felt it!
By: https://twitter.com/DalaiGroup/status/874340533728038912 @DalaiGroup
“Diversity and inclusion is a strategic priority for everyone at Legg Mason,” Sullivan said in a statement. “Increasing diversity across our employee population and ensuring an inclusive environment achieves diversity of
thought that is essential to our competitiveness in an evolving asset management business.”
By: https://www.linkedin.com/hp/update/6280388986229788672 @PilarLazzati
Disruption as we think of it today is Uber and AirBnB looking at inefficient, clunky, and expensive ways of doing things and completely replacing them using technology as the enabler. And this is fine by me, no complaints about having an easier, more affordable way to get around, or less costly place to stay in a new city, but, not all circumstances require disruption to bring in new value to existing users and behaviours. Innovation is powerful, positive, and in many cases essential, but it does not mean we need to compete directly with incumbent ways of doing things to be successful.
By: https://twitter.com/DalaiGroup/status/872906079088373765 @DalaiGroup
As most people experience at some point in their lives, I’ve been judged and measured by people’s outdated perceptions of me, based on who I was 20 years ago, 10 years ago, five years ago. It’s human nature to do so. But, of course, I’m not that exact same person I was. My core values and characteristics remain but I’ve evolved, which I consider a good thing. Otherwise, I wouldn’t be growing.
By: https://www.linkedin.com/hp/update/6277982690239094784 @PilarLazzati
We moved away from 10 blue links per page long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
People paying Google to appear on top of your brand-name search results.
By: https://twitter.com/DalaiGroup/status/870701558194778112 @DalaiGroup
I love brand marketing, there is nothing quite like making people fall in love with your brand.
I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging.
Branding is the feeling that results from a human’s interaction with every manifestation of your existence: Company + Product + People.
By: https://www.linkedin.com/hp/update/6252289604574023680 @PilarLazzati
