Maryland SEO Agency Best Tips to Rank in 2018

The new year brings new opportunities and best practices to our Maryland SEO Agency . This article shared by Moz,  covers a nine-point checklist of the major items an International SEO Consultant has to cross-off to rank in the year 2018.

The Maryland SEO Agency Tips to Rank in 2018

To do well in 2018 you need to have a good handle on a wide variety of detailed subjects. However, there are just 10 items of your SEO Digital Strategy that will help you rank in Google’s results

I. Crawlable, accessible URL whose content Google can easily crawl and parse.

So we want Googlebot’s spiders to be able to come to this page, to understand the content that’s on there in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on the page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this Maryland SEO Agency recommendations even matters.

II. A primary and a secondary set of keyword that shares the searcher’s intent.

What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. When you do that, we now have a primary and a secondary set of keywords that our Maryland SEO Agency can target in our optimization efforts.

III.Investigate the SERP to find what Google believes to be relevant to the keywords’ searches.

I want you to do some SERP investigation, perform a search query in Google, see what comes back to you, and then figure out from there what Google believes to be relevant to the keywords searches.

IV.Have the most credible, amplifiable person or team available create content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one.

We want an actually credible, worthy of amplification person or persons to create the content, because if we do that, we make amplification, we make link building, we use social media marketing, and our content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

V. Guest posting on Influential Blogs.

Google loves fresh, valuable content. Therefore, guest posting frequently on influential blogs will definitely favor your website. Companies like Izideo offer lists of websites that accept guest posting. Producing high-quality, engaging articles to reputable blogs could earn you a slot as a regular contributor. Also, your social media followers will grow substantially.

VI. Craft a compelling title and meta description.

The snippet is something that is crucial to our Maryland SEO Agency efforts because that determines how it displays in the search result. How Google displays your result determines whether people want to click on your listing or someone else’s.

VII. Intelligently employ those primary, secondary, and related keywords.

Related keywords meaning those that are semantically connected that Google is going to view as critical to proving to them that your content is relevant to the searcher’s query — in the page’s text content.

VIII. Where relevant and possible, use rich snippets and schema markup to enhance the potential visibility that you’re going to get.

You should take advantage of rich snippets in the case that you’re getting into Google news, when you can get visuals and images, when you can get the visual for that featured snippet along with that credit, or when you can get rich snippets around travel or around flights, or other verticals that schema is supporting right now.

IX. Optimize the page to load fast, as fast as possible and look great.

Our Maryland SEO Agency optimizes the page to look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too.

X. You need to have a great answer to the question: Who will help amplify this and why?

When you have that great answer, I mean a specific list of people and publications who are going to help you amplify it, you’ve got to execute to earn solid links and mentions and word of mouth across the web and across social media so that your content can be seen by Google’s crawlers and by human beings, by people as highly relevant and high quality.
If you want to improve your digital strategy, Contact Us and our Maryland SEO Agency will help you to rank higher on Google in 2018.

By: https://twitter.com/DalaiGroup/status/963830197043781632 @DalaiGroup

5 Principles for Content Marketing in Spanish

Having a college degree in a non-STEM field can help a Multilingual SEO Agency to develop awesome Content Marketing in Spanish that has a meaningful impact on your audience. Michael Saba says in this article that the journalistic skills he developed in his early career, helped him to create truly impactful marketing content.

Journalistic Principles for Content Marketing in Spanish

1. The Importance of Reading and Research

Being a voracious reader and a critical thinker is important. You should be reading a lot. Start small by creating a bookmark folder in your Web browser where you can save the URLs of major tech websites, such as CNET and TechCrunch, as well as the technology verticals of reputable newswire services, such as Reuters and AP. Digesting the latest tech news, whether by yourself or in a team setting, can be an effective way to brainstorm and generate ideas for content marketing in Spanish.

2. Economy of Language (Less Is More)

Another key journalistic skill is economy of language: being able to express complex ideas and concepts while remaining hyper-efficient with word count. There’s a clear and compelling arithmetic here for marketers: Shorter and more effective writing means you’re more likely to pierce through those constant distractions and make an impact on your audience.

3. Deadlines Make Us Come Alive

A career in journalism will instill a healthy respect for deadlines in any writer. The parallels here for marketing are easy and obvious, but they bear repeating: We work in a deadline-driven industry; hitting specific targets on specific dates is key to the smooth functioning of the entire team. The best journalists get their work in on deadline; the same is true for the best marketers.

4. Going Beyond the Data to Tell a Meaningful Story…

Marketers live and breathe data these days, so it’s reasonable to expect that a marketing writer will be data-fluent, or at least data-literate. But to make the best possible use of data, writers need to go beyond simply relaying facts and statistics back to their audience: They need to be able to transform that data into a compelling story.

5. …That Moves the Reader’s Heart

Early pioneers in content marketing in Spanish keenly understood that to motivate your audience into buying something, you need to connect with them not by engaging in rational discourse but by stimulating an emotional response. Good marketers, like good journalists, should also think of themselves as storytellers. Framing your work in terms of moving your audience on an emotional level makes for more memorable and effective marketing.

If you want your Content Marketing in Spanish to create a meaningful impact on your audience using these principles, Contact Us, and our Multilingual SEO Agency will help you boost your content.

By: https://twitter.com/PilarLazzati/status/968938860628516864 @PilarLazzati

Global Video Marketing and Storytelling

Storytelling in Global Video Marketing is trending right now. But great stories alone aren’t enough. What the best practices about Video Marketing don’t talk about is that people have to be interested in you first to then create an impact. However, an article by Patti Podnar, explains that this strategy can also work for solopreneurs and other small companies that don’t have a big audience yet.

Storytelling for Global Video Marketing

If you’re not already a success, you have to approach storytelling in Global Video Marketing differently than brands and people who are already household names. So let’s take a look at how to make storytelling work for SMBs, solopreneurs, and those who don’t already have a huge fan base of people who will care about their stories.

Origin stories and hero journeys

Origin stories and hero journeys are so powerful because they’re archetypes. The resonate with that universal longing inside each of us to strive to become more than what we are today. If you’re still working your way through your hero’s journey, you’re in luck because you have the opportunity to create your Global Video Marketing stories as you go.

Stories about searching for answers and discovering solutions

One of the best Global Video Marketing strategies is to ask your first customers to give you the opportunity to talk about strife and struggle — from their perspectives — and about how your brand provided the solution that solved their pain points and made their lives easier. These aren’t the stories that become legendary because they’re so inspirational. These are the stories that people see as a lifeline — that lets them know that, just maybe, there’s a solution to a challenge that seemed insurmountable just a few minutes ago.

“What if it were true?” stories

That’s a great construct for brands that haven’t yet achieved their goals. In addition to telling stories about your struggles, tell stories about what the world could look like if you achieved your goals. These Global Video Marketing stories are great because they are about uniting people around a common vision of the future. And they also have an extra pull, because they draw your audience in and invite them to be part of the story.

Personal stories

These are the stories that forge connections, that smooth over differences, that allow us to teach lessons that don’t sound like lessons. And the beauty of it is that once you start digging into your favorite stories, you’ll likely discover that you can use them in more ways than you realized.

Remember, there’s no better way to connect with people on a level that goes beyond language, culture, or even words. So, what are you waiting to use this great strategy on your Global Video Marketing Campaign?

If you want to try Storytelling on your Global Video Marketing Strategy, Contact Us, and our Multilingual SEO Agency will help you create a huge impact on your audience.

By: https://twitter.com/DalaiGroup/status/982286827829604352 @DalaiGroup

How to Appear on Google with Maryland Local SEO

Consumers rely on search engines like Google to make decisions throughout the day. For this reason, you need a good strategy to rank your business. Read this article from Kristen McCormick to learn how to appear on Google with Maryland local SEO.

How to Appear on Google with Maryland Local SEO

1.Optimize your Website for Crawling

Search engine optimization isn’t just about meeting searchers’ needs. In fact, your priority is to optimize it for crawling so that search engines can index it and serve it up to searchers. Maryland Local SEO recommends you to have keywords in Title Tags, Meta Content, URL and Alt tags.

2. Emphasize your Location

When people search for products and services, they commonly type in [industry, product, service] + [their city or town]. Your website needs to make your business’s location loud and clear to search engines to be more likely to be found this way.

3. Make your Website Mobile-Friendly

Make sure your website is responsive or mobile friendly. Google loves to provide websites to users that are easy to use and meet their needs. If your site crashes, loads slowly, or functions poorly on mobile devices, Google will want to hide it to protect its users from a poor experience.

4. Make your Website User-Friendly

Having a working website is not enough. Users need to be able to move around on it easily and intuitively.  Google can detect poor navigation structure through its users’ behavior. Maryland Local SEO can ensure your website is optimized for seamless navigation and longer engagement.

5. Target Keywords Effectively

Each page on your website should target a different keyword, and the keywords should be placed into the body of the page naturally. The keywords that you should use are ones that your customers are going to be most likely to look for. To find them, it’s best to put yourself in the shoes of your customer and figure out what they would search for based on their priorities and experiences. Also, Maryland Local SEO recommends the use of tools like Google Adwords or Ubersuggest to help you with your research.

6. Have a Google My Business Page

Setting up a Google My business page can help Google learn about your website faster. Also, you also set your business up to get online reviews, which can further help with your ranking and visibility.

7. Get on Google Maps

Being on Google Maps is essential for getting found on Google. If you can’t find your business on Google Maps, it’s time to create a listing. If you do find your business but don’t have access to it, you’ll want to claim it. Maryland Local SEO experts can help you with this process.

8. Get Positive Reviews

Getting listed in online directories isn’t enough. It’s important to be getting positive reviews regularly. The better your reputation is on review sites like Yelp, the more Google will know it can trust you and rank you higher in its results.

Once you appeared on Google, you should also check the Best San Diego SEO Tips to Rank on Google to make sure you are on the first page of the search engine.

Don’t hide your business anymore! Contact Us, and our Digital Consulting team will make sure you appear on the first page of Google. 

If you found this information helpful, don’t forget to share it and check out more articles like this on our Twitter Account.

Multilingual SEO Agency Guide to Mobile-First

Since Google moved towards the mobile-first approach, the need for a mobile strategy in a Multilingual SEO Agency is higher. In this article by Outsourced we share a guide to make sure your website is responsive, well optimized, and ranks better on this search engine.

Multilingual SEO Agency Guide to Mobile-First.

1. Responsive Design

It’s no wonder Google prefers responsive design because it adapts to the device being used. If your website is responsive, then the chances of it appearing in the new mobile-first index is highly probable. A good Multilingual SEO Agency practice is to add the meta name=”viewport” declaration in the head of your documents to ensure that your website is mobile-proof.

2. Separate URL for Mobile Version

This means that every desktop URL has an equivalent mobile-friendly URL. Normally, it sits on a subdomain such as “m.domain.com.” Although Google supports this configuration, it is best to ensure that you implement the “mobile website on a separate URL” correctly. Use rel=”alternate” and rel=”canonical” to inform Google how these pages are connected. The benefit of having two separate URL means that you can provide a fully mobile-centric user experience. Also, your site can be optimized for mobile specific intent and there is no need to redesign the main site.

3. Mobile Keyword Search

When it comes to user behavior for desktops and mobile devices, you can expect a significant difference due to user intent. A tool you can use to check the organic keywords of mobile devices would be SEMrush. This software tool is effective for Multilingual SEO Agencies because it provides an option for mobile keyword search and location – allowing you to focus on key terms in certain parts of the world.

4. Voice Keyword Search

With the staggering increase of mobile users each year, there was also an increase of voice search, which currently dominates the international mobile marketing scene. The key is to optimize for voice following this Multilingual SEO Agency Tips:

– Think conversational intent.
– Use long tail question words such as Who, What, Where, Why, When and How.
– Make sure your mobile site is optimized for both speed and content.
– Make sure local listings are updated. These include Apple Maps, Bing, Google, Yelp, etc.
– Your content structure should be built in a way that answers questions quickly and integrate structured data markup in your website.

5. Optimize for Local

The importance of local SEO for mobile devices resides in the increase of mobile searchers that visit business websites when looking for businesses nerby. To optimize for local searches, this Multilingual SEO Agency Guide also recommends:

– Add structured data to produce richer content that allows Google to know more about your specific web page
– Create a local customer review page marked with structured data
– Create a local link building strategy
– Improve local search ranking by writing local content.
– Sign up for Google My Business
– Include appealing images of your business in Google My Business
– Include complete contact information

It is essential to prioritize all these search factors in your mobile-first optimization in order to stay relevant. The importance of having a good mobile strategy increases when you own a global business, in which case we recommend you to read the International Mobile Marketing Trends in 2018 to stay ahead of the competition.

If you happen to have a website and you are looking further to enhance your mobile site, Contact Us, and our Multilingual SEO Agency will make sure you are ready for the mobile first indexing.  

If you found this information helpful, don’t forget to share it and check more articles in our Twitter Account.

International SEO Consultant Best Practices

Having an online business for an international market can be a challenge. To be able to rank in different countries and different languages it is important to learn some of the International SEO Consultant Best Practices.

In this article, Moz explains how to optimize your site so that search engines can easily identify which countries you want to target and which languages you use for business.

International SEO Best Practices

If you’re looking to create a completely internationalized site (i.e., one that specifically targets a different country and a different language), your high-level to-dos for accomplishing this “international geotargeting” are:

URL structures for international sites:

There are a few URL structures International SEO Consultants can employ to target a particular country with their websites. They include using a country code top-level domain , a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely. Let’s take a closer look at each one of these options:

Language-target your website

International SEO Consultant can show search engines which languages you’re set up to handle with these few practices:

• Make sure that everything from your site navigation, to your content, to your help desk, is in the primary language of the region you’re targeting.
• Don’t use machine translations (they’re still just not good enough).
• Don’t automatically redirect a user to a different language based on location. It’s fine to suggest an alternate language site, but you don’t know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who’s lost on the internet.
• Stay away from using cookies or scripts to show different-language versions of page. Search engines can’t crawl that type of dynamic content, and human users may not be able to see it, either.

Tailor your content to your target user’s language and culture

Make sure you are providing information that’s suited to your target audience(s). By using the local language, currency, and timezone together with contact information like addresses and phone numbers, you’re sending users and search engines strong signals that they’re in the right spot.

Also think about cultural differences when you ask International SEO Consultants to create your design and content. Different regions look at things like color, layout, and style of humor in very different ways.

By making it unambiguously clear that your page is for them, you’re increasing the chances that they’ll have a positive experience.

Other signals International SEO Consultants use

Other signals to show search engines that your site targets a specific country include:

• Hosting your site on a local IP
• Linking to local content
• Building links from local resources
• Finding ways to rank on local search engines like Yandex in Russia and Baidu in China

Other points to consider when optimizing your website are making it responsive. To know more about the best mobile friendly practices read the Multilingual SEO Agency Guide to Mobile First

If you are looking to expand your online business globally and rank in different languages and countries, Contact Us, our International SEO Consultants know the best practices to make you stand out in a global market.

Did you like this article? Don’t forget to share it and check more content in our Twitter Account.

Content Marketing in Spanish: How Can it Help your SEO?

Delivering content that best serves the needs of users is top-of-mind for many SEOs. It is well known that good content helps search engines to find you, but do you know how to do it well?.  Read this article by Moz, and learn how to use Content Marketing in Spanish for SEO Growth.

Content Marketing in Spanish: How Can it Help your SEO?

The first point to remember when creating content in spanish for SEO Growth is that not all of your audience’s content needs are captured in search. This is a big problem with solely using keywords to drive your content strategy, because keyword research can tempt you to develop content that your brand really shouldn’t be creating because you don’t have anything unique to say about it.

Audience Focused Content Strategy

Moving away from a keyword-first-driven content strategy and into an audience-centric one will put you in a better place for creating SEO content that converts.  A good content marketing in spanish strategy starts with the target audience and dives deeper into understanding your brand’s expertise and unique value proposition.

Unique Content Angle

The key to connecting with your audience is to develop your unique content angle that finds intersections between what your brand’s expertise is in and your audience’s pain points. This is usually refered as a “content tilt” because it involves taking a larger topic and tilting it in your own way. This way you will be able to stand out from your competitors.

How to Build your Content Marketing in Spanish Strategy?

1. Set your goals.

Start at the end. What is you are ultimately trying to accomplish with content marketing in spanish? Do you want to increase leads by a certain percentage? Do you want to drive a certain number increase in sales? Are you trying to drive subscribers to a newsletter? Document these goals first. This will help you figure out what type of content you want to create and what the calls-to-action should be.

2. Identify your primary audience and their pain points.

The next step is to identify who you’re targeting with your content marketing in spanish. There are a lot of people at your disposal to help you with this part of the process. Within your organization, consider talking to different teams. Find out what your audience is struggling with and what content could be created to help answer their questions. Forgetting about their interest is one of the reasons why content strategies usually fail.

3. Determine your brand’s unique expertise.

Again, dig deeper and figure out what makes your brand truly unique. It likely isn’t the product itself. Think about who your subject matter experts are and how they contribute to the organization. Think about how your products are developed.

4. Figure out your content tilt.

Now put your answers for #2 and #3 together and figure out what your unique content angle will look like.

5. Develop a list of potential content topics based on your content tilt.

It’s time to brainstorm topics. Now that you know your content tilt, it’s a lot easier to come up with topics your brand should be creating content about. Plus, they’re topics you know your audience cares about!

6. Conduct keyword research.

Now that you’ve got a list of good content topics, it’s time to really dive into long-tail keyword research and figure out the best keyword targets around the topics.

7. Create an editorial calendar.

Based on your keyword research findings, develop an editorial calendar for your content marketing in spanish strategy. Make sure to include what your keyword target(s) are so if you have someone else developing the content, they know what is important to include in it.

8. Determine how to measure success.

Once you know what content in spanish you’re going to create, you’ll need to figure out how you’ll measure success depending on your fucus.

9. Create content!

Now that all the pieces are there, it’s time to do the creation work. This is the fun part! With your content tilt in mind and your keyword research completed, gather the information or research you need and outline what you want the content to look like.

10. Track your growth.

Once you’ve created your content and launched it, like with any SEO work, you will have a lag before you see any results. Be sure to build a report or dashboard based on your content goals so you can keep track of the performance of your content on a regular basis.

Learn More

Find more about the best content strategies reading the best 5 Principles for Content Marketing in Spanish

If you want to improve your SEO using Content Marketing in Spanish, Contact Us, our Multilingual SEO Agency will create the right strategy for you. 

Did you like this article? Don’t forget to share it and check more content in our Twitter and LinkedIn accounts.

Atlanta SEO Tips to Rank your Articles High in Google

Blogging is a great way to start building traffic, acquiring new customers, and developing brand awareness. But unless your articles are ranking well in Google search, you’re not going to make much progress. This guide by Neil Patel will give you some Atlanta SEO Tips to help you get your content ranked higher in Google.

1. Optimize for Keywords

The first and perhaps most important part of your Atlanta SEO strategy is optimizing for the right keywords. You’ll need to conduct some research before writing and use the results as the basis for your content. It’s also a good idea to keep track of what keywords you want to rank for. I recommend running SEO experiments all the time to make sure you’re improving in the right areas.

Include the keywords in your title.

The first and most basic way to optimize for your keyword is to include it in the title. The closer you place it to the beginning of the heading, the more likely it is to rank high in Google’s results.

Include the keyword a few times in each article.

While keyword stuffing is an old Atlanta SEO technique that I don’t recommend, you should definitely include the keyword a few times in your article. Write for humans, not computers, but if there’s a natural opportunity to include the keyword, use it!

Include LSI keywords.

A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing (LSI) keywords. These are related terms that Google uses to determine the quality and breadth of the content you’ve written.

Include the keywords in H2 or H3 headings.

The best Atlanta SEO optimized articles are divided up into different sections under specific headings. To show Google that your article covers the keyword you’ve included, make sure to list this phrase in your subheadings.

2. Optimize your Content

To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results. The one constant in the ever-changing landscape of Atlanta  SEO is that Google will always rank in-depth, quality articles over sub par content. Relevant content creation is the most effective SEO tactic.

Increase length.

Despite the advice you’ve probably heard about blog readers wanting brief information, the truth is that the best-ranking articles in Atlanta SEO are long.

Improve readability

While Google values length, it also ranks content by how easy your content is to read. if you’re using complicated jargon that isn’t necessary for the industry or topic you’re writing about, it’s time to make things easier to read.

Update frequently.

To improve your article’s results in Google, you should update them frequently. All you need to do is make a few updates to the WordPress post, and Google will recognize the changes.

3. Technical Ranking Factors

While it’s easy to notice the visible factors that improve your rankings, there are other Atlanta SEO techniques to keep in mind, as well.

Make your URL keyword-rich and readable.

Most site owners just leave this alone, but you can take advantage of how Google and its users view your URL. Make your URLs stand out so Google can find the keywords in this URL.

Include a compelling meta description.

If you don’t provide a description for Google, it will show a random snippet of your article. Usually, this isn’t the kind of message you want to deliver to potential readers. Instead, you should create a custom phrase on the metadescription that shows up in the results.

Optimize your images

Even if you only have one or two images, you can easily optimize them for even better Atlanta SEO results. Before you upload an image, change the filename to a keyword that’s relevant to your content. For alt text, just write a brief description that explains what the image is in relation to your article.

4. Improve your Links

One of the strongest strategies for ranking with Atlanta off-page SEO is the links that lead to each of your articles.

Promote your content for backlinks.

The best way to get higher search engine rankings for your articles is to acquire a number of backlinks from other sources. An easy way to do this is to include links to others in your articles. When you include these links, let the owner of the site you mentioned know you’ve linked to him or her.

Do more internal linking.

The easiest and simplest way to improve the links to your articles is to do it internally. By doing this, Google can easily crawl your site and find the best content you have to offer.

Fix broken links.

If you have links that used to point to a great page that no longer exists, you should fix them as soon as possible, otherwise this will hurt your rankings.

Improve your anchor text.

Every clickable link says something. While it’s not a deal-breaker for Google’s ranking algorithm, it’s a good idea to give yourself the advantage of keyword-rich anchor text. This means that, instead of linking to articles with text like “this article” or “click here,” you use phrases.

5. Go Beyond Text

As the Internet becomes based on more than just text, you can improve your Google search results by including more than just words.

Include social sharing buttons.

With the advent of social media, more and more people want to be able to share your content with their friends and others on their favorite social media channels. If you don’t have social sharing on your website already, it’s time to add it.

Embed different types of media.

I’d recommend including video, audio, pictures, and even special types of content. This can include calculators, tools, and other features.

Prepare for Voice Searches.

You should optimize your blog posts for voice search as soon as possible. To do this, you should include conversational keywords and phrases commonly used in voice search. This will make your content even more accessible to those who use voice for search, and it will improve your Atlanta SEO rankings both on mobile voice searches and on Google’s results in general.

Want more?

If you want to know more about how to improve your rankings, read the International SEO Consultant Guide to Rank for more insights.

Do you want to make your blog articles rank higher in Google? Contact Us, our Atlanta SEO Experts will plan the best SEO Strategy for you.

Did you like this article? Don’t forget to share it and follow us in Twitter and LinkedIn.

What Every Person Should Know About Marketing Tools

With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. For this reason it is important to reflect on what IT professional services and IT products are available to improve the sales and marketing funnel.

In this article by Tentfold there’s a look at the six most important things that every business leader should know about IT products and digital services that help with sales and marketing.

What Every Business Person Should Know About IT Sales & Marketing Tools

Utilize Email Marketing

When the Internet was still novel, the phrase ‘You’ve Got Mail’ brought squeals of joy and excitement. After decades of unsolicited spam piling up, Nigerian prince schemes, and assurances of undeserved wealth flooding the average inbox, how effective is email marketing? Is it still an effective approach to garnering sales?

The short answer is yes. With an effective email marketing campaign, the possibilities for growth are endless.

Stay connected

It’s common knowledge that many customers require several touchpoints with a company before committing to a purchase. Email marketing is an easy way to ensure this happens. To be sure, the majority of customers seek out email marketing campaigns to stay informed about their favorite businesses. Global information powerhouse Nielsen reported in 2014 that 28 percent of consumers subscribe to a company email list to stay informed about business activities.

Nearly 60 percent of moms in the United States reported to Loyalty 360 that they would sign up for email marketing if rewards were offered. And companies who do choose this route are often rewarded with increased sales and improved customer loyalty. In other words, there is a definite value in staying connected via email.

Easy integration

With the advent of IT marketing techniques and tools, email campaigns have an advantage: they are versatile enough to integrate seamlessly with most other marketing strategies. It is also an easy technique that can be used to personalize interactions with consumers. Business leaders who utilize personalization features available through modern IT see huge profit gains.

Inexpensive

Perhaps the most alluring of reasons to pursue email marketing stems from the fact that it is the least expensive IT solution available. For business owners on a budget, it can be a more effective and affordable option than direct mail, TV advertisements, or radio spots. While it is something many business owners struggle to find time for, hiring a marketing professional to undertake the process is also an option.

Engage in Analytics

The name alone suggests something far less attractive than other aspects of marketing and sales. However, it can save business leaders tremendous amounts of time and money. IT sales and marketing programs are readily available to track the performance of channels, ads, offers, and technologies.

Centuries ago, American merchant John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Fortunately, the time of uncertainty has passed. Now, smart marketers utilize information technology to know which half is (or isn’t) working. While there are a variety of tools and techniques available, by and far the most popular one is Google Analytics.

Over 80 percent of small to mid-size websites use Google Analytics, which is completely free. Down the road, business leaders may opt for a paid service such as Adobe Analytics, but Google Analytics provides a fantastic base service. Some of the information it provides includes:

• The number of visitors to a site;
• How visitors find a site;
• Whether a mobile-friendly site would be useful;
• Ways to improve a site’s speed;
• What marketing techniques drive the most people to a site;
• What blog content is most appealing to site visitors;
• How many visitors have been converted into paying customers.

Serve Up a Dish of Artificial Intelligence

In 1983, moviegoers caught a glimpse of the potential Artificial Intelligence offers in the film “War Games.” In it, Matthew Broderick employed a software program to teach the futility of nuclear war through repeated games of Tic-Tac-Toe.

Machine learning is built on the same concept and has tremendous potential for the world of commerce. IT specialists are using it to form millions of data points regarding consumer shopping habits and preferences. With this information, businesses can offer much greater personalization to customers.

Consumers are ready and poised to respond to such sales and marketing personalization. According to Oracle Retail 2025, just under 60 percent (three out of five) of shoppers had a positive outlook about a grocer creating a suggested shopping list based on the consumer’s previous shopping habits and behaviors.

For an AI system to be effective, it must provide minimal intervention in a person’s life while maximizing the amount and quality of data provided. As customers interact with the software, more information is then gathered about their shopping habits so that even more personalization is possible.

Employ Marketing Automation & CRMs

Smart marketers understand that ad hoc advertising tools can be useful. However, an all-in-one automated marketing platform is far more beneficial. It allows companies to bring together all of their inbound and outbound marketing efforts in one place.

Additional benefits of automated marketing and CRM systems include:

Efficiency

Effective CRMs improve efficiency in several ways. For one, they replace inefficient systems that relied on manual input and endless paperwork trails. They can also integrate with other marketing tools so that companies can interact with customers on a far more comprehensive level than otherwise allowed.

Better customer relations

In a client-facing business world, CRMs are a necessity because they improve customer relations in all areas of sales and marketing by providing more mainstreamed organization. It offers companies immediate feedback so improvements can be made right away, thereby decreasing customer frustration and increasing loyalty.

Greater accountability

It’s nearly inevitable that some customers will be lost to the void when companies lack the tools to manage them effectively. CRMs add a layer of accountability to the customer relationship process. Such a system allows employees to see what their roles are in the sales process. When those responsibilities aren’t met, it’s easy to see where things went wrong, who fell short, and put into place strategies to ensure it doesn’t happen again.

Marketing optimization

The more information that marketers have available, the better their skills can be utilized. A successful CRM gives marketing specialists and digital consultants information so that they can better understand customer needs and behaviors, thereby choosing the optimum time and place to market products.

Get a Handle on Search Engine Marketing

Search Engine Marketing refers to paid search ads, such as Google AdWords, and search engine optimization that helps to garner organic search results based on website content. IT sales and marketing tools help people find a given company when searching for certain terms. With search ads, business people can experiment and optimize keywords on websites, advertisements, website forms, and any offers provided. Such data allows people to understand which words lead to the most prospects and revenue.

Wrangle Mobile Marketing

Everywhere one turns, one is likely to discover new statistics about the benefits of mobile marketing and mobile optimization. That’s because 78 percent of mobile searches for local business information result in purchases. And the vast majority (two out of three) of these users prefer a mobile website over a mobile app. Over 70 percent of shoppers have used a mobile coupon, and one-third of all eCommerce purchases were made on a mobile device in 2013.

No matter how good a company’s IT sales and marketing software is, it only performs as well as the people using it. Therefore, it’s important to train employees to properly use the techniques and tools at hand whenever something new is implemented. To improve your selling and marketing game, utilize these six IT solutions.

Now that you know about these IT Solutions, it’s time to read more about how to develop the best strategy in the article: Free Site Evaluation Checklist for Effective On-Page SEO

Do you want the best IT solution for your marketing strategy? Contact Us, our agency offers a Completely Free Site Evaluation for your digital business. 

Did you like this article? Don’t forget to share it and follow us in Twitter and LinkedIn

Global Video Marketing Strategies for 2018

Video marketing is quickly becoming an imperative part of brand’s marketing strategy. Don’t miss it out this year. In this article by The Drum, we’ll discuss steps you can take to create a winning global video marketing strategy in 2018.

Global Video Marketing Strategies for 2018

Your global video marketing strategy is essentially an extension of your brand into video. This means you must incorporate video fluidly into every aspect of your marketing strategy. It will require pre-planning, so that everything is connected and follows a theme that accurately reflects your brand. You will need to follow these 5 steps:

1. Global Video Marketing Research

You can never do enough research when it comes to your global video marketing strategy. Even when you have a good foundation, you will need to continually look at your audience, industry trends, and potential consumers to produce successful video content.

If you already have an effective content marketing strategy, half your work is done. If not, take a look at your audience and your business. You need to review your brand and consumers.

Consider the type of video content that will best appeal to your audience. Think about the style that will best represent your company. Assess your goals. What are you hoping to achieve with your videos? Do you want to drive traffic to your website? Do you want to sell a product or service? Do you want to promote an idea or initiative?

Answering these questions is a good start to fleshing out your global video marketing strategy. Your answers will all affect the type of videos you produce or get commissioned.

2. Global Video Marketing Plan

Your next step is to apply what you’ve learned in the research stage to your video blueprint.

Keeping in mind what you want your global videos to accomplish, outline the topics and types you will tackle. Here is one example:

You are a retail company that sells waterproof outerwear. You may want a variety of videos: ones in which consumers attest to how reliable your products are (testimonial), ones that advertise your products (promotional), ones that display your launch party (event).

Also think about where your content will go ‘live’. Are you uploading to Facebook? Twitter? Instagram? LinkedIn? Each platform will require a different slant on each video. Knowing ahead of time where your video will go can help you prepare appropriate content.

Additionally, have an idea of how many and how often you would like to ‘put videos out there’. This will impact the next step in your 2018 global video marketing strategy.

3. Global Video Marketing Production

Once you have a plan in place based on your research, you can consider who will actually be creating your video content. Luckily, there are several options for this:

Yourself or Your Team: If you would like to produce numerous videos on a regular basis and have a modest budget, this may be the way to go. With today’s technology, you can self-produce videos at a decent quality. This will likely require more time researching global video marketing techniques, unless you have been trained in video production/editing. This strategy can go a long way towards producing multiple videos suitable for social media.

Agency or Production Company: This is by far a more expensive option, but the quality of video will be superior. If you would like a video made for television or for corporate use, this is the recommended avenue. You can hire a creative agency to create content for you. Agencies could work with you anywhere from a single project to your entire campaign. They will likely outsource any actual video production you require. It may be cheaper for you to go straight to a production company to create your video content, thus eliminating the ‘middle-man’ from the equation. If you’re looking for a small number of impactful videos, working with professionals will ensure you get what you pay for.

Influencers or Bloggers: An influencer is essentially someone who has a large following on a social media platform. A blogger with a large audience can also be utilized in this option. Rather than creating video yourself, you could find an influencer/blogger with a relevant audience and work out a partnership. You can integrate your product or service into their content, thus advertising your business in a credible way.

4. Global Video Marketing Building

The building stage is perhaps the most important stage in your global video marketing strategy. Once you have done your research, planned your content, and created your videos, you want to get people to watch them.

This requires strategic promotion. Obviously, you will want to circulate your videos on your company’s website, social, and video platforms. You may also distribute via e-mail. If you are a small business, you can encourage your employees to share your content on their personal platforms.

You will want to keep an eye on viewership. Look at what videos ‘work’, and which ones don’t. Look at the demographics of people that are watching your videos. See which videos are providing turnover to your website/product purchase. You can make adjustments with these observations.

5. Rinse and Repeat

Maintaining your global video marketing strategy is just as important as making one in the first place. Constantly be on the lookout for new information that will give an advantage to your company. Research what works, what doesn’t work, what your audience likes, and trends in the market you can take advantage of. Create new video content. Promote that content.

These steps will help you make a winning global video strategy for 2018.

If you are more interested in the production process for your video marketing content, also read: Global Video Marketing and Storytelling

Our agency can create the best Global Video Marketing Strategy for your business. Contact Us, we will make sure you reach your audience with the right content. 

Did you like this article? Don’t forget to share it and follow us in Twitter and LinkedIn